Inside Facebook

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• Facebook bug prevents some users from creating event ads
• Facebook platform sent 160M users to mobile apps in April
• Buddy Media acquisition of Brighter Option results in new BuyBuddy ad platform
• New Facebook platform industry hires: Ifeelgoods, Scale Venture Partners, Nanigans, Strutta, more
• Facebook for Every Phone, sports, ‘Titanic,’ ‘Twilight,’ more on this week’s top 20 growing Facebook pages

Facebook bug prevents some users from creating event ads Posted: 01 May 2012 05:33 PM PDT Some users with a new version of the self-serve Facebook ad dashboard are unable to to create ads to promote their events, we've discovered. A Facebook spokesperson confirms this is a bug in the ad tool. As a result of the bug, users will not be able to see any of their events from the drop-down menu within the tool. There are a few workarounds for users who want to get the word out about an event, but these ads are not as effective as traditional Facebook event ads because they do not always include a button to RSVP. One option for users affected by the bug is to create an event through a Facebook page rather than a personal account. Then users can indicate that they want to promote a specific post from that page. The event should appear from a drop-down menu. The resulting ad has more words and a smaller photo than traditional event ads, which is likely to make it less effective. Also, users who are not fans of the page will see a "Like this page" call to action rather than "Join," which Facebook uses in event ads to let users RSVP with one click. (Note that our sample screenshots include the “Invite Friends” call to action because the user already Likes the page and has joined the event.) Another option is for users to create an ad, either from their page or personal account, and promote it as an external URL, rather than a native Facebook event. This gives event organizers full control over the headline, body copy and image for the ad, but does not include a "Join" or Like button. The benefit here is that the image will be the same size as it would be for traditional event ads. However, users might be less likely to click the ad if it appears as though it is leading them off-Facebook. It will also be harder to track how many users RSVP as a result of the ad versus other means. Facebook did not offer timing on when the issue with event ads will be resolved.

Facebook platform sent 160M users to mobile apps in April Posted: 01 May 2012 02:43 PM PDT Facebook says it sent more than 160 million visitors to Facebook-integrated mobile apps last month, according to a post on the company's developer blog. Native mobile games like Zynga’s “With Friends” titles, popular apps from Spotify, Pinterest and now Viddy and Socialcam are among those that benefit from Facebook’s mobile discovery channels. The social network’s mobile platform also helps web apps like the Washington Post Social Reader, Flixter and BranchOut. Visitors from Facebook accounted for 1.1 billion visits to iOS and HTML5 apps, meaning an average of more than 6 visits per user. These numbers are up from February when Facebook said it drove 60 million users to mobile apps an average of about five times per month. Next month is likely to be much higher since the social network began supporting mobile discovery for native Android apps last week. Facebook says iOS video sharing app Viddy now has more than 16 million registered users, in part because of Open Graph integration that shares user activity between the mobile and desktop versions. Because of similar functionality, networking web app BranchOut has seen more than 18 million people come in from the social network in the past 28 days. Facebook also highlighted movie review and info mobile web app, Flixster, which has seen a tenfold increase in the number of visitors from Facebook in the past four weeks. These visitors generated a total of 15 million visits in the same period. Facebook also made a point in its blog post that seven of the top 10 grossing iOS apps and six of the top 10 grossing Android apps integrate with Facebook through single sign-on or Open Graph. Facebook's mobile platform allows HTML5 and native iOS and Android apps to get distribution through News Feed, bookmarks and requests. When users navigate to mobile app links from Facebook, the appropriate native app will open on a user's device or lead to a download page if the user doesn't have it yet. Developers also have the option to integrate Facebook Open Graph, which lets games automatically publish stories about user activity, including reaching a new high score, leveling up, earning an achievement or surpassing another friend playing the game. These stories are distributed through mobile Timeline and News Feed and can drive traffic back to a mobile game.

Buddy Media acquisition of Brighter Option results in new BuyBuddy ad platform Posted: 01 May 2012 01:07 PM PDT Buddy Media today announced its new BuyBuddy platform for managing Facebook advertising campaigns. BuyBuddy is the result of the social media management software company's acquisition of Facebook Ads API partner Brighter Option in February. Buddy Media has integrated the advertising product with its page management tools to create the type of unified system that large brands are looking for to make decisions and track success on social platforms. Facebook has been shifting its advertising model away from traditional display ads toward one where brands promote page posts and user activity. This new emphasis on content is what led Brighter Option to become the first company to combine the Ads API and Insights API so businesses could easily see how posts were performing and create ads accordingly. Ten days later, Buddy Media announced it had acquired the company. BuyBuddy CEO and founder Peter Goodman says today's announcement is more than just a name change. (Goodman retained a CEO title in the acquisition.) "We have integrated [Buddy Media and Brighter Option] products to work more in harmony," he says. "This also allows us to leverage more information Buddy has on their end and bring in more of Buddy's proprietary statistics." For example, Buddy Media tracks conversions off-Facebook and generates some of its own engagement metrics for the content brands share through the platform. Bringing content marketing and content advertising into a single system will allow advertisers to better optimize their campaigns for different actions. "What consumers engage with drives a brand's paid and owned strategy," Buddy Media CEO Mike Lazerow says. He adds that online content marketing could also help inform what brands do beyond Facebook, "What becomes a TV ad is an extension of what people respond to in the social sphere." Lazerow also shared the following statistics about BuyBuddy: 1,000 clients with users in 91 countries 1 million clicks per day (90 million total) in Q1 2012, up from 54.1 million total clicks generated in Q4 2011 127 billion impressions in Q1 2012, up from 92 billion in Q4 2011 1.6 million total ads created in Q1 2012, up from 1.2 million Q4 2011 Increased CTR by 90 percent and reduced cost per click by 45 percent for Work the World Helped Great British Chefs achieve an average clickthrough rate of .07 percent versus the Facebook benchmark of .02 percent

New Facebook platform industry hires: Ifeelgoods, Scale Venture Partners, Nanigans, Strutta, more Posted: 01 May 2012 12:13 PM PDT Ifeelgoods hired an SVP of sales, Scale Venture Partners hired a new executive-in-residence, Nanigans brought on a technical advisor and Strutta has a new director of marketing, among other notable hires made this week at Facebook platform companies. If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we'll get it into our next post. Also, please note that information about most new hires, below, comes either from the companies themselves or from company updates from LinkedIn. Looking for new opportunities? Check out the Inside Network Job Board, which shows the latest openings at leading companies in the industry. Here's this week's list of hires: Ifeelgoods Tyler Hoffman, Senior Vice President of Sales – former managing director of commerce sales at Google Scale Venture Partners Eric Tilenius, Executive-in-Residence – former general manager at Zynga. Nanigans David C. Parkes, Technical Advisor – also works as a professor of computer science in the School of Engineering and Applied Sciences at Harvard University. Strutta Joeline Hackman, Director of Marketing. Vitrue Elisha Phoenix, Visual/UX Designer – former designer at Razorfish. AdParlor Mike Empey, Sales Engineer – former software development support specialist at Research In Motion. Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook for Every Phone, sports, ‘Titanic,’ ‘Twilight,’ more on this week’s top 20 growing Facebook pages Posted: 01 May 2012 08:26 AM PDT A mobile Facebook application's page topped our list of growing pages this week, as well as several sports-related pages, musician pages and popular movie pages. Pages on our list this week grew from between 407,800 to 3 million Likes. We compile this list with our PageData tool, which tracks page growth across Facebook. # Name Total Likes    People Talking   Daily Growth   Weekly Growth 1   Facebook for Ever… 80,790,898    2,818,833 +409,717 +3,094,252 2   Neymar Jr. Oficial 4,445,814    192,932 +57,585 +994,630 3   Titanic 22,183,616    929,544 +116,079 +972,265 4   Adele 27,024,951    768,499 +100,039 +845,502 5   LMFAO 16,163,504    670,358 +105,064 +672,273 6   Eclipse 5,109,773    24,133 +3,285 +668,451 7   Cristiano Ronaldo 7 1,008,868    22,920 +660 +650,258 8   The Simpsons 49,359,384    698,323 +74,991 +612,437 9   Will Smith 30,236,479    542,234 +66,896 +582,162 10   Breaking Dawn 5,637,272    235,682 +33,741 +577,535 11   Bruno Mars 22,524,923    483,186 +69,259 +523,922 12   Shrek 24,984,423    451,007 +58,978 +497,385 13   Harry Potter 45,153,224    679,188 +56,735 +486,619 14   Samsung Mobile USA 4,753,967    493,589 +52,436 +461,300 15   Resident Evil 5 655,578    15,711 +177,775 +455,448 16   Pitbull 19,107,971    648,436 +60,939 +449,386 17   Jeremy Lin 954,881    552,606 +34,979 +438,508 18   Real Madrid C.F. 27,425,705    1,507,348 +47,111 +426,426 19   FC Barcelona 30,127,581    1,245,044 +54,251 +420,084 20   Snoop Dogg 17,334,450    468,430 +49,096 +407,855 Facebook for Every Phone grew by more than 3 million Likes during the past week. Users of Facebook’s feature phone app are prompted to Like the page when they log in. Sports pages, specifically football clubs and stars, were very popular. Footballers Neymar Jr. Oficial and Cristiano Ronaldo, as well football clubs Real Madrid C.F. and FC Barcelona made the list with growth in the hundreds of thousands. These pages post copious photos and videos related to game activity, rallying fans around the team. Movie-related pages continue to be very popular, even when they don’t post very frequently. These pages are ready have a tremendous fan base, thus a single post generates a lot of activity. For example, a video on the "Eclipse" page received tens of thousands of Likes and a video on the "Titanic"  page received more than 2,500 comments. Musicians continue to have momentum on Facebook. Adele, LMFAO, Pitbull and Snoop Dogg made the top 20 this week. These artist pages post photos and other info from tours or performances. Finally, the popular TV show "The Simpsons" continues to see growth on page based on a combination of popularity and frequent posts, and the Samsung Mobile USA page is currently giving away phones and other related prizes. The Samsung page seems to be running Facebook ads — including premium logout ads — to get new fans.

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Inside Facebook

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• Facebook tests new icon to indicate whether activity will be shared after users click links
• Socialcam, Viddy, Instagram, Metacafe, Candy Crush Saga, more on this week’s top 20 growing Facebook pages by MAU
• How social video apps leverage Facebook Open Graph to rapidly gain new users
• This week’s headlines from across Inside Network

Facebook tests new icon to indicate whether activity will be shared after users click links Posted: 30 Apr 2012 03:11 PM PDT Some Facebook users are seeing a new icon on News Feed items which link to sites that share activity back to a user’s Timeline. The color of the icon indicates whether clicking the link will generate a story alerting users’ friends that they read an article or watched a video. A small icon appears next to the name of social news readers and social video apps within News Feed. When the icon is grey, sharing is disabled and users can click on a link knowing that others won’t be able to see their activity, for example, if a user has set the app’s default privacy to “Only Me.” When the icon is green, social sharing is enabled. Users can hover over the icon to see to whom their subsequent activity will be visible. These icons appear within the mobile and desktop News Feed, but not on users’ Timelines. Earlier this month we saw Facebook testing a similar functionality, but this latest iteration is more ambiguous. The new icon is so subtle that most users will not even notice it, and without any additional context, the icon does not seem to immediately represent social sharing. In fact, on mobile devices, there is no way to find out what the icon signifies. If Facebook does end up picking an abstract icon to designate its “frictionless sharing” applications, it will need to educate users what it means and where they should look for it. For now, the company seems to be testing a number of options in order to find a future balance between making sharing as easy as possible and still letting people have control over their experience. This is increasingly important as websites and apps can now ask for permissions once and then automatically publish stories to Ticker, Timeline and News Feed when users take action like reading an article, listening to a song or watching a video. Since these apps are so new, there is a lot of variation in how developers make users aware of what they are agreeing to share and how they give users the option to opt-out. By experimenting on its own site and giving third-party developers some freedom to try different approaches, Facebook can discover best practices and ultimately define policies. Until then, some users might be hesitant to add any new applications or click on news and video links. Other users might want to set certain apps to be visible to “Only Me.” This gives users a chance to experience new apps without fear of over-sharing, and the option to chronicle their activity for themselves alone. Users can later widen the scope of who can see their activity once they trust an app. The easiest way to do this is from the activity log. See the last two screenshots below for an example.

Socialcam, Viddy, Instagram, Metacafe, Candy Crush Saga, more on this week’s top 20 growing Facebook pages by MAU Posted: 30 Apr 2012 09:04 AM PDT Social video apps were very popular on our list of growing Facebook applications by monthly active users this week. Mobile video apps Socialcam and Viddy topped our list, with web integrations from Metacafe, Siz.net and Dailymotion also making appearances. Titles on our list gained the most MAU of any apps on the platform, growing from between 700,000 and 13.5 million MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. Top Gainers This Week Name MAU Gain Gain,% 1.   Socialcam 14,900,000 +13,500,000 + 964% 2.   Viddy 20,600,000 +12,800,000 + 164% 3.   Metacafe 10,800,000 +9,800,000 + 980% 4.   Younews.in 5,800,000 +4,800,000 + 480% 5.   Instagram 15,500,000 +2,300,000 + 17% 6.   Scribd 30,200,000 +1,900,000 + 7% 7.   Candy Crush Saga 3,800,000 +1,800,000 + 90% 8.   Siz.net 5,600,000 +1,800,000 + 47% 9.   Between You and Me 6,600,000 +1,700,000 + 35% 10.   Pandora 18,500,000 +1,700,000 + 10% 11.   Yahoo! Social Bar 41,700,000 +1,700,000 + 4% 12.   Terra 5,800,000 +1,600,000 + 38% 13.   Flixster 5,800,000 +1,300,000 + 29% 14.   Dailymotion 27,200,000 +1,100,000 + 4% 15.   Angry Birds 24,100,000 +1,000,000 + 4% 16.   Bubble Witch Saga 21,000,000 +900,000 + 4% 17.   schoolFeed 13,600,000 +800,000 + 6% 18.   Spotify 19,100,000 +800,000 + 4% 19.   Marvel: Avengers Alliance 5,700,000 +700,000 + 14% 20.   Truths About You 3,400,000 +700,000 + 26% Socialcam grew by 13.5 million MAU and Viddy by 12.8 million MAU. These apps allows users to create and watch videos, sharing activity to Facebook each time. The mobile photo sharing app Instagram continue to grow significantly, as did the document sharing integration, Scribd. Two music applications, Pandora and Spotify, made our list, as well as a pair of quiz applications that publish feed stories with each answer. Metacafe's Timeline app led a list of website integrations that made our list, including Yahoo! Social Bar, Flixster and Dailymotion. These apps tend to institute automatic sharing for users who visit the sites. Finally, games on the list were led by King.com's Candy Crush Saga. All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

How social video apps leverage Facebook Open Graph to rapidly gain new users Posted: 30 Apr 2012 09:00 AM PDT Two new mobile video apps — Viddy and Socialcam — have shot into the top 25 most popular Facebook apps by monthly active users this week.Their developers have both raised funding from prominent investors, with valuations likely influenced by Facebook's recent $1-billion-acquisition of Instagram. But as these and other Open Graph-enabled video applications are gaining between 1 million and 5 million monthly active users a day seemingly without advertising, pundits and investors should be aware of the mechanics in place that lead Facebook apps to grow faster than ever. Developers might also want to look to these apps as examples, but the true test will come in the next few weeks when we can see whether these apps can maintain regular engagement among a sizable percentage of new users. The following video apps are within the top 40 most popular Facebook apps by monthly active users, according to our AppData tracking service. We'll look at how these apps use Open Graph to maximize impressions and gain new users. We'll also address some of the privacy controls they've put in place to allow users to limit what they share. Dailymotion Dailymotion‘s web integration is the No. 9 Facebook app with 27.3 million MAU. When users visit Dailymotion.com, there is an option to log in with Facebook, but it is not required. When users click on a Dailymotion link from Facebook, however, they are immediately directed to an auth dialog asking for Timeline publishing permissions. After users accept by clicking "go to app," they can watch the video. Social sharing is automatically enabled but the site offers a "remove from Timeline" button. So far the app doesn't share stories about any other activity besides watching videos. Uploading a video or subscribing to a channel, for instance, doesn't generate a Facebook story. The app also doesn't share stories when users watch videos directly from a Dailymotion user's channel. This is good because these videos autoplay and might otherwise lead some unwanted links to be shared with friends. Unlinking a Facebook account from a Dailymotion account is relatively difficult to do from Dailymotion’s website, but users can always remove the app from their Facebook app settings. Viddy Viddy, currently No. 11 with 24.8 million MAU, is an iOS app that allows users to add Instagram-like filters to short videos. Unlike Instagram, it has a full website where users can browse and play videos, follow other users (like Mark Zuckerberg and Snoop Dogg) and mark videos as favorites. These actions all generate Timeline stories, creating aggregations like the one below. Although the app has been at the top of the iPhone charts, it's unclear what proportion of the app's active Facebook users have downloaded the mobile app versus logged into the website. When users click on a Viddy video from Facebook.com, they are presented with an auth dialog. People can watch Viddy videos without logging in if they go to the site directly. After accepting Timeline permissions by clicking "Okay, watch video," users are taken to the Viddy site where they have the option to turn broadcasting on or off, as well as remove posting permissions for particular actions so users can decide to share videos that they like or comment on, but not those that they simply watch. Viddy currently lacks an "undo" or "remove from Timeline" button to let users hide their activity directly from the app. Providing this option seems to be an emerging best practice and will help the app avoid potential backlash that could result if users don't realize how the app is sharing their activity. The iPhone app lacks any notifications that users are sharing their activity, and the only way to disable sharing — even temporarily — is to go to “settings,” followed by “configure services,” and then “Facebook.” From there users can unlink their accounts, turn off publishing or de-authorize specific permissions. Socialcam Socialcam is No. 24 with 17.7 million MAU. It is similar to Viddy in that it allows users to add filters and share videos from their smartphones, though it also seems to include a number of YouTube videos. Unlike Viddy, Socialcam has an Android version. The app also has a website from which users can view videos and follow other users (including Britney Spears and MC Hammer), which raises the same question as Viddy: how many active Facebook users have downloaded the mobile app versus logged in from the web. When users click on any Socialcam video link, they get an auth dialog, whether they came from Facebook or directly. This makes it seem as though users have to allow Timeline permissions in order to watch a video, but if a user clicks "cancel," they will be able to view the clip without logging in and sharing their activity. If users do accept permissions by clicking "Okay, watch video," social sharing is enabled, and activity will be posted back to Facebook after users get about halfway through a video. Socialcam also offers a remove from Timeline option, and the ability to separately de-authorize publishing permission for viewing activity and other actions, including liking and commenting. We’ve noticed Socialcam using Facebook requests as a way to bring users back to the app, but it does not seem as though these requests come from any particular friend. Clicking on the request simply redirects users to a canvas version of the app on Facebook.com. If Socialcam is indeed sending requests that are not initiated by friends, we expect Facebook to disable this feature. Metacafe Metacafe, which is No. 36 with 13.2 million MAU, seems to offer users the clearest explanation of what is being shared when they visit the site and how to disable it. This web integration prompts users with an auth dialog when they click over from the social network. After clicking "log in with Facebook," users face a second step where they can choose which actions to share back to their Timelines. When users play their first video, even though watch activity is "on," Metacafe doesn't publish a story until users explicitly click "Add it." From that point on, activity will be shared on Facebook until users turn activity "off" or "undo" an individual story. For now, the app does not seem to share any other actions besides “watch.”

This week’s headlines from across Inside Network Posted: 29 Apr 2012 07:58 AM PDT A roundup of all the news Inside Network brought you between April 23 and 28. Inside Mobile Apps Tracking the convergence of mobile apps, social platforms and virtual goods. Monday, April 23 Emerging free iOS apps: Deer Hunter Reloaded, Kingdom Age Conquer medieval Japan with Total War Battles Facebook updates Android app, adds new shortcuts to take over more of users' homescreens GREE looks to stay profitable in North America with Wizcorp's Mithril engine Tuesday, April 24 Test your South Park knowledge with Who Wants to be a Millionaire Special Editions Emerging paid iOS apps: Shark Dash, Hambo and SpellTower Outfit7 teams with Disney for animated Talking Friends web series Apple profits up 94% year-over-year to $39.2 billion Native Android apps can now get distribution through Facebook discovery channels Bubble Saga pops onto Kindle Fire; Android version in development Wednesday, April 25 MoPub: Without UDIDs mobile ad prices could plummet by 24% Kabam joins the Mobage stable with new Ngmoco publising deal Hunters 2: a solid addition to iOS growing strategy game library Emerging top grossing iOS apps: DragonVale, Kingdoms of Camelot and Modern War New this week on the Inside Network Job Board: EA, Sneaky Games, King.com and more Thursday, April 26 Massive Joe aims for a monstrous hit with Escape from Age of Monsters Flick, shoot and explode zombies in Zynga's ZombieSmash, now on Android Emerging popular Android apps: Rage of Bahamut, Ice Age Village, Shark Dash New hires in mobile: Big Fish Games, GREE and Scale Ventures Partners Zynga reports highest ever bookings for Q1 at $329M Zynga up to 21M mobile daily active users on strength of Q1 releases Friday, April 27 Mobile app downloads fall 30% in March, user acquisition costs stay the same — Fiksu Cross-platform lexical strategy with Word Off Ngmoco's Doug Scott on Japan-meets-U.S. mobile games, life after Lionside Mobile app news roundup: Android earnings, the Kindle Fire and Viddy Saturday, April 28 New this week on the Inside Network Job Board: Sneaky Games, Kobojo, EA and more Inside Social Games Covering all the latest developments at the intersection of games and social platforms. Monday, April 23 Candy Crush Saga dominates this week's list of fastest-growing Facebook games by MAU Get rich or die trying with 50 Cent's Blackjack Facebook estimates 4 percent of Q1 revenue came from ads on Zynga app pages, 11 percent from Zynga directly Tuesday, April 24 No more lost pieces with Jigsaw World Latest S-1 amendment shows Zynga and Facebook untangling their finances How likely is to Facebook lower its 30 percent fee for developers on the platform? Bubble Saga pops onto Kindle Fire; Android version in development Wednesday, April 25 Candy Crush Saga keeps sweet lead over this week's fastest growing Facebook games by DAU Build a fantasy alliance in Playdom's Armies of Magic New this week on the Inside Network Job Board: Kixeye, GameHouse, King.com and more Nekki brings free-running to Facebook with Vector Thursday, April 26 Bubble Witch Saga and CityVille this week's gainer and loser among April's Top 25 games New hires in social gaming: East Side Games, Happy Elements and Kixeye More shiny gem-matching with Jewel Journey Zynga reports highest ever bookings for Q1 at $329M Zynga up to 21M mobile daily active users on strength of Q1 releases New games lead Zynga's revenue to increase; more titles coming in Q2 Friday, April 27 Gunny shoots to the top of this week's emerging games on Facebook Prove who is the Top Shot on Facebook CrowdStar still building for Facebook, just through mobile Social games news roundup: Zynga, Nexon and Friendster Saturday, April 28 New this week on the Inside Network Job Board: IMVU, Sneaky Games, Ryzing and more Inside Facebook Tracking Facebook and the Facebook platform for developers and marketers. Monday, April 23 Viddy, Dailymotion, Instagram, games, BranchOut, more on this week's top 20 growing Facebook apps by MAU Facebook updates Android app, adds new shortcuts to take over more of users' homescreens Facebook expands arsenal with 650 patents from Microsoft, license to hundreds more Facebook generates $1.21 per user on average worldwide in Q1 Facebook estimates 4 percent of Q1 revenue came from ads on Zynga app pages, 11 percent from Zynga directly Tuesday, April 24 Mobile, Converse, Snoop Dogg, more on this week's top 20 growing Facebook pages How likely is to Facebook lower its 30 percent fee for developers on the platform? Native Android apps can now get distribution through Facebook discovery channels Facebook to increase profile picture size for pages New this week on the Inside Network Job Board: Nixon Peabody, Courier.com, SponsorPay and more Wednesday, April 25 Yahoo, Metacafe, birthdays, games, Spoitfy, BranchOut, more on this week's top 20 growing Facebook apps by DAU Facebook partners with anti-virus software makers to provide free computer security Facebook updates Locations app, but feature still only available to select pages Thursday, April 26 Facebook lowers barriers for developers, users to switch to Open Graph apps Facebook platform update: real-time insights, Offers API Facebook hires: engineering, data center, legal, more Facebook career postings: legal, mobile, data centers and more Facebook tries new tactics to get users to rate apps Friday, April 27 Facebook tests button that lets page owners skip complicated ad dashboard, promote content directly from their pages Facebook platform supports more than 42 million pages and 9 million apps Facebook Offers now available to partners through API; no date for wide release Facebook roundup: Yahoo, IPO, Windows Phone, security Saturday, April 28 New this week on the Inside Network Job Board: Nixon Peabody, Courier.com, SponsorPay and more

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