Inside Facebook
Inside Facebook |
- Facebook career postings: engineering, London, account management, more
- Facebook hires: privacy, public policy, data centers, mobile, more
- Facebook tests simpler interface for creating ads, targeting users
- Facebook to adjust calculations for total check-ins displayed on place pages
- ReverbNation adds feature to let artists compare their Facebook ad campaigns to those in similar genres
| Facebook career postings: engineering, London, account management, more Posted: 29 Mar 2012 01:45 PM PDT
Posts added this week on Facebook's Careers Page:
Jobs posted by Facebook on LinkedIn:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
| Facebook hires: privacy, public policy, data centers, mobile, more Posted: 29 Mar 2012 01:16 PM PDT
Facebook hired a manager of privacy and public policy this week: Rob Sherman, a former attorney who represented the company while at his previous firm. According to its Careers page and LinkedIn feed, the company also appears to have hired communications, data center, marketing and account management staff. New hires per LinkedIn and other sources:
Prior listings now removed from the Facebook Careers Page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
| Facebook tests simpler interface for creating ads, targeting users Posted: 29 Mar 2012 12:25 PM PDT Facebook is testing a new self-serve ad interface that emphasizes objectives and gives users more targeting options, the company tells us. From what we can tell in the following two screenshots provided by Facebook, the new structure seems much easier for non-advertising types to understand. Earlier today, we suggested Facebook take a cue from ReverbNation's Promote It ad platform that puts advertising and reporting in simpler terms. This beta test shows the social network is already working on something similar. A spokesperson from the company says the redesigned tool is part of a limited test and there is no decision on if or when it will be released widely. Facebook's existing ad tool makes users choose between "Sponsored Stories" and "Facebook ads," and then decide on "story type” (see image at the bottom of this story). This type of jargon makes it difficult for small businesses and organizations to know what to choose, but the new ad creation flow starts by asking a simpler question, "What do you want to promote?" There's also a new "Objectives" section that lets users choose what action they want people to take from the ad.
Facebook is also using the new tool to test targeting broad categories and precise interests at the same time. In the traditional self-serve ad dashboard, advertisers have to choose whether to target broad categories or switch to precise interest targeting. This is confusing and unhelpful. In February, we learned Power Editor users and Ads API partners could combine the options for more powerful targeting — for example, expecting parents who like Food Network or small business owners who like American Express. Facebook hasn't added the option to the main ad tool yet, but this latest test suggests it could be coming soon.
As the social network's advertising options become more robust, it is important for the company to consider the user interface it provides for the broadest range of customer. Large brands can afford to work with Facebook directly or go through an Ads API partner with expertise on the platform, but most businesses and organizations will depend on the self-serve tool. Framing Facebook campaigns in ways they can understand and helping them see results will be key for the company to increase its advertising revenue among the long tail. Existing Facebook ad tool
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| Facebook to adjust calculations for total check-ins displayed on place pages Posted: 29 Mar 2012 09:00 AM PDT Facebook says it will change how check-ins are calculated so that place pages more accurately reflect how many people visited a location. According to a post on the Facebook Studio blog, when users check into a place multiple times within a 12-hour period, that action will now count as a single check-in. Previously each check-in was added to a page's total. Similarly, when people tag a location in several photos, that will only count as one check-in. However, if someone uploads a photo and tags several friends along with the location, each friend tagged and the person who shared the photo will be counted as having been to the location. This change will go into effect within the next few weeks, and page owners might notice a difference in their total "were here" tally. Total check-ins are displayed less prominently with the new Timeline design for pages — they are written in light gray underneath the page's cover photo. As we’ve previously explained, by visiting the Likes tab of a page associated with a location, any user can see how many photos have been tagged at a place, the most popular week for check-ins and the largest group check-in. Timeline goes into affect for all pages on Friday.
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| Posted: 29 Mar 2012 08:28 AM PDT
Promote It is ReverbNation's platform that simplifies advertising terms and frames Facebook campaigns in a way that relates specifically to artists. For example, instead of asking users to decide between broad category targeting and specific interest targeting or enter a list of interest keywords, as Facebook's self-serve tool does, Promote It asks artists to "name five artists whose fans might like your music." Now to help artists judge the success of their campaigns, Promote It shows users how their ad clicks and fan interactions stack up against the average clicks and interactions for artists in the same genre. Promote It product manager Nick Sehn says ReverbNation found campaign performance varied significantly among different genres since launching the tool in August 2011. Sehn says niche genres typically have lower costs per fan than broader genres like pop or rap.
When campaigns perform below average, Promote It gives artists suggestions for improvement. For instance, the tool might recommend using a photo with the artist's face rather than album art or selecting lesser known similar artists. Sehn says targeting fans of artists that are very popular does not usually work as well as targeting fans of more obscure bands. These type of insights can be incredibly helpful to people who might not have any advertising experience. Facebook could take a cue from the way Promote It frames ad creation and reporting in easy-to-understand terms. There is also a market for other Ads API partners to focus on one vertical as ReverbNation has with the music industry. Promote It has facilitated more than 75,000 Facebook campaigns in about six months.
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Facebook added quite a few listings for positions in its London office this week, according to its 
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