
Inside Facebook
Inside Facebook |
- Facebook Adds Page Admin Bookmarks with Notification Counters to the Home Page
- “Around The Web” Feature on Facebook Pages Shows Foursquare, Other Location Links
- Featured Facebook Campaigns: Dunkin’ Nation, UNO, Notruf Deutschland, “The Big Lebowski” and Publishers Clearing House
- Friend Quizzes, Page Tabs, Photos, Music, Calendar and Dating on This Week’s Top 20 Facebook Apps by MAU
Facebook Adds Page Admin Bookmarks with Notification Counters to the Home Page Posted: 22 Aug 2011 05:31 PM PDT
The Page admin home page bookmarks and counters should encourage admins to visit their Pages more frequently and more actively engage their fan communities by providing a constant visual reminder. Previously, the general bookmark for “Pages” could end up buried amongst bookmarks for apps. Facebook has added several new ways for admins to access their Page notifications. In February, it added the “Use Facebook as Page” option so admins could navigate the site under the alias of one of their Pages and see its notifications in the top navigation bar the way users see personal notifications. In April it began showing a link and counter for notifications in the admin panel on Pages, and it May it let admins get a snapshot of growth and notifications for all their Pages in the Pages Dashboard. Now, admins can click the Page bookmarks in the left sidebar to visit the corresponding Page, where they can view specific notifications through the link on the admin panel. If admins hover over the title of the Page bookmarks section in the left sidebar they’ll see a “More” link that leads to the Pages Dashboard. If someone is an admin of a large number of Pages, it appears that up to 10 are shown above the fold, and the rest can be accessed through the Pages Dashboard. Up to 99 notifications can be denoted in the counters. By surfacing Page notifications counters on the home page, Facebook may be able to make responding to user comments and wall posts a habit for Page admins the way checking friend requests and personal notifications is for users. This could help improve moderation for Pages and encourage businesses to make them a more central component of their online marketing strategy. This could in turn boost the volume of Facebook ads bought to grow Pages. [Thanks to Dan Birdwhistell for the tip] | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
“Around The Web” Feature on Facebook Pages Shows Foursquare, Other Location Links Posted: 22 Aug 2011 01:43 PM PDT Some Facebook Places Pages for local businesses and locations are now showing an “Around The Web” panel listing of links to corresponding venue pages of the sites of Facebook’s Places partners: Foursquare, Gowalla, Yelp, SCVNGR, and Booyah. These links could help businesses drive traffic and checkins to their other online presences. Foursquare tells us its inclusion in Around The Web is not part of its official partnership with Facebook. Therefore the feature may simply be designed to provide useful information to Facebook users, rather than signaling a deepening of Facebook’s existing Places partnerships, or the fulfillment of terms of the original partnership announced a year ago. Third-Party Location Service LinksBeneath the profile picture and navigation menu of some Places Pages that list a street address, such as San Francisco’s Bender’s Bar & Grill, there is a now an Around The Web panel. It displays links to any existing venue pages on other location services for the business or location represented by the Facebook Page. If users click through their links, the third-party venue pages may show them public tips and photos, as well as if any Facebook friends have checked in there if the user has their Facebook account connected to the the site. Facebook Places Pages typically only show checkins, photos and other content from a user’s friends. The public data from these third-party sites could help users get a more accurate feel for a location, especially if they don’t have any friends who’ve checked in to the location before. Around The Web will remind users to check in to the location on the service of their choice next time they’re nearby. The links may also help businesses attain more redemptions of deals they run to incentivize checkins on these third-party services. Not Part of Official PartnershipsWe’ve reached out to Facebook several times over the last week regarding how admins can add the Around The Web panel to their Pages, but haven’t received a response. The Pages we’ve seen with “Around The Web” have all been unclaimed Places. Our test of adding a third-party venue page to the website field of a claimed Facebook Places Page did not cause the panel to appear. Facebook may only testing the feature with a small number of certain types of Pages, but may choose to roll it out further in the future. When Facebook launched Places last August it announced partnerships with Foursquare, Gowalla, Yelp, and Booyah. Users of these partnered services can opt to syndicate their checkins to Facebook. The presence of partner logos and links to their sites on Facebook Pages is a bit of a surprise though, as Facebook rarely links offsite except as part of news feed stories about content contributed by third-parties. Foursquare says its inclusion in the feature “isn’t part of a formal agreement between our companies,” but may use data from it’s Venues Project API that is designed to help share info about locations between different websites. Facebook’s willingness to include links to other location services on Page may mean it doesn’t consider them a threat to Places. This contrasts with how it perceives Google+, considering Facebook recently forbid game developers from linking to Google’s new social network. [Thanks to Eti Suruzon for the tip] | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Posted: 22 Aug 2011 10:14 AM PDT Credits, free money and fear were used by different brands this week to attract more Likes, customers and promote brand loyalty. Dunkin Donuts, UNO and Publishers Clearing House lured users with free money while the German crime show Notruf Deutschland utilized a user's profile to instill fear in them. Finally, Milyoni's new Social Theater app lets users buy movies right on Facebook. We've excerpted two of the campaigns below. You can see the full week's coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of over 100 other featured campaigns by top-performing brands and businesses on Facebook. Be President of Dunkin' NationGoal: Network Exposure, Page Growth, Product Purchase Core Mechanic: Dunkin' Donuts is combining a promotion on its Page with check-in services from Facebook and Foursquare to give away prizes. Method: Users may check in once an hour up to 10 times per day from one of the location services after registering on the Facebook Page in order to win. Participants who check in often enough may be crowned the "President of Dunkin' Nation" and other users are eligible to win a daily sweepstakes of prizes including an LCD TV, gift cards, t-shirts, mugs and more. Impact: The promotion begins today and runs until September 23. Milyoni's Social Theater Screening of "The Big Lebowski"Goal: Product Purchase, Brand Loyalty Core Mechanic: A Facebook purchase of a movie from the Page that may be viewed an unlimited amount of times in a 48 hours period. Method: Users simply visit the film's Facebook Page, click on the Social Theater (beta) tab and then agree to purchase the film with Facebook Credits. Buyers have the chance to share their purchase to the stream and save five of their friends $1 dollar off the rental price of $3, or 30 Credits. Impact: Facebook says the Watch The Big Lebowski app has 296 MAU, which isn't necessarily bad given that it's a movie rental and it's currently in beta. The app is part of Milyoni's new Social Theater app. How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of hundreds of Featured Campaigns by top-performing brands and businesses on Facebook. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Posted: 22 Aug 2011 08:02 AM PDT
Top Gainers This Week
21 questions grew by 2.8 million MAU this week, Truth Game by 966,700 MAU, Between You and Me grew by 906,300 MAU, Truths About You by 795,200 MAU and Get Revealed grew by 679,600 MAU. Each of these friend quiz apps basically does the same thing, asking the user questions about their friends, then posting the answer either to the user's Wall or to that of their friend. Page tab apps on our list this week included Static HTML: iframe tabs with 1.8 million MAU, Welcome Tab with 1.3 million, Static Iframe Tab with 512,700 MAU and iwipa: HTML + iframe + FBML with 503,800 MAU. MyCalendar grew by 1.8 million MAU this week; the app asks users to invite their friends to use the app before using it. Are YOU Interested? is a dating app that grew by 1.2 million MAU. BandPage by RootMusic grew by 531,700 MAU. Finally, Photos + grew by 464,800 MAU. All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday. |
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