Inside Facebook
Inside Facebook |
- Video apps see growth from Open Graph integration
- New this week on the Inside Network Job Board: Meltwater, Clear Channel, Remy Cointreau and more
- Survey suggests Facebook advertising benchmarks: $0.80 CPC, 0.041 percent CTR
- Yahoo, Scribd, BranchOut, Flixster, Spotify, more on this week’s top 20 growing Facebook apps by DAU
| Video apps see growth from Open Graph integration Posted: 04 Apr 2012 02:11 PM PDT Facebook today shared stats that show how Open Graph integration has increased traffic, sign-ups and activity among video applications like Vevo, Viddy, Izlesene and Dailymotion. These apps mostly live off-Facebook, but the addition of automatic publishing to Ticker, Timeline and News Feed has provided new opportunities for users to discover them. The social network continues to push the idea that Open Graph is not about bringing the entire web onto Facebook, but integrating Facebook into other sites and mobile devices and letting more companies reap the benefits. Music video platform Vevo had early success with its Timeline app, but growth has accelerated significantly since Vevo switched to Facebook-only login in March. Here are some key stats from Facebook:
According to our AppData tracking service, Vevo had 170,000 monthly active users on Jan. 1. Now the app has 750,000 MAU. Although Vevo did not share a breakdown of where activity was occurring, it’s worth noting that the company added a Facebook canvas experience last month for users to search for and watch videos directly from the social network. Viddy is a mobile application best explained as "Instagram for videos." Users can shoot 15-second videos with their iPhone, add visual effects and share the clips on Facebook. Since integrating with timeline in February, 1.5 million people joined Viddy, and the app has gone from 60,000 MAU to more than 920,000. Celebrities like Snoop Dogg, who use Viddy's Timeline app along with the Facebook subscribe feature, have helped popularize the app. According to Facebook, Viddy has seen:
Viddy shared the following additional statistics with us:
 Turkish video site Izlesene makes frequent appearances in our AppData charts as one of the fastest growing applications. Since launching its Open Graph integration in September 2011, MAU has grown from 250,000 to more than 6.5 million. Izlesene has also experienced a 3x increase in the number of videos people view per day. According to Facebook, Izlesene ran A/B tests to find the right design for the site and copy for the auth dialog that would lead more people to add the application. For example, it added the Facebook Facepile plug-in and more context about permissions it requests. Dailymotion is a video sharing site that added Open Graph functionality in January. The app had less than 680,000 MAU when it launched Timeline integration at F8. It peaked in mid-March with 8.8 million MAU, but has since dropped down to 5.4 million MAU. Daily active users are on the rise again this week. Representatives from Dailymotion didn't tell us exactly what contributed to the fluctuations, but said there were some tests and promotions last month that could have had an effect. For now, the app only shares stories about what users watch, not videos they add or other actions they take on the site. Even with the limited range of actions, more than 2 million Dailymotion stories are published to the social network on an average day, Facebook says. Dailymotion also says Facebook-connected users tend to engage more with content on the site than non-connected users, but it did not provide numbers for this. Facebook did not include Hulu in its roundup. The app, which is available from the Facebook canvas and Hulu.com, uses Open Graph to publish the TV shows and video clips users watch. Hulu hasn’t seen the same momentum as some other Timeline apps, but this could be related to external factors, like how many shows it makes exclusive for Hulu Plus subscribers or changes in show air dates made to accommodate professional sports seasons and tournaments. Hulu also doesn’t offer some of the most buzzed about shows that are currently in season, like “Mad Men” or “Game of Thrones,” which limits its potential. There are a few changes Hulu could make to maximize engagement with its app. For example, it could give users the ability to tag friends they’re watching a show with or leave comments at different points during an episode, similar to what SoundCloud does with songs. Hulu should consider adding new actions besides “watch,” for example ”rate” or “favorite.” The app could also benefit from better summaries of what users watch over time. Currently, the streaming TV service simply displays the total videos users watched in a given time period. Instead, Hulu could highlight a user’s most popular show and display how many episodes of each series a user watched or how many seasons a user completed.  | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| New this week on the Inside Network Job Board: Meltwater, Clear Channel, Remy Cointreau and more Posted: 04 Apr 2012 12:00 PM PDT The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms. Here are this week's highlights from the Inside Network Job Board, including positions at: W3i, SponsorPay, Spruce Media, Meltwater Buzz, Clear Channel, Remy Cointreau USA, PopCap, King.com, SpeedDate.com, High 5 Games, CheckPoint Studios, Rebel Entertainment, PT Gaming, Bally Technology, Warner Brothers, Legacy Games, EA, GameHouse, SoJo Studios and BrightRoll.
Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers and executives in the Facebook Platform and social gaming industry today.  | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Survey suggests Facebook advertising benchmarks: $0.80 CPC, 0.041 percent CTR Posted: 04 Apr 2012 11:20 AM PDT Facebook advertisers see an average cost per click of $0.80 and average clickthrough rate of 0.041 percent, according to a survey released today by Social Fresh. The survey of 347 advertisers found that respondents who worked for an agency had higher average CTR than vendors and marketers who worked directly for brands. Advertisers who promoted content on Facebook saw higher CTR and lower CPC than those who drove traffic to third-party sites. This information can help other marketers benchmark their own Facebook ad performance. For advertisers driving traffic to Facebook pages and apps, average CPC was $0.70. Ads leading off-Facebook averaged $1.08 CPC. This supports findings from TBG Digital, which found that even when CTR was the same, Facebook charged an average 45 percent less per click for ads that kept users within its ecosystem than those that didn't. TBG Digital's report, however, did not provide actual numbers for CTR or CPC. Social Fresh's survey found that respondents who work for an agency reported the highest clickthrough rates at 0.049 percent, while brand employees had average clickthrough rates of 0.038 percent. It’s unclear whether the disparity is the result of differing tactics, budgets or category being advertised. Facebook ad performance can vary by industry, which might have affected the results here. It’s also possible agencies produce stronger creative or have more experience with bid-based ad platforms. The 21 percent of respondents who worked with a Facebook ad representative had an average CPC of $0.78, compared to $0.83 for those who didn't. Advertisers who worked with Facebook reps also reported a slightly higher average CTR at 0.05 percent. Advertisers who did not work with a rep and averaged a 0.04 percent CTR. According to Social Fresh, a social media education company, the survey respondents represented a range of industries including software, retail, e-commerce and consumer package goods. There were 43 Fortune 500 brands represented in the survey. Respondents have an average 8.3 years of marketing experience and two years of Facebook advertising experience. CPC and CTR data was self-reported. The full Social Fresh report, including more information about marketers' goals, targeting, creative and ad management, can be downloaded here.  | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Yahoo, Scribd, BranchOut, Flixster, Spotify, more on this week’s top 20 growing Facebook apps by DAU Posted: 04 Apr 2012 09:17 AM PDT Two Yahoo applications top our list of the fastest growing Facebook apps by daily active users this week — coincidentally a day after Facebook filed a counter suit against Yahoo for patent infringement. The Washington Post's Social Reader, Scribd, Dailymotion, games, BranchOut, Dropbox, Flixster, Spotify and various other apps filled out our list. The titles below grew between 190,000 and 3.4 million DAU, based on AppData, our data tracking service covering growth for apps on Facebook. Top Gainers This Week
Yahoo and Yahoo! Reader made the list, the latter is an integration that generates feed and Ticker stories when users read Yahoo articles. The Washington Post's news app, Social Reader, also made the list. Then there were a few entertainment-related Open Graph apps on the list: video sharing site Dailymotion and Turkish video site İzlesene, as well as Flixster's Timeline app, which allows users to rate and review films. Document sharing site Scribd and file sharing site Dropbox, which both Facebook login, made the list. A handful of games grew by the hundreds of thousands, including the Arabic game, المزرعة السعيد. An iPad app, MyPad for iPad, was popular, as well as professional networking app that posts activity to Timeline, BranchOut. There was also a chat app, eBuddy and music sharing app Spotify. All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.  |
| You are subscribed to email updates from Inside Facebook To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
Permalink
mediabistro.com
The effort is part of Facebook's push to promote HTML5 development. One of the major challenges with HTML5 development right now is fragmentation in mobile browser capabilities, but Ringmark lets developers see instantly whether their apps will be able to run on a given mobile browser.
The Visual SML is an addition to Involver's 
