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Tuesday, August 28, 2012

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Facebook Posts Take Users Behind The Scenes At GOP Convention

With the Republican National Convention officially beginning Tuesday in Tampa, Fla., the phalanx of politicos in town is taking to Facebook to share status updates from a range of activities, including fundraising events, delegation meet and greets, and speech preparations. The photos, links, and comments mean Facebookers are getting a peek behind the curtain at the Super Bowl for politicians, aka the GOP convention. Facebook Manager of Policy Katie Harbath compiled this... read more>>

Facebook Would Need To Pay Menlo Park Before Building West Campus

Facebook is continually planning to expand, but the company's latest addition will cost it a little extra. The social network is planning to build a second building in Menlo Park, Calif. - a 22-acre West Campus that would employ more than 2,000 people. The city of Menlo Park told Facebook that it would require an agreement similar to the one in place when the company originally set roots in the Bay... read more>>

McAfee Social Protection Facebook App Officially Launches As Free Public Beta

McAfee Tuesday officially announced the launch of a free public beta version of McAfee Social Protection, a new Facebook application and browser plugin that displays users' Facebook photos as blurs, which can only be displayed properly once users' friends have installed McAfee Social Protection. Photos cannot be downloaded, shared, or captured as screen shots, and the app includes facial-recognition software that alerts users if photos are uploaded to the social network that... read more>>

social media jobs of the day

Social Media Specialist
Plymouth Rock Management Company of New Jersey
Red Bank, NJ

Copywriter
Quirky, Inc
New York, NY

Account Executive - User Acquisition
AdColony
San Francisco, CA

WARNING: Emails Claiming To Contain Facebook Photos Actually Contain Malware

The latest malware warning from Sophos' Naked Security follows the familiar path of using photos as bait, this time in the form of email attachments, made to look like they originated from Facebook and claiming to contain photos that users were added in, but actually containing a malicious Trojan horse. According to Naked Security, The emails contain the subject line, "Your friend added a new photo with you to the album," and... read more>>

SumAll Social Metrics Joins Facebook Analytics Fray

The crowded Facebook analytics field welcomed a new entry from data visualization company SumAll, SumAll Social Metrics, which combines transactional, social, and Web traffic in one software-as-a-service environment, on a single dashboard. SumAll Social Metrics integrates data from sources including Facebook, Twitter, Google Analytics, eBay, PayPal, Shopify, BigCommerce, and Magento, and the interactive charts it generates can be viewed via Web browser, tablet, or mobile phone. Users can see their full social histories,... read more>>

New Facebook Video App QuikSnap Combines Personal Messages, TV And Movie Clips

A new video application that lets users "snap" together social video messages from a library of TV and movie clips and share their video mashups via Facebook debuted Tuesday: QuikSnap. Developer SnapCuts' video messages are also available via the iPhone and the Web. "Turn your mood into a video" is the pitch, and QuikSnap makes it quite easy. Users can pick scenes from classic TV shows like "I Love Lucy" or lines from... read more>>

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Birthday Post App Wins At Facebook Developers World Hack In Austin

A group from tech agency R/GA traveled to theFacebook Developers World Hack competition in Austin, Texas, hoping to solve a simple problem: what to write on a friend's timeline on their birthday. Knowing that "Happy birthday!" is entirely passé, the two developers created an application that suggests a more creative post for a friend's special day. They ended up winning the best mobile application category at the Austin World Hack. Facebook loves... read more>>

Mark Zuckerberg, Sheryl Sandberg Salute Oldest Facebook User

We know that seniors make up a sizable portion of Facebook's membership. Even centenarians are active on the social network. Facebook Co-Founder and CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg took some time Monday to meet the oldest user on the site - 101-year-old Florence Detlor of Menlo Park, Calif. Sandberg posted this to her page: Honored to meet Florence Detlor, who, at 101 years old, is the oldest registered Facebook... read more>>

Germany Issues Privacy Ultimatum To Facebook

Not long after Germany reopened its investigation into Facebook's facial-recognition technology, a German consumer group sent the social network a cease-and-desist letter. The Federation of German Consumer Organizations isordering Facebook to quit giving third-party applications users' data without their consent. If the social network doesn't do this by Sept. 4, the Germans plan to sue. According to an AP report, the federation believes Facebook is in direct violation of the country's privacy... read more>>

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Old Facebook Adversaries Cameron, Tyler Winklevoss Snag Hollywood Hills Mansion

Brace yourself, Hollywood Hills: The Winklevii are coming. Cameron and Tyler Winklevoss, the twin brothers who reached a $65 million settlement with Facebook and Co-Founder and CEO Mark Zuckerberg after claiming that they came up with the idea for Facebook, dropped $18 million of that cash on a new 8,000-square-foot mansion. TMZ broke the news on the new Winklevii lair, which will presumably provide them with a better Hollywood experience than their... read more>>

Facebook, Romney's Campaign Strategist Sound Off On Panel At GOP Convention

It's all about engagement. That was the message from Katie Harbath, manager of policy for Facebook, in a briefing on social media and the 2012 campaign at the Republican National Convention in Tampa, Fla., Monday. The National Journal-sponsored panel, "The Digital Campaign and the Impact of Social Media in 2012," featured heavy hitters in digital politics from Google and Twitter, as well as the digital strategist for Mitt Romney's campaign, Zac Moffatt. Moffatt... read more>>

PageLever Launches Minilytics For Facebook Marketing Novices

For Facebook page administrators looking for a first step into the world of marketing, PageLever recently launched Minilytics - a free service that aims to teach the fundamentals of social marketing. Minilytics serves as an introduction to PageLever, offering administrators a look at the best time to post, the number of fans the page's posts reach, the most popular kind of content to post, and an analysis of the demographics of... read more>>

inside network resource

The Facebook Marketing Bible
The Leading Resource for Marketing and Advertising on Facebook
The Facebook Marketing Bible is the comprehensive reference for marketers on Facebook, whether youre running your first test, or youre ready to maximize your existing campaigns. Learn more.

mediabistro.com's blogs:

TVNewser Larry King To Anchor Live Political Coverage On YouTube

TVSpy WNBC Moves New York Live to Midday

Lost Remote Aol's New Connected TV App Helps Distribute Video Further

SocialTimes Twitter to Candidates: Positive Messages Get More Play

AllFacebook Facebook Acquires Threadsy, Developer Of Social Influence Metric Swaylo

AllTwitter Why Photo And Video Shares Rule Social Media [INFOGRAPHIC]

10,000 Words Sharing Visually on Facebook: How Can It Get Readers to Your Site, Too?

AppNewser Mobile Device Adoption Explodes Overseas, Reports Flurry

GalleyCat Major Bestsellers with More Than 150 One-Star Reviews

PRNewser Hotels to Increase Fees for Just About Everything

AgencySpy Meet Our Newest Potential Foe, 'Terrible Copywriter'

MediaJobsDaily Four Things to Remember to Ask During Your Annual Review

FishbowlNY The New York Times Revamps Videos

FishbowlDC What's Weingarten Writing?

FishbowlLA Backstage Magazine Rolls Out New Website, Print Format

UnBeige Alan Brake Named Executive Editor of The Architect's Newspaper

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Inside Facebook

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Chefville, social readers, Scribd, Causes, BranchOut and more on this week’s top 20 growing Facebook apps by MAU Posted: 27 Aug 2012 01:51 PM PDT Zynga’s ChefVille leads our list of the fastest growing Facebook applications by monthly active users this week with 2,141 percent gain that pushed the game past 12 million MAU. Zynga seems to have put its marketing weight behind Chefville rather than The Ville, which had been a top gainer for several weeks. Now The Ville is the No. 1 app on Facebook overall, but has started to see a decline in users. Last week we noticed that Zynga was promoting Chefville with Facebook’s new search ads, Sponsored Results. Zynga’s Bubble Safari was No. 8 this week, CastleVille was No. 9, Ruby Blast was No. 14 and Zynga Bingo was No. 17. Titles on our list gained the most MAU of any apps on the platform, growing from between 220,000 and 11.56 million MAU, based on our AppData tracking service. Top Gainers This Week Name MAU Gain Gain % 1.  ChefVille 12,100,000 +11,560,000 + 2,141% 2.  Washington Post Social Reader 8,000,000 +2,200,000 + 38% 3.  Yahoo! Social Bar 40,800,000 +2,100,000 + 5% 4.  SongPop 16,700,000 +900,000 + 6% 5.  Instagram 28,300,000 +800,000 + 3% 6.  Scribd 21,700,000 +600,000 + 3% 7.  Zoosk 15,200,000 +600,000 + 4% 8.  Bubble Safari 31,400,000 +500,000 + 2% 9.  CastleVille 16,000,000 +500,000 + 3% 10.  Pinterest 16,800,000 +500,000 + 3% 11.  Dragon City 11,000,000 +400,000 + 4% 12.  schoolFeed 16,800,000 +400,000 + 2% 13.  Causes 3,200,000 +400,000 + 14% 14.  Ruby Blast 3,200,000 +300,000 + 10% 15.  Keek 1,500,000 +300,000 + 25% 16.  Pedido de contato 6,700,000 +300,000 + 5% 17.  Zynga Bingo 7,500,000 +300,000 + 4% 18.  BranchOut 2,900,000 +300,000 + 12% 19.  Samsung Mobile 20,300,000 +300,000 + 2% 20.  Rotfltube 770,000 +220,000 + 40%   All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

Facebook shows off the size of its News Feed ads Posted: 27 Aug 2012 12:28 PM PDT Facebook wants advertisers to know just how big its ads are these days. In an infographic to explain the power its advertising platform, the company points out that News Feed ads are larger than many traditional display and mobile units. For years Facebook has had the most precise targeting options, but its ads were too small and structured to get advertisers excited about them. The creative department wants a bigger canvas and the media planners want something that will actually catch people’s attention. Now with page post ads and Sponsored Stories in the feed, Facebook is starting to give brands and agencies something to work with. There still aren’t options for homepage takeovers or interstitial mobile ads, but advertising has more real estate than ever on Facebook. Desktop News Feed images can be up to 398×398 pixels. Some mobile Sponsored Stories can take up a user’s full phone screen. Then there’s the 850×400 logout ad, although many have doubted whether it’s valuable to reach people when they’re leaving the social network. News Feed ads, on the other hand, are clearly showing promise. Clickthrough rates are several times higher for feed-based ads than for sidebar ads. TBG Digital found desktop News Feed Sponsored Stories have an average clickthrough rate higher than 0.5 percent, and mobile ads have an average CTR over 1 percent. Nanigans found mobile Sponsored Stories to have an average 12 percent higher clickthrough rate than those on desktop. When combined with interest targeting, CTR has been as high as 2 percent. The front-and-center placement is not more effective in getting people to click, it also provides greater branding opportunities than the postage stamp-sized ads on the right-hand side of the page. Advertisers can run one large image or showcase up to nine smaller ones. They can include video, polls, links or offers. And just as game developers can create Flash-based mini games that are playable from the desktop feed, we may see brand advertisers create similar interactive experiences that can be promoted as ads.

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Here's the latest from AllFacebook as of 4 p.m. ET. Visit AllFacebook throughout the day for breaking news and insider gossip.
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Monday, August 27, 2012

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Facebook, Romney's Campaign Strategist Sound Off On Panel At GOP Convention

It's all about engagement. That was the message from Katie Harbath, manager of policy for Facebook, in a briefing on social media and the 2012 campaign at the Republican National Convention in Tampa, Fla., Monday. The National Journal-sponsored panel, "The Digital Campaign and the Impact of Social Media in 2012," featured heavy hitters in digital politics from Google and Twitter, as well as the digital strategist for Mitt Romney's campaign, Zac Moffatt. Moffatt... read more>>

PageLever Launches Minilytics For Facebook Marketing Novices

For Facebook page administrators looking for a first step into the world of marketing, PageLever recently launched Minilytics - a free service that aims to teach the fundamentals of social marketing. Minilytics serves as an introduction to PageLever, offering administrators a look at the best time to post, the number of fans the page's posts reach, the most popular kind of content to post, and an analysis of the demographics of... read more>>

Facebook Users Worldwide: 3.2 Billion Likes And Comments Per Day

The Facebook Marketing page released an infographic to show just how addicted users are to the site. The plan was to show advertisers how they've got a captive audience on the social network, illustrating Facebook's high level of engagement, membership, and return on investment. The site's 955 million users spend an average of six hours and 35 minutes per month on Facebook's desktop site, posting 3.2 billion likes and comments every... read more>>

social media jobs of the day

Internet Marketing Specialist
Entertainment Benefits Group
Aventura, FL

Social Media Manager
TripAdvisor LLC
Newton Upper Falls, MA

Director of Marketing and B2B Lead Generation
Optimal, Inc.
San Francisco, CA

Facebook Concert Discovery App Bandsintown Divides Music Fans Into Five Segments

Facebook concert-discovery application Bandsintown conducted an online survey of some 1,800 music enthusiasts and active users of the social network between the ages of 16 and 59, and it used its findings to divide the group into five segments: "Super Fans," "Plugged-Indies," "Soloists," "Dedicated Diehards," and "Tag-Alongs." The study by Bandsintown broke down those five segments by categories including age, gender, household income, average number of shows per year, and average spend... read more>>

Prince Harry Gives Facebook The Royal Boot

Spike Wells is no longer on Facebook. What's the big deal about one person leaving a social network approaching 1 billion users, you ask? Spike Wells was a pseudonym being used by England's Prince Harry. The Sun reported that Prince Harry deleted his personal Facebook page, under the Spike Wells pseudonym, on the advice of his private secretary, Jamie Lowther-Pinkerton, after photos emerged online of he and his friends engaged in a... read more>>

Facebook-CNN Election Insights Offers Real-Time Data On People Talking About Obama, Romney, Biden, Ryan

Facebook and CNN Monday debuted Facebook-CNN Election Insights, which will allow the cable news network to display, in real-time, the total number of people talking about President Barack Obama, Vice President Joe Biden, Republican presidential nominee Mitt Romney, and his running mate, Rep. Paul Ryan (R-Wis.), during its election coverage. Facebook-CNN Election Insights will be incorporated into CNN broadcasts, including "The Situation Room with Wolf Blitzer," as well as CNN.com, CNN Mobile,... read more>>

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Our two-day conference provides proven solutions for building brands and engaging prospective customers. Learn how to grow your follower base and deliver real revenue-generating results. Learn more.

Facebook Acquires Threadsy, Developer Of Social Influence Metric Swaylo

It seems like it's been a while since Facebook acquired a company (the long finalization process of Instagram notwithstanding). That changed Friday when the social network added Threadsy, the parent company of Swaylo, a social influence measuring stick similar to Klout or Kred. A Facebook spokesperson confirmed the deal to AllFacebook, but had no further comment. While Facebook didn't have anything to say about the acquisition, Swaylo wrote about it on the... read more>>

Mobile Facebook Messenger Update Adds Emoticons, Shows When Friends Were Last Active

Shortly after Facebook announced an upgrade for Apple iOS devices and said it was working on improving the Android application, the team behind the site's mobile Messenger app released an update that allows users to see when their friends were last active. Facebook is in the process of rolling the update out for Android and Apple users, who can now use emoticons and gain one-tap access to their friends' timelines. Messenger 1.9... read more>>

Renowned Architect Frank Gehry Designs Expansion Of Facebook's Headquarters

With Facebook moving closer to expanding its headquarters in Menlo Park, Calif., calling in an architect was a natural step. However, the social network didn't tap just any architect, bringing in world-famous Frank Gehry. And Gehry didn't disappoint, as highlights of his design for the former Tyco Electronics site across the Bayfront Expressway, which the social network is referring to as its West Campus, include an open layout, ample breakaway spaces, and... read more>>

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Join our eight-week online conference and hands-on workshop where you'll launch a social media marketing campaign and measure it's results with the biggest names in social media. Learn more.

Does Sentiment About Facebook On Twitter Have An Effect On Stock Price?

Facebook is getting lampooned all over the Web for its tumbling stock price. DCM Capital, which tracks social media sentiment, wanted to find out if there was any sort of link between the way people are dismissing Facebook on Twitter and the decline of the social network's stock price. While there is a correlation, it's a stretch to say that tweets drowned the stock. As a way to drum up excitement for... read more>>

Univision, Facebook Partner For Hispanic Forums Featuring President Obama, Mitt Romney

In an effort to reach out to U.S. Hispanic voters, Facebook recently announced a partnership with Univision to host forums featuring President Barack Obama and Republican candidate Mitt Romney. These events will allow Obama and Romney to address issues facing America's Hispanic community and will feature plenty of engagement via the social network. Although dates for the two events have not yet been announced, a note on the U.S. Politics on Facebook... read more>>

UBS Joins Citigroup In Urging SEC To Reject Nasdaq Settlement Offer Over Facebook IPO

Add UBS to the list of financial firms that are unhappy with the $62 million settlement proposal by Nasdaq parent Nasdaq OMX Group to compensate firms affected by the technical issues that marred Facebook's initial public offering, as it followed the lead of Citigroup in sending a long letter to the Securities and Exchange Commission. CBS MoneyWatch reported that UBS is claiming $356 million in losses related to the Facebook IPO, and... read more>>

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AppData
AppData is an independent data service tracking application traffic and growth on social platforms. AppData provides comprehensive performance data, including MAU and DAU leaderboards for developers and for applications, historical data, and market and audience information. For more information, click here.

mediabistro.com's blogs:

TVNewser Kyra Phillips On Covering The Conventions And Her HLN Show

TVSpy Several Shot Near NYC's Empire State Building

Lost Remote Briefs: Amazon, Miso, Autohop, Instagram, Xbox, Apple

SocialTimes Evernote Partners with Moleskine on a 'Smart' Notebook

AllFacebook Univision, Facebook Partner For Hispanic Forums Featuring Obama, Romney

10,000 Words What Newspapers Can Learn from 'Medium'

AllTwitter How Addictive Is Social Media? [INFOGRAPHIC]

MediaJobsDaily Job Seeker Hands Out Resumes on NYC Streets; Lands Five Interviews!

AppNewser Rumors: Two Separate Apple Launch Events for iPad Mini and New iPhone

GalleyCat C.S. Lewis: 'Your book bill ought to be your biggest extravagance'

PRNewser End of an Era: Lance Armstrong 'Won't Fight' Dope Charges

AgencySpy Velveeta Reminds You to Eat Like that Guy at the Mall

FishbowlLA Katie Couric Drops By Twitter's New Headquarters

FishbowlNY The Wall Street Journal Offers Free Wi-fi

FishbowlDC Fishbowl Summer Superlatives -- THE RESULTS Part Deux

UnBeige Friday Photo: Lucio Del Pezzo's Reading Rainbow

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Inside Facebook

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• Facebook roundup: large investors sell shares, Gehry to design new building at HQ, agency learning tool launches and more
• Facebook acquires Threadsy start-up behind Swaylo influence-ranking and marketing tool
• Facebook updates iOS Messenger with option to view Timeline, call friends, more
• Amazon, Chefville, Walking Dead, Songza, quizzes, photos and more on this week’s emerging Facebook apps by MAU
• How Instagram has grown since Facebook announced its intent to buy the company
• Facebook ad budgets increasing faster than search budgets, Kenshoo study finds

Facebook roundup: large investors sell shares, Gehry to design new building at HQ, agency learning tool launches and more Posted: 24 Aug 2012 06:00 PM PDT Facebook co-founder and early investor sell shares – Facebook co-founder Dustin Moskovitz and early investor Peter Thiel both sold a portion of their shares since the IPO lockup period ended last week. Thiel, of venture capital firm Founders Fund, sold nearly 20.1 million shares, a majority of his stake. Thiel, who is a Facebook board member, also maintains voting control over the shares owned by Founders Fund. Moskovitz, who helped build the site with Zuckerberg, sold 450,000 shares, leaving him with 7.05 million Class A shares. Frank Gehry to design building at Facebook HQ – World-renowned architect Frank Gehry has been tapped to design Facebook’s new building at its headquarters in Menlo Park, Calif. Construction for the 420,000-square-foot project will likely begin in spring next year. The campus extension will be a large, one room building that somewhat resembles a warehouse, though it will be surrounded by trees and include a roof-top garden. An underground tunnel will connect the new building to the rest of the campus. Facebook agency learning tool rolls out – Facebook has begun to offer Facebook Studio Edge, an interactive learning program for agencies. The program, which is still in beta for select agencies, is designed to help agencies stay on top of the latest product updates and best practices for marketing with Facebook. Topics include the latest on Facebook Pages, ads and social technology. India government calls on Facebook, Google to remove content – Facebook and Google said Tuesday they are working on requests from India to remove “inflammatory and hateful content,” after the government suggested the rumors spreading across the sites were sparking a mass exodus of people from several cities. Facebook, which has about 50 million users in India, told the Wall St. Journal that it had received the requests and said it is working to respond to the concerns. ”Facebook will remove content which breaches our terms,” it said in a statement.

Facebook acquires Threadsy start-up behind Swaylo influence-ranking and marketing tool Posted: 24 Aug 2012 04:28 PM PDT Facebook has acquired San Francisco-based Threadsy, which offers Klout-like service called Swaylo to connect brands and influencers. Some of that product will be taken down after the deal closes, but SwayloPro will continue to operate as an independent company owned by its current investors, according to an announcement on Swaylo’s blog. Facebook confirmed the acquisition, but did not offer further details or comment. With Swaylo, users can see their level of influence within their social network on a scale of 0 to 10. Rather than pulling in information from several services, it focuses on influence with Facebook where people tend to connect with people they know in person. Swaylo then helps brands discover the people whose influence matters most for their business and get them to work together. The company plans to remove the option for users to be able to access their Sway scores but SwayloPro will live on to help marketers gain insights about their customers. TechCrunch notes that this isn’t the first time Facebook has taken only part of a company it acquired. In 2010, it took three employees from Zenbe to work on its unified messaging system. Threadsy CEO and founder Rob Goldman did not say what his team would be working on at Facebook, but he shared the following sentiment in a blog post announcing the acquisition, “This is incredibly exciting for us! We built Swaylo because we believe Facebook and other social media services are the digital representation of our lives. There is no better opportunity to take Swaylo's vision to the next level than at Facebook.” Threadsy began as a product to combine email, Facebook, Twitter, instant messaging and other services into one platform. It didn’t quite take off, but after the Swaylo side project gained million users in its first 10 days, it decided to shift its focus. The company has raised $6.3 million since being founded in 2008.

Facebook updates iOS Messenger with option to view Timeline, call friends, more Posted: 24 Aug 2012 03:17 PM PDT Facebook released an update today for its standalone Messenger app for iOS, which now includes links to view a friend’s Timeline or call their cell phone if it’s been shared in their profile. The app also allows users to see when their friends were last active to better gauge when they might reply to a message. Like the Facebook for Android version released this week, Messenger 1.9 now supports emoticons in messages. When users open up a conversation thread, they will see their friend’s name at the top of the screen. If the friend is not currently online, users will see a note about how many days or hours ago the friend was last active. This along with read receipts, which were added to the app in an earlier version, provide social cues to help users communicate more naturally via mobile. Users can also tap on their friend’s name to pull up a window with the option to view the person’s Timeline or call their phone. Viewing Timeline will redirect the user to the main Facebook app. Clicking “call” will pull up the native phone app for iPhone. The main Facebook for iOS app received a complete overhaul on Thursday, with the app now running twice as fast.

Amazon, Chefville, Walking Dead, Songza, quizzes, photos and more on this week’s emerging Facebook apps by MAU Posted: 24 Aug 2012 02:31 PM PDT Amazon‘s web integration led our list of emerging Facebook applications by monthly active users this week with 78 percent gain. We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week. This week’s top apps grew between 60,000 and 290,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. Top Gainers This Week Name MAU Gain Gain % 1.  Amazon 660,000 +290,000 + 78% 2.  Rotfltube 640,000 +280,000 + 78% 3.  ChefVille 640,000 +260,000 + 68% 4.  Know your date 640,000 +160,000 + 33% 5.  Static HTML Express 150,000 +123,138 + 458% 6.  The Walking Dead Social Game 670,000 +120,000 + 22% 7.  Saif Almarifa 280,000 +110,000 + 65% 8.  Bubble Mania 320,000 +90,000 + 39% 9.  Foto de Tus Amigos 380,000 +90,000 + 31% 10.  Dreamland 580,000 +90,000 + 18% 11.  Songza 640,000 +80,000 + 14% 12.  Telly 740,000 +80,000 + 12% 13.  Easypromos 860,000 +80,000 + 10% 14.  Threads of Mystery 300,000 +70,000 + 30% 15.  Spa Life 470,000 +70,000 + 18% 16.  Lost Jewels 130,000 +68,420 + 111% 17.  El Juego de Sí/No 310,000 +60,000 + 24% 18.  Fotos dos teus amigos 380,000 +60,000 + 19% 19.  My Photos+ 590,000 +60,000 + 11% 20.  StreetRally 640,000 +60,000 + 10%   No. 2 Rotfltube is a polish video site that uses Open Graph to share what users watch. Zynga’s ChefVille came in at No. 3. The developer has been running Sponsored Results, Facebook’s search ads, to promote the game. A number of other games made this week’s list of emerging apps, along with a new swath of quiz and photo apps like Know your date and My Photos+.   All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

How Instagram has grown since Facebook announced its intent to buy the company Posted: 24 Aug 2012 12:23 PM PDT Instagram has gained more than 50 million new users in the four and a half months since Facebook announced its plans to acquire the mobile photo-sharing network. Although a Federal Trade Commission investigation delayed the deal from closing sooner, the commission voted earlier this week to end its review and allow the acquisition to proceed. Facebook hasn’t announced that the deal has officially closed, but CEO Mark Zuckerberg supposedly had a celebratory sushi dinner with co-founders Kevin Systrom and Mike Krieger last night. Now, Facebook is getting an even stronger addition to its mobile app lineup with Instagram quickly gaining new users and increasing engagement, while also expanding its feature set. In late July, Instagram announced that it had surpassed 80 million users and nearly four billion photos shared. AppData indicates that the app has 28 million monthly active Facebook-connected users and 10 million daily Facebook-connected users. That’s more than 20 million MAU and 8 million DAU since the social network announced its intent to buy Instagram. It also shows that larger percentage of Instagram users are connecting with Facebook and returning monthly. About 30 percent now versus 21 percent in April. See a breakdown of this over time at the end of this article. Much of Instagram’s growth has likely come among Android users. Instagram released its first Android app less than a week before the Facebook deal was announced. The acquisition also raised the profile of the photo-sharing app, which led to a spike in downloads and monthly active Facebook-connected users. Monthly growth has steadied since June, though daily growth has accelerated since July, according to AppData. It was on June 25 that Instagram released an iOS update that made the app faster and allowed users to share more activity to Facebook, which seems to have resulted in users returning more frequently. Instagram has also been increasing its web presence. In June, it expanded the functionality of its website to allow users to post comments and like photos. Previously, the site allowed users to manage their account settings and view a permalink of a photo, but not take any actions or browse user profiles.There have also been hints that full Instagram profiles could be coming to the web soon. ComScore reported Thursday that Instagram experienced a 38 percent traffic gain between June and July, with unique visitors rising from 16.5 million to 22.7 million. Instagram was the top gaining web property in terms of percent change in unique visitors during that period. Total Instagram users versus Facebook-connected users over time Instagram announces 5 million users on June 13, 2011 766,070 million monthly active Facebook users, according to AppData ~15 percent of Instagram users connected with Facebook Instagram announces 15 million users on Dec. 7, 2011 2.2 million monthly active Facebook users, according to AppData ~15 percent of Instagram users connected with Facebook Instagram announces 16 million users on Feb. 25 5 million monthly active Facebook users, according to AppData ~31 percent of Instagram users connected with Facebook The Next Web estimates 25 million Instagram users on March 3 5.3 million monthly active Facebook users, according to AppData ~21 percent of Instagram users connected with Facebook Instagram announces 30 million users on April 3 6.5 million monthly active Facebook users, according to AppData ~22 percent of Instagram users connected with Facebook ZDNet estimates 50 million Instagram users on May 1 16 million monthly active Facebook users, according to AppData ~32 percent of Instagram users connected with Facebook Instagram announces 80 million users on July 26 24.3 million monthly active Facebook users, according to AppData ~30 percent of Instagram users connected with Facebook

Facebook ad budgets increasing faster than search budgets, Kenshoo study finds Posted: 24 Aug 2012 09:47 AM PDT Marketers are increasing their Facebook advertising budgets at a faster rate than they are for search ads, digital marketing software company Kenshoo has found. For the first half of 2012, Kenshoo clients’ Facebook ad budgets are up 36 percent, whereas paid search budgets are up 12 percent. At a time when many are questioning the effectiveness of Facebook ads, Kenshoo and other social ad software and services companies are finding that clients are regularly spending more. Kenshoo CMO Aaron Goldman says he’s seen signs that Facebook is becoming a part of brands’ “always-on” advertising. Kenshoo did not offer data from previous years or quarters, but Goldman says Facebook ad spend growth is generally more consistent than in the past. He cited May as an anomaly when clients increased their Facebook budget more significantly. Search spend is still increasing, showing that brands aren’t necessarily cutting search budgets in favor of Facebook. Instead, marketers are spending more across the board. With Facebook launching its own search advertising product this week, Kenshoo and others are watching closely to see whether this dynamic changes.

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