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Tuesday, September 04, 2012

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Analysts From Facebook Underwriters Drop Their Price Targets

The bad news related to Facebook stock continues to roll in, with analysts for two of the social network's largest underwriters, Morgan Stanley and J.P. Morgan, lowering their price targets, according to reports. The Wall Street Journal reported that Morgan Stanley Analyst Scott Devitt dropped his price target for Facebook for the next 12 months from $38 per share to $32, warning that it could drop to as low as $17 per... read more>>

Facebook Timeline Has Made Brands More Social

Facebook celebrated an anniversary on Monday, but you didn't see this kind of life event appear on the top right corner of your page. Six months ago, the site rolled out timeline for businesses. As Roger Katz, the CEO of social media solutions company Friend2Friend, explained to AllFacebook, timeline has been a game-changer for brands. Now companies have to foster engagement in order to compete and keep their customers happy, but... read more>>

Coca-Cola Tops 50M Facebook Fans, Eyes Putting Them To Work

If you'd like to buy every one of Coca-Cola's Facebook fans an ice-cold Coke, you'd better order up a little more than 50 million of them, as the iconic beverage became the first retail brand to top 50 million likes. Coca-Cola also announced an initiative to tap those 50 million-plus fans and select some for input on a social innovation that will allow participants to "become more active, give to others, be... read more>>

Wolfram|Alpha Offers Personal Facebook Analytics

The list of companies that offer analytics for businesses on Facebook seems to expand on a daily basis, but data analyzer Stephen Wolfram and his company, Wolfram|Alpha, are offering Facebook users a detailed look at their personal analytics on the social network, free of charge. Facebook users can type "Facebook report" in the dialog box on the company's website to receive a detailed report about their presence on the social network, including... read more>>

Facebook Testing Likes, Comments On News Feed Photos That Are Part Of Albums

Facebook appears to be testing a new feature that allows users to like or comment on photos in their news feeds that are listed as part of albums, rather than only being able to do so with individual photographs in the news feed. The like and comment icons are superimposed over the photos in white, in the bottom-right-hand and bottom-left-hand corners, depending on how far along in the process the user is. Readers:... read more>>

Facebook Ramping Up Automated Efforts To Purge Questionable Likes

Facebook likes are not the only element that should be considered by brands using the social network for marketing purposes, but they still mark the entry point for user interaction, and Facebook is taking steps to automatically remove questionable likes. The social network announced in a post on its Facebook Security page that it is ramping up its automated efforts to remove likes that were generated via methods that violate its terms... read more>>

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December 3 | New York City

Join leading media experts, app developers and entrepreneurs for an extensive look into the cutting-edge world of app design, demographics and distribution. Sessions will feature App Building 101, self-publishing survival tips and techniques for rising to the Top App lists. Click here to learn more!

Facebook VP Of Corporate Communications Joe Lockhart Previews Democratic Convention

As the Democratic National Convention kicks off Tuesday in Charlotte, N.C., Facebook posted an interview with Joe Lockhart, vice president of corporate communications at the social network, in which he shares his thoughts on how this unique political tradition has evolved over time with technology advancements, and what attendees can expect to see from the company this week. Lockhart knows a thing or two about the political nominating process. Besides serving on... read more>>

On Facebook, To Tag Or Not To Tag?

Facebook users can tag friends in videos, photos, check-ins and status updates, among other types of interactions. But there is an etiquette to be followed, as not everyone appreciates being tagged. When is it appropriate to tag and when should you just keep it to yourself? DO: Ask permission. Before that eye roll makes full circle and the, "Yeah, right" gripe escapes your vocal cords, consider this: do you think your friends... read more>>

Games Connect To Facebook Users Through New Notifications API

If you're a Facebook gamer, you'll probably start to see more notifications at the top of your page. That's because the site announced Friday that it launched a new application programming interface (API) that allows game developers to push notifications to players when friends challenge them to a game or beat their high score. Facebook software engineer Bo Zhang announced this change in the site's developers blog. However, noted that with great power... read more>>

mediabistro online event

Social Media 101
September 13-October 11, 2012 | Online
Learn best practices for Facebook, LinkedIn, Twitter, Google+, and Foursquare. Over five weeks, you'll determine the social media sites that matter most to you, based on your personal and professional goals. Register now.

Facebook Stock Dips To Below Half Of IPO Value

Just when it seemed as if news could not get any worse for Facebook's Wall Street standing, the value of the company's shares dipped Friday to less than half of its $38 opening price. The company's stock opened at a slipped-down price today from pre-market trading and has continued its downward slopeto a share price of just over $18. Morningstar, which gives Facebook a four-star rating,listed yesterday's last share price as $18.25.... read more>>

Social Media Jobs: High 5 Games, Ubisoft

This week, High 5 Games is hiring a senior graphic designer, a digital illustrator, a graphic designer and a project manager. Meanwhile, Ubisoft needs a new active game manager. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Senior Graphic Designer High 5 Games (Mahwah, NJ) Digital Illustrator High 5 Games (Mahwah, NJ) Graphic Designer High 5 Games (New York, NY) Project Manager High 5 Games (New York, NY) Active... read more>>

Clint Eastwood Steals The Show On Facebook At Final Night Of RNC

The Republican National Convention audience wasn't shy about turning to Facebook to share their views during Gov. Mitt Romney's acceptance speech, but it was posts about Clint Eastwood's curious address that quickly overwhelmed the site long after the last balloon dropped on the convention floor. Public Facebook posts were appearing at a rapid-fire pace - about 25 posts every second in my feed - during the former Massachusetts governor's speech. Though Romney... read more>>

inside network resource

The Facebook Marketing Bible
The Leading Resource for Marketing and Advertising on Facebook
The Facebook Marketing Bible is the comprehensive reference for marketers on Facebook, whether youre running your first test, or youre ready to maximize your existing campaigns. Learn more.

mediabistro.com's blogs:

MediaJobsDaily As Many Newspapers Downsize, Orange County Register Expands

PRNewser Ode to Andy: Campbell's Repays the Warhol Favor After 50 Years

AllFacebook Clint Eastwood Steals The Show On Facebook At Final Night Of RNC

SocialTimes Collaborative Video Project 'Star Wars Uncut' Returns To Remake 'Empire Strikes Back'

AllTwitter The 36 Rules Of Social Media [INFOGRAPHIC]

TVNewser Was Sarah Palin Facebook Post a Negotiating Ploy?

TVSpy VIDEO: Burglar Surrenders at WPVI Studios

Lost Remote Pretty Little Liars Launches Web Series for Social-Savvy Fans

AppNewser New Kindle Fire to Get Map Support from Nokia, not Google

GalleyCat Hachette Book Group Sales Drop 4%, Digital Up 20%

AgencySpy Red Door Interactive Moves Offices with the Power of Stop-Motion Animation

FishbowlNY Mitt Romney Convention Displaces 10 O'Clock Newscasts

FishbowlDC TV Twins!

FishbowlLA For THR Awards Blogger, It's Telluride â€" Take Two

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Inside Facebook

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Top 25 Facebook Pages September 2012 Posted: 03 Sep 2012 10:05 AM PDT Entertainment continues to dominate the list of most popular Facebook pages, according to our PageData tool, which counts the number of fans added to a page daily. After Facebook’s own pages for its mobile app and main company page, the most Liked pages are those of entertainers, athletes, TV shows, games, and a few international brands. No. 1 Facebook for Every Phone is the official page for Facebook's feature phone application. In June, it became the first page on the social network to surpass 100 million Likes. It continues to grow significantly each day in part because Facebook for Every Phone users are given the option to Like the page when they first log in to the app. No. 23 FarmVille is the only app on our list which is losing more fans than it gains each day. The fan page for the Zynga game lost more than 43,000 Likes last week. Besides a general decline in the game’s popularity, the page may be losing fans because of the types of posts it  does and how frequently it makes them. No. 3 Texas HoldEm Poker, another Zynga game, posts a few time per day, but these posts are giveaways for coins and other virtual goods. The Farmville page, on the other hand, has been soliciting fans to take a survey or read guides on its game forum. # Name Total Likes  Daily Growth  Weekly Growth 1   Facebook for Every Phone 131,028,946   +319,579 +2,887,808 2   Facebook 71,837,444   +42,901 +324,590 3   Texas HoldEm Poker 64,872,456   +22,881 +174,755 4   YouTube 62,427,929   +31,379 +224,238 5   Eminem 60,882,738   +16,399 +118,643 6   Rihanna 60,124,643   +19,100 +130,165 7   The Simpsons 54,527,739   +16,834 +129,871 8   Shakira 54,261,581   +24,027 +179,312 9   Lady Gaga 53,231,005   +4,220 +43,610 10   Michael Jackson 51,693,413   +12,000 +108,717 11   Coca-Cola 49,924,269   +75,473 +684,957 12   Harry Potter 49,907,472   +25,128 +184,191 13   Cristiano Ronaldo 48,148,411   +25,424 +198,856 14   Family Guy 48,040,811   +9,172 +71,148 15   Justin Bieber 46,397,366   +15,379 +112,168 16   Katy Perry 46,120,450   +12,986 +101,514 17   Linkin Park 44,834,924   +15,390 +117,222 18   South Park 41,767,784   +8,027 +57,365 19   AKON 41,765,069   +9,865 +89,215 20   Lil Wayne 40,304,324   +9,279 +70,294 21   Bob Marley 40,072,281   +12,597 +97,643 22   Beyoncé 38,429,939   +11,774 +93,702 23   FarmVille 38,287,996   -3,148 -43,519 24   Disney 38,158,754   +12,577 +90,552 25   Leo Messi 37,991,328   +13,027 +107,870   Visit PageData to see more of the most popular pages and track engagement over time.

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Here's the latest from AllFacebook as of 4 p.m. ET. Visit AllFacebook throughout the day for breaking news and insider gossip.
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Monday, September 03, 2012

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On Facebook, To Tag Or Not To Tag?

Facebook users can tag friends in videos, photos, check-ins and status updates, among other types of interactions. But there is an etiquette to be followed, as not everyone appreciates being tagged. When is it appropriate to tag and when should you just keep it to yourself? DO: Ask permission. Before that eye roll makes full circle and the, "Yeah, right" gripe escapes your vocal cords, consider this: do you think your friends... read more>>

Games Connect To Facebook Users Through New Notifications API

If you're a Facebook gamer, you'll probably start to see more notifications at the top of your page. That's because the site announced Friday that it launched a new application programming interface (API) that allows game developers to push notifications to players when friends challenge them to a game or beat their high score. Facebook software engineer Bo Zhang announced this change in the site's developers blog. However, noted that with great power... read more>>

Facebook Stock Dips To Below Half Of IPO Value

Just when it seemed as if news could not get any worse for Facebook's Wall Street standing, the value of the company's shares dipped Friday to less than half of its $38 opening price. The company's stock opened at a slipped-down price today from pre-market trading and has continued its downward slopeto a share price of just over $18. Morningstar, which gives Facebook a four-star rating,listed yesterday's last share price as $18.25.... read more>>

social media jobs of the day

Social Media and Administrative Assistant
Grand Communications, Inc.
New York, NY

Media Specialist
Community Health Center, Inc
Middletown, CT

Sr. Manager, Technology
WCG Group
San Francisco, CA

Senior Editor
The USO
Arlington, VA

Social Media Jobs: High 5 Games, Ubisoft

This week, High 5 Games is hiring a senior graphic designer, a digital illustrator, a graphic designer and a project manager. Meanwhile, Ubisoft needs a new active game manager. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Senior Graphic Designer High 5 Games (Mahwah, NJ) Digital Illustrator High 5 Games (Mahwah, NJ) Graphic Designer High 5 Games (New York, NY) Project Manager High 5 Games (New York, NY) Active... read more>>

Clint Eastwood Steals The Show On Facebook At Final Night Of RNC

The Republican National Convention audience wasn't shy about turning to Facebook to share their views during Gov. Mitt Romney's acceptance speech, but it was posts about Clint Eastwood's curious address that quickly overwhelmed the site long after the last balloon dropped on the convention floor. Public Facebook posts were appearing at a rapid-fire pace - about 25 posts every second in my feed - during the former Massachusetts governor's speech. Though Romney... read more>>

Facebook Highlights GOP-Flavored Apps Over Drinks At Republican Convention

The six hottest political apps for Facebook were the talk of Tampa, Fla. today during the social network's cocktail reception they're calling "Apps and Drinks." Facebook held its first Apps and Drinks event at the Republican National Convention today with a similar event planned next week in Charlotte, N.C., when the Democrats have their turn in the spotlight. Apps are the craze this election cycle. Gov. Mitt Romney's campaign drew attention -... read more>>

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December 3 | New York City

Inside Social Apps brings together today's leading developers of social and mobile apps and games for an intensive summit on the future of app and game growth and monetization on social and mobile platforms. Learn more.

Facebook Contest May Have Taylor Swift Sing At School For The Deaf

Facebook pranksters have struck again. Earlier this year, users played with a Facebook contest to send rapper Pitbull to the most remote Walmart possible - Kodiak, Alaska. Now a contest sponsored by Chegg and Papa John to send singer Taylor Swift to perform at a high school or college has been taken over. There's a campaign to send Swift to Horace Mann School for the Deaf in Allston, Mass. The contest -... read more>>

Facebook Updates Graph API To Make Data More Accessible To Developers

Developers were pleased with Thursday's improvements to Facebook's Graph API, which allows them to access data in the social graph quicker and easier. Facebook updated field expansion and made a tweak to pagination. Facebook software engineer Harshdeep Singh announced the changes in the site's developers blog: Field expansion significantly improves performance for API calls and reduces your coding effort for retrieving data from the social graph. You can now make advanced Graph API... read more>>

Use Bing To Search Friends' Facebook Photos

The Bing-Facebook integration continues to deepen. The Microsoft search engine announced Thursday that you can now use the site to search friends' photos. No, this doesn't mean those embarrassing photos from spring break are open for the general public to see on Bing. When you visit the site, you can only search for your friends' photos that have been made viewable. Bing explains that now users don't have to mine through profiles... read more>>

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starts October 18 | Online
Join our eight-week online conference and hands-on workshop where you'll launch a social media marketing campaign and measure it's results with the biggest names in social media. Learn more.

Facebook Respects Users' Rights More Than You Might Think

It seems like on a weekly basis, Facebook rolls out a new feature that promptsusers to accuse the site of playing a 21st-century Big Brother. However, an attorney-turned-tech entrepreneur feels that Facebook is actually one of the better social media sites, in terms of respecting users' rights.Andrew Nicol recently launched Clickwrapped, a comparison of the terms of service and privacy policies on sites such as Facebook, LinkedIn, Wikipedia and Twitter. Of... read more>>

Built-in Post Targeting Rolled Out To Facebook Pages With More Than 5,000 Likes

Facebook has been testing more advanced methods of post targeting, allowing select pages to target posts based on gender, age, language or location. Now sister site Inside Facebook reports that all pages with more than 5,000 likes have this ability. If your page has more than 5,000 likes, here's what the new feature looks like: Page administrators can choose to target news feeds of specific types of user, based on categories such as... read more>>

Another Update For Apple Devices: Facebook Page Manager

Facebook is putting some serious work into its Apple iOS devices. After giving Facebook and Messenger applications an upgrade, the site turned its attention to Page Manager. Facebook announced recently an update for those who manage their pages using their Apple devices. The Page Manager update includes the ability to display the page cover photo, swipe to view photos in the album and gives admins the power to change the profile photo,... read more>>

inside network resource

AppData
AppData is an independent data service tracking application traffic and growth on social platforms. AppData provides comprehensive performance data, including MAU and DAU leaderboards for developers and for applications, historical data, and market and audience information. For more information, click here.

mediabistro.com's blogs:

MediaJobsDaily As Many Newspapers Downsize, Orange County Register Expands

PRNewser Ode to Andy: Campbell's Repays the Warhol Favor After 50 Years

AllFacebook Clint Eastwood Steals The Show On Facebook At Final Night Of RNC

SocialTimes Collaborative Video Project 'Star Wars Uncut' Returns To Remake 'Empire Strikes Back'

AllTwitter The 36 Rules Of Social Media [INFOGRAPHIC]

TVNewser Was Sarah Palin Facebook Post a Negotiating Ploy?

TVSpy VIDEO: Burglar Surrenders at WPVI Studios

Lost Remote Pretty Little Liars Launches Web Series for Social-Savvy Fans

AppNewser New Kindle Fire to Get Map Support from Nokia, not Google

GalleyCat Hachette Book Group Sales Drop 4%, Digital Up 20%

AgencySpy Red Door Interactive Moves Offices with the Power of Stop-Motion Animation

FishbowlNY Mitt Romney Convention Displaces 10 O'Clock Newscasts

FishbowlDC TV Twins!

FishbowlLA For THR Awards Blogger, It's Telluride â€" Take Two

Advertise on Our Blog Network

Click here to read more on AllFacebook, and here to get RSS feeds for updates throughout the day. Subscribe to our Daily Newsfeed Email and see all our blogs at mediabistro.com.

AllFacebook Needs You! Send us your story tips, job changes, insider gossip, and all that other good stuff: allfacebook@mediabistro.com

To learn about advertising or other creative partnerships, contact Dave Arganbright at (212) 547-7931 or via email.

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Inside Facebook

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• Facebook re-opens notifications channel for developers to send users custom messages
• Facebook to increase automated efforts to remove false Likes
• Word of Mouth at Scale with Facebook: Understanding PTAT

Facebook re-opens notifications channel for developers to send users custom messages Posted: 31 Aug 2012 01:11 PM PDT Facebook has launched the new Notifications API beta giving developers a way to reengage users with custom messages through the native notifications channel. These notifications are different from app requests in that users do not need to allow further permissions to receive them. Developers will find many positives to this feature as it makes it easier to reach their users. However, they must beware of the possibility of overflowing users’ notifications channel. Facebook previously allowed developers to send notifications to users, but it removed the feature in early 2010 as a way to reign in spammy apps. This time around, the social network has put in more safeguards to prevent developers from abusing the channel. Users can accept or decline these notifications and are given the option to opt-out at any time. Facebook encourages developers to test and monitor how notifications are performing through the notifications dashboard in Insights. Developers will get information on how notifications are being received as well as turn-off rates. Exceedingly high turn-off rates may be classified as spam and will be disabled. The company encourages developers to be mindful of the language in their notifications, suggesting that high-quality notifications receive higher click through rates than app requests. Low-quality app notifications are more likely to cause people to turn off notifications for that app all together.

Facebook to increase automated efforts to remove false Likes Posted: 31 Aug 2012 12:56 PM PDT Facebook has updated its integrity systems in order to prevent false Likes, according to the Facebook Security page. This upgrade looks to improve the authenticity of the social network, providing pages with more accurate measurement of fan counts and demographics. The automated system will remove Likes obtained through malware, compromised accounts, deceived users or purchased bulk Likes. The systems have been improved to identify and take action against suspicious Likes. The upgrade is said to remove less than 1 percent of a page’s Likes on average. Earlier this month, Facebook estimated 8.7 percent of users as duplicate, miscategorized or spam accounts. This upgrade looks to combat this problem, ensuring the legitimacy of page interactions. Page owners will benefit from this improvement allowing them to better reach the audience that matters.

Word of Mouth at Scale with Facebook: Understanding PTAT Posted: 31 Aug 2012 12:00 PM PDT This is a guest post by Hussein Fazal, CEO of AdParlor, an ad management and technology company for Facebook campaigns. AdParlor manages over 1 billion daily ad impressions on Facebook for clients such as Groupon, Audi, American Express, OMD, Mindshare & Starcom. One of the most exciting characteristics of Facebook if you are a brand marketer is the ability to achieve word of mouth at scale. Hearing from a friend carries a lot more weight than hearing from the brand itself – and Facebook interactions such as likes, posts and comments can spread through the social graph extremely fast. In October 2011, Facebook launched the People Talking About This (PTAT) metric in order to help brands track engagement on their page and hence measure the 'word of mouth at scale' they are achieving. However, while most brands understand that PTAT measures engagement, they still don't fully understand how important it is, how it interacts with the other Facebook Insights, and how it can guide them toward creating viral content that resonates with their audience. So, What Is PTAT? Prior to the introduction of PTAT in the Fall 2011, most marketers relied on a mashup of metrics – including the number of Likes, active users, comments and other performance indicators – to measure the health of their page. PTAT brings everything together by measuring all of the individual Facebook users who have engaged with a page's content and created a "story" in their News Feed and their friends News Feeds in the past seven days. For instance, if Casey Customer visits your Facebook page for the first time and decides to "Like" it, her action will be appear in her friends' feeds (driving word of mouth at scale) and this action will become part of your page's PTAT score. Or, if Brendan Buyer RSVPs to your one-day-only sale event, that will also be reflected in your PTAT score. The essential value in PTAT is that it encompasses the engagement and activity your page sees. Additionally, since each point on your PTAT line is the sum of the unique users who have created stories about your page over the past seven days, it also shows you how your page's engagement rate changes over time. According to Facebook the different types of stories measured in your PTAT score include: Liking your page Liking, commenting on, or sharing your page post Answering a Question you've asked Responding to your event Mentioning your page Tagging your page in a photo Checking in or recommending your place You'll notice that this list includes people who have Liked your page. It is important to be aware of this, especially when running a Facebook ad campaign. Once your ads start running, you'll see a big spike in your PTAT, even if users are not interacting with your page. Thus it is important to look at your PTAT net of the paid fans you are acquiring. The below screenshot is from AdParlor's dashboard, and it shows how PTAT can change over time. Between July 12 and July 24, this page's PTAT hovered around 20,000 to 28,000 – indicating that 20,000-28,000 people had shared this page's content in the seven days prior to each data point. Sudden spikes in PTAT, like the one between the 24th and 26th, could be a result of an ad campaign, improved and more frequent content creation, or even a single viral post. What Does PTAT Tell You? PTAT tells you much more than just the total number of people who have interacted with your page. PTAT is also available on a post-specific level. You can tell which posts have garnered the highest engagement rates in their first 28 days, so you can determine which type of content performs best among your fans. While it's great to be measuring engagement, Facebook also provides demographic data on people talking about your page, including their gender, age, location and language. This information is invaluable to the savvy marketer who wants to clearly define her brand's target audience, and can inform the type of content to post to that page in the future. For example, you may realize that your 18-24 year old female fans engage with your content far more than your 24-29 male fans. You can use this data to help you define your targeting parameters when creating page post ads for your content. Top 5 Ways To Grow Your PTAT To grow your PTAT, try the following tactics: Smart posting: Create content that is short and to the point, contains a call-to-action and is consistently of high quality. Photos: Facebook users love photos. Regardless of your industry, posts with large, clear photos will drive up your PTAT. Promotion: Buy page post ads for your most engaging posts to further drive engagement. Right Timing: Using the demographic data from your Insights panel, publish your posts when your audience is awake, online and most active. Engage: Lead by example and consistently engage with your fans' content – respond to their comments, Like the photos they post on your page and thank them for their participation to show them you appreciate their contributions.

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