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Inside Facebook

Facebook Pages Can Now Sort Their Likes to Remove Pages and Unban Reformed Trolls

Posted: 13 Apr 2011 05:58 PM PDT

When Facebook Page admins click the Like count beneath their Page’s profile picture, they’ll now see the option to sort those who Like their brand into people, Pages, admins and banned users. From this interface, admins can remove Pages they don’t want to be affiliated with, and unban users who they want to return wall posting privileges to.

As part of the February 2011 Facebook Page redesign, Facebook began allowing Pages to Like other Pages. The new sort ability makes it easy for Pages to see which other Pages Like them, opening opportunities for alliances where Pages link to each other.

However, the ability for Pages to Like other Pages opened an avenue for abuse. Malicious Pages hosting objectionable content could Like innocent Pages and display them in their Featured Likes section, thereby defaming those innocent Page by purporting a connection between the two. Smaller innocent Pages wouldn’t have a problem finding the objectionable Page in the list of those who Like it, but larger Pages would have to manually sift through thousands or even millions of Likes to find the offensive Page and remove it.

Now, admins of larger Pages can sort out all users and just see the Pages that Like them, making it easier to discover and remove offensive Pages.

The ability to sort for banned users gives Page admins the ability to give those who posted objectionable content to their walls a second chance. It appears that previously there was no way to unban users, effectively making all bans permanent. Now, if a user posted something they thought was legitimate but one of a Page’s admins took offense and banned them, another admin could undo this. Another example would be if a user’s account was hijacked and used to spread spam, a Page admin could unban them after they regained control of their account.

By giving Page admins more flexibility as to how they handle moderation, Facebook is becoming a safer place for brands to set up shop and purchase ads.

[Thanks to Amit Lavi for the tip.]

For strategies on how to fight spam on your Facebook Page’s wall, gain more fans, and publish compelling updates, visit the Facebook Marketing Bible, Inside Network’s complete guide to marketing and advertising on Facebook.

TBG Digital’s Ads API Tool Gains Multivariant Facebook Page Landing Tab Testing and Daily Deals

Posted: 13 Apr 2011 02:12 PM PDT

Ads API managed spend service provider TBG Digital has added two new features to its ONE Media Manager. SmartPages is a multivariant Facebook Page landing tab optimization tool which lets admins test different creative sets to find the best performing version. Daily Deals is a Page tab application through which admins can offer users timed promotions and discounts. The tools drive sales for TBG Digital by giving its clients more things to advertise for.

Multivariant Testing – Not Just for Ads

Ads API tools such as ONE Media Manager typically focus on allowing clients to create and run thousands of ad targeting and creative variants to hone in on the combinations that perform best. In some cases, the objective of the ads is to drive Likes to a Facebook brand’s Page or collect contact information. However, once users click through an ad and visit the Page, they’re often shown only a single variant of a landing tab asking them to Like the Page or submit their email address.

SmartPages brings multivariant testing to this second step, allowing admins to test different images, copy, and webforms to see which lead to the most Likes or signups. Admins can create templates, draw from a pre-uploaded library of images, test up to 15,000 variants at once, schedule variant rotation, and view analytics on conversion rates.

Admins must buy ads through ONE Media Manager in order to test these landing tab variants, generating revenue for TBG Digital. Translating the multivariant testing practices that are common for ads to landing tabs creates a valuable service for TBG Digital’s clients and lucrative new revenue stream. We wouldn’t be surprised to see other Ads API tools and Page management companies offer a similar system.

Integrating Daily Deals Into an Ad Tool

Businesses around the world are becoming interested in offering their customers pre-paid coupons. However, businesses must pay a significant cut of the revenues, up to 50%, if they run these deals through popular distributors such as Groupon or LivingSocial. Promotion application developers such as Wildfire offer flat fee-based Page apps for offering deals, but businesses must then coordinate these third-party promotion apps with their advertising tool to promote their deals.

TBG Digital’s Daily Deals app integrates directly with ONE Media Manager, making it easy to schedule offers and advertise for them without having to pay any additional fee or percentage of revenue outside of ad spend. TBG clients wishing to try offering deals, but who want total control and the ability to pull out if they don’t like the results, may find Daily Deals helpful.

Admins can configure the look of their deals tab through a special admin interface. When users click through a deal, they’re directed to the business’ website where they can complete the transaction. Some users may feel more comfortable entering payment details there than on Facebook, but the added friction of driving users away from Facebook could lead to significant drop-off during the transaction flow.

Most Ads API tool providers are focused squarely on their core business — offering the most streamlined work flow, quickest ad creation, most powerful bid optimization, and deepest analytics. TBG Digital needs to make sure it continues to improve on these areas, but expanding its service offering into Page management through SmartPages and Daily Deals could serve to draw new clients with special needs. However, TBG Digital will need to determine how work in concert with the Page management companies currently running the Facebook Pages of its clients.

New Jobs This Week on the Inside Network Job Board: Arkadium, NaturalMotion, TinyCo & More

Posted: 13 Apr 2011 01:10 PM PDT

The Inside Network Job Board is dedicated to providing you with the best job opportunities in the Facebook Platform and social gaming ecosystem.

Here are this week's highlights from the Inside Network Job Board, including positions at Arkadium, NaturalMotion, TinyCo, Spooky Cool Labs, Buffalo Studios, Acquinity Interactive and Daglow Entertainment.

Daglow Entertainment

Listings on the Inside Network Job Board are distributed to readers of Inside Facebook, Inside Social Games and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.

Mobile, Causes, Twitter, Photos, Connect and More on This Week’s Top 20 Facebook Apps by DAU

Posted: 13 Apr 2011 09:00 AM PDT

Several mobile applications made our list of fastest growing apps by daily active users this week; Causes, Twitter, Windows, Yahoo, photos, video and Page administrator tools were among those on our list.

Apps on the list grew from between 62,200 DAU and 428,800 DAU this week. We compile the list using AppData, our data tracking service covering traffic growth for apps on Facebook, and shows those that gained the most users in the past seven days.

Top Gainers This Week

Name DAU Gain Gain,%
1. Videoloji 431,822 +428,760 +14,003%
2. ibibo.com 298,263 +218,281 +273%
3. Causes 931,505 +211,363 +29%
4. Diamond Dash – by wooga 735,608 +202,244 +38%
5. Windows Live Messenger 15,028,527 +113,814 +0.76%
6. 壹公寓 183,339 +101,521 +124%
7. Snaptu 1,471,788 +97,662 +7%
8. Texas HoldEm Poker 7,024,929 +91,229 +1%
9. Yahoo! 6,949,729 +88,288 +1%
10. 2011星座運勢 99,480 +84,170 +550%
11. 戀愛甜密度！！ 快看看與他/她有多甜 83,719 +83,719 +0.0%
12. Friend Buzz 570,273 +79,351 +16%
13. Dragons of Atlantis 406,558 +78,830 +24%
14. 開心水族箱 1,277,045 +74,713 +6%
15. Monopoly Millionaires 873,908 +69,013 +9%
16. OndaPix 192,601 +68,452 +55%
17. Tetris Battle 502,423 +65,594 +15%
18. Twitter 605,818 +65,436 +12%
19. iframe + Static FBML + Welcome Tab = iwipa 127,805 +62,561 +96%
20. My Photos 268,163 +62,189 +30%

Videoloji, a Turkish video app that posts daily videos and allows users to Like and share them, grew by 428,800 DAU this week. There were no other video apps on the list, but a few photo apps. OndaPix grew mostly in Mexico and the US, by 68,500 DAU; the app allows users to decorate their Facebook photos with different decorations. The My Photos app grew by 62,200 DAU in the US, UK and Philippines and posts a daily photo to a user's stream from their Facebook albums.

There was a pair of mobile apps on the list this week. Ibibo.com's app grew by 218,300 DAU; the app is from Indian company owned by South African and Chinese interests. Basically it provides mobile apps to mobile users. Then there was Snaptu, with 97,700 DAU, which also offers mobile users different types of mobile aps for download.

Some big name apps made the list this week. Causes grew by 211,400 DAU; the app's featured action right now pertains to Japan and the earthquake/tsunami/nuclear issues there. Windows Live Messenger Connect app grew by 113,800 DAU and synchronizes a user's Facebook account to Windows. Yahoo's Connect app grew by 88,300 DAU. Twitter saw 65,400 DAU this week; the app also synchronizes a user's Twitter and Facebook accounts.

A Chinese horoscope app, 2011星座運勢, grew by 84,200 DAU and posts a user's horoscope to their Wall, as well as allows them to invite their friends to use it. It also publishes a feed story when installed. Friend Buzz, a raunchy Q&A app, posts feed stories to the Walls of users' friends. Finally, iframe + Static FBML + Welcome Tab = iwipa is an app that grew by 62,600 DAU, allowing Page administrators to consolidate social media content into a single tab for easier consumption.

torsdag den 14. april 2011 at 07.12