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Inside Facebook

Inside Facebook


New “Choose What You See” Filtering Options Could Be Coming to Facebook News Feeds

Posted: 30 Aug 2011 03:00 PM PDT

Facebook recently released a big upgrade to the options for sharing information to friends through the news feed, that focused on making privacy settings more flexible. Now, it may be looking to provide additional options for what information users see from their friends. A screenshot sent in by Inside Facebook reader Jan Krems shows a test apparently happening now on some accounts, that allows you to “Choose What You See.”

According to a message that users are seeing about the feature, options for filtering include regular material like photos and status updates, additional information including comments and check-ins, and major life events like job changes and family births. The message links to a URL that is currently not live for those users seeing the message, according to our reader. You can see for yourself, here. Presumably, the “subscriptions” link described by our reader would contain a more comprehensive administrative view of each users friends, the current sharing settings of their feeds, and options to adjust.

Before we get any further, we should provide the usual caveats about why one must not assume that this change is a fact: we have not been able to independently reproduce this message on our accounts, the screenshot may be fake, Facebook may decide not to launch the feature as seen, etc. We’ve asked Facebook for comment and we’ll update if we hear back.

All that said, we’ll note that this type of interface is not wholly new. In previous years, Facebook provided a set of sliders that allowed users to manually adjust the number of various types of posts. It since moved towards an algorithmically-determined feed, and then a raw stream of updates, and then a hybrid of the two — that, as we covered last week in detail, is still undergoing significant changes. A variety of other companies that provide social feeds, notably FriendFeed, have also experimented with more granular options for what types of content you can consume from friends. However, Facebook’s previous filters didn’t allow you to specify the posts you saw by type, by individual friend.

Facebook has continued to change the news feed as it tries to find a balance between simplicity and flexibility. Many users might not care about granular filtering, but those who are trying to keep close (or distant) track of specific friends should find the new feature useful.

Given the recent rollout of changes to how publishing works, perhaps we’ll see changes soon to how information can be consumed. We’ll be covering as we learn more.

Facebook Adds “Hide All From [Advertiser]” Feedback Option to Punish Spammers

Posted: 30 Aug 2011 10:01 AM PDT

Facebook has confirmed that it is testing a new feedback option for the ads shown on its site, that allows users to block specific advertisers from reaching them. The “Hide all from [advertiser]” option is appearing to some users when they ‘x’ out an unwanted ad, in addition to the existing option to select why they they clicked to remove the ad.

When apps and Pages have their posts hidden from the news feed, Facebook’s quality ranking system decreases the prominence of that entity’s posts to all users. If Facebook applies the same quality ranking algorithm to ads, being hidden through the new feedback option could decrease the prominence of an all of an advertisers’ ads. This could encourage them to use more responsible, less spammy ad creative to avoid being hidden.

Alternatively, if Facebook doesn’t apply the quality ranking system, being hidden might actually improve an advertiser’s click through rates because those who otherwise wouldn’t click can exempt themselves from impressions. Either way, if rolled out the ad feedback option could improve the Facebook experience for those sensitive to the content of the ads they see.

Facebook has long allowed users to provide feedback on ads, providing users with choices such as “uninteresting”, “misleading”, “sexually explicit”, or “repetitive” when they ‘x’ out an unwanted ad. This data helps Facebook refine its ad targeting algorithm, identifying if certain types of ads are relevant to a user, or are being shown too frequently.

We also assume that advertisers receiving negative marks about the content of their ad creatives are subject to reprimand or throttling of the placement of their ads. This would keep advertisers from using aggressive or spammy tactics to boost CTR at the expense of the user experience.

Now when some users ‘x’ out add, they see the option to either “Hide this ad” or “Hide all from [advertiser]“, in the case of our example “Hide all from Buy South Africa Online”. If a user chooses the latter, they’ll see the message “Ads hidden. We’ll try not to show you ads from [advertiser]“. The term ‘try’ is likely used because advertisers could reach users that have hidden them by creating new ad accounts under different names. Users then have the options to select why they hid the ad, or unhide the advertiser. Facebook recently disabled a number of apps that were receiving high volumes of negative feedback on their news feed and wall posts. This led to an outcry about a lack of transparency around enforcement, so Facebook launched feedback analytics and benchmarks for apps, so developers could determine when they were being too spammy.

Facebook explained that apps receiving negative feedback would see negative impacts on their EdgeRank, or the prominence of their posts in the news feed. It’s believed that a similar system punishes spammy Pages.

That same quality ranking system could apply to advertisers as well, and the “Hide all from [advertiser]” option would give users a way to explicitly fight back against those showing them objectionable ads. Advertisers receiving high volumes of negative feedback could possibly have their ads shown in lower positions in the ad stacks that appear in Facebook’s right sidebar.

By increasing the repercussions for aggressive or spammy advertisers, Facebook may be able to provide a more appealing browsing experience, and attract high quality brands to market on its platform

Movies, Community Pages and Music on This Week’s Top 20 Growing Facebook Pages

Posted: 30 Aug 2011 09:15 AM PDT

In an apparently widespread set of Page consolidations, several on our list grew by the hundreds of thousands in the span of a few days but had a daily growth of a few hundred — and most were obscure films, TV shows or bands. There were, however, several films and Pages on the list that we've seen before; it appears as though lots of Page consolidation occurred this past week.  Pages on our list this week required 395,800 and 2.1 million Likes to make the top 20 this week. We compile these lists with our PageData tool, which tracks Page growth across Facebook.

Name Likes Daily Growth Weekly Growth
1.  Listening to music 2,198,884 +1,547,089 +2,169,587
2.  Everything 1,022,236 +741,595 +1,001,686
3.  My Family 1,096,491 +697,562 +979,006
4.  Vodafone Egypt 942,203 +972 +933,877
5.  Islam KTP 828,523 +455,440 +734,818
6.  Arti Sahabat 672,772 +354,341 +601,958
7.  Official Detroit Red Wings 1,098,639 +227 +494,795
8.  The Smurfs 3,352,945 +72,145 +485,352
9.  Harry Potter 33,719,140 +56,433 +447,013
10.  Detective Conan 471,257 +279,911 +440,909
11.  Music 26,886,202 +59,190 +438,662
12.  The Armada 493,667 +123,204 +431,221
13.  3 Idiots 5,793,257 +204,250 +413,553
14.  Gospel music 3,501,632 +276,453 +410,599
15.  Titanic 13,486,119 +57,296 +409,479
16.  Facebook 51,780,853 +58,590 +406,539
17.  Harry Potter 17,856,481 +107,924 +405,083
18.  Ghostbusters 800,781 +680 +403,683
19.  Twilight 22,210,630 +64,746 +398,748
20.  Real Madrid C.F. 19,050,371 +32,575 +395,801

Pages on our list included Community Pages this week. Listening to music grew by 1.5 million Likes, growing most of that in a few days, to 2.1 million; the Page is dedicated to enjoying music and appears to have no affiliation. The band Everything's Page grew by more than 1 million Likes; it's a Community Page that grew most of these Likes, 741,600, in a few days. The Music Community Page grew by 438,700 Likes. Irish rock band The Armada's Community Page grew 431,200 Likes to 493,700 in a few days. Then the Community Page of Gospel music grew 35 million with 410,600 in the span of a few days.

TV shows included the Indonesian "My Family" with most of its 1 million Likes, 979,000, occurring in a few days. "Islam KTP" is another Indonesian TV show, but this is the Community Page that grew to 828,200 Likes with 734,800 this week. Finally, a Filipino show, "Arti Sahabat" grew more than 354,300 Likes in a few days to 672,800 Likes.

Movies on the list included "The Smurfs" grew by 485,400 Likes to 3.3 million; the Page is running a related contest. "Harry Potter" saw 447,000 Likes this week to grow to 33.7 million; the "Harry Potter" Community Page was also on the list, growing 405,100 Likes to 17.8 million. A 2009 Indian movie, "3 Idiots" grew 413,600 Likes to 5.7 million in the span of a few days. "Titanic" Community Page grew 409,500 Likes to 13.5 million. "Ghostbusters" saw 403,700 Likes this week to grow to 800,800, thought most of that came in the span of a few days. Finally there was "Twilight" with 398,700 Likes to 22.2 million as the next installment in the franchise is set for a November release.

Other Pages on the list included Vodafone Egypt, which seems to be organic growth of 933,900 Likes to 942,200 this week. Sports teams were on the list, too; Official Detroit Red Wings grew 494,800 Likes to pass 1 million in a few days but Real Madrid C.F. grew 395,800 Likes to 19 million this week, all organic it seems. Japanese comic book series, Detective Conan, grew more than 440,900 Likes to 471,300 in a few days and Facebook's Page grew 406,500 Likes to 51.7 million.

New Facebook Platform Industry Hires: Wildfire, Nanigans, Work4 Labs and More

Posted: 30 Aug 2011 08:32 AM PDT

In a relatively quiet week of hires this week among companies active on the Facebook platform, Facebook founder Mark Zuckerberg’s sister Arielle has started work as a junior product manager at brand promotions provider Wildfire Interactive (although LinkedIn shows her starting in June).

If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we'll get it into next week's post. Also, please note that information about most new hires, below, comes directly from company updates from LinkedIn.

Looking for new opportunities? Check out the Inside Network Job Board, which shows the latest openings at leading companies in the industry.

Here's this week's list of hires:

Nanigans

  • Christopher Zegel, Advertising Operations Manager – previously worked as a Digital Coordinator at Blitz Connects.
  • Nathaniel Naddaff-Hafrey, Director of Market Development – formerly a Director of Media and Entertainment at Visible Measures.
  • John Saitta, SVP Operations – formerly the VP of Operations at Visible Measures.

Wildfire

  • Arielle Zuckerberg, Junior Product Manager – formerly a student.
  • John Carriero, Sales Engineer – worked as a mathematics and technology teacher at Cincinnati Country Day School.

Work4 Labs

  • Gene Lam, Sales Executive – previously worked as a Multi Media Advertising Consultant for Hearst Media Services.

Vitrue

  • Daniel Hayden, Senior Manager – formerly a Director of Product Development at UDA Technologies, Inc.

Kontagent

  • Mark Stanger, Director EMEA Business Development – formerly an independent consultant to Mindscape UK Ltd.

Buddy Media

  • Devon McDermott, Project Manager – formerly worked as a Digital Services Manager at Triton Digital.

Rokkan

  • Sav Banerjee, Executive Strategy Director – formerly performed similar work at Big Fuel Communications, M80, and SapientNitro.

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.


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All Facebook: Twix Plays Facebook Games With Feedbreaker

Daily AllFacebook Feed - Tuesday, August 30, 2011

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Tuesday, August 30, 2011

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Twix Plays Facebook Games With Feedbreaker

What do you get when you mix a candy bar and a classic video game? Twix tapped Breakout with its biscuit finger (coated in caramel and milk chocolate, naturally) to create Feedbreaker. read more>>

Roost Offers Facebook Engagement Algorithm

Many a Facebook marketer is grappling for ways to measure engagement rates. Now Roost has an algorithm that calculates it. read more>>

Foodily Facebook Application Makes Recipes Social

Foodily launched a recipe network on Facebook. read more>>

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INFOGRAPHIC: 8 Ways To Conquer Facebook Statuses

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Consumer Reports Light-Bulb Ratings Free On Facebook

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VOTE: Have You Ever Reported A Bug To Facebook?

We're curious to know how many of our readers have formally reported bugs to Facebook, warned their friends about security problems via status updates or ignored these issues when they've arisen. read more>>

STUDY: Women Click More Facebook Ads Than Men

Women age 50 and older are the likeliest to click on Facebook advertisements. read more>>

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10 Facebookers Who Should Go Back To School

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Inside Facebook

Inside Facebook


Announcing Inside Social Apps 2012 – Coming February 8th and 9th in San Francisco

Posted: 29 Aug 2011 01:08 PM PDT

February 8 – 9, 2012 | San Francisco

Notify Me When Registration Opens

Inside Social Apps is coming back to San Francisco! We are proud to announce our third conference on the future of monetization on social and mobile platforms, and we hope to see you there.

Inside Social Apps 2012 will explore new opportunities, as well as emerging risks, in the development, distribution and monetization of social and mobile applications. Inside Social Apps 2012 will span February 8 – 9, and will bring together the world’s leading developers and investors for critical discussion and analysis.

Social applications first made their splash in 2007, and have now evolved into a global media ecosystem. Today’s social and mobile apps comprise a profitable multi-billion dollar industry, characterized by vibrant investment activity and newly emerging opportunities on mobile platforms.

Inside Social Apps is Inside Network’s content-focused conference series that investigates the latest trends and challenges for social and mobile applications and the companies that bring them to market.

Past Inside Social Apps events have seen sold out well before conference day, so we strongly encourage you to register early.

Sign up here to be notified when registration opens.

Speakers

Our 2012 speaker list will be announced in the weeks to come.

Past Inside Social Apps agendas have seen a roster of leading developers, including:

Bret Taylor
CTO, Facebook
Eric Chu
Group Manager, Android Platform, Google
Mark Pincus
CEO, Zynga
Kristian Segerstrale
Co-founder and CEO, Playfish (now part of EA)
Kevin Chou
Co-founder and CEO, Kabam
Peter Relan
Executive Chairman, CrowdStar
Rick Thompson
Co-Founder, Playdom (now part of Disney), and Investor
Jason Oberfest
VP Social Apps, ngmoco:) (now part of DeNA)
Rex Ng
Co-Founder and CEO, 6waves
Deborah Liu
Commerce Product Marketing, Facebook
Sean Ryan
EVP and GM Games, News Corp
Bill Gossman
CEO, hi5
Anil Dharni
Co-founder, Funzio; Founder, Storm8
Paul Bettner
GM, Zynga with Friends
Jens Begemann
Co-founder and CEO, Wooga
Dennis Ryan
EVP Worldwide Publishing, PopCap Games
Eric Goldberg
Managing Director, Crossover Technologies
Carey Kolaja
Senior Director, Digital Goods Operations, PayPal
Raph Koster
VP Creative Design, Playdom (now part of Disney)
Atul Bagga
VP Equity Research, Games, ThinkEquity
Manu Rekhi
GM Games and Platform, MySpace
Martin Essl
Strategic Software Partner Management, Sony Ericsson
Vish Makhijani
SVP Business Operations, Zynga
Asokan Thiyagarajan
Dir. Platforms & Tech. Strategy, Samsung

A full agenda will be announced shortly. Keep an eye on InsideSocialApps.com for more information.

Registration

We will be announcing limited tickets at special early pricing, and we strongly encourage you to register early and so your company doesn’t miss the event!

Join our registration notification list here.

From all of us at Inside Network, we look forward to seeing you on February 8 and 9 in San Francisco.

RoomSync Leverages Facebook Data to Help Colleges Match Roommates

Posted: 29 Aug 2011 01:03 PM PDT

RoomSync has been quietly building a business around helping college students find the right roommate, through a service that integrates Facebook profile data. Enabled by a growing number of universities for on-campus housing, it accesses very particular portions of a user's profile information, then allows students to enter their own information into the app, and lets them browse and locate their own roommate matches.

Robert J. Castellucci, one of four co-founders of RoomSync, tells us the idea for the company started when he was tasked with roommate matching in a previous job. This type of work is always tedious, he said, largely because it's done by third parties. What RoomSync does is allows students to determine their own types of preferences for roommates, throwing Facebook profile information into the mix, something the company currently does for 21 institutions across the United States.

Thus far the company has a total of 27,000 users, with many coming in just the last few months. RoomSync offers as a subscription to which institutions subscribe, which includes an initial setup fee and an annual fee, but is free to students, the users.

Castellucci adds that RoomSync has managed not only to match roommates, but to build community and help students make friends before they start school at some of the company’s participating institutions. One school's reported roommate conflicts went down, as did the severity of the conflicts, and that diversity was unaffected between roommates by use of the app.

First, students receive an email from the institution with an access code. On Facebook, the app culls Likes, such as music and TV and books, and then places students into matching networks. Users can share their use of the app to the stream as a feed story, too. There are five default questions asked by the app and the institution may add up to five more for matching purposes; these questions include their smoking preference or to describe their ideal roommate, for example. There's a box where they can fill in additional information (that's moderated for inappropriate content), too.

Then users search the app via academic majors, residence halls where they would like to live, they can view suggested roommates (based on Likes) and then communicate with them over Facebook before selecting their roommates via the Request Roommate option. The recipient of this invitation must confirm, and all dual confirmations are sent to the university for final assignations; once these are made, the app closes for users.

[Courtesy Images]

Featured Facebook Campaigns: Orbitz, Coca-Cola, Kia, Sears and American Express

Posted: 29 Aug 2011 12:09 PM PDT

Free vacations, playing with your food, the chance at a free car and helping others were the methods used by brands this week to recruit Likes and brand loyalty. While sweepstakes are always popular, in a twist this week we saw a few volunteer/charity integrations.

We've excerpted two of the campaigns below. You can see the full week's coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of over 100 other featured campaigns by top-performing brands and businesses on Facebook.

Orbit's 50 Faves

Goal: Page Growth, Product Purchase, Network Exposure, Engagement

Core Mechanic: An app on the Page that asks users to invite their friends to the app, place a bid on their coveted vacation spot, and wait for a chance to win.

Method: The Like-gated app is really good at giving users the incentive to keep on playing and inviting more friends. Initially users get 5 bids, with each new friend that plays, users get one more chance to win. Users simply place "bids" on their favorite vacation spot, enter their information, and wait.

Impact: Because this game allows users to be continually engaged by placing as many bids as they can get friends to play, the Page seems to have grown significantly since last week, growing about 55,000 Likes since last week according to PageData. What's more, there are lots of opportunities to publish to the stream, increasing the chances others will see or play.

Virtual Coca-Cola Freestyle

Goal: Engagement, Brand Loyalty, Network Exposure

Core Mechanic: An app on the Page that is a game allowing users to create and name their own unique mixes of Coca-Cola branded drinks.

Method: Users play the Like-gated app by selecting a cup on a virtual soda machine, then selecting what brands of drinks they want to mix into the cup, and in what quantities. Then they have a chance to name their drink, save it, publish to the stream and name their location; so far more than 1,000 locations have played the game.

Impact: The best part of the campaign is that it drives familiarity with a physical product before users see it in real life — there are quite a few of Coca-Cola's products featured in this game — this soda machine is set to hit stores in the near future. The campaign was built in partnership with 360i and has grown about 6,000 Likes since last week, according to PageData.

How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of hundreds of Featured Campaigns by top-performing brands and businesses on Facebook.

ReverbNation Launches the First Vertical-Specific Self-Serve Facebook Ads API Tool

Posted: 29 Aug 2011 09:28 AM PDT

Music marketing software suite developer ReverbNation yesterday launched Promote It, a self-serve Ads API tool that lets musicians create automatically optimized Facebook advertising campaigns and landing pages for as little as $25. Musicians simply choose their spend, enter some similar artists, and pick a song or Facebook Page to promote, then ReverbNation targets, buys, and manages the campaign, optimizing for gaining fans and news feed shares.

Promote It appears to be the first vertical-specific self-serve Ads API tool targeting the long tail of advertisers. It could inspire similar tools aimed at retailers, local businesses, small game developers, and other advertisers who have too little spend and expertise to qualify for most Ads API tools and services aimed at bigger brands.

ReverbNation offers a comprehensive suite of email marketing, CRM, analytics and other business solutions for musicians. It includes Band Profile, the second most popular Facebook Page tab application for musicians looking to promote themselves and stream their music behind RootMusic’s BandPage. It also recently released Venue Profile which offers similar services to concert halls and bars.

Without Promote It, most musicians have had to manually buy Facebook ads to attract new fans for their Pages. At any scale, Facebook’s manual advertising interface doesn’t provide sophisticated enough A/B testing or bid management features to allow users to maximize the performance of their campaigns. Even if it did, most musicians and their teams wouldn’t have the know-how to optimize their campaigns or build compelling landing pages that convert clicks into fans and shares.

Promote It takes care of all these problems, asking musician simple questions and converting their answers into ad campaigns and landing pages. To attain the same outcome, musicians would have previously needed to spend many thousands of dollars a month with a managed spend Ads API service and thousands more for development of landing pages.

To use Promote It, musicians choose Here’s how Promote It works:

  1. Which song or Facebook Page to promote
  2. Five similar artists whose fans their ads will be shown to
  3. Whether they want new local, domestic, any English-speaking or global fans
  4. If they want to add any of their own ad copy or images to ReverbNations automatically generated ad creative variants
  5. What Facebook account to sync the account with
  6. How much they want to spend on the campaign, as little as $25
ReverbNation converts this data into targeting criteria, ad creative, bids optimized for attaining new fans and shares, and slick landing pages that stream or let fans download the musician’s music and encourage sharing and Liking of their Page through Facebook’s social plugins.
Since the ads and landing pages are integrated, artists can view analytics on the performance of their campaign including a funnel showing impressions, clicks, fan interactions, and shares.

One drawback of Promote It is the lack of transparency in ReverbNation’s margins on ad spend. Rather than using a traditional cost per acquisition or percentage of total spend model, musicians don’t any goals for their campaign’s budget, and ReverbNation doesn’t cite how much it spends some on ads and how much it keeps.

The company’s COO Jed Carlson tells us that this is because the “quality of an artist’s music and photo is highly deterministic of what we pay for conversions”. Early tests of Promote It showed artists end up paying around $1 per new fan, though a catchy song and ad creative can significantly reduce this. Still, some musicians might not be comfortable allowing ReverbNation to decide how many new fans they deserve for their spend, even if the service is a big improvement over running the ads manually.

ReverbNation currently has 1.7 million total clients, and 250,000 more use its competitor RootMusic’s Facebook service. Promote It could therefore turn into a huge revenue stream for ReverbNation, as well as a key selling point for attracting musicians seeking to score new fans for their Facebook Pages.

Perhaps even more significant are the implications for the Facebook Ads API and advertising world as a whole. If similar tools for other verticals proliferate, smaller advertisers could gain access to the same performance-enhancing capabilities that major brands use to get the most for their spend. With Facebook recently opening the Ads API after years of private beta testing, developers could help level the playing field for advertisers in specific industries while taking healthy cuts of spend for themselves.

Friend Quizzes, Tab Apps, Skype, Calendar, Are You Interested? and More on This Week’s Top 20 Growing Facebook Apps by MAU

Posted: 29 Aug 2011 08:19 AM PDT

Page tab applications and friend quizzes dominated our list of the fastest growing apps by monthly active users this week. Elsewhere on the list was a dating app, Skype's app and a pair of Phrases apps, still not available in the United States. The titles on our list gained the most MAU of any apps on the platform, growing from between 708,300 and 12 million MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Note, as well, that all apps show a five-day reporting lag due to a bug last week. However, no data is missing and everything is back to normal now.

Top Gainers This Week

Name MAU Gain Gain,%
1.  The Sims Social 19,424,240 +12,099,401 +165%
2.  Welcome Tab 6,449,391 +3,300,395 +105%
3.  21 questions 26,711,856 +3,266,379 +14%
4.  The Smurfs & Co 7,517,562 +2,338,137 +45%
5.  Bold Text 2,288,224 +2,204,668 +2,639%
6.  MyCalendar 16,160,338 +2,199,227 +16%
7.  Static HTML: iframe tabs 49,582,761 +1,831,436 +4%
8.  Are YOU Interested? 14,565,125 +1,759,158 +14%
9.  iwipa: HTML + iframe + FBML 15,031,963 +1,171,774 +8%
10.  Texas HoldEm Poker 36,417,590 +1,106,421 +3%
11.  Truth Game 10,434,391 +1,060,709 +11%
12.  Between You and Me 8,526,711 +998,701 +13%
13.  Skype 6,932,946 +974,672 +16%
14.  Magic Land 1,505,587 +934,145 +163%
15.  Phrases (new) 1,010,809 +854,886 +548%
16.  Truths About You 7,717,122 +817,576 +12%
17.  GnomeTown 2,597,911 +751,096 +41%
18.  Phrases 15,623,439 +749,519 +5%
19.  Friend Report Card 1,066,243 +721,490 +209%
20.  PM Custom Welcome Tab 3,566,841 +708,265 +25%

When it came to Page tab apps; Welcome Tab grew by 3.3 million MAU, Static HTML: iframe tabs grew by 1.8 million MAU, iwipa: HTML + iframe + FBML by 1.1 million MAU and PM Custom Welcome Tab by 708,300 MAU.

Then there were friend quiz apps. 21 questions grew by 3.2 million MAU, Truth Game by over 1 million MAU, Between You and Me by 998,700 MAU and Truths About You by 817,600 MAU. These apps ask you questions about your friends, then publish feed stories when you answer. Friend Report Card grew by 721,500 MAU and is an app that allows users to publish a report card of their friends (based on Likes and comments) to the stream, tagging them in the process.

The rest of the list included Bold Text, with 2.2 million MAU, an app that publishes a blessing to a user's profile. MyCalendar with 2.2 million MAU; the app asks users to invite friends to use the app. Are YOU Interested? with 1.7 million MAU. Skype had 974,700 MAU, with half the growth in the US.

Then apps not growing in the US included Phrases (new) with 854,900 MAU and Phrases with 749,500 MAU.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.


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