Inside Facebook
Inside Facebook |
- Facebook Says It Now Has 350 Million Mobile Users, Up 100 Million From March
- Facebook Launches a Recommendations Bar to Keep Users Reading on Sites
- What f8 Means for Advertisers: The Ability to Target Users Based on Media Consumption
- Facebook Launches Integrations With Spotify, Netlfix and More to Populate the Ticker with Playable Content
- Four Strategic Changes for the Facebook Platform and Open Graph
- Facebook Introduces New Timeline Publishing Permissions Model for Apps
- Facebook Launches New Profile Feature “Timeline” For Showing All Your Important Content on One Page
- Facebook Growth Brings A Half-Billion Users in a Single Day For The First Time
- Live Blog: Facebook’s f8 Developer Conference 2011 Keynote
| Facebook Says It Now Has 350 Million Mobile Users, Up 100 Million From March Posted: 22 Sep 2011 04:19 PM PDT
Facebook said 350 million of its 800 million monthly active users access the service through mobile devices today in an update today to its statistics page. The last time it spoke about this number was back in March, when it said it had 250 million monthly active mobile users. Our app tracking service AppData does record actives for Facebook’s different smartphone apps. Since Facebook is likely one of the most, if not the most, popular smartphone app in the world excluding China, its growth can be used as a proxy for developers interested in the market size of each platform. We went through our service AppData to compile the following figures. The iPhone app is adding about 250,000 users per week to reach nearly 90.1 million monthly active users. Growth has slowed in recent weeks in likely anticipation of the iPhone 5, which may make its debut in October. Facebook for Android is showing five times as high a growth rate as iOS with nearly 1.5 million users becoming monthly active users every single week. > Continue reading on Inside Mobile Apps. |
| Facebook Launches a Recommendations Bar to Keep Users Reading on Sites Posted: 22 Sep 2011 03:51 PM PDT
While Facebook’s recommendations box plugin has already driven this behavior, there has not been a slick interface to help readers move to a new recommended story once they finish the first recommended one. In most implementations to date, the user has to click back to find more stories in the recommendations box. The new plugin lives at the lower right corner of each browser window of a page that has the plugin installed. It floats down as users scroll, basically like how other toolbars work. When a user first loads a page — say, an article on CNN — the bar is collapsed and only shows the option to Like the page. But as the user spends more time reading the article and scrolling down, the plugin will expand and show additional articles to read on the site based on the criteria below.
The expanded view also shows an “Add to Timeline” button. If the user clicks on it, the story will be shared back to Facebook and placed within the (new) Timeline profile. Although it might not be obvious to the user at the time, they are also enabling the plugin to share a “read” action back to Facebook every time in the future that the plugin is activated on that particular site. Users can either turn off the feature by clicking again on the “Add to Timeline” button on the bar, or by adjusting their privacy settings on their home site, according Faceboook product manager Austin Haugen. As the Facebook documentation outlines below, developers have the following options for defining exactly when the plugin bar will expand:
In addition, a Facebook will then take all “read” stories data and figure out how to display them in users’ Timelines and in their friends’ news feeds. Overall, the bar should help each user find more interesting stories from their friends while reading news stories on a site. For example, a user might get to the end of an article about government budget issues, and see a recommendation from a friend about a related opinion piece on the topic. The result is that the user stays on the site longer than they otherwise might, finding more useful information while bringing the site more engagement. The plugin also could generate additional traffic through the sharing back to Facebook. However, the opt-in once aspect of the feature might surprise some users. |
| What f8 Means for Advertisers: The Ability to Target Users Based on Media Consumption Posted: 22 Sep 2011 01:28 PM PDT Advertisers will gain an important new way to target Facebook users thanks to changes launched earlier today at f8, we’ve learned after talking with two Facebook Ads and marketing executives. Facebook announced a new class of Open Graph applications that let users share what they listen to, watch, and read with friends. These news feed and Ticker stories will feature new “Listened”, “Watched”, and “Read” button. Advertisers on Facebook’s Ads API or who work with the Direct Sales team will soon have the option to target users who’ve shared through these apps or clicked these buttons, letting them reach consumers of their content that might not have Liked a related Page. For example, rather than just targeting users who Like the band Coldplay’s Page, advertisers will be able to target any user who shared a Coldplay song through Spotify or another Open Graph application, and any of their friends who clicked “Listened” on a shared story about Coldplay. Granular targeting will allow advertisers to choose if they want to reach users who listened to a specific Coldplay song, any Coldplay song, or anyone who used the Spotify app. Advertisers will also be able to turn media sharing and usage of these feedback buttons into Sponsored Stories that turn what would have been news feed or Ticker stories into sidebar ads.
An added bonus of users sharing more about themselves and their behavior is that Facebook gain more data to power ad targeting. Facebook’s profile redesign last year made biographical data and interests more prominent, encouraging users to provide more information about who they are and what types of media and companies they care about. Many users have interacted with more brands, artists, and pieces of media than they’re willing to list in their profile. However, they might be comfortable stating that they watched a movie their friend posts about. With the new feedback buttons, Facebook is turning these behaviors and activities into targetable information for advertisers. At first, only music, video, and readable content will feature these new feedback buttons, but Facebook’s VP of global marketing solutions David Fischer tell us the site is considering releasing more, including a “Want” button for products. Soon developers will be also be able to create their own feedback buttons. This could bring these new ad targeting opportunities to more industries such as ecommerce, consumer packaged good brands, and games. Here are some more examples of how the new ad targeting capabilities could be used:
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| Posted: 22 Sep 2011 01:04 PM PDT
When users listen to a song on Spotify, watch a film on Netflix, read an article on News Corp’s The Daily, or use products by any other partners, that activity will be automatically published to the news feed Ticker and profile Timeline. Users can then click on the Ticker story to load the corresponding app and hear the song, watch the film, etc. Previously, users had both grant an app initial permissions upon install and fill out a sharing prompt every time they wanted to publish something to Facebook. Now, users will grant a new type of permission that allows an app the ability to instantly publish activity without showing a prompt. There are some privacy implications of this new app sharing scheme. While users might be comfortable sharing most of their Spotify listening habits, they might occasionally want to listen privately. Facebook could potentially introduce some sort of “incognito mode” to allow this, but there’s no indication of such a feature yet. Users might also grant persistent permission to an app without understanding what it means, or forget they’ve done so, and get angry when they see their activity published.
This will create big new opportunities for marketers and advertisers. Those using the Facebook Ads API or that work with Facebook’s Direct Sales ad team will be able to target users according to their interaction with content. Previously advertisers could only target user that formally Liked a Page, and had no way to target users based on their Likes of news feed content. Media apps will launch today, and other lifestyle apps and games that depend on the Timeline will be rolled out alongside the redesigned profile over the next few weeks. |
| Four Strategic Changes for the Facebook Platform and Open Graph Posted: 22 Sep 2011 12:54 PM PDT
Facebook introduces platform changes today that will help it diversify beyond social gaming and add new user acquisition points for developers. Here are four key changes happening now: 1) Facebook is making a serious effort to diversify the platform beyond gaming and marketing by expanding the kinds of structured behavior users can share. Facebook has long had a conflicted relationship with the fact that the most mature verticals on the platform have been social gaming and marketing. The platform has spawned companies like Zynga, which was founded just four years ago and went on to earn $279 million in revenue in the second quarter of this year. But the platform has yet to produce a third-party business of similar size in another industry even though Facebook chief executive Mark Zuckerberg has repeated in multiple events that he believes that social networking will revolutionize every industry from the ground up. Today, the company is expanding the range of structured actions users can take on the platform. Users can now “Watch,” “Listen,” “Cook,” or “Run,” among numerous other types of behavior. It adds more granularity to the “Like,” button, and will ideally fuel the growth of many types of apps beyond gaming. The company showed off a number of examples apps like “Social Cooking” and the Spotify integration, where users can catalogue what they’ve cooked or what music they’ve listened to. The question is whether adding a social layer and stronger viral distribution on Facebook will help make these long-troubled industries like music and media more financially viable. Spotify chief executive Daniel Ek did say on-stage today at the developer conference that Facebook-integrated users were more likely to pay for the service, but didn’t specify by how much. 2) Graph Rank adds interests to the social graph, matching users with the types of news feed stories like music, cooking or movie-themed ones that are most likely to engage them. Facebook is adding another layer of sophistication to the Open Graph today that will match news feed stories with users based on their interests. So users who are likely to click on music-themed stories, will probably see more music-related activity in their news feed. It appears to build on platform changes the company introduced within the last year that matched gaming activity with users who play games. 3) Facebook will make it easier for developers to get users to continuously share their activity on the network. Since the company’s botched launch of Beacon four years ago, Facebook has struggled with how to boost sharing activity in a way that respects the privacy of users. As the company has matured and attracted more mainstream users, it’s had to learn how and when to push online social mores without damaging its brand too much. Today, the company is doing a careful pendulum swing back toward more continuous sharing by letting users give third-party apps the ability to constantly stream their activity. Users maintain control because they can toggle on or off the ability of third-party apps to share their behavior. The news feed is also far more sophisticated now and can filter out activity that’s uninteresting so users don’t have to worry about bombarding their friends. But there is still potential for abuse. 4) Developers can focus on three user acquisition points on the platform: timeline, news feed and the ticker. With timeline and ticker, Facebook introduces two new user acquisition points for developers this week. One is the ticker, which shares activity on the network with more emphasis on how recently it was published. The second is the news feed which appears to be relatively unchanged from before in that developers need to get their users to share updates that can easily attract likes and comments for higher rank. The third — the Timeline — is probably the most difficult to break into. A third-party app would have to produce a news feed story that attracts enough engagement that it might count as the best update from a given month or year of a user’s life.
Ticker: Low barriers to access, but likely a lower clickthrough rate. Ticker was introduced last week and shows a live feed of user activity from across the web. Facebook vice president Mike Schroepfer said during a press question-and-answer session at the developer conference today that the company will continually to tweak the ticker for more engaging activity. So there is some filtering for engagement, but less than what would be seen on the news feed. News Feed: Similar to before. High barriers to access. An item would need to have high EdgeRank (e.g. a user would see an item if the update itself attracted many likes or comments or if it was from a friend they often interact with on Facebook). Timeline: High barriers to access. Timeline is a new profile view that lets people see a visual history of a user’s life. To see something in Timeline, the news feed story would have to be the most engaging from a given month or year in a user’s life or they’d have to intentionally curate it into their Timeline. Or a user could add an application to their timeline, akin to what “Boxes” used to do in letting users feature applications on their profile page until it was removed last year. |
| Facebook Introduces New Timeline Publishing Permissions Model for Apps Posted: 22 Sep 2011 12:04 PM PDT
Today, Facebook announced a new permissions dialog along with the launch of the new profile timeline that once again allows users to authorize developers one time to post content to their profile on an going basis. However, in this version of the permissions model, the up-front authorization only applies to posting activity to the timeline — i.e. these stories will not appear in a user’s friends’ News Feeds. We’ll have more details on the way this applies to existing app permissions soon. |
| Facebook Launches New Profile Feature “Timeline” For Showing All Your Important Content on One Page Posted: 22 Sep 2011 11:05 AM PDT Today at f8, Facebook’s CEO Mark Zuckerberg announced a new profile feature called “Timeline” that lets a user’s friends see their most important content from their entire time on Facebook. Available on both the web and mobile versions of the site, Timeline can be filtered to show just recent content, content from the last year, or from multiple years all on one page. Users can set a big banner image to appear at the top of their Timeline, and expand or remove panels of content they want to feature or hide. Users will also be able to use apps to generate “Reports” of specific types of content such as all the meals they’ve cooked. There are also new types of updates users can publish specifically for major life events such as getting a new pet, starting a relationship, or moving to a new city. Timeline will make the profile a much more engaging place and likely increase the amount of time users spend there.
Facebook will automatically choose content to show in Timeline based on Likes, comments, and other signals. To edit the Timeline, users can scroll through see hidden updates or look through a private activity log. They can then choose to make certain updates visible to friends in the Timeline.
To allow users to add media and lifestyle content to the Timeline and also the home page Ticker, a new class of Open Graph apps is also being launched. Users will grant permissions to the apps and they will then automatically publish activity to the Timeline and Ticker. Zuckerberg calls this a “frictionless experience”, as users don’t have to constantly fill out sharing prompts. The Timeline also features tabs for music, video, and other content types. Here users can view a collection of all the content of a certain type that a friend has consumed. The music tab will show all the songs a user has listened to and playlists they’ve published, while the video tab will show a user’s most watched film and their recently watched TV show episodes. Timeline will rollout over the next few weeks. Users who want to learn more about Timeline and get it on their profile as soon as it’s released can sign up on the new Timeline about page. |
| Facebook Growth Brings A Half-Billion Users in a Single Day For The First Time Posted: 22 Sep 2011 10:56 AM PDT
The most recent statistics from Facebook in June said that the company had more than 750 million monthly actives. (However, in a spoof at the beginning of the conference, SNL actor Andy Samberg, who was pretending to be Facebook chief executive Mark Zuckerberg, did show a chart suggesting the site has more than 800 million actives.) Facebook has long said that at least half of its monthly actives log in on any given day. So if it has more than 800 million monthly actives (or people who have logged in at least once in the last 30 days), it wouldn’t be surprising to see more than 400 million users log in on any given day. |
| Live Blog: Facebook’s f8 Developer Conference 2011 Keynote Posted: 22 Sep 2011 10:07 AM PDT
Among the many rumored launches are a music and media platform service, a new profile, more sophisticated developer access to news feeds, and a new set of buttons that indicate certain actions. 10:16 Andy Samberg has taken the stage posing as Mark Zuckerberg, cracking lots of jokes — including a graph that shows “800+ million users” worldwide, and a graph that shows engagement trends growing. He’s also announcing a new section of the profile for “I’m not really friends with these people.” 10:21 The real Mark Zuckerberg has taken the stage. They’re making more jokes. It’s great to be hear today. Here are two of the most exciting things we’ve been working on. The last 5 years of social networking have been getting people signed up and connected. Until recently, a lot of people weren’t sure how big it was going to be, how long it would last. Now we can see that it’s everyone working. For the first time ever last week, we had half a billion people use Facebook in a single day. More and more people continue to sign up and use the service. The next era, the next 5 years, will be about apps and depths of engagement now that everyone has their connections in place. It’s an exciting time to be part of building these new apps that are possible. 10:26 I want to start out talking about the profile. People feel an intense ownership over the profile. Everything about you. Millions of people have invested a ton of time on them. Our job is to make them the best way to share and express who you are. How this works has changed a bunch over the years. The 2004 profile was basic, just showed info like where you’re from. But people loved it. Showed valuable information. Then we started adding things like photos, groups and apps. If the first 5 minutes is basic, an introcution, then the next 15 is about what your’e doing. By 2008 we introduced a new profile. It had changed to all things you’d shared and done recently. Allowed you to have the next 15 minutes. But we’re more than what we did recently. Most get into all parts of your life. Just clicking “more” on the wall was hard to do. All the stories you’d shared over time fall off the cliff at the bottom of the wall. Millions of people have spent years curating the stories of their lives and there hasn’t been a way to share that. We think we’ve solved that. Showing all the unique things of your life…. beautiful. What I want to show you today is the rest, beyond 15. The next few hours of a great, in-depth engaging conversation, whether with a close friend or someone you just met. The heart of your Facebook experience, completely thought up. 10:30 Launching Timeline The story of your life. So lets take a look. The first thing is that it’s a lot more visual. Down at the bottom, all your stories. A nice visual… bottom section is visual. The right is years to get to any point in your life. In the middle are visual tiles to see apps and other stuff you’ve done. On top of is the cover photo. All your stories, all your apps, a new way to express who you are. Then you can scroll past and see tiles that keep going all the way to the bottom. Here’s what it looks on a mobile device. Smaller view of the scroll. Biggest challenge was telling whole stories on a single page. But don’t want to show every single thing. Starts off with recent, as you go further back it starts summarizing. Further back you summarize more. Last month a little less, etc. You can see the timeline running down the middle here. Blue dots are highlighted, gray dots are for less important. See something that’s hidden, hover over. But all right here. See everything in 2007, click on the link and it’s all there. It’s so simple. 10:35 Exactly how you want to browse through time, and discover what people have done through their whole lives. But how to add? Say I want to add a photo from my childhood. Pop up composer, post. Creating completely new type of timeline for life event. Getting a dog — add Beast’s info and it’s there. This is the main timeline. What do you do if you want to see content filter down. Here’s the photos timeline view. Here’s some people working at Facebook. People visiting. Much nicer than anything we have today. You can see all sorts of trips, where you were. Go all the way back to where you were born. All about apps, tell the story of your life on your timeline. Perhaps the most common thing people had used was to add boxes of things to their profiles. A lot of people had 50 or 60 or even 100 boxes. Add to the bottom of profile, quickly became unwieldy. We learned that people really want to use apps to express themselves. Even though they couldn’t all fit into the old profile design, we took those lessons and now apps can be used to express on the timeline. The way is that they’ll rely on apps to help them out. What kinds of content can go on the timeline? You can start sharing like before. Here’s an example: post about cooking bison burger. No activity is too big or too small to share. You can add a box right at the top. This is a report of everything that I’ve cooked in September — summary is more interesting than every single thing. Apps can help roll up every activity. Get a nice summary, really interesting. We think people are really going to like these. Take me to a timeline view. All the way back in time. 10:40 If the app has history, you can see everything in there. Here’s Bret’s timeline. Using a running app. Pretty cool. Nice pop-up. That’s how apps can help you tell the story. I’ll get into more detail about building these apps in a bit. In your timeline, not just a place for adding stories and apps. Where you tell your story online is very personal. Gives ability to highlight and curate stories so you can express who you really are. Cover photo. Nice big photo right at the top. Still have a profile pic. So cover can be something else. Great way to learn about someone without having to read anything at all. You can change the cover as often as you like. Really easy: hover, pick photo, switch. Some people in testing are doing every day. Vacation photo — how to highlight in timeline? Hover over any story in the timeline. Calls up all the important stuff. Switch to blue dot from gray. Shows sample profiles for travel-lover, musician. Showed most on web. But all works beautifully on mobile devices. Works beautifully. See all the photos. 10:48 This means a new kind of app. Last year we introduced the concept of the open graph. A map of all of the connections in the world. You could add anything. Connect to it by liking it. Connect to order of magnitude versus before. This year we’re taking it to the next step: you can connect to anything, anywhere. Not just “Like” but “Read” a book. “Watch” a movie. “Eat” a meal. “Hike” a trail. “Listen” to music. Language for anything you want. Every year we make some new social apps possible, express themselves in new ways. People have things they want to share, but don’t want to annoy their friends. If the problem is that, then Ticker. Lightweight stream of everything going on around you. Something might catch your attention out of the corner of your eye, but not annoy your friends. Share post goes into news feed, but activity goes to Ticker and Timeline but not news feed unless there’s a particularly interesting pattern that you want your friends to see. Until today, no socially acceptable way to express lightweight activity. Next version of Open Graph. Connect to anything you want. Define action and publish. This will make it possible to build a completely new class of social apps. What kind? A lot. We believe almost all will be social. But in real world there’s a spectrum. Naturally social — turn into social apps first. 10:55 Communication, games. Other side of spectrum are health care and finance that I don’t think there’ll be social apps for a long time. Expand to new stuff: media. Music, movies, TV, news, books. Really great open graph apps. Next is “lifestyle” apps: helping you keep track and express everything about your lifes. Bike rides, cooking, apps. New class of apps, rethink a lot of industries. Open graph, enable apps that do two types of things: fill out timeline and discover new things through friends. Frictionless Experiences Sharing super mario app that let’s you share activity. In the middle of some app that makes you share. If you’re using new open graph apps. Add activity without prompts. Still publish to stream, but if your goal is to just share lightweight activity — connecting timeline together. To make this work, we completely redesigned permissions. App says what kind of activity it will publish. Now Spotify won’t have to prompt me every time I do something. How is this going to help you discover new things through friends. Turns out they’re already doing a lot of things around you. Real-Time Serendipity: Tick right in. Friends hover over, can see what to listen to. Now listening to song with a friend. Music is synched up with friends. News feed can show patterns of friends. Seem flow of music from friends. 11:00 Finding Patterns and Activity Sometimes you discover new songs from friends across platforms. See any music player. Any patterns. Discover really neat new things. Shows shared music listening. Can see notifications from friends who share. Next wave is music companies trying to help you discover new songs, not blocking existing ones. Devs are using Open Graph. But rethink music industry. 11:05 Daniel Ek from Spotify is on stage. Big day for everyone who loves music. First time that I used in Facebook in Sweden back in the day. Like serendipity. Music is important part of my life. People discovered through friends. A bit over ten years ago, big change: Napster. Didn’t work for music industry. So we worked a music that fairly compensates artists. And lets you see what your friends are listening to. With social, spotify has: more music, more variety, twice as likely to pay. Huge list of new music partners. TVs and Movies Really similar to music. See friends who are watching Glee on Hulu in news feed. Hover over, click, new social canvas app shows. Everyone who uses it will be FB user, will have social experience. Further down page, four friends have recently watched movies with Johnny Depp in them on Netflix. Can click through and watch a Depp movie. Here is a friend’s timeline. Carl’s video timeline. Can see all the things he’s watched. Not just watching with your friends. 11:10 Reed Hastings, Netflix CEO and Facebook board member, is on stage. Netflix algorithm shows lots of friends watching Breaking Bad. Shows lots of info, but social also helps. Facebook-Netflix integration is live in 44 countries, but not in US due to outdated privacy law — but Congress is working on that. 11:15 News Social news app with Open Graph to discover what your friends are reading first. Really interesting patterns that are possible to show. Here are all of the most popular articles. Yahoo News article on astronaughts — will use open graph to discover more news stories through friends. Back to the feed, I can also see that 30 friends are reading about f8. Can see all the articles. See one from Washington Post. See news in real-time as it’s breaking in the Ticker. More than a dozen devs worked with us to build news apps. Rethink a lot of the way that the industry works. Social games are killing it. Games are biggest on platform — will get bigger. Now with open graph, nice clear dialogue up front. Will see real things that they’re doing. Not just “this person is playing a game” — Mike playing Words With Friends with Carl. Can see game board and word on it. Possible because every piece of content in open graph has picture associated with it. Zynga’s Words With Friends. Social games, using open graph. 11:20 Lifestyle apps. Running, cooking. Covers what he’d mentioned at the start. New class of social apps. Things with friends. 11:25 Bret Taylor, Facebook CTO, on stage. Detail on how to build these apps. How your apps fit into new vision. Open graph apps are about more than sharing. Self-expression, serendipity. As great side effect of normal behavior. Lightweight way that goes beyond shared dialogue. Open Graph goals - Simple user experience Adding app to timeline is one-click experience. No step two — just add and start listening. 11:30 Social by design - Model your app’s social actions Model Your App’s Social Actions Big question is how it fits in. Expanding social graph to all social actions. Listening, watching, reading, etc. That’s what it means to be part of social graph. What activity do I want to see? See songs I’m listening to, and stations I’m plahing. Also creating a few custom radio stations. Imagine creating list and sticking next to graduation photo. Now every time I listen to song in iHeartRadio, using data structure, tapping into all experiences that Mark showed earlier. By using same underlying structure as what f8 uses. That cooking app. All recipes I’ve added, recipes that friends have bookmarked. Design Your Timeline Integration List of music that user listens to. Or list of artists most often played. Aggregations — query of trends. All sorts of other info — 6 layout styles, flexible query engine. I can pick and choose which of these stories I want to show my friends. Really one simple step next. But a timeline button in your app. Work on every device conceivable — all web and mobile apps. Moment you get access to dev beta, you can start adding all these platforms. Engaging Apps How to build them right? We’ve heard over and over that it’s just too hard right now. Shouldn’t need PhD in engineering and psychology to do it. Not tricks and gimmicks either. The more engaging, the more people will discover. Ambitious considering where we are today. Graph Rank — AI system that manages discovery of all open graph. What is most interesting to me? What is right to see? Different for colleagues. 11:40 Chris Cox, vice president of product at Facebook, on stage. Data as narrative. Story of wikipedia growth on one Page. Infographic are part of way that news is expressed. For any data-rich topic, can find one-page topic. Not just topics. Nothing we love to summarize more. News publications do it all at the end of December. Scrapbooking before ended up on bookshelves. But combine with information design. Nicholas Felton data and business partner Brian Case developed new version for us. Hired Sam Lessin as well. Accidentally tested Memories view for an hour this spring — lots of people loved it. What is the modern vehicle for scrapbooking? Goes over how to use the new scrapbooking feature. 11:55 Zuckerberg back on stage Timeline: beta starts now. Developers will get access now, everyone else will sign up and it’ll get rolled out widely in the next few weeks. |
A wide variety of media partners and news publishers have partnered with Facebook to allow uses to publish content to the site that can be immediately consumed by friends.
In addition to publishing posts to the Ticker, activity will be published to special content tabs on the profile TImeline. When users interact with music, video, and text content, they’ll have the ability to use new feedback options: Listened, Watched, and Read. More specific than simply Liking a friend’s update, these buttons will let users share how they’ve also consumed the content.
The Facebook Platform application permissions framework and UI has undergone many changes throughout the last few years. In the beginning, before there were many constraints on developers publishing content into the News Feed, developers took advantage of the opportunity to publish more content than many users wanted. As a result, most recently, Facebook has adopted a stricter stance on permissions, requiring users to manually post content into the stream through the Share dialog.
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