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AllFacebook: Want To Really Engage With Facebook Fans? Listen To Them

Daily AllFacebook Feed - Friday, June 29, 2012

Here's the latest from AllFacebook as of 4 p.m. ET. Visit AllFacebook throughout the day for breaking news and insider gossip.
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Friday, June 29, 2012

Want To Really Engage With Facebook Fans? Listen To Them

Just like with any conversation, the way to really get through to someone isn't to keep talking and talking, it's to listen. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference in San Francisco (which wraps up Friday). The panel for "Facebook Pages: Using Content anf Conversation to Build Community": George DeCarlo, founder... read more>>

Does Facebook's Board Of Directors Need More Experience In Established Companies?

The appointment earlier this week of Facebook Chief Operating Officer Sheryl Sandberg to the social network's board of directors eliminated the lack of female voices on the group, but another type of voice is still lacking, according to blog Seeking Alpha. Contributor IncomeHunter points out that while Facebook's board, as currently composed, contains many strong voices, those voices come from similar backgrounds: They are all entrepreneurs. In addition to Sandberg, the board includes: Marc... read more>>

Social Media Jobs: Playsino, Mixr, FunSockets

This week,Playsino is hiring a lead iOS developer, as well as an associate producer for its mobile and social games. Meanwhile, Mixr needs an iOS game/app developer, and FunSockets is still on the hunt for a senior director of user acquisition. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Lead iOS Developer, Mobile/Social Games Playsino (Santa Monica, CA) Associate Producer, Mobile/Social Games Playsino (Santa... read more>>

social media jobs of the day

Community Manager - Applied Clinical Trials
Advanstar
Iselin, NJ

Director of Digital Marketing & Social Media
The Tyra Banks Company, Inc.
New York, NY

Community Editor - Satellite Group
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Vice President, Pricing & Planning
nuvoTV
New York, NY

UPDATED: Self-Proclaimed Facebook Half-Owner Paul Ceglia Draws Ire Of Judge

Paul Ceglia, the man who claims to own one-half of Facebook, drew the ire of U.S. District Court for the Western District of New York Judge Leslie Foschio Thursday, as the judge dismissed five motions filed by Ceglia, granting one filed by the social network, and gave Ceglia 10 days to persuade him why further sanctions should not be assessed for trying to delay the legal proceedings. CNET reported that Foschio... read more>>

Facebook Adds Icon Next To User Names In Chat, With Link To That User's Timeline

Facebook added another feature to its desktop chat function: an icon next to a user's name that provides a link to their timeline when hovered over. It certainly seems like a lot more useful addition than the last tweak Facebook made to chat -- emoticons. Readers: Has this new feature been rolled out to you yet? Thank you to Social Yeah Founder Kevin Evanetski for the tip.... read more>>

AllFacebook Marketing Conference In San Francisco Kicks Off Day Two

We're through one day of the AllFacebook Marketing Conference in San Francisco and gearing up for day two. Thursday held some amazing presentations, helping users of all walks of life with their Facebook marketing plans. Keep checking AllFacebook and Twitter (@JLaffertyAF and @AllFacebook) for updates. Recaps of selected Thursday presentations: Can Advertisers Make Money Through Facebook Games? Photos, Engagement Are Keys To Facebook Marketing Success Marty Weintraub On Finding Your Facebook Marketing Demographic Today's schedule: KEYNOTE: Thumbonomics:The... read more>>

mediabistro.com event

Social Curation Summit
July 31, 2012 | New York City
Learn how to use content-discovery apps, collaborative filtering, social news curation, and next-generation storytelling platforms to build your business or brand. Discover how brands and retailers across a wide range of verticals are using visual social networks such as Pinterest, BO.LT, and Tumblr to connect with audiences in our one-day conference. Details.

Facebook Testing Want Button?

Do you want a want button on Facebook? Your desires may be met, as developer Tom Waddington discovered an XFBML tag for one within the Facebook JavaScript software development kit. Waddington said the button will render, although developers are not able to publish want actions, telling sister blog Inside Facebook the button will only work on open graph objects marked as products. Developers can currently create their own want actions, but they must... read more>>

A Facebook Game Brings Real-World Gains

A post on the Nonprofits on Facebook page offered some statistics showing the success of WeTopia, a game from Sojo Studios in which game play benefits real-world projects. According to the post, WeTopia players are responsible thus far for: Providing 603,503 hot meals to children in Haiti. Constructing a new school in Moline, Haiti. Providing 2,951 warm coats for children in Afghanistan and the northeast United States. Planting 6,286 papaya trees and 19,465 tomato plants for... read more>>

Facebook Apps Provide Best Of Fourth Of July Lists

As the Fourth of July holiday approaches, Facebook offered some statistics pulled from three of the more social applications on its app center to help their users plan their holiday soundtracks, menus, and beach reading lists. The five most shared songs about the U.S. by Spotify users on Facebook: "American Pie," Don McLean "American Soldier," Toby Keith "The Star Spangled Banner," Whitney Houston and the Florida Orchestra "Letters from Home," John Michael Montgomery "Born in the U.S.A.,"... read more>>

inside network resource

AppData
AppData is an independent data service tracking application traffic and growth on social platforms. AppData provides comprehensive performance data, including MAU and DAU leaderboards for developers and for applications, historical data, and market and audience information. For more information, click here.

Marty Weintraub On Finding Your Facebook Marketing Demographic

It's common knowledge that forsuccess in Facebook marketing, you've got to reach out to your targeted demographic. But how do you find people within your demographic? Marketing guru and AimClear CEO Marty Weintraub, who has spoken all over the country, shared his views on growing your target demographic at the AllFacebook Marketing Conference, Thursday in San Francisco. One of the first things Weintraub noted was that there's no one set way to... read more>>

Photos, Engagement Are Keys To Facebook Marketing Success

Want to get people to like, share, comment, repost and talk about what you post on your page? Post a picture. Panelists at the "Facebook Places: Deals and Store-Level Marketing," discussion at the AllFacebook Marketing Conference Thursday in San Francisco agreed that photos and personal engagement with fans usually leads to success. The panel: Lisa Buyer, CEO, The Buyer Group Mike La Rotonda, co-CEO and founder, Votigo Elaine Mesker-Garcia, social media manager, Luby's and Fuddruckers... read more>>

Facebook Encourages Developers To Try Sponsored Stories With 'See Your Ad Here' Module

Facebook is testing a new "see your ad here" module that allows application developers to preview how sponsored stories for their apps would appear. Sister blog Inside Facebook reported that the new module has been surfacing on app canvas pages, and they include the developer's name and images from their apps. Developers: Have you seen the "see your ad here" module yet? Screen grab courtesy of Inside Facebook.... read more>>

inside network resource

The Facebook Marketing Bible
The Leading Resource for Marketing and Advertising on Facebook
The Facebook Marketing Bible is the comprehensive reference for marketers on Facebook, whether youre running your first test, or youre ready to maximize your existing campaigns. Learn more.

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Inside Facebook

Facebook testing ‘Want’ button plugin
‘See your ad here’ module encourages developers to promote their apps with Sponsored Stories
Open Graph apps can now publish multiple photos and use third-party location data
Facebook reminds page owners which ‘voice’ they are using to post to their pages

Facebook testing ‘Want’ button plugin

Posted: 28 Jun 2012 06:17 PM PDT

Facebook appears to be testing a new “Want” button plugin similar to its popular Like button.

Developer Tom Waddington from Cut Out + Keep discovered that a Want button has been added to the Facebook Javascript SDK as an XFBML tag – <fb:wants>. The button is not publicly listed among the other social plugins on Facebook’s developer site. Waddington says the button will only work on Open Graph objects marked as “products.”

With Open Graph, developers have been able to create their own “want” actions, but users have to authorize a third-party app in order for those buttons to generate stories on Timeline and News Feed. If the Want button plugin works similarly to the Like button, users will not have to go through the step of authorizing an app. This means even more users will be likely to click it.

Just as the Like button allowed Facebook to collect massive amounts of data about users’ interests, the Want button could be a key way for the social network to collect desire-based data. A Want button plugin will make it easy for e-commerce and other sites to implement this type of Facebook functionality without having to build their own apps. Many of these sites are already using the Like button, but Liking a product could mean users already have it or that they are interested in getting it. Being able to distinguish between these groups of people and target ads to either one could be very powerful for advertisers and help make Facebook a stronger competitor to Google AdWords.

Although publishing “Want” actions is currently disabled by Facebook, Waddington was able to implement a version of the button on his own site. Clicking the Want button returns an error for now.

We’re waiting to hear back from Facebook for more details on when this might be rolled out and how exactly it will work.

‘See your ad here’ module encourages developers to promote their apps with Sponsored Stories

Posted: 28 Jun 2012 12:14 PM PDT

In an effort to pick up more advertisers, Facebook is testing a new module that gives developers a preview of what Sponsored Stories for their app might look like.

The modules, which tend to appear on app canvas pages, are eye-catching since they include the name and image from a developer or admin's own applications. These also might encourage developers to consider running Sponsored Stories instead of traditional Facebook ads with a headline, image and body copy.

Sponsored Stories tend to have higher clickthrough rates and lower costs per click than other Facebook ads. They are also the only type of ads that can be shown in News Feed or on mobile. These ads have smaller reach than traditional ads because they only target users who have friends that have used an app recently. Specifically, users’ app activity is eligible to be included in Sponsored Stories if they have used an app for at least four minutes in the last 14 days or if they have used the app twice ever with one of those times occurring in the last 14 days.

In addition to “app used” Sponsored Stories like the ones Facebook is currently promoting with the “See Your Ad Here” module, developers who have integrated Open Graph can pay to sponsor more specific actions that users take within their app. For example, a game could sponsor stories about users earning achievements, or a fitness app could sponsor stories about users tracking their workouts. Developers can preview these kinds of Sponsored Stories with the action spec demo tool.

Open Graph apps can now publish multiple photos and use third-party location data

Posted: 28 Jun 2012 11:11 AM PDT

Facebook now lets developers attach multiple photos to Open Graph actions and use their own location data for Open Graph actions and objects, according to a post on the company’s developer blog.

Previously developers could only include one photo along with Open Graph stories, and apps had to use Facebook place IDs in order for location information to be integrated into a user’s profile and News Feed. With the additional location support, developers can create their own place objects or use a third-party location service, like Foursquare, and still benefit from their stories appearing on a user’s Timeline map and in News Feed stories and aggregations.

These are key enhancements that build upon changes Facebook made in April to allow developers to create richer Open Graph stories, including changing its API to let Open Graph apps publish large user-generated photos and giving the option to add locations to actions users take within apps.

More technical information about implementing location tagging and multiple photos from Open Graph apps is available from the Facebook developer site.

Facebook reminds page owners which ‘voice’ they are using to post to their pages

Posted: 28 Jun 2012 09:20 AM PDT

Facebook has added a reminder above pages that users own to make it clear whether they are posting as themselves or on behalf of the page.

A light blue bar stretches across the top of the page telling page owners which “voice” they are using to post, Like and comment. There is an option to easily switch between the page and a user’s personal profile. The feature will help page owners avoid mistakenly posting or taking other actions as the wrong voice. However, it feels like a Band-Aid where the social network may need more of a product overhaul.

The new “voice” reminder does not integrate with the “use Facebook as a page” feature. When users switch between voices, they are not being logged in as a page. The actions they take on the page they own will come from the voice of the page, but once they navigate to another page, they are posting as themselves again. The voice reminder doesn’t follow users to other parts of the site and it doesn’t give page owners options to switch to using Facebook as a page or change their posting settings. Those two features were always buried and not explained particularly well. Now, Facebook has eliminated the “posting preferences” option from page settings. This means that users cannot set a default for whether they want to take action as themselves or as a page. When page owners visit their pages, the new feature defaults to the most recent “voice” used for that page, which may or not be helpful for different people.

“Use Facebook as a page” seemed like a game-changing feature for page owners when it came out in February 2011, but it’s unclear how many people use it for moderating their page and responding to posts on other pages across the site. Facebook hasn’t made any push to get page owners to use it, and it seemed neglected in the Timeline redesign. For example, the News Feed publisher box was left outdated for several months until last week. We wondered whether “use Facebook as a page” would be phased out, though Facebook told us in April that it would continue to support it.

When Facebook added the ability to view page notifications without having to switch to using Facebook as a page, “use Facebook as a page” became less necessary. And with many page owners now using third-party software for moderation and publishing, the type of advanced user who would use the feature no longer had need for it. However, a key aspect of “use Facebook as a page” is the ability to write on other pages on behalf of a brand or organization. Liking users’ comments or responding to their questions on other fan pages is important for page owners to build and maintain customer relationships. For now this is still available, but it’s unclear whether Facebook will move away from this completely or find another way to implement it through the new “voice” bar above pages.

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AllFacebook: Facebook Survey Seeks Input On 'Four Steps To Business Success,' Advertising Best Practices

Engage your audience with Pinterest, Tumblr, and BO.LT. Learn how at Social Curation Summit.

Thursday, June 28, 2012

Facebook Survey Seeks Input On 'Four Steps To Business Success,' Advertising Best Practices

Facebook posted a link to a five-question survey on its Facebook Marketing page, seeking insight on how page administrators are using its "Four Steps to Business Success" program. The post on the Facebook Marketing page read: We appreciate your feedback. Over the past few months, we've focused on telling you more about Facebook advertising best practices. Please let us know how we're doing by taking a few minutes to complete this five-question survey.... read more>>

Can Advertisers Make Money Through Facebook Games?

One of the most popular early panels at the AllFacebook Marketing Conference in San Francisco Thursday was "Monetizing Facebook Games Through Advertising," where an expert panel discussed ways that advertisers can connect with gamers - and not annoy them. The panel: Projjol Banerjea, director of marketing, SponsorPlay Brian Blond, chief revenue officer, Vitrue Chris Cunningham, CEO, Appsavvy Mitchell Weisman, founder and CEO, LifeStreet Media Jesyca Durchin, CEO and founder, Digital Playspace Alex Dale, chief marketing officer, King.com (moderator) Panelists... read more>>

Springpad Integrates With Facebook, Allows Users To Organize Likes Into Notebooks

Facebook users can organize all of their likes related to movies, television, books, music, and restaurants into one handy timeline box following new Facebook integration features launched Thursday by "smart notebook application" Springpad. Users who sign up for Springpad via Facebook can opt to automatically import and categorize their likes into Springpad notebooks, after which the app enhances them with actionable information including Rotten Tomatoes movie reviews and trailers, price comparisons, maps,... read more>>

social media jobs of the day

Content Marketing
Gigwalk
San Francisco, CA

Coordinator, Social and Online Media
The Estee Lauder Companies
New York, NY

Content Manager (Digital)
Valassis (RedPlum.com & Save.com)
Boston, MA

Love At First Sight? More Likely If You Have Mutual Facebook Friends

Studies have found that Facebook can increase self-esteem, but can it also influence choices on who to date? One-date-a-day dating site Coffee Meets Bagel seems to think so. Coffee Meets Bagel studied whether its users would like a potential date on the social network, based on mutual Facebook friends, and its findings included: You are 37.2 percent more likely to both want to go out if you've got mutual Facebook friends. If you have... read more>>

AllFacebook Marketing Conference Kicks Off

The AllFacebook Marketing Conference is under way in San Francisco, and the program is available here. Coverage can be found here all day Thursday and Friday, and our own Justin Lafferty will be tweeting live from the event. Follow him at @JLaffertyAF.... read more>>

BBC Launches Facebook Timeline App In Run-Up To 2012 Summer Olympic Games In London

BBC is gearing up for its home country to host the 2012 Summer Olympic Games in London with the launch of a timeline application, currently available only in the U.K., which will feature live-streaming of events. TechCrunch was the first to report on the app, which is currently in beta form and streaming tennis from the Wimbledon Championships. According to TechCrunch, the BBC app will allow users to watch events, comment on them... read more>>

mediabistro.com event

Calling Batman: Bane Takes Over Ecko Unlimited Facebook Page

Bane, the villain in upcoming Batman feature film The Dark Knight Rises, turned his criminal mind toward the Ecko Unlimited Facebook page, as well as its Twitter account and website, as part of an online marketing initiative tying together the movie and the apparel manufacturer. Ecko Unlimited launched its Batman T-shirt line in anticipation of the July 20 release of The Dark Knight Rises, and it allowed Bane to "preach his message... read more>>

Facebook Makes It Easier For Page Administrators To Switch Between Actual Names, Pages

Facebook added an easier way for page administrators to toggle between posting under their actual names or posting as the page. When page administrators are on the pages they oversee, a voice tab appears next to their name. Clicking on that brings up a blue bar under the search box that enables the option, saying, in our case, "You are posting, commenting, and liking as AllFacebook.com -- change to David Cohen." Readers: Have... read more>>

Facebook Developers Can Now Attach Multiple Photos, Better Location To Open Graph Actions

Facebook added the ability to attach multiple photos and better location support to open graph actions. The social network said in a post on its developer blog: Photos and places are important for helping users tell rich stories. As such, we've now added the ability to attach multiple photos to open graph actions and have added better location support. You can now associate your own location data with your open graph actions and... read more>>

inside network resource

INFOGRAPHIC: Brazil Shows Strongest Facebook User Growth In Caribbean, Latin America

Brazil's got game on Facebook. Among Caribbean and Latin American countries active on the social network, the home of the world-famous Carnivale boasts close to 50 million users (the biggest swarm within the region) and annual growth of 144 percent, making it the country in these regions with the fastest growth. These and other findings emerged from a new report produced by social media analytics company Socialbakers. Argentina, Colombia, and Venezuela come in... read more>>

Analysts Like Facebook's Long-Term Prospects, But Still Unsure About Mobile Revenue

It has been a rocky road for Facebook after its initial public offering. The reports of several Facebook underwriters were released Wednesday, as analysts feel that the company will be fine long-term, but there are still some lingering doubts about turning mobile usage into money. CNBC wrote that top Wall Street analysts have "muted optimism" about Facebook's long-term revenue potential. Analysts feel that Facebook will be able to grab a significant share... read more>>

INFOGRAPHIC: Facebook Helps Push Workout App Endomondo Past 10M Downloads

Sports and fitness mobile application Endomondo has seen traffic like the gym on Jan. 2, reaching the 10 million-download mark and saying that its users share 50,000 workouts daily on Facebook. Endomondo said it has seen a 150 percent increase in traffic from Facebook since launching its open graph app for timeline.... read more>>

inside network resource

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To learn about advertising or other creative partnerships, contact Dave Arganbright at (212) 547-7931 or via email.

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Inside Facebook

New Facebook platform industry hires: Adaptly, Blinq, GraphEffect, PageLever, Unified and Wildfire
Facebook creates new ‘follow’ action to allow users to get updates about other users’ app activity directly in News Feed
Is a Twitter Open Graph app on the way?
Admins can now change their page URL without having to submit a request
Facebook building ‘blazing fast’ iOS app, New York Times says
AllFacebook Marketing Conference Kicks Off Tomorrow – June 28th and 29th in San Francisco
Facebook promotes user education with new icon above ads

New Facebook platform industry hires: Adaptly, Blinq, GraphEffect, PageLever, Unified and Wildfire

Posted: 27 Jun 2012 05:17 PM PDT

Here's this week's list of hires in the Facebook platform industry, per LinkedIn and the companies themselves:

Adaptly

James Hill, Director of Midwest Sales - former director of advertising sales at Detroit Digital

Blinq Media

Shelby Schermeyer, Media Sales Planner - former student at Boston University

GraphEffect

Nate Ferrero, Senior Software Developer - former lead developer at Momentum OS

PageLever

Chris Willis, Strategic Accounts Manager – former sales executive at Vocus

Unified

Calvin Lui, President and Chief Strategy Officer - former president and CEO of Tumri

Wildfire

Kieran Campbell, Sales Associate - former retail sales intern at Nordstrom
Patrick Danahy, Account Executive - promoted from sales associate
Ekaterina Petrova, New Business Representative - former student at Duke
Natalie Silacci, New Business Representative - former student at Saint Mary’s College of California
Ali Tahiri, Sr. QA Engineer – former QA Engineer at PlayHaven

If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we'll get it into our next post.

Looking for new opportunities? Check out the Inside Network Job Board, which shows the latest openings at leading companies in the industry.

Facebook creates new ‘follow’ action to allow users to get updates about other users’ app activity directly in News Feed

Posted: 27 Jun 2012 04:22 PM PDT

Facebook now offers developers an easy way to allow users to follow other users’ activity within Open Graph applications, even if those users are not friends.

With the new built-in “follow” action, users will be able to get updates about other users’ app activity within the Facebook News Feed, rather than needing to visit the app to find out about it. For example, a person might follow a journalist within a social news app to see what they are reading or follow a celebrity chef within a food review app. Having these stories within News Feed could lead more users to see this activity and then visit the app or share it with friends.

Some apps like Pinterest and Quora have already been using their own Open Graph “follow” actions to share this type of activity back to Facebook, but now Facebook has made “follow” built-in, just as it has done with “read,” “watch,” “listen” and “like.” Built-in verbs can include additional benefits. In the case of “follow,” developers will get additional distribution through News Feed, Ticker, Timeline and notifications.

The action of following someone will generate a story in Ticker and in the recent activity box on Timeline. Users will also get a Facebook notification when they follow someone. These features promote re-engagement and viral growth, though it’s odd that users who are followed don’t receive a notification that someone followed them. Likely to drive even more re-engagement is the feature that will put any user’s app activity in News Feed. Many users visit Facebook several times a day, but they don’t always visit other services as frequently. Now users won’t have to think to visit another app or site on their own. They will see prompts in News Feed that will take them there.

We saw evidence of Facebook testing a new “follow” action earlier this week, and wondered whether it might have been related to a deeper Twitter integration. Now it seems what we saw was likely related to today’s announcement. However, this might be further reason for Twitter to build an Open Graph app and take advantage of Facebook’s viral mechanics to engage users who aren’t as active as others.

Facebook says it will no longer approve custom follow actions. Apps that currently use a custom follow action must migrate to use the built-in follow in the next 90 days. Technical documentation about the built-in “follow” action is available here.

Is a Twitter Open Graph app on the way?

Posted: 27 Jun 2012 03:21 PM PDT

[Update: The "follow" action we saw being tested appears to be related to a new Open Graph built-in follow action that makes it easier for people to keep tabs on the stories people tell from within an app in their News Feed, Timeline and through the notifications channel.]

A test application on Facebook suggests the social network may be working with Twitter on Open Graph integration that will share more of a user's Twitter activity on Facebook Timeline.

The test app, under the alias of “Sports Betting,” uses the Open Graph action "follow." Although other services allow following, it is primarily associated with Twitter, and Twitter is one of the few that hasn't already released a Timeline app. Quora launched an Open Graph integration using "follow" last month. We've previously suggested that Twitter could benefit by integrating with Open Graph. Social sites like Pinterest, Path, Foursquare and others already do and are seeing lifts in users, referrals and sharing activity.

The Sports Betting app is being tested by Facebook product manager Austin Haugen who focuses on Timeline applications. Interestingly, Haugen used the same app to test the "listen" action for Rdio a few days before Facebook announced Open Graph apps at f8 last year. If Facebook were helping Twitter with an integration, Haugen would likely be involved, however it’s possible the “follow” action is being tested for another service, not Twitter.

In tests this week, Haugen indicated that he "followed" a number of people. Some of those people are Open Graph objects with the name "Ahimel," which is engineering manager Alex Himel's username for both Facebook and Twitter. These objects link off-Facebook to austinhaugen.com/opengraph/profile, which brings up a blank page. Other people that Haugen has followed using the test app include Mark Zuckerberg and a dummy profile, "Helen Diijffbgj Te." These link to Facebook profiles.

Twitter already has a Facebook integration that lets users post tweets to their profiles and friends' News Feeds, but it does not use the new model of sharing to Timeline, Ticker and News Feed via Open Graph actions. It also does not share retweets or @replies. An Open Graph app could help users easily share their tweets and other actions, like following or favoriting, and organize them in a box on Timeline and in News Feed aggregations. Third-party app, Twittus, already does this so it is likely that Twitter would want to have its own official version.

Twitter recently made changes to its existing cross-posting feature so that tweets shared on Facebook include more rich media, so the company is clearly interested in optimizing how its content appears on Facebook.

Facebook and Twitter did not offer comment on a potential partnership involving Open Graph.

Admins can now change their page URL without having to submit a request

Posted: 27 Jun 2012 12:29 PM PDT

Any Facebook page owner can now change a page’s vanity URL once without having to submit a request or work directly with a Facebook representative.

Previously, pages with more than 100 Likes could not change their URL unless they filled out a form, and that wasn’t always a guarantee that Facebook would accept the change. Now, Facebook has removed that contact form from its site and given page owners the option to change their URL a single time. To do so, users can follow this flow: Edit Page –> Update Info –> Basic Information –> Change Username.

Upon doing so, users are reminded that they can only change their username once. From this page, users can check the availability of their desired vanity URL. This is similar to what Facebook has allowed for user profiles since 2009.

Page owners, however, still cannot change the overall name of their page if they have more than 200 Likes.

Facebook building ‘blazing fast’ iOS app, New York Times says

Posted: 27 Jun 2012 12:07 PM PDT

Facebook is working on making a faster version of its mobile app, according to the New York Times today.

The app is reportedly being built primarily with Objective-C, a language that should make the app significantly faster than it is now. Facebook’s mobile apps are much slower than other apps because the company uses HTML5 within an Objective-C shell. The existing method allows Facebook to push out changes without requiring a full version update in the App Store. It also means engineers can reuse code across multiple mobile platforms. But the result is often frustrating for users who have to wait longer for items to load or restart the app after it crashes.

The New York Times’ Nick Bilton says he spoke with Facebook engineers involved with the project and got to see the new app live. He describes it as “blazing fast.” The app is not getting a visual redesign, he says. The update is about speed and reliability, he says.

There is no set date for the update and Facebook hasn’t confirmed the story, but Bilton says engineers told him it is expected to be released this summer.

AllFacebook Marketing Conference Kicks Off Tomorrow – June 28th and 29th in San Francisco

Posted: 27 Jun 2012 12:00 PM PDT

AllFacebook Marketing Conference Kicks Off Tomorrow – June 28th and 29th in San Francisco

Join us at the AllFacebook Marketing Conference tomorrow in San Francisco for two full days of Facebook marketing immersion. Learn how to put Facebook to work from leading social media and marketing experts. You will leave the conference with a stronger understanding of how to brand your business and generate results using Facebook's evolving tools and apps. Register before midnight tonight for $599, a savings of $200.

The program will feature more than 50 leading experts, including:

Robert Scoble, Rackspace
Austin Haugen, Facebook
Matthew Roche, BO.LT
Brian Madden, Hearst Digital
Emi Hofmeister, Adobe
Christian Taylor, Payvment, Inc.
Sudha Jamthe, eBay
Bonnie Ho, Inside Network Research
Heather Lutze, Findability Group
Mitchell Weisman, LifeStreet Media
Brad Klaus, Extole
Jeff Widman, PageLever
Lisa Buyer, The Buyer Group
Seth Lieberman, Pangea Media/SnapApp
Amy Millard, Hearsay Social

View the full speaker lineup and program here.

Facebook promotes user education with new icon above ads

Posted: 27 Jun 2012 11:35 AM PDT

Facebook has added a small icon linking to an “About Facebook Advertising” page next to the word “Sponsored” above ad units on the site.

This gives users a quick way to learn more about how Facebook ads work and why users see the ads they see. Rather than burying this info page in the Help Center, the social network is including a link to it above every group of ads on the site. As the company introduces new types of ads and makes headlines for its evolving advertising model, user education is crucial to avoiding misunderstanding and backlash.

Facebook seems to be tracking which ad campaign was running at the top of a group of ads when users click the icon, which could deliver insights about which type of ads users might be concerned about.

The new icon uses the megaphone symbol Facebook uses to denote its ad product. It is different from the small “F” logo on Zynga.com, where Facebook is testing off-site ads for the first time. In the short term, the ads icon next to “Sponsored” could help draw users’ eyes to the right-hand sidebar because it is new. This might temporarily help advertisers get noticed, but if users click on the icon, they are taken to a new page so they might be able to see or take action on an ad. Either way, users are likely become quickly accustomed to seeing the icon so any of these effects won’t be lasting. This change seems more aimed at user education than affecting ad clickthrough rates.

In December, Facebook promoted the ”About Facebook Advertising” page at the top of some users’ News Feeds. The page positions ads as a way to keep the social network free for users. It emphasizes that ads are shown without personally identifying users, and reminds people that they can choose not to see certain ads by clicking the X in the corner.

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AllFacebook: Hackers On How To Prevent Your Facebook Account From Being Hacked

AllFacebook Marketing Conference starts tomorrow in SF. Will we see you there?

Wednesday, June 27, 2012

Hackers On How To Prevent Your Facebook Account From Being Hacked

Have you ever wondered what advice a hacker would give you to protect your Facebook account from his or her kind? Core Security, a provider of predictive security intelligence solutions, got the scoop from some of its staffers. Here are the tips, straight from the hackers' mouths: If you are ever asked to enter your Facebook password, confirm that the URL is www.facebook.com. Hackers will try to trick you by displaying fake login... read more>>

Facebook Makes It Easier For Pages To Change Username

Facebook announced Wednesday that it is making it easier to change the username of a Facebook page. Before, page administrators would have to submit a request to change the username, but not anymore. To do so, go to your Facebook page, click edit page, then update info, and basic information. From there, you can change the page's username. Readers: If you're a page admin, is this welcome news to you? Image courtesy of Facebook... read more>>

6 Ways To Use Advertising To Improve App Acquisition And Monetization On Facebook

There are more than 9 million applications and websites integrated with Facebook. Here are six tips to help you stand out and make more from your Facebook app with advertising. Acquire Customers By All Means Possible -- And Profitable Gone are the days when developers can expect their apps to become hits from viral distribution and cross-promotion alone. Given the myriad of options competing for customer attention, developers who have revenue streams need... read more>>

social media jobs of the day

Associate Producer Mobile / Social Games
Playsino
Santa Monica, CA

Millennial Correspondent/Anchor
OneMinuteNews.com
Greenville, SC

Chief Content Officer/Executive Producer
OneMinuteNews.com
Greenville, SC

Which Industries Are Best At Facebook Engagement?

How often do you post to a company's Facebook page and receive direct feedback? Your chances at getting a response are better if you're talking to a telecommunications company or an airline, according to a study from Socialbakers. Socialbakers recently released this graph, showing which industries are best at responding to fans on Facebook: Socialbakers then broke each industry down into brands. Here are the worldwide industry leaders, in terms of response rate: Airline:... read more>>

Facebook Releases Updates For Messenger, Pages Manager Mobile Apps

Facebook released updates to its Messenger and Pages Manager mobile applications, for the iOS and Android versions of the former, with the latter being iOS-only. Sister blog Inside Facebook had the scoop on the new features and bug fixes for both apps. For Messenger, available for iOS and Android: Users can share larger photos. Users can delete individual messages from conversations. Users can switch between multiple conversations with in-app notifications. Users can include friends of friends in... read more>>

Does Facebook Boost Your Self-Esteem?

While we may seem happy on Facebook, liking pages on a daily basis and posting inspirational photos, does the social network really bring us joy? That's what researchers from San Diego State University and the University of Georgia wanted to find out. They believe that Facebook might be making us feel better about ourselves. In the experiment, a group of 151 college students were randomly assigned the job of editing their Facebook... read more>>

mediabistro.com event

AllFacebook Marketing Conference
June 28-29, 2012 | San Francisco
Learn how to market to Facebook’s 800 million users and deliver real revenue-generating results. Join us at AllFacebook Marketing Conference and get an inside look at the latest Facebook tools, apps, demographics, research, and advertising opportunities. Starts tomorrow, so register now!

The Next Update For Facebook's IPhone App: Speed

Apple's iOS 6 will come with more Facebook integration for the iPhone and iPad. Luckily for iPhone users, the next version of the Facebook app will also be faster, according to The New York Times' technology blog, Bits. Two Facebook engineers who asked to remain anonymous told Times writer Nick Bilton that later this summer, the app will be completely rebuilt for speed. Bilton writes: One of the Facebook engineers said the new... read more>>

AllFacebook Marketing Conference Kicks Off Tomorrow - June 28 And 29 In San Francisco

Join us at the AllFacebook Marketing Conference Thursday in San Francisco for two full days of Facebook marketing immersion. Learn how to put Facebook to work from leading social media and marketing experts. You will leave the conference with a stronger understanding of how to brand your business and generate results using Facebook's evolving tools and applications. Register before midnight for $599, a savings of $200. The program will feature more than... read more>>

Users Angered Over Facebook Email Switch; Company Says Change Was Announced In April

Yesterday, Facebook made a subtle switch to users' contact information: swapping out whatever email address they had listed in favor of a Facebook email account. While reaction has been overwhelmingly negative, the company hasn't exactly backed down, saying that these changes were announced in April. Gather technology blogger Gilbert Arcia summed up the way many users felt upon seeing their email replaced by their user name @facebook.com: The assigned email address is primarily... read more>>

mediabistro.com event

Site Warns: Think About What You Share On Facebook

Although not as jarring as Take This Lollipop, a site called "We know what you're doing..." is compiling bunches of public Facebook statuses that people probably shouldn't be sharing. The project, started by an 18-year-old Web developer, was aimed to raise awareness about carelessly sharing information on Facebook. The site is broken down into four columns: Who wants to get fired? Who's hung over? Who's taking drugs? Who's got a new phone... read more>>

Facebook VP Of Infrastructure Engineering Jay Parikh On Outages, Requests For Servers

Every network experiences outages, and Facebook is no exception. Vice President of Infrastructure Engineering Jay Parikh spoke with CNET about how the social network handles outages, and how he handles requests for more servers. On the topic of outages, he told CNET: First and foremost, we take this stuff extremely seriously. We want to be fast, and we always want to be up and running. That's our No. 1, No. 2, No. 3... read more>>

Facebook To Developers: Build For Both Mobile And Facebook

Facebook published a post urging developers to create applications for both the social network's platform and mobile on its developer blog, saying that in May, Facebook drove users to iOS apps 134 million times and to the Apple App Store 83 million times. Other statistics reported by Facebook in the post: Song Pop, which received a ringing endorsement from Facebook Co-Founder and CEO Mark Zuckerberg last week, receives 65 percent of its mobile... read more>>

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