Inside Facebook
Inside Facebook |
- Facebook Roundup: China, Paul Adams, Video Calling, Badgeville, Don Dodge, and More
- Report: Facebook Working With News Publications to Offer App-Based “Facebook Editions”
- MySpace, Facebook Live, Change.org, Hulu and More on This Week’s Top 20 Emerging Facebook Apps by MAU
| Facebook Roundup: China, Paul Adams, Video Calling, Badgeville, Don Dodge, and More Posted: 15 Jul 2011 07:58 PM PDT China Will Not Invest in Facebook – China's Investment Corp is not set to invest in Facebook stock, according to a report, since the CIC sees the company as overvalued. Facebook's Paul Adams Blogs About Google, Book – Paul Adams, Facebook's current Global Brand Experience Manager Paul Adams and Google’s former Senior User Experience Researcher wrote a blog post where he addressed why he left Google, why his book "Social Circles" was blocked by Google, his upcoming book "Grouped" and his current work on advertising at Facebook.
Facebook Denies Stealing Video Call URL – A company that had its own video calling service, Samuday Web Technologies, is claiming that Facebook shut down it’s video chat app and it’s URL facebook.com/videocalling so it could launch their own product at that address. Facebook's comment on the issue via ZDNet was: "The app was disabled by an automated system for a policy violation that was not related to the URL of the app," a Facebook spokesperson said in a statement. "The developer's appeal was manually reviewed; the violation was confirmed, and the appeal was denied. Two months after the initial disabling of the app, Facebook acquired the URL."
Don Dodge Helps Users Export Facebook Friends to Google+ - Google’s Don Dodge wrote a blog post this week that walks Facebook users through how to export the email addresses of their friends using Yahoo! mail and then import them to Google+. The guide to the migration process could fuel tension between the two web giants, and Facebook may look to shut down exporting through Yahoo! to protect itself from Google’s new social network. TripAdvisor Acquires Where I’ve Been - TripAdvisor, developer of several Facebook apps including the once massively popular Cities I’ve Visited, has acquired fellow travel experience sharing app Where I’ve Been. The acquired app once had over 116,000 daily active users but since November it has plummeted to just 3,000 DAU. AT&T Begins Selling HTC Status Phone with Facebook Button – The HTC Status is the first mobile phone with a dedicated, physical Facebook button for sharing currently viewed content or one’s locations. The device’s carrier, AT&T, is now accepting pre-orders for the Status. Announcements:
ShortStack Provides Free Services to Pages Under 2K – ShortStack's "Surprisingly Free" plan offers the company's tab design apps and non-database driven widgets free to businesses with anywhere from 100 to 2,000 fans. This includes the ability to run contests and sweepstakes, create landing Pages, play videos, display a photo gallery, show reviews, and integrate online shopping and blogs inside a tab. AlertSite Reports Facebook is Fastest Social Network – AlertSite reported its results from the Q2 Web Performance Index, noting that Facebook's fastest response time was .7 seconds, replacing YouTube as the most reliable social networking site. OneRPM Launches MP3 Facebook Ecommerce Solution for Musicians – This week, OneRPM debuted its Facebook ecommerce tool for musicians. It allows them to sell music from their Facebook Page, accept payment within Facebook or through PayPal, and gain fans through Like-gates. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Report: Facebook Working With News Publications to Offer App-Based “Facebook Editions” Posted: 15 Jul 2011 03:01 PM PDT Facebook has been successfully pushing the Like button and other features to media companies in recent years. But now it is busy working on a special project with around a dozen major news outlets to create “Facebook editions” of their publications within its home site, Forbes reports. The report describes these new Facebook editions as “basically, app versions of [the publications] that can be read and consumed right there on Facebook.” The publications said to be working on the project include CNN, the Washington Post and The Daily. Many publications already use Facebook Pages to distribute links to stories to the news feed, and offer their own integrations with Facebook on their sites. They can build apps for Pages to provide a more customized interface for their content on their own. And they have in various ways over the years. The Washington Post currently displays an app allowing users to browse political headlines from their Facebook Page, and The New Yorker has used a Like-gated, fans-only app to force users to subscribe to their Page’s update if they want to read certain articles.
In this case, though, Facebook may be contributing design and backend expertise to facilitate the development process. This help may lower the cost of building the apps enough that publications see a clearer road to return on investment. Facebook itself has recently been on a campaign to increase its presence in the media ecosystem, which we assume this latest effort is a part of. In the past year it has hired social media marketers to help it develop and promote best practices for journalists, provided training events for media, and published guides and studies showing how to use Facebook features (especially Pages) for maximum value. Media companies, including the BBC and Warner Brothers and various musicians, have also been testing selling media content using its virtual currency, Credits — efforts that have been primarily independent, although presumably encouraged by Facebook.
The Forbes report suggests that there could be a revenue-sharing agreement as part of the special Facebook editions. If that’s the case, we expect it’d be through Credits as well — some sort of setup where a media company provides paywall-only content in an app, that users pay Credits to access. The revenue-share in this scenario wouldn’t be anything unique, but rather the 30% cut that Facebook takes from all Credits purchases. Another possibility, that many of us have speculated about for years, is that Facebook might one day roll out some version of its advertising system that is a targeted ad network for other web sites, similar to Google’s Adsense. Facebook has regularly downplayed the rather obvious of an Open Graph ad unit idea, but the promise is clearly there with media companies. They provide content, Facebook provides development assistance, user traffic, the user data, and the targeted off-site ads, and gets a cut of the revenue. The speculation around possible Credits and ads revenue here are reflections of Facebook’s oft-stated goal of being the main way that people find and share information that matters with people they care about. Without any additional revenue streams, simply getting a stronger two-way flow of content-driven traffic can help it create more value for users, and make more money from its existing ad inventory. In response to the report, Facebook is saving the full response for later: “We have nothing new to announce. The top media sites around the world are integrated with Facebook and we're constantly talking to our partners about ways to improve these integrations." Forbes says the new editions could be coming later this year, possibly in September. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Posted: 15 Jul 2011 08:34 AM PDT
The apps on our list this week were interesting in that they were varied and didn't really share any common themes, among them were a Page tab app, a birthday calendar app, several Facebook Connect apps a professional networking app, Facebook's livestream app and MySpace's Connect app for music artists. The apps on our list grew from between 125,000 and 565,100 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. All in all, it was a pretty typical week for the emerging category, which we define as apps that ended with between 100,000 and 1 million MAU in the past week. Top Gainers This Week
Sayfalar için Hoşgeldiniz Sekmesi – Davet ve Beğen butonlu! is a Turkish welcome tab application that grew by 565,100 MAU. Another Turkish app, Video Galerisi grew by 564,500 MAU and it's a video application. Then the birthday calendar app MyCalendar grew by 478,800 MAU; the app asks you to send friends request to add their birthdays, which helps this app to grow, and then asks for your email, which can also enable the app to retain active users. Then there was OSCARS, which grew by 159,500 MAU that assigns your Facebook friends Oscars awards titles such as "best director," then publishes a photo to the stream, tagging your friends in the process.
Change.org and Hulu were on our list with their Facebook Connect apps this week, growing by 345,000 MAU and 229,900 MAU, respectively. People may be fleeing to Hulu after Netflix's announcement of a change in pricing structure.
Professional networking app BeKnown grew by 167,800 MAU; the app publishes a feed story when you begin to use it then requests you invite people to use the app in order to begin. Facebook Live's app grew by 167,700 MAU since last week not just in the United States, but Italy, Indonesia and India. Then Myspace Music App grew by 142,800 MAU; basically the app explains how users can import a "light version" of their artist profile that can be used to simultaneously publish content to Facebook and MySpace fans. |
Badgeville Raises $12M in Series B – Badgeville, website gamification platform which we wrote about 
Facebook Says Sponsored Stories Perform 2x Better Than Standard Ads - David Fischer, Facebook’s Vice President of Advertising and Global Operations 
SortPrice Adds Flash Sales Features to Facebook Platform Ecommerce Suite - SortPrice, an ecommerce tool set for websites with Facebook integrations, has added a new 
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