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Wednesday, February 16, 2011

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Facebook Poaches Microsoft's Global Ad Chief Everson

Carolyn Everson is leaving a job heading up Microsoft's international advertising division to become vice president of global sales at Facebook. read more>>

AllFacebook's Services Directory Gains Steam

Our Facebook Services Directory has reached critical mass, with 147 different providers listed as of this writing. The free resource provides a very convenient way to find exactly what you need for your social media campaign, from general marketing services to specific technology to build compelling pages. read more>>

STUDY: Students With Largest Friend Lists Feel Stress

Research suggests people with the biggest lists of contacts on Facebook are likeliest to feel stressed out by the website. read more>>

jobs of the day

Online Content Manager
First Street by CQ Press
Washington, DC

Digital Strategist
Marketing Drive
Norwalk, CT

Senior Account Executive
Big Apple Parent Magazine
Metro New York, NY

How To Use Facebook's News Feed Filters

Facebook hasn't formally explained the latest upgrade to news feed filters, and some users are confused. Some postings describe the default settings almost like a grand conspiracy to hide updates. Let's set the record straight. read more>>

Will Mark Zuckerberg's Vision Soon Be Tested?

If there's one thing that has been consistent about Facebook since the beginning, it's the limited amount of advertising on the site. However, in recent months the company has been doing everything it can to increase revenue, creating a tension between the founder's vision and the interests of the shareholders. read more>>

Why Is EA's My Empire Facebook Game Losing Traffic?

Electronic Arts is doing well compared to other developers: it is ranked sixth with 36.3 million monthly active users. If EA is doing so well, why is it that the game My Empire is not? read more>>

socialtimes pro report

Virtual Goods In Free-To-Play MMOs

After many failed attempts to launch a subscription-based MMO that’s competitive with World of Warcraft, the game industry has largely given up on the model, gradually embracing a revenue model that’s been successful in Asia for years: virtual goods sales. SocialTimes Pro analyzes the deployment strategies of several top developers and offers recommendations. Read the report now.

Libya's Muammar Gaddafi Warns Against Facebook

Libyan dictator Muammar Gaddafi warned against the use of Facebook, but rallies in Libya appear to be showing support for the dictator, making his warning against using social media seem strange. read more>>

This Week's Fastest Growing Facebook Applications

This week we watch as many applications hold strong to their spots on the weekly growth leaderboard. Badoo continues to have amazing success. Phrases returns to our list this week, despite no longer being available to U.S. users. read more>>

INFOGRAPHIC: Facebook Will Have 100 Billion Photos This Summer

Pixable, maker of a tool for organizing images on Facebook makes a great case for its product by pointing out that the social network will have 100 billion photos by this summer. read more>>

mediabistro.com event

SOCIALIZE: Monetizing Social Media

March 31-April 1 | New York City
Socialize gathers business leaders in gaming, virtual goods, mobile, marketing, and media for two days of learning about all things social. Speakers include social media pros Mitch Joel, President of Twist Image and Ian Schafer, Founder and CEO of Deep Focus. Click here to learn more.

REPORT: Your Fans Are Fair Weather Friends

More than seven out of every ten Facebook users believe they've become more selective about liking brands on the site. And roughly half of the social network's membership have removed themselves from a page's fan base by clicking unlike, according to a study by ExactTarget and CoTweet called "The Social Breakup. read more>>

socialtimes pro report

Why Facebook’s Self-Serve Ad Platform Works

When Facebook introduced its newest iteration of “social advertising” in 2007, many ad industry execs were skeptical. But the company kept upgrading its ad platform, and the continued development has paid off. Facebook’s ad revenue reached nearly $1.9 billion in 2010, double what it earned in 2009. SocialTimes Pro reveals trends and best practices on Facebook’s successful self-serve ad platform. Click here to read the report.

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