Inside Facebook
Inside Facebook |
- LikeAudience Helps Marketers Determine Profile Traits, Similar Likes of Facebook Page Audiences
- Facebook Passes 250 Million Mobile Users, Overhauls Mobile Website
- How Flirting Friend Quiz Badoo Gained 22 Million Facebook Users in One Month
- Facebook Careers Postings: Policy, Africa, Europe, Ads and More
- Facebook Hires and Departures: Advertising, Recruiting, Data Center, Fraud and More
| LikeAudience Helps Marketers Determine Profile Traits, Similar Likes of Facebook Page Audiences Posted: 31 Mar 2011 05:00 PM PDT
Though the sample size is currently low, LikeAudience could help marketers understand the fan bases of their own or a competing Pages, or to determine targeting parameters for Facebook ads.
Visitors to the site can search for a specific Pag the psycho-demographic profile of its audience, as shown for the Barack Obama Page above. Alternatively, they can move sliders for a variety of personality and profile traits such as openness, extraversion, relationship status, or age and see Pages that who audience’s fit the attribute set. For instance, a search for Pages with audiences of liberal older men returns the liberal, crude, 1970′s author Dr. Hunter S. Thompson, whereas conservative, younger women returns reality TV show Laguna Beach.
LikeAudience also provides a set of “extreme Likes” or Pages Liked by people on the two ends of an attribute’s spectrum. This provides an enjoyable way to learn about what types of preferences are linked to what aspects of a person’s profile. Users can publish Page audience profiles to Facebook, creating an easy viral distribution channel for content that seems natural to share and discuss with friends.
While fun just to browse, LikeAudience has great potential as a serious marketing tool, as it provides data absent from Facebook’s analytics tool Insights. Page admins can analyze their own Page to discover what kind of content would make compelling Page updates. If an admin learned a high percentage of its audience is in a relationship, or is extroverted, it might suggest fun group activities or gift ideas. Advertisers looking for targeting parameters that will drive high quality clicks can also use LikeAudience. The Similar Likes data can be used to find Pages to enter as targets in the Likes & Interests section of their Facebook ads. Learning that the Page being advertised to has a concentration of users in certain city, or have a high IQ could lead the advertiser to target certain locations or education levels. LikeAudience does show some random community Pages with few Likes, adding noise to the search, extreme Likes, and similar Likes features. However, as more data is added to the system, the site should be able to refine its algorithm to return larger Pages. LikeAudience could become an important complement to social media monitoring for brands looking to understand their fan bases. |
| Facebook Passes 250 Million Mobile Users, Overhauls Mobile Website Posted: 31 Mar 2011 02:58 PM PDT
“As developers, we see a lot of fragmentation,” said Erick Tseng, the company’s head of mobile products. “A lot of people don’t know that we have to maintain multiple code bases to maintain all of our mobile apps and websites. It was a giant pain.” > Continue reading on Inside Mobile Apps. |
| How Flirting Friend Quiz Badoo Gained 22 Million Facebook Users in One Month Posted: 31 Mar 2011 01:52 PM PDT The Facebook app for freemium flirting and dating website Badoo has had a meteoric rise this month, going from 2.8 million to 4.8 million daily active users. To attain the growth, Badoo streamlined its interface to focus users on the most viral aspect of the app, released several new language localizations, and added a set of compelling new questions to its quiz. Badoo serves as an example of how Facebook app developer can kick start their growth, though some users might find its aggressive viral tactics spammy.
The company’s Director of Marketing Lloyd Price told us it made the changes to the app around March 6th, and immediately saw growth. London-based Badoo has 12 million registered users on its home site, but now has five times as many Facebook users, counting 64.4 million MAU according to AppData, our data service tracking application traffic and growth. As a freemium service, its crucial for Badoo to gain exposure to as wide of an audience as possible so it can find enough users willing to pay. Badoo’s Facebook app furthers this goal by concentrating on viral channel distribution rather than immediately pushing users to the website where they can be monetized. Badoo thereby allows its most engaged app users to organically move to use the app’s deeper features or visit its website.
When users first install Badoo’s app, the only option they see is the Friend Quiz where they can answer questions like “Would you go on a date with [friend]?” or “Would [friend] play spin the bottle?” about their friends and post them to their walls. If users uncheck the “Publish on your friend’s wall” box, they’re confronted with a pop-up asking them to notify their friends and an option recheck the box. While Badoo has tabs for “Browse people nearby”, “Want to meet you“ and “Messages”, these only become visible after a certain level of engagement or return visits. While within Facebook’s terms of service, Badoo’s virality-over-content could annoy some users. Still, its DAU divided by MAU, or stickiness, is increasing indicating a rise in engagement, not just installs. App developers should consider their mix of viral mechanics and content to determine what balance achieves their goals.
To help the app grow internationally, Badoo received several new language localizations. Now, majority of the app’s users come from Mexico, France, and Italy. As Facebook continues to grow internationally, localizations for the biggest emerging markets, including Indonesia, Turkey, and the Philippines are essential to sustained growth. Lastly, in order to improve engagement of new users and keep old users interested, Badoo loaded a new set of questions into its friend quiz. As loyal users can spend hours a day on Facebook apps, providing the fresh content is important. By analyzing the performance of past content and expanding on successful themes, apps can refine their content over time for maximum engagement. Through a combined strategy of viral focus, localization, and content additions, Badoo has outlined a method for developers to increase their user counts. The geographic data regarding Badoo users in this post comes from AppData Pro, our data service supplying performance data, including historical MAU and DAU data, audience demographics, and company information for developers and applications. |
| Facebook Careers Postings: Policy, Africa, Europe, Ads and More Posted: 31 Mar 2011 09:14 AM PDT
The Growth Manager Africa – Contract in Nigeria is set to be based in Lagos for 6-11 months to to support the execution of Facebook's growth initiatives in the region, especially mobile partnerships. The candidate would ideally have tech experience and speak English well. The seven Director of Policy positions all over Europe will focus on communicating Facebook information to politicians and regulators in area countries. Applicants are to have a "deep" understanding of the "political and regulatory dynamics" of their respective countries, as they are set to deal with issues ranging from privacy, freedom of expression, Internet business models and public service delivery. These positions will essentially be government liaisons for Facebook in Europe, where privacy laws are much more stringent than in the U.S. Facebook is looking for candidates with at least 10 years of experience working in the governmental relations field, must be fluent in English and must be familiar with working as a media spokesman. Each position is based in one of Facebook’s regional offices. The Director of Safety-Pan-Euro is set to be based in London and will be similar to the Director of Policy position. The Head of Policy-India is set to be based in New Delhi and will work as the primary contact with Indian government officials, monitoring policy developments for Facebook. Posts added this week on Facebook's Careers Page:
Jobs posted by Facebook on LinkedIn:Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
| Facebook Hires and Departures: Advertising, Recruiting, Data Center, Fraud and More Posted: 31 Mar 2011 08:26 AM PDT
Elsewhere, it looks like the company has been beefing it up its recruiting staff, as several recruiting positions were removed from the Facebook Careers Page. Data Center positions at various sites were also removed from the Page, as well as several Fraud positions. New hires per LinkedIn and Other Sources:
Recent departures, per LinkedIn:
Prior listings now removed from the Facebook Careers Page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
Just after passing 250 million monthly active mobile users, Facebook 
Facebook added a wide variety of policy-related jobs to its 
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