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Inside Facebook

Inside Facebook


Microsoft Live, Pet Rescue Saga, Obama, Huffington Post and more on this week’s top 20 growing Facebook apps by DAU

Posted: 08 Nov 2012 05:31 PM PST

Microsoft Live gained the most daily active users this week on our list of top growing Facebook apps by DAU, gaining 10 percent to approach 15 million DAU.

The titles below grew between 200,000 and 1.3 million DAU, based on AppData, our data tracking service covering growth for apps on Facebook.

Top Gainers This Week

Name DAU Gain Gain %
1.  Microsoft Live 14,800,000 +1,300,000   + 10%
2.  Yahoo! Social Bar 3,600,000 +800,000   + 29%
3.  Birthdays 5,300,000 +700,000   + 15%
4.  Spotify 8,300,000 +700,000   + 9%
5.  الأبراج اليومية 660,000 +580,000   + 725%
6.  Birthdays 1,719,971 +519,971   + 43%
7.  Bing 3,931,784 +431,784   + 12%
8.  Muzy.com 1,600,000 +400,000   + 33%
9.  MiCalendario – Cumpleaños 980,000 +400,000   + 69%
10.  Yahoo! 2,600,000 +400,000   + 18%
11.  TripAdvisor™ 1,887,857 +387,857   + 26%
12.  Pet Rescue Saga 360,000 +356,000   + 8,900%
13.  Obama 2012 450,000 +340,000   + 309%
14.  The Huffington Post 690,000 +310,000   + 82%
15.  Candy Crush Saga 5,100,000 +300,000   + 6%
16.  Pandora 1,300,000 +300,000   + 30%
17.  Scribd 1,600,000 +300,000   + 23%
18.  Bejeweled Blitz 2,900,000 +300,000   + 12%
19.  Onedate 550,000 +270,000   + 96%
20.  Dragon City 3,500,000 +200,000   + 6%

 

Birthday apps were popular as was horoscope app الأبراج اليومية at No. 5.

No. 12 King.com’s Pet Rescue Saga saw strong growth after its debut on Facebook on Oct. 30.

Obama 2012 came in at No. 13, and as we wrote about earlier in the week, was significantly outperforming similar apps on Mitt Romney’s page. The Huffington Post seemed to also enjoy an uptick with the election, appearing at No. 14 this week.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.

Platform industry hires: Adaptly, BranchOut and Nanigans

Posted: 08 Nov 2012 04:08 PM PST

Professional community app BranchOut recently announced the hiring of its first Chief Operating Officer, Ebbe Altberg from Yahoo. Social ads startup Adaptly hired a head of client services, and another Facebook advertising company Nanigans hired a few employees.

Please note that due to recent changes in the way Linkedin displays hiring information we have have changed the format of our weekly new hires posts. Companies who want their new hires included in the post must contact us directly at mail (at) insidesocialgames(dot) com.

Adaptly

  • Joanna Sammartino Bailey, Vice President, Head of Client Services - former partner, managing director at QWiPS

BranchOut

  • Ebbe Altberg, Chief Operating Officer – former senior vice president of media engineering at Yahoo
  • Chris Merritt, Chief Marketing and Sales Officer – promoted from vice president of sales and general manager of enterprise products

Nanigans

  • Laurie Bloom, Ad Operations Manager - former implementation specialist for LevelUp at SCVNGR
  • Kyle Sherin, Ad Operations Manager - former director of experiential promotions at SCVNGR
  • Peter Severance, Head of Quality Assurance - former quality assurance lead at Nokia
 Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook converts ‘friendship pages’ to Timeline format with additional features

Posted: 08 Nov 2012 03:13 PM PST

Facebook today unveiled a redesign of "friendship pages" that show two users' history on the social network in Timeline format.

Friendship pages display users' mutual friends, Likes, photos and interactions on Facebook. With the new Timeline layout, these pages are now easier to navigate and match the latest design of other pages and profiles. The update also gives users more options to customize the pages and a more complete look at shared activity between two friends.

Friendship pages now feature a cover photo. By default, Facebook will select an image in which both users are tagged and that has received some Likes and comments from friends. Whereas previously users could not change their default image, either friend can now add a new photo to the top. There's a new option at the bottom of the page to fill in details about when, where and how two friends met. Users can also click the star icon on certain stories to highlight them, as they would on their own profile. There is another option to hide stories from a friendship page. These features help make the pages feel more personal than the previous version users couldn't control in any way.

Another upgrade is that friendship pages now feature all stories between friends, including life events, check-ins and Open Graph app activity. Previously, the pages showed wall posts and @ mentions, but not stories about users being at the same place or taking an Open Graph action together.

It's important to note that although anyone can see two other users' friendship pages, the privacy setting of posts and activity persist, so no one will be able to see anything they wouldn't otherwise be able to see on an individual profile. Users should keep in mind that hiding a story from their own Timeline without deleting it means it is still eligible to appear on a friendship page since it may still be visible on the friend's Timeline.

Friendship pages first debuted in October 2010, after beginning as a Hackathon project. Users can navigate to friendship pages by visiting a friend's profile and clicking the gears icon and then "See friendship." From News Feed, users can hover over a friend's name and click "See friendship" from the hovercard that appears. Once a user is on a friendship page, they can click the "More" button and type in the name of any two friends.

Users who are in a relationship can quickly see their friendship page here.

News Feed, EdgeRank and page posts: what’s really going on with Facebook?

Posted: 08 Nov 2012 02:20 PM PST

Many marketers and page owners have been decrying Facebook's News Feed algorithm that controls who sees their posts.

There have been claims that the company is manipulating the algorithm — sometimes referred to as EdgeRank — to limit the reach of page posts and force admins to buy ads to get their content seen. Some have called for Facebook to eliminate its algorithms, giving users the chance to see everything in the feed and then hide what they don't want.

We looked to the Inside Facebook archives and spoke to News Feed product manager Will Cathcart to understand what was actually going on.

The fact is pages have almost never reached their full audience — except for a short test in 2009. Now that there is more activity on Facebook and thus more competition for News Feed distribution, the company has introduced a way for page owners to pay to get their most important posts seen by more fans and friends of fans. At the same time, Facebook is continuing to improve its algorithms to show users the posts they are most likely to engage with and not show the ones they aren't. This means some posts aren’t going as far as they might have in the past.

Here are answers to some commonly asked questions based on what we've learned from research, interviews and personal experience managing pages.

How does News Feed work?

News Feed is personalized for each user, and there are two key factors for Facebook to consider: what to show and in what order. An algorithm sifts through tens of thousands of potential stories and tries to surface the ones that a user is most likely to engage with. Some of those cues come from how a user has reacted to similar posts from the past — did they click, Like, share or hide? The algorithm also considers how other users have reacted to the post — are a user's friends or a page's fans clicking, Liking, sharing or hiding?

Then there are more explicit actions users can take to influence the content of their feed, for instance, adding users to a close friends list, indicating that they only want to see "important updates" from certain people, blocking applications, hiding pages or creating interest lists. Facebook will use this information to show more or less of a particular type of content.

The “Top Stories” view puts posts in the order Facebook thinks will be most interesting. The “Most Recent” filter includes all the same content as “Top Stories” but in order from newest to oldest.

How does Facebook decide whether to show my page posts to fans?

When a page makes a post, Facebook's ranking algorithm begins to show the post to fans who are most likely to engage with it. These may be users who have recently Liked the page, clicked on previous posts, visited the page directly or have otherwise expressed affinity for the page's content.

If the post does well among its initial audience, it is more likely to be shown to another set of fans. If the post isn't generating many clicks, and especially if any users mark it as spam, Facebook is unlikely to distribute the post much further.

Why are my posts getting less reach than before?

Pages have never been able to reach their full audience, except for a short period in 2009, but lately many page owners have noticed changes in the amount of organic reach their posts have been getting.

It's important to point out that the competition for any given story to be featured in News Feed is higher than ever. Users are connected to more people, pages, groups and apps, all of which are generating more posts and activity than before. Since September 2011, Facebook has opened up the feed to a new class of third-party apps, posts from users you subscribe to, interest lists, offers, Sponsored Stories and more.

Users are updating Facebook more often from their phones. Many pages have increased the number of posts they make each day. Images have gotten bigger and the share button has become more prominent, so users are reposting items from friends and other accounts more frequently. Open Graph integration means that activity from Pinterest, Tumblr, Spotify, The Huffington Post and thousands of other apps is also eligible for the feed. It's no surprise that page posts are struggling to get views.

On top of this, Facebook is constantly making tweaks to its algorithms and UI that affect pages' reach and engagement. This can be frustrating because it makes it difficult for page owners to understand their performance over time. Is a low-performing post this week worse than one last week or was there simply a change on Facebook's end?

For instance, in September, Facebook made a design change that made it easier for users to mark posts as spam and hide page content. Because Facebook now has a better gauge on what users don't like, it is able to take this negative feedback into consideration and avoid showing content to other users who are likely to also consider it spam. Posts with less positive interactions are going to get less reach, but on the flipside, posts that are engaging will get more reach more quickly, which explains why reach is no longer as consistent across posts. Facebook tells us there is likely to be even more variance in the future, as it works to get the best possible posts in front of users.

Is Facebook purposely limiting reach on page posts so that we have to buy ads?

Facebook denies claims that it is "gaming" News Feed and putting a cap on organic reach in order to encourage page owners to buy more ads. It has said this in a recent blog post and to Inside Facebook directly when we asked.

Some marketers still see the timing of News Feed changes and the roll out of Promoted Posts as suspect. Although it's impossible to verify the company's intent here, the more likely scenario is that News Feed competition is naturally increasing — as explained above — and many page owners are only now realizing that they aren't reaching as many fans as they thought they were.

Reach is a relatively new metric. October 2011 was the first time page owners could look at the unique number of people they reached over a period of time. Before then, Facebook returned daily page and per-post impressions, but it didn't offer a de-duplicated weekly reach total and numbers on how frequently a page reached an audience, as it does now. And it wasn't until May of this year that Facebook began displaying reach metrics on Timeline. Previously, page owners would have had to go to their insights tab to view this data, now it's readily available on every post they make.

The increased visibility, combined with announcement of Promoted Posts, have made page owners hyper-aware of the effect News Feed algorithms can have on the distribution of their marketing efforts. Even though Facebook has tried to say, "Your posts aren't going as far as you'd like, so here's a solution," marketers are hearing, "We have ads to sell you, so your posts aren't going to go as far anymore." Rants and rumors have dominated the discourse, and Facebook is going to have to be more thoughtful and transparent if it is going to gain trust from page owners and avoid the misconceptions that are rampant right now.

Why doesn't Facebook just get rid of EdgeRank and show people all posts?

Some people have called for Facebook to eliminate its ranking algorithm and allow users to see all posts from their friends and pages they've chosen to connect with. The reality is this would create a worse experience for most Facebook users and wouldn't necessarily lead to more views and engagement on page posts.

Facebook tried a real-time, non-algorithmically sorted feed in 2009. It didn't last very long. Users complained and engagement seemed to decline because it was harder for users to immediately see stories they cared about and applications were able to dominate the feed with spammy posts. As Slate writer Farhad Manjoo wrote at the time, "Every time you refresh the front page, there’s new stuff for you to read. Much of it isn’t very interesting, and because the stream moves so quickly, the little that is interesting gets drowned out by items that aren’t." AllFacebook writer Nick O'Neill wrote, "having constant updates became annoying once the novelty factor wore off."

Even though there were ways to filter the feed and hide posts, this wasn't ideal. Facebook needs users' feeds to be more immediately gratifying so that people want to return frequently. The company continues to experiment with how many posts to show users and how often. For instance, Ticker is more of a real-time feed, though even that isn't a full firehose of posts and activity happening at any given time. The full stream would be tens of thousands of stories each day, meaning users would be likely to miss posts from people and pages simply because they couldn't keep up.

How do I maximize my page's reach?

Pages owners have to recognize that their content isn't guaranteed placement in the feed and so it must be as interesting and engaging as possible. Before making a post, admins should consider, "Would I want to see something like this in my feed?" and better yet, "Would I rather see this than a post from a friend or another page?"

Many marketers focus on tricks for taking advantage of how they think Facebook's ranking algorithm works, for example, posting photo albums to get more clicks or always asking a question with each post. Sometimes these tactics may be useful, but being natural is most important. In fact, Facebook regularly makes changes to its algorithms to prevent apps and pages from gaming it, so any techniques marketers use to get in more people's feeds are likely unsustainable.

Page owners can continue to improve their reach by keeping track of what's working and what's not. Clicks and negative feedback are important metrics that are visible from the Insights dashboard. Sometimes these numbers tell more of the story of why a post has a certain reach than Likes and comments do.

Targeting is another important way to increase the likelihood that a user will see and engage with a post. In August, Facebook introduced additional ways for admins to narrow down their fan base and show messages to a more relevant audience, including segmentation by age, gender, education, language, location, relationship status and interested in.

And, of course, there are paid ways to increase reach when pages have an important post to share. Promoted Posts, especially those that are targeted, can be effective in getting distribution, often at the top of News Feed.

How do I make sure to see more posts from pages I care about?

For users who want to see more posts from certain pages, there are a few ways to make this happen. Clicking, Liking, commenting on and sharing posts are good ways to indicate to Facebook that you enjoy a page's content. Visiting the page directly is another cue.

Users can also add a page to an interest list. All posts appear within the interest list feed, and Facebook will share summaries from your interest lists in the main News Feed.

Some users are also beginning to see an option to turn on notifications for whenever a page posts, as well as a way to view a pages-only feed. Facebook is likely to continue to experiment with ways for users to provide lightweight cues or take explicit actions to improve the relevance of their feed.


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Inside Facebook

Inside Facebook


Obama, Bachmann, Huckabee and others in this week’s top PTAT gainers for Politicians

Posted: 07 Nov 2012 12:19 PM PST

Barack Obama is this week’s top gainer in the People Talking About This metric among politician pages. With 3,586,328 engagements this week and growing, the Obama campaign found itself far ahead of the Romney campaign just in time for the election.

The top 10 political pages saw PTAT growth between 15,827 and 791,987 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.

# Name People Talking About Daily Growth Weekly Growth 
1    Barack Obama 3,586,328 +1,184,540 +791,987
2    Michele Bachmann 117,474 +9,690 +83,629
3    Sırrı Süreyya ÖNDER 103,356 +7,256 +44,618
4    Mike Huckabee 142,995 +10,702 +35,224
5    Gary Johnson 125,690 0 +27,979
6    Governor Jan Brewer 152,736 0 +27,069
7    AtaTürk Yolunda Ölürüm, S… 98,014 -10,752 +22,631
8    Governor Chris Christie 27,360 +1,215 +17,108
9    Scott Walker for Governor… 23,538 +1,354 +16,765
10    John Boehner 26,090 -823 +15,827

 

Just two weeks ago, Romney actually held a much larger PTAT than the reelected president. Though Romney’s PTAT still remains over 2 million, he saw a rapid drop when it mattered most. While Romney’s campaign seemed to lose momentum, Obama’s campaign found itself gaining with high engagements for many of its posts leading up to the election. The first picture the page posted after the election was called in Obama’s favor is reportedly the most liked picture on Facebook of all time.

Minnesota Congresswoman Michele Bachmann is No. 2 on the list of top gaining pages this week. The Tea Party supporter won her reelection for Minnesota 6th Congressional District, securing a fourth term. The most popular posts on her page were actually posts where she showed her support for the presidential candidate Mitt Romney. Though earning a decent amount of likes, the comments left by users are more polarizing with many Obama supporters vocalizing their opposition.

Visit PageData to see more about the top talked about pages among politicians, public figures as well as other categories.


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Inside Facebook

Inside Facebook


Obama and Romney Facebook stores and donation apps tied for users, but Obama 2012 app beats ‘Commit to Mitt’

Posted: 06 Nov 2012 03:59 PM PST

An AppData analysis of Facebook app usage shows Barack Obama’s and Mitt Romney’s Facebook stores and donation apps have equal reach this month, but more people are using the Obama 2012 app than “Commit to Mitt” and similar apps on Romney’s page.

Both candidates have used Facebook extensively over the course of the campaign. Romney’s camp seemed more adept at running Facebook ads, as we’ve written about previously, but Obama’s team is now showing its strength in apps. The Obama 2012 app has taken advantage of the notifications beta to remind users to vote and contact friends in swing states. The app, which is accessible from Facebook and BarackObama.com, has 1.1 million monthly active users.

A similar app for Mitt Romney called Commit to Mitt has only 30,000 MAU. However, Romney’s page also features a Stand With Mitt app with 40,000 MAU and a Stand With Mitt Photo Upload app with 2,000 MAU. There may be some overlap in users of those three apps, but even if the totals were discrete, that’s still more than 1 million fewer monthly active users than Obama’s app has.

The candidates’ store and donate apps are tied for usage. The stores have 20,000 MAU each, and the donation apps each have 10,000 MAU.

Obama’s page has a email collection form with 4,000 MAU. There is no equivalent app on Romney’s page.

Romney has four other apps on his page that Obama doesn’t have. One is a pledge of support for American small businesses with 10,000 MAU. A petition app against Obama’s economic policies has 2,000 MAU, and a petition app against Obama’s heathcare policy has 1,000 MAU. Finally, there’s an app called “What’s Your Take” that asks users about issues, which has 900 monthly active users. Again, there may be overlap in users here, but even if there wasn’t, the totals are still less than the 1.1 million Obama has with his main app.

Facebook gets out the vote, this time with mobile prompts and a real-time map

Posted: 06 Nov 2012 10:26 AM PST

Once again, Facebook is prompting users to share that they voted, though this year the social network has introduced a mobile component and a real-time map of voters.

Most voting-age Facebook users in the U.S. were met with a module atop their News Feed highlighting friends who have voted and including a button to share "I'm voting" or "I'm a voter." This was available on mobile and desktop.

Some users were prompted with a notification rather than a News Feed module. Users could then say they voted or search for their polling place.

Facebook also created a map that updates in real-time showing where users are voting. The map lives on the new Facebook Stories website, along with a breakdown of age and gender of who is saying they're voting.

Facebook has been active in promoting participation in U.S. national elections since 2008, when 5.4 million people clicked an "I voted" button. More than 12 million people did the same during the 2010 midterm election. That year Facebook introduced a polling place locator as well. A recent study found that 340,000 additional people showed up at the ballot box in the U.S. in 2010 because of a voting message in their feed.

Some users might not see the prompt to share that they voted today because they are part of a control group for a new study, but they can still view the real-time map or use a separate I’m Voting application created in partnership with CNN. Users can share who they’re voting for and thoughts on various issues. The Open Graph-enabled app displays users' answers and pledges in Ticker, Timeline and News Feed.

Additionally, Facebook has provided CNN with metrics about the discussion of each presidential and vice presidential candidate on the social network. The companies also surveyed voting-age users around the time of the national conventions, presidential debates, election day and any other significant dates. This was similar to the partnership Facebook had with Politico during the Republican primaries. Facebook also previously worked with NBC News to implement research polls leading up to the primaries.

The social network co-sponsored the GOP presidential debate before the New Hampshire Republican primary with NBC's "Meet The Press" and partnered with R/GA to produce a political polling app, 2012 Matters: What Matters Most. Through the app, users could indicate which issues were most important to them and have their answers appear on the Nasdaq digital billboard in Times Square.


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Inside Facebook

Inside Facebook


Facebook roundup: employees sell shares, anti-trust suit over Credits, Nasdaq compensation plan and more

Posted: 02 Nov 2012 05:30 PM PDT

Facebook execs and board member sell some shares – With the end of an employee lockout this week, some top Facebook executives have sold portions of their shares. COO Sheryl Sandberg sold less than 2 percent of her shares for more than $7.4 million. Chief Accounting Officer David Spillane sold 256,000 shares, which is more than half his entire stake, raising $5.4 million, and General Counsel Ted Ullyot sold 149,075 shares, getting more than $3 million. Early investor and board member Jim Breyer sold $81 million worth of Facebook stock earlier this week. Breyer still holds more than 7.2 million Facebook shares. VP of Engineering Mike Schroepfer filed an SEC document today indicating that he is not selling any shares at this time. Facebook stock closed at $21.18 today, down nearly 9 percent from last week.

Facebook sued over Credits - Kickflip Inc., which does business as Gambit, sued Facebook this week over claims that the social network broke antitrust laws with its Credits program. Business Week says Gambit was the leading virtual currency and payment-processing provider to social game developers. Gambit claims Facebook's decision to require Facebook Credits in 2009 destroyed a "vibrant and competitive market.” The case has been filed in federal court in Wilmington, Delaware. Facebook says the claim is “without merit.”

SEC to look more closely at Nasdaq compensation plan – The U.S. Securities and Exchange Commission has said it would extend proceedings to review Nasdaq OMX’s $62 million compensation plan following the exchange’s botched handling of Facebook’s initial public offering. Brokers say they collectively lost around $500 million because of issues on the day of the IPO, including delays in orders being put through and confirmations being returned.

FB underwriters spent millions to support stock on IPO day – Facebook’s underwriters may have spent about $66 million supporting the stock's price on the day of the company's initial public offering, according to a blog post by economists Thomas Eisenbach and David Lucca. The report explains how underwriters likely put in bids at $38 and $40 per share as the stock threatened to fall below the $38 offer price. This would mean underwriters spent about 40 percent of their underwriting commissions. "If this estimate is correct,” the economists say, “underwriters' reputational concerns and obligations to the firm may have outweighed their short-run profit motive.”

Facebook careers: user operations, data center construction, account management, recruiting and more

Posted: 02 Nov 2012 01:45 PM PDT

Facebook added 31 new positions to its careers page this week, including a number of openings on the recruiting, data center and sales teams.

New listings added to Facebook’s careers page:

  • Business Content Marketing Manager (London)
  • Developer Support Engineer (Dublin)
  • Partner Engineer, Mobile (Tokyo) (Tokyo)
  • Account Receivable Analyst (Dublin)
  • Accountant, Facebook Payments (Menlo Park)
  • Fixed Assets Analyst (Menlo Park)
  • P2P (Procure to Pay) Associate – Contract (Dublin)
  • Product/Privacy Counsel (Menlo Park)
  • Developer Operations, Security (Menlo Park)
  • Quantitative Engineer, Business Intelligence (Menlo Park)
  • HR Specialist, Dublin (Contractor) (Dublin)
  • Recruiting Coordinator – Fixed Term Employment (UR) (Menlo Park)
  • Recruiting Coordinator — Fixed Term Employment (Eng) (Menlo Park)
  • Recruiting Coordinator — Fixed Term Employment (IT) (Menlo Park)
  • Recruiting Coordinator — Fixed Term Employment (Non Tech) (Menlo Park)
  • Recruiting Programs Coordinator – Fixed Term Employment (New York)
  • Recruiting Programs Coordinator – Fixed Term Employment (Seattle)
  • Recruiting Programs Coordinator – Fixed Term Employment (Singapore)
  • Data Center Construction Cost Manager (Menlo Park)
  • Data Center Construction Project Manager (Menlo Park)
  • Network Operations Engineer (Menlo Park)
  • Network Provisioning Engineer (Menlo Park)
  • Network Security Engineer (Menlo Park)
  • Product Specialist, User Operations (Menlo Park)
  • Manager, User Operations (Menlo Park)
  • Project Manager, Launches (Menlo Park)
  • Account Manager, Poland (London) (Warsaw)
  • Account Manager, Gaming (Dublin) (Dublin)
  • Client Partner, Gaming (Dublin) (Dublin)
  • Client Partner, Polish (Dublin)
  • Client Partner, Turkish (Dublin)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook hires search product engineer, account managers, facility engineers, market insights analysts and more

Posted: 02 Nov 2012 01:26 PM PDT

Facebook removed 30 job listings from its careers page this week, likely after making hires in the areas of search, data analysis, infrastructure, sales and others.

The company appears to have filled a position for a software engineer focused on its search product. The job listing had been around since February. Facebook still has two more search-related engineering positions open.

Prior listings removed from Facebook’s careers page:

  • Software Engineer, Search Product (Seattle – Menlo Park)
  • Systems Administrator, Security (Menlo Park)
  • Learning and Development Consultant (Hyderabad)
  • Assistant Facility Manager (Forest City)
  • Chief Facility Engineer (Forest City)
  • Critical Facility Engineer (Forest City)
  • Critical Facility Technician (Prineville)
  • Critical Facility Technician (Forest City)
  • Regional Program Lead (Ashburn)
  • Site Coordinator (Ashburn)
  • Site Supervisor (Ashburn)
  • Manager, ODM/OEM Servers Sourcing and Procurement (Menlo Park)
  • Sourcing Manager, ODM/OEM Servers (Menlo Park)
  • Global Creative Solutions Pod Lead (Menlo Park)
  • Associate, Developer Operations (Menlo Park)
  • Account Manager, Global Marketing Solutions, Gaming (Menlo Park)
  • Account Manager, Global Marketing Solutions (Austin)
  • Associate Account Manager, Travel – Contract (Austin)
  • Media Solutions French (Dublin)
  • Media Solutions (Chicago)
  • Analyst, SMB Growth, Global Marketing Solutions (Austin)
  • Manager, UK Mid Market Sales (Dublin)
  • Nordic Partner Manager, Preferred Marketing Developer Program (Dublin) (Dublin)
  • Head of Sales Australia & New Zealand (Sydney) (Sydney)
  • Manager, Sales & Account Management, Global Marketing Solutions (São Paulo)
  • Manager, Sales & Account Management, Global Marketing Solutions (Buenos Aires)
  • Analyst, Custom Market Insights – MPK (Menlo Park)
  • Lead, Custom Market Insights – NY (New York)
  • Manager, Custom Market Insights – NY (New York)
  • Marketing Effectiveness Researcher (London)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Join Us for Inside Network’s Give Thanks Mixer

Posted: 02 Nov 2012 12:00 PM PDT

Raven Bar SF LogoIf you're reading this, we want you to know that we're thankful for your readership. If you're a San Francisco local, we'd like to share our gratitude in person at Inside Network's Give Thanks Mixer at Raven Bar this month.

Inside Network Happy Hours bring together app developers to connect and reconnect over drinks and casual conversation. Drinks (and food) are on us with your RSVP. Read on for full details.

Who: Social and mobile industry professionals
What: Enjoy free drinks, free food and discussion of the latest game, app and platform trends with industry peers and Inside Network’s team.
When: Tuesday, November 13, 6pm – 8pm
Where: Raven Bar, 712 Montgomery Street, San Francisco, CA

Please RSVP on Eventbrite prior to the event and join our Facebook Event Page if you plan on coming out. We hope to see you there!

Facebook tests ‘Pages Feed’ so fans can see all updates in separate stream

Posted: 02 Nov 2012 10:35 AM PDT

Some Facebook users are seeing a separate "Pages Feed" where they can view all the updates from pages they Like in a single stream.

This seems to be another move by Facebook to help users see more posts from pages they're interested in. As activity from users and pages increases, there is more competition for what makes it into News Feed. Facebook is regularly adjusting its algorithms to determine the best mix of content for each user. In the process, some users have complained that they're missing posts they care about and many page owners feel as though Facebook is sabotaging their marketing efforts.

The Pages Feed test, along with news this week that users will soon be able to opt into receiving notifications when a page they Like makes a post, show that Facebook is looking for ways to help fans see page updates they care about without overwhelming their News Feed with every bit of activity from friends and businesses.

Users who are part of the test group can access Pages Feed via a link in the bookmarks sidebar on the left-hand side of Facebook.com, along with the Like Pages link. Having the feature does not seem to eliminate all page posts from the main feed. News Feed will likely continue to show top posts and sponsored content, but Pages Feed may serve as an unfiltered stream of page activity.

Facebook said in a statement, "We're always testing new features, but have nothing further to share right now."

[Update: Commenter Liam Daly points out that users can directly access Page Feed with this link.]

Thank you to Lisa D. Jenkins for the tip and screenshots.

Facebook makes privacy settings more central to new user sign-up flow

Posted: 02 Nov 2012 09:49 AM PDT

Facebook has introduced additional privacy controls and education to the sign-up flow for new users, the company announced today in a note on the site.

In-line privacy controls will allow new users to decide who can see their information from the moment they add it, rather than sharing things publicly by default and having to go back and change it. Facebook has also added tips throughout the process to explain what different settings mean and how some aspects of a user’s account, like the profile picture, are always public. The additional “privacy tour” walks new users through photo tagging, apps and other privacy-sensitive features.

These changes are important for Facebook to build trust among new users. When users feel confident that they can control who sees which posts and parts of their profile, they are more likely to share. The more users share, the more feedback they’re likely to receive from friends, and those Likes and comments are positive reinforcement that make users want to return to Facebook more often. When users share more, Facebook is also able to gather data that can make News Feed, ads and other aspects of Facebook more personalized and relevant.

Last year Facebook overhauled how existing users control their privacy on the site, bringing settings in-line with the content on their profiles and News Feed rather than on a dedicated privacy settings page. Users are now able to retroactively change the privacy setting of past posts and activity, as well as require pre-approval whenever they're tagged in a photo, checkin or other type of post.


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