Inside Facebook
Inside Facebook |
- Facebook’s Ad Guidelines Now Permit Offline Gambling, Lotteries, and Dietary Supplements
- New This Week on the Inside Network Job Board: TinyCo, TBG Digital, Tagged and More
- Facebook to Replace Developer Forums With Stack Overflow
- How to Effectively Manage Critics, Trolls and Spammers on Facebook Pages
- Join Inside Network in Beijing to Talk Mobile Apps, Social Games, and Global Platforms
- Bing, Phrases, Pandora, Skype, Zoosk and More on This Week’s Top 20 Growing Facebook Apps by DAU
| Facebook’s Ad Guidelines Now Permit Offline Gambling, Lotteries, and Dietary Supplements Posted: 24 Aug 2011 03:30 PM PDT
Lottery commissions and legal dietary supplements may also be promoted with some restrictions. Ads for online pharmacies are prohibited unless they are certified and approved by Facebook The changes will give a wider range of industries the opportunity to attain customers through Facebook highly targetable ads, and could generate more advertising revenue for the social network. Facebook recently eased some of its promotion guidelines, removing prohibitions of contests, sweepstakes and other promotions of gambling and some other verticals. However, the continued prohibition of these industries in the Ad guidelines and Platform Policies restricted exactly what these promotions could include. Now, Facebook has also eased its Ad Guidelines for some of these verticals, which could create significant new advertising opportunities for some industries. Below we’ll list the changed Ad Guidelines, and follow up with analysis exactly what has changed and how this impacts advertisers: GamblingIII. Ad Content E. Gambling and Lotteries Ads that promote or facilitate online gambling, games of skill or lotteries, including online casino, sports books, bingo, or poker, are only allowed in specific countries with prior authorization from Facebook. Lottery commissions licensed or sponsored by government entities may advertise on Facebook; provided that ads must be targeted in accordance with applicable law in the jurisdiction in which the ads will be served and may only target users in the jurisdiction in which the lottery is available. Ads that promote offline gambling establishments, such as offline casinos, in accordance with applicable laws and regulations, are generally permitted, provided that ads must be appropriately targeted. The most significant of the changes is the permission of ads for offline gambling without the need for consent from Facebook, as long as ads are targeted to users over the legal age of 18 within countries where gambling is permitted. Gambling ads may only be purchased through a direct sales partnership with Facebook, which requires a monthly minimum spend of $30,000, and may not be purchased through the self-serve ads tool or the Facebook Ads API. Facebook previously permitted ads for online gambling with permission, but it has now clarified that these ads must be targeted outside the US in addition to having the site’s consent. These changes will allow casinos and other offline gaming establishments to target nearby Facebook users with ads in hopes of enticing them to visit in person, and may boost confidence in understanding of the policy for online gambling advertisers. Unofficial lotteries are regulated by guidelines for online gambling, but government authorized or sponsored lottery commissions are governed by separate guidelines. As long as they comply with local laws, and only target those of age in their jurisdiction, they may advertise without explicit consent from Facebook. The ability for state lottery commissions to geo-target their Facebook ads by state could help them efficiently increase sales. Online Pharmacies Dietary Supplements
Online pharmacies were not expressly prohibited before, but the guidelines now state they must be certified and have pre-approval from Facebook to run ads. This may close an advertising channel for some businesses. Previously, Facebook prohibited ads for all “uncertified pharmaceutical products”. Now those that are legal, available without a perscription, and that don’t contain any of the above ingredients may be advertised. Facebook does reserve the right to deem products unsafe and pull their ads, though. Businesses selling legal dietary supplements, as popularized by the book “The Four-Hour Work Week”, may now serve ads to Facebook users. By targeting Precise Interests such as “weight lifting” or using Facebook’s new Topic targeting system to reach those who’ve Liked Pages related to #weight training, these businesses may be able fo find a wealth of new customers. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| New This Week on the Inside Network Job Board: TinyCo, TBG Digital, Tagged and More Posted: 24 Aug 2011 01:21 PM PDT The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms. Here are this week's highlights from the Inside Network Job Board, including positions at Acquinity Interactive, TinyCo, TBG Digital, lolapps, Zynga, Tagged, 5th Planet Games, Breaktime Studios and Liquid Entertainment.
Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook to Replace Developer Forums With Stack Overflow Posted: 24 Aug 2011 01:17 PM PDT Facebook will soon discontinue its current developer forums and Stack Overflow will become the new official space for developers to ask and answer technical questions about the Platform. As of September 1st, forum.developers.facebook.net will become “read-only”, and Facebook will encourage developers to post new questions to facebook.stackoverflow.com. Through the partnership with Stack Overflow, Facebook’s new Q&A space will have a reputation score system to identify trusted contributors and top questions will appear on corresponding Facebook developer documentation pages. However, existing and active threads on Facebook’s old forums will not be migrated to Stack Overflow, so the shift could interrupt some important discussions.
Stack Overflow was launched in 2008 and has since grown to 766,000 users. The site is created and maintained by programmers, and is part of a network of Q&A sites called Stack Exchange that has raised $18 million in funding. By hosting its forums there, Facebook will gain an additional built-in community that can help developers with their issues. Facebook says that the move is necessary because “our existing forums, which worked effectively at the beginning of Platform, have begun to show their age.” They lack many features found on Stack Overflow, including a reputation system, tagging protocol, and thread sorting by votes, recent activity, and other parameters. On the new Facebook Stack Overflow site, developers will be able to earn a high reputation score as well as badges and access to functionality privileges by intelligently asking, answering, and editing technical questions about how Facebook’s Platform works. The scores and badges will help other developers determine who’s advice they can rely on. On the old Facebook forums, it can be difficult to tell if someone’s answer is reliable.
By syndicating top Facebook Stack Overflow questions in the documentation, developers will be able to quickly access answers to common or especially difficult questions they may have. This flow is much simpler than trying to find the corresponding thread to a piece of documentation in the old forums. Facebook is also encouraging developers to join the Facebook Developers Group to find answers to questions or discuss higher-level issues.
It may take some time for Facebook Stack Overflow to grow as robust as the old forums, though. Facebook tells us “existing threads will not be migrated. Developers have until Sept.1 to finish up active discussions.” The “read-only” status of the old forums will prevent developers from linking the old forum threads to the corresponding discussion on Stack Overflow. Developers in the middle of a dialog in the old forums may be frustrated by the interruption. Eventually, the shift to Stack Overflow will produce a better developer Q&A experience than the old forums. However, the relatively short lead time to finish active threads and the lack of a migration or pre-population plan for the new site could temporarily undermine Operation Developer Love. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| How to Effectively Manage Critics, Trolls and Spammers on Facebook Pages Posted: 24 Aug 2011 11:10 AM PDT
The following is an excerpt from our Facebook Marketing Bible. The full version contains detailed strategies for dealing with each type of disruptive commenter and three more key tactics for making your Page an inviting community. A well-managed Facebook Page allows businesses of all sizes to build a large and engaged community of fans, many of which can and will become loyal customers and advocates of the brand if nurtured correctly and consistently. As your Page grows in popularity and starts to attract hundreds and thousands of Likes it will also begin to see unwelcome attention from the less-savory members of larger online communities – critics, trolls and spammers. While this is a largely unavoidable side effect of popularity, Page administrators can take steps to ensure that these kinds of members are controlled and removed.
Know Your EnemyCritics - Critics are commenters that hurt a brand’s image by filling its Page wall with negative assessments of the brand’s identity, products, or services. They can be difficult to identify and manage, as they can veer between being your biggest fan to most outspoken naysayer from one moment to the next. Trolls - A troll is someone who consistently posts inflammatory, negative and disruptive messages to your Facebook Page, with the sole intent of provoking an emotional reaction amongst the other members of your community. Trolls differ from critics in that they usually have no actual interest in the brand's products and services, but are simply there to cause problems. Spammers - The rate of spam that is posted on any given Facebook Page is exponentially linked to the number of Likes that it has. While Facebook's spam filters will do their best to identify and move spam to your Wall's hidden wall tab, this is at best a hit-and-miss affair and some spam will get through Admins can employ the following tactics to ensure that their Page is optimized to recognize and manage problem users. 1. Create a Customized Page Rules TabOne of the smartest things all Facebook Page Admins can and should do as soon as possible is implement a customized Page rules tab that clearly lists the behavioral expectations of members of the community. Coca Cola's House Rules is one example of how this can be done.
This tab will give you something to point to if users ask why they or someone else was banned. The tab is also likely to make all community members who see it more civil. 2. Take It To EmailFacebook Pages do not provide any kind of private messaging system, but sometimes a customer needs to be engaged on a one-to-one basis, and the best way to do this is to recommend directly to them that they contact you via email. This has numerous benefits – the customer can speak more freely, you can provide a more personal level of support and if the matter gets heated it doesn't have to be a public affair. If you feel that a customer has a legitimate enquiry but that public correspondence might become disruptive to the Facebook Page or even damage the reputation of the brand, it's good advice to move things to email as soon as possible. Reply to their comment with your customer support email address or another email address they can reach you at and kindly ask them to follow up with you via email. If you have made the decision to have a brand presence on Facebook then the business of moderating your Page needs to be taken seriously, with the correct level of resources made available to meet the expectations of your fans as the Page grows in size and stature. The rest of our strategies for handling disruptive commenters and improving the civility of conversation on your Facebook Page can be found in the Facebook Marketing Bible, Inside Network’s comprehensive guide to marketing and advertising through Facebook. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Join Inside Network in Beijing to Talk Mobile Apps, Social Games, and Global Platforms Posted: 24 Aug 2011 10:24 AM PDT
Are you in the area? We’d like to meet you! Mobile Monday Beijing Inside Network’s Justin Smith and Kim-Mai Cutler will be speaking at Mobile Monday Beijing: The Evolution of Mobile Apps and SNS Games, along with a roster of leading developers and companies in the industry, including Infinity Venture Partners, Papaya Mobile, Gree, Rekoo, Tencent, TapJoy, and more. Details and RSVP here.
Inside Network Developer Happy Hour Join Justin Smith and Kim-Mai Cutler at the Grand Hyatt Beijing for casual conversation and networking with fellow mobile and social developers in Beijing. We’ll be swapping stories and making connections with no pre-set speaker agenda, so please stop by, say hello, and stay awhile.
We hope to see many of you there! | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Bing, Phrases, Pandora, Skype, Zoosk and More on This Week’s Top 20 Growing Facebook Apps by DAU Posted: 24 Aug 2011 08:31 AM PDT
Top Gainers This Week
Yahoo grew by 823,700 DAU, Bing by 755,700 DAU, YouTube by 529,700 DAU, Pandora by 268,900 DAU and Skype by 251,400 DAU. When it comes to figuring out why these particular apps are growing, it seems that Bing may be growing due to increasing social searches, while Pandora and Skype seem to be focusing more on their social integrations. Plus, these are just generally popular sites.
Dating apps on our list this week, Are YOU Interested? with 417,400 DAU in the United States, United Kingdom and India whereas Zoosk did most of its growth of 168,000 mostly just in the US.
Rounding out the list was Phrases, still not available in the US despite 314,800 DAU growth. 21 questions grew by 219,300 DAU and posts the answers to silly quiz questions on the Walls of a user or their friends. Welcome Tab is a Page tab app that grew by 190,800 DAU. Status Shuffle grew by 178,700 DAU and allow users to Like, edit, share and publish different status updates to their news feed. Finally there was WhoIsNear?, with 169,700 DAU. The Facebook app is like a location app on the Facebook platform, allowing users to check in geographically with what they're doing, find new friends, publish their whereabouts to the stream. All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday. |
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Inside Network touches down in Beijing this week to discuss mobile apps, social gaming, and monetization and distribution on global platforms. 
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