gravatar

Inside Facebook

Inside Facebook

Adele, Kakà, Thailand, Intel, Jeremy Lin, Will Smith, Bruno Mars, more on this week’s top 20 growing Facebook pages

Posted: 20 Mar 2012 02:44 PM PDT

There was a interesting mix of Facebook pages that made our list of the top 20 growing by the number of Likes this week, principally because it appeared as though several consolidations took place. Nonetheless, sports and music were popular, as were some film–related pages and a few pages from Thailand.

Pages on our list this week grew from between 326,300 to 932,800 Likes. We compile this list with our PageData tool, which tracks page growth across Facebook.

Name Likes Talking About Daily Growth Weekly Growth
1.  Rohff Officiel 942,807 16,070 +1,347 +932,806
2.  Ricardo Kakà 14,838,143 169,599 +213,210 +783,307
3.  Adele 24,138,582 849,491 +57,411 +681,387
4.  Alain Deloin 672,531 7,144 +122 +662,529
5.  KUTE CLUB 673,455 453,988 +119,215 +528,941
6.  Titanic 18,254,783 854,381 +56,843 +510,279
7.  Resident Evil 5 655,578 15,711 +177,775 +455,448
8.  Intel 7,772,678 449,583 +81,001 +452,998
9.  Jeremy Lin 954,881 552,606 +34,979 +438,508
10.  2010 World Cup 439,307 54 -9 +429,324
11.  Leo Messi 33,540,892 529,008 +82,428 +425,866
12.  Navegantes del Magallanes 433,019 504 +118 +423,017
13.  ThaiMarketing 440,312 416,757 +21,181 +402,563
14.  Fast & Furious 16,819,620 417,778 +45,349 +365,456
15.  Shrek 23,267,580 349,315 +64,406 +357,735
16.  Will Smith 28,433,080 295,460 +68,461 +352,828
17.  The Simpsons 42,130,190 467,751 +49,163 +349,419
18.  Facebook 64,173,823 446,365 +46,646 +340,228
19.  Bruno Mars 20,720,529 395,692 +47,726 +332,024
20.  YouTube 55,624,088 563,114 +27,785 +326,319

French rapper Rohff topped our list, as he continues to post about his most recent music and activities. Adele made the list once again, and Bruno Mars saw a bump after he becoming the tenth man to ever grace the cover of Playboy magazine.

Then there were sports pages. Real Madrid soccer star Ricardo Kakà saw some growth as he posted about his recent games, similar to Leo Messi who plays for Barcelona. Basketball player Jeremy Lin rode his wave of recent fame with minimal updates to this page. He’s been more active on his personal Timeline page, which now has 1.4 million subscribers.  Then it seems like a couple of pages hit our list as a result of being consolidated with other pages, namely: 2010 World Cup and Venezuelan baseball team Navegantes del Magallanes.

Aforementioned Thai pages were a beauty community, KUTE CLUB, that posts cute pictures and videos, similar to ThaiMarketing.

Intel seems to be growing in connection with promotions giving away both merchandise and money. Most of the rest of the list included popular movie franchises, actors, TV shows or brands.

New Facebook platform industry hires: Adaptly, AdParlor, TBG Digital, BranchOut, Banyan Branch

Posted: 20 Mar 2012 10:00 AM PDT

Adaptly hired a VP this week, AdParlor added an engineer to its staff, and a few other companies in the Facebook platform industry hired developers and marketers. Banyan Branch added two executives to its management team to support the agency's new media buying practice.

If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we'll get it into our next post. Also, please note that information about most new hires, below, comes either from the companies themselves or from company updates from LinkedIn.

Looking for new opportunities? Check out the Inside Network Job Board, which shows the latest openings at leading companies in the industry.

Here's this week's list of hires:

Adaptly

  • Mike Finnegan, Vice President of Client Services – former senior manager at MEC.

AdParlor

  • Emad Al-Shihabi, Software Engineer – former web developer at Shiny Ads.

TBG Digital

  • Andrew Mablekos, PHP Developer – former senior web developer/analyst at Hypersystems S.A.

BranchOut

  • Asad Esmail, University Marketing Intern – former intern.
  • Matt Haynes, Director of Social Strategy and Media Planning - former social media lead and media director at MEC Interaction.
  • Kerry Antezana, Director of Agency Services - former creative director at JWT Inside.

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook prompts some users to return to non-game apps

Posted: 20 Mar 2012 08:30 AM PDT

A new Facebook module directs users to go back to apps they previously added but haven't visited in a while.

Earlier this month we saw the social network test a similar module called "Play It Again" that exclusively promoted games. Now some users are seeing prompts in the right sidebar for non-game applications, including apps developed by brands. This is likely to increase the number of users who return to apps they've tried before but perhaps forgot about.

Games discovery has been a large focus of "Operation Developer Love," Facebook's efforts to improve relations with the developer community. The company has also been heavily promoting Open Graph apps, but it hasn't shown the same attention to other types of apps. In some ways, Facebook is actually limiting discovery by removing the ability to set a third-party app as the default landing tab for a page. And at a marketing conference in New York, Facebook Global Brand Experience Manager Paul Adams told the audience, "Stop building these huge, richly branded, heavy apps that you think people are going to sit in front of for 20 minutes. They’re not."

Interestingly, the branded apps we've been prompted to "try again" are utilities, not purely promotional. For example, Target's Give With Friends app allows users to pool money together to buy Target gift cards for friends; Princess Roll Call lets users join event pages specific to cruises they've booked in order to interact with others who will be on the same trip.

It's unclear what criteria make an app eligible to be promoted in this module, whether it's a particular number of active users or some other factor. It is likely related to Graph Rank, an algorithm to present relevant application stories based on the other connections users have made on Facebook.

onsdag den 21. marts 2012 at 07.38