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Inside Facebook

Inside Facebook

Deal United’s Facebook “Credits Rewards” Lets Clients Incentivize Signups and Purchases With Virtual Currency

Posted: 03 Nov 2011 02:52 PM PDT

German offer provider Deal United today announced it is entering the virtual currency incentives industry with the launch of “Credits Rewards”. The new service allows brands to reward to users with Facebook Credits when they make purchases, registrations, signup for newsletters, enter contests, fill out surveys and more. Because virtual currency is so cheap to distribute and Facebook users may value Credits higher than their actual cost in dollars, they can be a cost effective way for businesses to reward users for following their call actions.

Deal United will be competing with industry pioneer ifeelgoods, a Credits microincentive startup that launched a year ago. The space has plenty of runway, though. As users gain the ability to pay Credits for digital media and content as well as virtual goods, demand for Facebook’s virtual currency will rise and Deal United incentives will become more appealing to users and businesses.

Founded in 2007, Deal United aggregates offers directly from advertisers to provide game developers the ability to let their users pay for virtual goods by shopping. In June 2011, Facebook chose Deal United as one of two European partners that can contribute offers to its official offer walls that are run by TrialPay. The reduced margin associated with having to deliver offers through an intermediary may have pushed Deal United to branch out into virtual currency incentives.

With Credits Rewards, businesses can create a value exchange where they previously had to nag users to follow their calls to action. They can set their own reward value, for example providing two Credits for signing up for their email list, five for following them on Twitter, 10 for filling out a survey, or 50 for making a purchase. These actions don’t cost a user anything, so it’s easy to justify taking a few seconds or receiving some marketing messages in exchange for Credits that help them play their favorite social game, rent a movie, or gain access to a pay-per-view experience.

If the current trend continues, Facebook Credits will be accepted as payment by more and more online companies, and one day they might let users buy physical goods. Social gaming is a booming industry in Germany, with companies like Wooga processing huge volumes Facebook Credits payments. The Munich-based Deal United will be well positioned to attract European brands looking to capitalize on the demand for Credits.

By becoming one of the three companies licensed to dispense Facebook Credits, Deal United has partially tied its fate to the success of Facebook’s virtual currency. If demand continues to rise, and especially if Credits for Websites and HTML5 mobile apps take off, Deal United’s Credit Rewards could become a crucial customer acquisition method.

Facebook Careers Postings: Legal, Asia, Recruiting, Engineering and More

Posted: 03 Nov 2011 08:44 AM PDT

Facebook appears to be searching fro counsel, researchers, engineerings, sales staff in Japan and Korea, recruiters all over the world, law enforcement and ad staff, according to the company’s Careers Page. The Facebook LinkedIn feed didn’t show any job posts this week, but sometimes there’s a delay in posts there.

Posts added this week on Facebook's Careers Page:

  • Lead Security Counsel
  • Competitive Research Manager
  • Head of Sales, Japan
  • Head of Sales, Korea
  • Regional Director Europe (France, Benelux, Switzerland)
  • Build Engineer
  • Git/Build Engineer
  • Software Engineers – SWE1110B (Menlo Park)
  • Software Engineers SWE1111M (Menlo Park)
  • Lead, Risk Management (Austin)
  • Strategic Partner Development, LATAM (Sao Paulo)
  • Compensation Consultant
  • Recruiter – Contractor (Sao Paulo)
  • Recruiting Lead (Dublin)
  • Recruiting Lead – Engineering (Seattle)
  • Recruiting Sourcer (Menlo Park)
  • Technical Recruiter-Seattle
  • Technical Sourcer (Austin)
  • Technical Sourcer – Contract – Hyderabad
  • Law Enforcement Analyst – Dublin (Contract)
  • Law Enforcement Response Analyst
  • Law Enforcement Response Team Leader (Dublin)
  • Business Operations Manager (Singapore)
  • Associate Ad Operations – Norwegian (Dublin)
  • Associate, Advertising Operations (Chicago)
  • Associate, Advertising Operations (New York)
  • Business Development Manager 1111001 (Menlo Park)
  • Manager, Corporate Development
  • Account Manager, Online Sales Operations (Sydney)
  • Associate, Ad Operations
  • Account Manager – French (Dublin)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook Hires and Departures: Engineering, Research, Marketing and More

Posted: 03 Nov 2011 08:37 AM PDT

According to job postings removed from Facebook’s Careers Page, the company looks to have recently hired researchers, engineers, marketers, human resources, sales training, and analyst staff. A few hires from Facebook’s LinkedIn feed also note that engineers and marketers were brought on recently.

New hires per LinkedIn and Other Sources:

  • Matt Bruce, Marketing Analyst (Growth Team) – formerly a Senior Content Analyst Sony (Gracenote).
  • Ashley Lim, Account Manager – previously a Project Manager at Waggener Edstrom.
  • Javier Herrera, Account Executive – formerly an Inside Account Manager at BMC Software.
  • Vlad Fridman, Software Engineer – formerly Senior Project Manager at Innova Systems.

Prior listings now removed from the Facebook Careers Page:

  • Manager of Facebook Research
  • Platform Partnerships, LATAM (Sao Paulo)
  • Software Engineers 1110MW (Seattle)
  • Research Coordinator (Contractor)
  • Head of European Brand & Agency Marketing (London)
  • Network Security Engineer
  • Global Head of Sales Training (New York or Palo Alto)
  • HR and Benefits Services Representative (Contract)
  • People Analytics Manager
  • Recruiting Data Analyst
  • Policy and Operations Manager
  • Revenue Accountant – EMEA (Dublin)
  • Account Manager (Paris)
  • Client Partner (Toronto)
  • Sales Manager – Global Marketing Solutions for Australia
  • Sales Manager, Global Marketing Solutions (Sao Paulo)
  • Relationship Manager, Agency Relations (New York)
  • Client Partner, Agency (Austin)
  • Quantitative Business Analyst (Palo Alto)
  • Analyst, User Operations – Arabic (Dublin)
  • Analyst, User Operations – German (Dublin)
  • Analyst-User Operations Contractor

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

fredag den 4. november 2011 at 07.55