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AllFacebook: Facebook-Related Jobs Listed On Mediabistro

Daily AllFacebook Feed - Thursday, March 29, 2012

Here's the latest from AllFacebook as of 4 p.m. ET. Visit AllFacebook throughout the day for breaking news and insider gossip.
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Thursday, March 29, 2012

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Facebook-Related Jobs Listed On Mediabistro

Here are some highlights from the Mediabistro job board. read more>>

Facebook Pages See 192% More Engagement On Timeline

Facebook marketing platform Vitrue shared some data on brands in its client base that have already made the switch to timeline for pages. read more>>

People Confuse Facebook Timeline Pages With Profiles

Consumers' tendency to use the word "page" to refer to a profile has many folks thinking that tomorrow timelines will default everywhere on the site, pages and profiles alike. read more>>

jobs of the day

Social Media Sales Consultant
Meltwater Buzz
San Jose, CA

Facebook Password Privacy Amendment Defeated

Efforts by Congress to block employers from requiring employees or potential employees to surrender their passwords for Facebook and other social networks hit a stumbling block Wednesday, when a Facebook user protection amendment submitted by Rep. Ed Perlmutter (D-Colo.) did not pass the House of Representatives. read more>>

Celebrities’ Facebook Timeline Profiles And Pages

The conversion to timeline for pages is only one day away, so for brands still looking for ideas on how to improve their layouts, a photo album of celebrity timelines just went up yesterday. read more>>

Facebook’s Zuckerberg Travels To China, Japan

Facebook Co-Founder and Chief Executive Officer Mark Zuckerberg spent this week in China and Japan: Was it a pre-initial public offering vacation with girlfriend Priscilla Chan, business, or a little bit of both? read more>>

mediabistro.com event


AllFacebook Marketing Conference
June 28-29, 2012 | San Francisco
Learn how to market to Facebook’s 800 million users and deliver real revenue-generating results. Join us at AllFacebook Marketing Conference and get an inside look at the latest Facebook tools, apps, demographics, research, and advertising opportunities. Tickets are only $499 until March 29, so register now!



Facebook Boosts Emphasis Of Apps On Timeline Profiles

Facebook is putting more of an emphasis on applications on users’ timelines, increasing the size of its recent activity box and adding a new box for recently used apps. read more>>

How Facebook’s Timeline Alters Your Wall Moderation

Timeline for brand pages offers more ways to moderate your wall comments, but doesn't eliminate the need for third-party moderation tools. read more>>

Facebook Gives Comments Permanent Links

Facebook announced two improvements to comments: hiding potential spam and low-quality comments altogether, rather than graying them out; and providing permalinks for individual comments. read more>>

mediabistro.com event


AllFacebook Marketing Conference
June 28-29, 2012 | San Francisco
Learn how to market to Facebook’s 800 million users and deliver real revenue-generating results. Join us at AllFacebook Marketing Conference and get an inside look at the latest Facebook tools, apps, demographics, research, and advertising opportunities. Tickets are only $499 until March 29, so register now!



Why Gingrich Has A Facebook Timeline Profile And Page

Vincent Harris, Newt Gingrich's digital strategist, spoke exclusively to us about upgrading to timeline on a profile and a page. read more>>

mediabistro.com course


Facebook Marketing Boot Camp
April 24 - May 29, 2012 | Online
Learn to create a Facebook marketing strategy that will build your customer engagement and "likes" in this interactive online event and workshop. Speakers include Clara Shih (Hearsay Social), Kelly Winters (Facebook), and Geoffrey Colon (Ogilvy). Register now!



mediabistro.com's blogs:

SocialTimes Bullied Girl Posts Story on Reddit; Bully Is Arrested

AllFacebook Facebook Page Audiences Will Plummet

AllTwitter High School Senior Expelled For Swearing in Tweet

10,000 Words What's The Equivalent Of 'Ink By The Barrel' On The Internet?

TVNewser NBCUniversal, Comcast Pledge to Hire 1,000 Veterans

TVSpy Joe Oliver on Defending George Zimmerman: 'Role in This Doesn't Make Sense'

eBookNewser Has The Kindle Fire Been A Success?

GalleyCat Cover Unveiled for New Lemony Snicket Book

PRNewser Johnny Depp, 'Puss in Boots' Tops in Family Entertainment

AgencySpy Kohl's Store Sizzles with Cast of 'Q-VIVA,' J. Lo, Marc Anthony

MediaJobsDaily Dear Job Applicants: You Only Have 6 Seconds

FishbowlNY Former Goldman Sachs Exec, Op-Ed Writer Might Get $1 Million for Book

FishbowlDC The CQification of Roll Call

FishbowlLA Filmmaker Backs Off 'Kony 2012' Plagiarism Claims

UnBeige Can the Smith Center Revive Downtown Las Vegas?

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Inside Facebook

Inside Facebook

Facebook gives permalinks to individual comments, hides potential spam

Posted: 28 Mar 2012 03:50 PM PDT

Facebook now assigns permanent links to all comments on the site and hides spam comments rather than just marking them with a darker background. The company announced the improvements in a post on its Facebook + Journalists page.

With the addition of permalinks, users can share a direct link to any comment. When users visit the link, the comment will appear at the top of the page and will briefly appear highlighted in yellow. Previously there was no way to do this, and it could be difficult to find a particular comment among a thread of dozens or sometimes hundreds of others. Permalinks can be accessed by clicking the timestamp of a comment.

Facebook added permalinks to comments in its plug-in for third-party sites last year, but didn’t do this for the main site. Whether this was an issue of scale or lack of demand is unclear. However, with the increase in Facebook activity among public figures, more public conversations are happening on the site and being able to link to comments directly is important. On Twitter, for example, every tweet has a unique URL, making it easy to refer back to specific parts of a thread.

Other features might not be necessary when users interact with their friends on the social network, but as they engage with pages and popular people who allow subscribers, the deficiencies of comments on Facebook.com become more apparent. For example, Facebook doesn’t thread comments or sort them by relevancy on the site as it does with its plug-in. On Facebook.com, all comments are presented in a single thread. There is no way to clearly and directly respond to a comment from another user. Admins can @ tag people who have commented on a post, but users can only tag the names of their friends. (In Facebook groups, users can tag anyone in the group even without being connected as friends.) Comments are presented in order of when they were posted. However, the Facebook comments plugin used by websites including this one shows relevant comments from friends, friends of friends and the most liked or active discussion threads above others.

Comments on Facebook.com do have spam detection. Potential spam comments are not visible to other users, but they used to show to admins with a darker grey background. This would catch moderators’ eyes so they could delete the comment, block the user or unmark the item as spam. Now potential spam will be hidden behind an ellipsis. Page owners can click the ellipsis to see the comments and take action on them.

New this week on the Inside Network Job Board: Spruce Media, W3i, OfferPop and more

Posted: 28 Mar 2012 01:10 PM PDT

The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms.

Here are this week's highlights from the Inside Network Job Board, including positions at: International Business Times, Rebel Entertainment, Spruce Media, Shutterstock Images, W3i, OfferPop, PopCap, SponsorPay, MachineZone, Bally Technology, CheckPoint Studios, PT Gaming, Legacy Games, High 5 Games, SpeedDate.com, King.com, East Side Games, SoJo Studios and BrightRoll.

Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers and executives in the Facebook Platform and social gaming industry today.

Facebook now features app activity more prominently on Timeline

Posted: 28 Mar 2012 12:30 PM PDT

Facebook has expanded the "recent activity" box on users' Timelines and added a new "recently used apps" box to give more prominence to Open Graph applications.

The changes make stories more visual and as a result could help users discover new applications and pages through their friends. However, users have limited control over how these boxes display on their profiles, and Facebook should be mindful of how it implements features like this.

User Timelines include boxes for individual applications like Pinterest or Foursquare, as well as boxes for categories like music, games, video and news. Previously, Timeline included a small section for "most recent activity" that displayed users' actions on Facebook and Open Graph apps along with small icons. Now that box has more prominence and includes larger thumbnails next to stories. (See comparison images below.)

There's also an additional box called "apps" that clearly identifies what a user has interacted with lately. This could lead friends to try new apps and remind users to return to games and apps they've used before.

The new boxes take up additional space on the right-hand side of users' Timelines, pushing down posts they've actively created — i.e., posting a link, sharing a photo or making a status update — and posts their friends have shared with them. Users can click an X in the top right corner of the apps box to hide the module, but it's unclear whether it will reappear at some point after a user tries new apps.

Users can hide stories from the recent activity box, but after refreshing the page, older stories populate that space. There is not a way to remove the boxes for games, videos, news or music, unless a user makes all their app activity visible only to themselves and not others. However, if apps are explicit about the type of activity they will share, users will only add the apps they want to display on Timeline and won't consider these stories to be spam.

Old ‘recent activity’ box

New activity box and apps box

Zynga, Draw Something, Cities I’ve Visited, ESPN, more on this week’s top 20 growing Facebook apps by DAU

Posted: 28 Mar 2012 09:22 AM PDT

Zynga's Slingo and Draw Something topped our list of the fastest-growing applications by daily active users this week. A few other games, page tabs, birthdays and Open Graph apps completed our list. The titles below grew between 110,000 and 2.4 million DAU, based on AppData, our data tracking service covering growth for apps on Facebook.

Top Gainers This Week

Name DAU Gain Gain,%
1.   Zynga Slingo 4,000,000 +2,400,000 + 150%
2.   Draw Something by OMGPOP 14,600,000 +800,000 + 12%
3.   Daily Horoscope 420,000 +400,000 + 2,000%
4.   21 questions 940,000 +370,000 + 65%
5.   Cities I’ve Visited 500,000 +300,000 + 150%
6.   schoolFeed 4,100,000 +300,000 + 8%
7.   Scramble with Friends 2,100,000 +300,000 + 24%
8.   Texas HoldEm Poker 6,900,000 +300,000 + 5%
9.   Super Ferme 510,000 +290,000 + 132%
10.   Happy Land 450,000 +250,000 + 125%
11.   Hoop De Loop Saga 910,000 +220,000 + 32%
12.   Niik 60,000 +220,000 + 367%
13.   Static Iframe Tab by Woobox 1,700,000 +200,000 + 13%
14.   The Price Is Right Slots 180,000 +170,000 + 1,700%
15.   مدينة الأهرامات 320,000 +150,000 + 88%
16.   Birthday Calendar 210,000 +140,000 + 200%
17.   Scribd 800,000 +130,000 + 19%
18.   Solitaire Blitz 570,000 +130,000 + 30%
19.   ESPN 160,000 +110,000 + 220%
20.   Static Iframe Tab 430,000 +110,000 + 34%

Zynga Slingo topped our list, with 2.4 million DAU. No other game passed 1 million new DAU this week. As mentioned, there were other games on the list: Texas HoldEm Poker, The Price Is Right Slots, Solitaire Blitz and a game in Arabic, مدينة الأهرامات.

Daily Horoscope grew significantly, asking users to invite their friends to the app, then 21 questions allows them to answer questions about their friends, publishing the answers to the feed. The Cities I’ve Visited Timeline app allows users to interact with friends over travel-related activities and American Greetings' Birthday Calendar lets users make calendars with their friends' birthdays.

There were a pair of social networking apps, a pair of tab apps, then the Facebook integrations for Scribd and ESPN.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.


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