Archives

gravatar

AllFacebook: Is Facebook Meddling With Your News Feed Exposure?

Daily AllFacebook Feed - Wednesday, October 03, 2012

Here's the latest from AllFacebook as of 4 p.m. ET. Visit AllFacebook throughout the day for breaking news and insider gossip.
mediabistro.com | Send Tips | Subscribe | Subscribe to the Morning Media Newsfeed of top media stories

Get an extensive look into the cutting-edge world of media apps at our summit in NY.

Wednesday, October 03, 2012

advertisement

Is Facebook Meddling With Your News Feed Exposure?

We caught up with Chad Wittman, founder of EdgeRank Checker, to see what factors are affecting the drop in impressions for Facebook pages -- whetherfans aren't sharing anymore,content is less engaging, ads are crowding outorganic content, or other factors. DY: Facebook is now a public company with earnings pressure. The Wall Street Journal surmised that Facebook switched to a paid game. Will running ads help your news feed exposure? CW: Facebook is the... read more>>

Will Facebook Be Worth $1 Trillion?

Are you tired of debating about Facebook's stock price? The best way to cut investors short is to ask: Will Facebook be worth $1 trillion? Here's why: Top technology companies like Google and Microsoft are worth 10 times the valuation at which they went public. Companies that increase in value like this are called "ten baggers" in investment terminology. Asking if Facebook could be a ten bagger is the quickest way for laymen... read more>>

What Makes Facebook's App Center Work?

How does Facebook choose which applications to feature in its app center? The social network's Wei Xu, Xin Liu, and T.R. Vishwanath explained the process in a note on the Facebook Engineering page. The engineers said an average of 220 million Facebook users visit app center each month, and they are 40 percent more likely to return the next day. App center became available globally Aug. 1. The Facebook trio discussed their goals... read more>>

social media jobs of the day

Senior UX Designer, Instant Video
Amazon
Seattle, WA

Community Facilitator
Modern Language Association
New York, NY

Senior Director, IOS Developer Relations
Applifier
San Francisco, CA

Online Community Manager
Context Partners
Washington, DC

CEO Discusses How Facebook Factors Into The Hiring Process

After California passed a law banning employers from asking from social media passwords, one CEO fired back in a blog post, criticizing the state for restricting businesses from being able to fully use the resources available to them to make the best hires. Tim Davis, CEO of Assisted Living, told AllFacebook that while he has never asked for an employee's or applicant's Facebook login information (which the law now forbids), he is... read more>>

Can Facebook Balance Privacy With Profit?

Facebook's most valuable property is also the thing it can't afford to sell: personal information. As Chief Operating Officer Sheryl Sandberg spoke about advertising and revenue at the IAB MIXX event Tuesday, The Wall Street Journal went deeper into the internal struggle between the value of Facebook's treasure trove of users' information and its promise to protect it. Facebook executives have recently been talking about more ways to build revenue, including offering... read more>>

OnlineDegrees.org's 25 Essential Steps To Clean Up Your Facebook Profile Before Graduation

If you're entering your final year of school, you have probably been told over and over and over that your Facebook profile can have an impact, positive or negative, on whether or not you are hired. However, there is more to getting ready to enter the working world than hiding that photo of you and your buddy shot-gunning a beer. Online educational resource OnlineDegrees.org shared its "25 Essential Steps to Clean Up... read more>>

WebMediaBrands event


Social Curation Summit
Visual Communities and Commerce
December 12 | Los Angeles

Learn about the services, tools, and startups that are paving the way for product discovery and creative inspiration. With the rise of curated commerce and contributed content, marketers, and brands are seizing the opportunity to extend influencer outreach and discover new dimensions to their merchandising strategies. Register now.



Facebook Growing In Indonesia, But Is It Authentic?

As evidenced by Co-Founder and CEO Mark Zuckerberg's trip to Russia, Facebook is doing all it can to expand its global reach. According to statistics from social media database Socialbakers, the site is growing in popularity in the Asian island nation of Indonesia, but are those new members real? Socialbakers, in a new blog post, shows that Indonesia has had a user jump in the past month of roughly 7.6 million (or... read more>>

Facebook Tailoring Ad Offerings By Industry

Facebook Vice President of Global Marketing Solutions Carolyn Everson said the social network is now tailoring its advertising offerings for specific industries, such as automotive and telecommunications. Everson spoke with reporters following Chief Operating Officer Sheryl Sandberg's appearance at IAB MIXX in New York Tuesday, part of Advertising Week 2012, in which Sandberg appeared with Facebook board member Marc Andreessen and talk-show host Charlie Rose. Bloomberg reported that Everson said Facebook reoriented its... read more>>

Facebook COO Sheryl Sandberg Talks With Charlie Rose, Marc Andreessen

Facebook Chief Operating Officer Sheryl Sandberg spoke of the importance that mobile will play in the social network's evolution in a wide-ranging interview with board member Marc Andreessen and talk-show host Charlie Rose Tuesday at IAB MIXX, the annual event held during Advertising Week 2012 in New York, and the interview was broadcast via the Facebook Marketing Talks live channel. Many of the topics -- Facebook's initial public offering, corporate missteps, and... read more>>

mediabistro online event


Social Media Marketing Boot Camp
starts October 18 | Online
Join our eight-week online conference and hands-on workshop where you'll launch a social media marketing campaign and measure its results with the biggest names in social media. Register now.



Zuckerberg Talks IPhone, Wardrobe With NBC's Matt Lauer

Facebook Co-Founder and CEO Mark Zuckerberg doesn't make too many public appearances. About a month ago, he appeared at TechCrunch's Disrupt event in San Francisco, answering questions about the company's stock value, mobile and search. Zuckerberg will appear on NBC's "Today" Thursday morning, but excerpts released Tuesday didn't hint at any big revelations being uncovered. Among the topics Zuckerberg discussed with NBC's Matt Lauer: his wardrobe, his responsibility as a CEO, and... read more>>

Man Cops To $11 Million Scam Involving Fake Facebook, Groupon Stock

Before several key investors were dumping their Facebook stock, one Florida man made millions of dollars off his shares. Too bad they didn't really exist. John Mattera, 50, pleaded guilty Tuesday to charges of fraud and conspiracy after running an $11 million scam involving nonexistent shares of Facebook and Groupon. As AllFacebook reported last year, Mattera was accused of selling fake access to shares of Facebook and Groupon, months before the social... read more>>

INFOGRAPHIC: Everything You Wanted To Know About Facebook Marketing

If you're looking for a basic overview of how to market your business on Facebook, you could read countless books and blogs, watch an endless stream of videos, or take part in several webinars - or just check out this infographic from PostRocket. The good folks over at PostRocket, who help companies optimize their Facebook campaigns, summed up the 17 most essential tenets to Facebook marketing in one colorful infographic. PostRocket included... read more>>

inside network resource


AppData
AppData is an independent data service tracking application traffic and growth on social platforms. AppData provides comprehensive performance data, including MAU and DAU leaderboards for developers and for applications, historical data, and market and audience information. For more information, click here.



mediabistro.com's blogs:

Click here to read more on AllFacebook, and here to get RSS feeds for updates throughout the day. Subscribe to our Daily Newsfeed Email and see all our blogs at mediabistro.com.

AllFacebook Needs You! Send us your story tips, job changes, insider gossip, and all that other good stuff: allfacebook@mediabistro.com

To learn about advertising or other creative partnerships, contact Dave Arganbright at (212) 547-7931 or via email.

You are receiving this email at sobenrss@live.dk because you subscribed at mediabistro.com for our Daily AllFacebook Feed service. Please add mailer@mediabistro.com to your Address Book to ensure delivery of this email (how do I do this?).
Stop Receiving this Email | Start Receiving this Email | Send Feedback

mediabistro.com
475 Park Avenue South | New York | NY | 10016
mediabistro.com is a division of WebMediaBrands Inc.


Permalink
gravatar

Inside Facebook

Inside Facebook


Oreo takes Facebook ‘Daily Twist’ campaign to Times Square for final day

Posted: 02 Oct 2012 09:39 AM PDT

For the final day of its 100-day campaign driven largely through Facebook, Oreo has installed a one-room ad agency in Times Square so it can take suggestions from the public and debut the final “Daily Twist” image on a digital billboard in New York City.

Oreo has been celebrating its 100th anniversary with 100 days of images that use Oreos to represent current events and national celebrations, including the Mars Rover landing, the end of the NFL referee lockout, Shark Week and the Fourth of July. Often times, the images are decided on and created the same day they are released on Facebook and other social sites.

Today, Oreo is showing its process to the world with a glass room and video display of the creatives putting together the final Daily Twist in Times Square based on topics that fans submitted through Facebook and Twitter.

The Daily Twist campaign is notable for its emphasis on regularly producing fresh content that users can easily consume and share in the feed, whereas other brands put more focus on tab applications or high-production video that don’t typically get the same reach and engagement as simple photo posts. Oreo’s Facebook page has 27.9 million Likes with 233,800 People Talking About This. Its Daily Twist posts often get hundreds or even thousands of shares.

With today’s Times Square stunt, the campaign shows how social efforts can cross over with traditional media and experiential marketing. Oreo has event staff passing out cookies and information about the Daily Twist. An Oreo mascot is walking around taking photos with people in Times Square. And the Daily Twist will get prime out of home ad space in the center of NYC.

After taking ideas from consumers via Facebook and Twitter this morning, Oreo representatives narrowed down the list to eight submissions. They sketched out images based on those ideas and then chose three finalists to display on the large screens above American Eagle Outfitters as well as Facebook. The public will be able to vote for their favorite until 1:45 p.m. EDT, and the winner will be announced by 2 p.m. The Times Square event will continue through the afternoon with giveaways and other activities.

Oreo is working with 360i, DraftFCB New York, MediaVest and Weber Shandwick for its 100th anniversary campaigns, according to AdAge.

Facebook makes recommendations to FTC about children’s privacy law

Posted: 02 Oct 2012 08:11 AM PDT

Facebook filed a 22-page letter with the Federal Trade Commission outlining its thoughts and recommendations for the commission’s proposed changes to the Children’s Online Privacy Protection Act (COPPA).

The social network lauded the FTC’s commitment to protecting children’s online experiences and privacy, but expressed concern about some language in the proposed change, which could hold Facebook liable in cases where third-parties use its social plugins and create additional burdens for Facebook, developers, publishers and parents. In particular, Facebook urged the commission to explicitly allow first-party advertising as an acceptable use of a child’s “persistent identifier,” such as an IP address or cookie ID.

The FTC is proposing that COPPA be expanded to apply to apps, games and online ad networks, in addition to the child-directed websites it currently covers. Some language in the proposal would deem website publishers and developers that use plugins like Facebook Login or the Like Button as “co-operators” with Facebook. Facebook Chief Privacy Officer Erin Egan, who wrote the letter to the FTC, suggests that the language in the proposal “fundamentally misunderstands the relationship between plugin providers and website publishers.” The social network, for example, makes plugins available but doesn’t choose which websites use them, which plugins they use or how they use them. Neither does Facebook share data with the third-parties that use its plugins. As such, the company wants to ensure that it would not be held liable under COPPA for offenses by web publishers or app developers that integrate with its platform.

The FTC proposal makes some exceptions for collecting and using children’s information as needed for “support for internal operations.” Facebook requests that the FTC clarify its definition of “support for internal operations” to include data captured by plugins and to explicitly include activities that do not impact children’s privacy, such as first-party advertising. The letter cites the commission’s previous reports that distinguish first-party advertising from third-party advertising because it does not raise the same privacy concerns and is generally an expected part of free websites and online services.

Egan further recommends that COPPA not include language that requires operators of child-directed sites to “treat all users as children” and obtain parental consent even if they otherwise have knowledge that a user is 13 years or older. For example, if a user has signed up for Facebook, the user has verified that they are over 13 by providing a birthdate. Egan says this should apply to third-party sites that integrate plugins without requiring additional consent or age verification. “It would be nonsensical to require an operator to obtain verifiable parental consent before collecting information from a parent,” Egan writes.

As we’ve previously written about, Facebook could ultimately serve as a means for age verification all around the web. In its letter, the company suggests that the commission could add explicit clarification that publishers can use a common mechanism to obtain verifiable parental consent, as Microsoft, Disney and a number of organizations have suggested in their comments to the FTC. Doing this, Egan writes, would minimize the burden on parents by reducing the number of times they have to give consent and eliminate the need for multiple detailed privacy notices. Instead, parents could give consent and get notice up front. They would then then get a more specific notice when a child wants to play a game or use a new app. If a platform provides this ability, Facebook argues, it should not assume liability or turn the platform into a “co-operator” with third-party apps or websites that implement it.

The Wall Street Journal reported in June that Facebook was taking steps toward allowing children under 13 to be allowed on the site, including creating mechanisms that would connect children’s accounts to those of their parents. Facebook has not publicly shared whether it is planning to lower its age limit or how it would do so.


Permalink
gravatar

Inside Facebook

Inside Facebook


Facebook exploring opportunities to sell premium services for businesses

Posted: 01 Oct 2012 01:27 PM PDT

Facebook Chief Operating Officer Sheryl Sandberg told CNBC today that the company is looking at opportunities to sell premium services for businesses.

“As we increase our investment in monetization, we’re thinking about premium services for business,” Sandberg said. "We've heard from businesses all over the world that they want more from us. There are things they'd pay for they really want us to provide. So it's an area that we're currently starting to explore."

Sandberg didn’t offer any specific examples, though CNBC suggested “analytics or customer service” in its reports. Based on job listings posted to Facebook’s careers site over the past few months, we’ve suspected that the company could be making a play into providing CRM or data management solutions.

For example, in August, we saw Facebook put out a call for Product Marketing Manager, Monetization: “an expert in data management platforms” who will ”develop our plans and vision for how we can enable businesses to better reach their customers and prospects on Facebook."

Data management platforms help advertisers organize their first party data (web analytics, CRM), second party data (from strategic partners that can match CRM records or cookies) and third party data (such as from Acxiom or Datalogix) to improve their advertising efforts. Facebook is uniquely positioned to enter this space considering the wealth of data it has in each of these areas. It has already gotten into the ad exchange market with FBX and has started matching CRM data with Custom Audiences. The company has also begun working with Datalogix to understand how Facebook ads impact offline sales.

Facebook might also be interested in offering its own CRM system. In March Facebook added a listing for a Software Engineer, Sales/Marketing Tools with the job description:

“The Sales/Marketing Tools team is inventing the future of Social CRM (Customer Relationship Management). We work closely with Product, Engineering, Sales, and Marketing teams to design and develop a suite of applications for large advertisers, media agencies, and Facebook’s global sales force.”

Another listing for a Front End Software Engineer, Sales Tools, added at the same time, includes a similar description and the question, “Are you intrigued with applying the concepts of newsfeed, social, and leader boards to business applications?” The listing also mentions “building enterprise applications using social and gamification techniques.”

Since July, Facebook has been looking for an Executive Briefing Center Manager to develop strategy and lead execution for the company's new program to build relationships and win over new partners and advertisers. Executive briefing centers are areas for large companies to show off their technology and understand the business needs of potential clients and customers.

Sandberg wasn’t specific about the size of the opportunity for the premium services it is considering, but she said the company believes its potential in any area is “really big because of our sheer size and scale.”

Farmville 2, schoolFeed, 4shared, Wordox and more on this week’s top 20 growing Facebook apps by MAU

Posted: 01 Oct 2012 12:26 PM PDT

Zynga’s FarmVille 2 comes in at the No. 1 spot on our list of top growing Facebook apps by monthly active users this week, adding 15 million new players.

Titles on our list gained the most MAU of any apps on the platform, growing from between 200,000 and 15 million MAU, based on our AppData tracking service.

Top Gainers This Week

Name Gain Gain %
1.  FarmVille 2 18,000,000 +15,000,000  + 500%
2.  schoolFeed 22,600,000 +1,500,000  + 7%
3.  Texas HoldEm Poker 39,400,000 +1,400,000  + 4%
4.  21 questions 6,800,000 +1,300,000  + 24%
5.  Instagram 32,500,000 +900,000  + 3%
6.  4shared 4,300,000 +600,000  + 16%
7.  War Commander 5,800,000 +600,000  + 12%
8.  Birthdays 17,300,000 +600,000  + 4%
9.  Bubble Epic 2,700,000 +500,000  + 23%
10.  CityVille 17,000,000 +500,000  + 3%
11.  Oferece uma rosa 720,000 +480,000  + 200%
12.  Bubble Pirate Quest 2,400,000 +400,000  + 20%
13.  Lost Jewels 2,600,000 +400,000  + 18%
14.  Truths About You 2,600,000 +400,000  + 18%
15.  Get Revealed 1,700,000 +400,000  + 31%
16.  Threads of Mystery 1,700,000 +300,000  + 21%
17.  Hug Me 670,000 +290,000  + 76%
18.  Wordox 630,000 +240,000  + 62%
19.  Dragon City 12,100,000 +200,000  + 2%
20.  Keek 2,500,000 +200,000  + 9%

 

Two other Zynga games placed on the list this week: Texas HoldEm Poker at No. 3 and CityVille at No. 10.

No. 2 schoolFeed is an app to connect with classmates. No. 4 21 questions allows friends to ask each other questions. No. 6 4shared is a file-sharing service that users can log into with Facebook.

Most of the rest of the list was made up of games like No. 9 Bubble Epic and No. 18 Wordox, as well as novelty apps like No. 11 Oferece uma rosa and No. 14 Truths About You.

No. 20 Keek is a video sharing app for iPhone and Android that integrates Facebook Open Graph.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Thursday, and the top emerging apps on Friday.

Facebook says impressions, reach and frequency matter more than clicks

Posted: 01 Oct 2012 11:10 AM PDT

Clicks aren’t the right metric for brand advertisers, Facebook Head of Measurement and Insights Brad Smallwood told the audience at the IAB MIXX Conference in New York today.

Smallwood shared results from recent campaign studies that indicated impressions, reach and frequency were more valuable than clicks. Specifically, 99 percent of sales came from users who saw an ad but did not interact with it. Campaigns that optimized for reach were 70 percent more effective at driving ROI, and campaigns that optimized for frequency had a 40 percent increase in ROI.

Smallwood began by outlining the history of advertising and measurement, noting that for the past few years Facebook hasn’t had the right tools and metrics for advertisers to understand their performance on the platform. Now with the company’s partnership with Datalogix, which connects digital media and offline purchasing data, Facebook says it has found a better model that not only proves ROI but also helps advertisers improve their campaigns.

Clicks are important to direct response campaigns, but they’re only one part of brand advertising, Smallwood said, citing a past Nielsen study, which found no correlation between sales lift and clickthrough rate. Moving forward, Facebook will help its advertisers understand the value of the impressions they’re getting on the social network, as well as determine the optimal reach and frequency for their ads.

Smallwood said there is a “sweet spot” for the number of impressions that maximize ROI, but it might differ for different advertisers depending on the product, the campaign and other factors. For example, some advertisers will find that four impressions per user will increase profit. After that, retail sales might still go up, but not enough to cover the cost of advertising and production. When impressions are more evenly allocated — so one user isn’t seeing an ad twice and another seeing an ad 20 times — advertisers have seen a 40 percent increase in ROI. Facebook is applying these findings, and others related to reach, to its ad products to optimize how it serves ads to users.

Tom Buday, head of marketing and consumer communication at Nestle S.A. who went on stage after Smallwood, addressed some of the articles and conversations that try to declare whether Facebook or other social media platforms “work” or “don’t work” for advertisers. He says success or failure isn’t dependent on the advertising channel. It comes down to brand messages. Once advertisers have a quality message and they understand their overall brand health and performance, they can apply it to platforms like Facebook. Message quality is more important than ever, he said, because of the technology that is available. Not only do consumers have more control over the messages they see, they have the means to share whether they love or hate an ad with millions of people. He said Nestle has found Facebook to be a valuable platform for its different brands, including Gerber USA, which is seeing $3.91 ROI for $1 spent.


Permalink
gravatar

AllFacebook: Ice Cream Shop Lands In Hot Water Over Facebook Comment

Daily AllFacebook Feed - Monday, October 01, 2012

Here's the latest from AllFacebook as of 4 p.m. ET. Visit AllFacebook throughout the day for breaking news and insider gossip.
mediabistro.com | Send Tips | Subscribe | Subscribe to the Morning Media Newsfeed of top media stories

Hurry! The last day to get the $79 early bird rate for Job Search Boot Camp is tomorrow.

Monday, October 01, 2012

advertisement

Ice Cream Shop Lands In Hot Water Over Facebook Comment

It's great when a brand or business on Facebook responds to posts and comments from their fans. However, an errant comment can result in the wrong kind of engagement, as a Montana ice cream shop found out recently. After a Muslim fan of Wilcoxson's Ice Cream in Livingston, Mont. asked if the ice cream contained pork gelatin, the page manager responded with an inflammatory comment. The backlash has led Wilcoxson's to... read more>>

Facebook Marketing: Getting Outside Of The Click Mentality

Up until now, online marketing has been intensely focused on the click. The main goal for ad companies is to get people click on ads, hoping that they can convert that into sales. Brad Smallwood, Facebook's head of measurement and insights, spoke Monday at theIAB MIXX conference, sharing the company's findings from a partnership with Datalogix in an effort to help marketers achieve success through the social network. Facebook teamed up with... read more>>

Facebook Likes The Sound Of Mixcloud

So you want the quality of DJ-spun music mixes, but you're stuck in the office? That's where Mixcloud comes in. The application, which was highlighted Monday in the Facebook developers blog, has been rapidly growing in popularity since it was launched at last year's f8 conference. Mixcloud connects userswith high-quality mixes, radio shows, and podcasts featuring Moby, Fatboy Slim, Wired, and NPR's Radiolab. Through the app, which has integrated open graph technology,... read more>>

social media jobs of the day

Vice President, Digital
Marina Maher Communications
New York, NY

Digital Editor
New Jersey Family
Summit, NJ

Senior Flash Game Programmer
Games Cafe Inc.
Calgary, Canada

Business Development Executive
JBA International - IT talent management
Pasadena, CA

Facebook, YouTube Blocked In Kashmir?

Facebook and YouTube have been blocked in the Indian state of Kashmir due to the protests against an inflammatory anti-Islam video that was posted on the Google-owned video site, according to reports. IBNLive.com reported that the state's Home Department issued the following order: In the interest of public safety and for maintaining public order, the government directed all licensed telecom-service providers and Internet-service providers to make arrangements to ensure that their subscribers in... read more>>

Facebook Seeks FTC Clarification On Possible Changes To COPPA

Facebook submitted a filing to the Federal Trade Commission seeking clarification on whether the social network and other websites will be able to show first-party advertising to children if the Children's Online Privacy Protection Act (COPPA) is updated by the agency. Mashable reported that the FTC's proposed changes to the 1998 bill would add applications, games, and online advertising networks to the list of platforms that are restricted from collecting personal information... read more>>

Facebook Details Privacy Measures Implemented With Launches Of New Ad Products

Facebook posted a note on its Facebook Privacy page to reassure users of the social network that their privacy remained top of mind during the rollout of new advertising options such as Facebook Exchange, the ability for advertisers to target custom audiences, and its agreement with Datalogix to measure the effectiveness of marketing campaigns. Privacy Engineer Joey Tyson wrote in the note: Many sites across the Web provide free services by including advertisements.... read more>>

Inside Network and WebMediaBrands event


Inside Social Apps
Developing & Monetizing on Social & Mobile Platforms
December 3 | New York City

Inside Social Apps brings together today's leading developers of social and mobile apps and games for an intensive summit on the future of app and game growth and monetization on social and mobile platforms. Register now.



Mr. Zuckerberg Goes To Russia: Red Square, McDonald's, Meeting With The Prime Minister

Facebook Co-Founder and CEO Mark Zuckerberg was in Moscow Monday to meet with Russian Prime Minister Dmitry Medvedev and Deputy Prime Ministers Arkady Dvorkovich and Vladislav Surkov. AFP reported that Zuckerberg made the trip to discuss cooperation in IT technology and startups in the Skolkovo Innovation Center, a Silicon Valley-style technology-development park just outside Moscow, likely hoping to boost Facebook's presence in the country, where VKontakte is currently the top social network. According... read more>>

Facebook Messenger For IOS 2 Adds Support For IOS 6, IPhone 5, And Bubbles

What do Apple's iOS 6, the larger screen on its new iPhone 5, and bubbles have in common? They are all pillars of the new version of Facebook Messenger for iOS. Launched less than two weeks after the update of Facebook Messenger for Android, the new version of the application for Apple devices includes support for iOS 6, support for the increased screen size of the iPhone 5, and the addition of... read more>>

Paul Ryan Finds Winning Facebook Formula As Campaign Strategists Name Favorite Features

With Election Day only 40 days away in a cycle that's been dubbed the first "social" election, campaigns are working overtime to gain an advantage on Facebook in order to motivate supporters and get out the vote. A look at the Facebook pages for each presidential campaign says a lot about how the race on Facebook is managed behind-the-scenes. For example, while President Barack Obama leads Republican challenger Mitt Romney in Facebook... read more>>

mediabistro online event


Job Search Boot Camp
October 23 - November 13, 2012 | Interactive Online Event
Refine your job search strategy, fine-tune your resume and cover letter, and learn interviewing and networking skills with career experts. Sign up by tomorrow and save!



Facebook Suggests Pages You Should Like

Facebook loves to suggest new experiences: friends, games, why not pages? Sister site Inside Facebook wrote Friday that the site added an option on the left-hand side: Like Pages. Clicking that takes you to a screen offering page suggestions based on interests in categories such as movies, music, brands, local businesses, and recent check-ins. This is a way for Facebook pages to regain some of the momentum they lost when the site... read more>>

Report: There Are 63.52 Million Facebook Users In China, Despite Ban

Laws are meant to be broken, including, apparently, the one banning Facebook in China, as research firm GlobalWebIndex reported that Facebook users in the country have skyrocketed from 7.9 million in July 2009 to 63.52 million as of the second quarter of 2012. According to GlobalWebIndex, Twitter, which is also banned in China, has seen its users grow from 11.8 million to 35 million during the same time period. GlobalWebIndex said it conducted... read more>>

Apps 101: Facebook Teams Up With General Assembly To Offer Class To Developers

Class is in session, and Facebook is the instructor: The social network will begin teaching developers how to create social applications on its platform, collaborating on the curriculum with "global network of campuses" General Assembly. According to TechCrunch, tuition is $4,000, and the class will be offered in New York and London, with the New York version set to run from Nov. 6 through Jan. 29, with Tripl Founder and CEO Peter... read more>>

inside network resource


AppData
AppData is an independent data service tracking application traffic and growth on social platforms. AppData provides comprehensive performance data, including MAU and DAU leaderboards for developers and for applications, historical data, and market and audience information. For more information, click here.



mediabistro.com's blogs:

Click here to read more on AllFacebook, and here to get RSS feeds for updates throughout the day. Subscribe to our Daily Newsfeed Email and see all our blogs at mediabistro.com.

AllFacebook Needs You! Send us your story tips, job changes, insider gossip, and all that other good stuff: allfacebook@mediabistro.com

To learn about advertising or other creative partnerships, contact Dave Arganbright at (212) 547-7931 or via email.

You are receiving this email at sobenrss@live.dk because you subscribed at mediabistro.com for our Daily AllFacebook Feed service. Please add mailer@mediabistro.com to your Address Book to ensure delivery of this email (how do I do this?).
Stop Receiving this Email | Start Receiving this Email | Send Feedback

mediabistro.com
475 Park Avenue South | New York | NY | 10016
mediabistro.com is a division of WebMediaBrands Inc.


Permalink