Inside Facebook
Inside Facebook |
- Facebook CTO Bret Taylor to Discuss Facebook’s 2011 Platform Priorities at Inside Social Apps
- Facebook Tests Full Text Comment Stories in the Recent Activity Feed
- Facebook Launches a Mobile Applications Privacy Dashboard for m.facebook.com
- Highlights This Week from the Inside Network Job Board: Playdom, Kabam, Playfish, & More
- Photo Tagging Helps Apps Ascend This Week’s List of Fastest-Gaining Facebook Apps by DAU
- Involver Releases Social Markup Language for Efficient Facebook App Creation
| Facebook CTO Bret Taylor to Discuss Facebook’s 2011 Platform Priorities at Inside Social Apps Posted: 08 Dec 2010 09:00 PM PST
As we announced recently, Inside Social Apps InFocus 2011, our second conference on the future of monetization on social platforms, is happening January 25th in San Francisco. Today we are excited to announce that Facebook CTO Bret Taylor will be joining us for a fireside chat on the Facebook Platform 2011 roadmap at Inside Social Apps. There’s no shortage of big questions facing the future of the Facebook Platform, and following up with our in-depth discussion with him in the middle of the year, we’re happy to have him joining us to talk about the way Facebook is approaching the key issues for the year ahead.
Who’s Speaking? At Inside Social Apps InFocus 2011, executives and experts from Facebook, Google, leading social networks, mobile platforms, social game and app developers, media companies, virtual goods and payment services, and investors will be discussing the future of social platforms and virtual goods monetization in social games and apps. We're honored to present the following confirmed speakers at Inside Social Apps InFocus 2011:
Key topics for the day will include:
Inside Social Apps InFocus 2011 – January 25th in San Francisco Social applications first emerged in 2007, and are today maturing into a global media ecosystem. With the launch of the Facebook Platform, followed by platforms from MySpace and other social networks, developers worldwide could leverage the social graph to create new kinds of social experiences never before possible. Now, three and a half years later, what started out as sheep throwing and vampire biting has quickly become a profitable billion-dollar industry, punctuated by numerous major acquisitions by the world’s leading media companies and developers. But now, new challenges are emerging, affecting big players and new entrants alike. Inside Social Apps will investigate the latest trends and challenges for social applications, and look at what’s to come for developers throughout the space – including the growth of virtual goods and social applications on mobile devices. What are the biggest uncertainties and opportunities facing the future of social games and applications in 2011, and who is leading the way? Inside Social Apps InFocus 2011 takes place January 25th, 2011 at the Mission Bay Conference Center in San Francisco, and brings together the world's leading entrepreneurs to weigh in on the future of social app and game monetization. Inside Social Apps will be a one-day summit led by Inside Network’s Eric Eldon and Justin Smith, and will take in-depth investigative approach to the day’s discussions. At Inside Social Apps, Inside Network will work alongside founders and executives of the top social networking, social gaming, mobile social gaming, payments, and virtual goods infrastructure companies to analyze the most important issues affecting the industry. Inside Social Apps is geared towards developers on Facebook, iPhone, Android, and emerging online social platforms. Inside Social Apps will be a content-rich day of critical discussion, followed by an evening and nighttime of casual networking. Register Now
A limited set of "Early Admission" tickets is available through Friday, December 17 at a special price of $299. This price will change after Friday, and space will be very limited, so we encourage you to register now. From all of us at Inside Network, we hope to see you on January 25th in San Francisco at Inside Social Apps! | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Tests Full Text Comment Stories in the Recent Activity Feed Posted: 08 Dec 2010 08:27 PM PST Facebook is testing a new type of one-line story on the recent activity feed of the wall which shows the full text of a comment. This story type would make the recent activity feed more interesting but slower to read, and could entice users to click through to view the original post.
In the example above, the standard comment story on Sanders’ recent activity feed shows his first name, and that he commented on Trevor Bryant’s link. However, in the tested full text comment story, the author of the comment’s first name is not shown, and instead the text of the comment is shown in its entirety. Only the green comment icon denotes what kind of action the story represents. The recent activity feed was changed to be more interactive in early November after months of relative stability. Facebook added the option to instantly Like an Open Graph object from the activity feed story generated when a friend Liked that object. Previously, users had to click off-site to the object to Like it. To balance this, users were also given the option Unlike a Page or Open Graph object when removing the story about a Like from their own feed. The full text comment story brings a user’s unique content into the recent activity feed. Otherwise, this feed is only populated by stories indicating connections and actions, such as a user Liking a Page, editing an open field of their profile, or writing on a friend’s wall. The stories wouldn’t show what they added to the Quotations section of their profile, or what they wrote on that friend’s wall, though. Showing the full text might make readers curious enough to click through and see what the original post was about. However, we’re no longer seeing this test, meaning Facebook may have decided that unique content is better left on the wall. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Launches a Mobile Applications Privacy Dashboard for m.facebook.com Posted: 08 Dec 2010 03:30 PM PST Facebook is adding privacy controls for applications and websites to the m.facebook.com mobile interface. Users will be able to access the recently launched Applications, Games, and Websites Privacy Dashboard to view which parties have access to their profile, rescind permissions, control what info is shared with the apps of friends, and restrict who can see their app and game activity. The mobile controls, which are being rolled out over the next few weeks, will allow users to quickly respond to privacy concerns while away from their computers.
Mobile privacy controls have been a focus of updates to many of Facebook’s mobile sites and apps over the past six months. Access to controls over content sharing, communication, and basic directory information were added to m.facebook.com in August. iPhone users gained the ability to restrict status updates to certain people on a post by post basis, and in November received quick links to Account and Privacy settings on the full site. The changes shows that Facebook recognizes how access to privacy controls is crucial to keeping its 200 million users sharing through their mobile devices. Last month, Facebook launched single-sign on for mobile applications, allowing apps to piggyback on the a user’s login to Facebook through their native Facebook app such as Facebook for iPhone. Since apps no longer have to explicitly require users to enter their credentials to let them access their data, mobile application privacy controls became necessary to control that access. The turnaround time of just over a month for implementing these controls is admirable. Once access to the controls has been rolled out to a user, they can navigate to them by visiting m.facebook.com/privacy or by clicking “Settings” at the bottom of their mobile page, then “Privacy Settings (change)”. There users will see an Applications and Websites section they can click through to make changes. First, users see the Applications You Use section, where they can view a list of allowed apps listed in order of which was the last to access their data. Clicking through to an app reveals options to remove the app, rescind optional permissions, and what data was last accessed. These controls make it easy to tell if a user has given an app access or not, and stop apps which are abusing this access, such as those posting to a user’s wall or sending emails too frequently.
Info Accessible lets users allow or deny access to each category of their profile data and content to apps their friends are using. Many users don’t realize that even if they don’t use any third-party apps or websites, these parties may be accessing their data through friends who are less cautious. The addition of these controls to the mobile interface could increase awareness. Lastly, the Game and Application Activity section lets users select who can see that they’ve installed an app or made a request for friends to join or help them in a game. As more Facebook Platform social games move onto mobile devices, the ability to switch to playing privately through the same interface will become more important. The mobile optimized privacy controls make it quicker and easier to make changes that using a mobile browser to visit the slow-loading full site. It’s worth noting that Facebook consistently uses images of Apple’s iPhone when blogging about updates to the m.facebook.com interface — which is available on all mobile handset browsers. The lack of images depicting Android handsets lends a little more weight to the idea that Facebook may be purposefully pushing the iPhone over Google-powered phones. This could be to suppress the search giant’s mobile presence as Google plans the launch of a competing social product which may be deeply integrated with the Android platform. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Highlights This Week from the Inside Network Job Board: Playdom, Kabam, Playfish, & More Posted: 08 Dec 2010 01:48 PM PST The Inside Network Job Board is dedicated to providing you with the best job opportunities in the Facebook Platform and social gaming ecosystem. Here are this week's highlights from the Inside Network Job Board, including positions at Playdom, Kabam, Playfish, Storm8, and Ubisoft.
Listings on the Inside Network Job Board are distributed to readers of Inside Facebook and Inside Social Games through regular posts and widgets on the sites. That way, you can be sure that your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Photo Tagging Helps Apps Ascend This Week’s List of Fastest-Gaining Facebook Apps by DAU Posted: 08 Dec 2010 09:00 AM PST
Here’s the full list:
Phrases, Frases Diarias and a handful of others are showing significant, unexplained spikes in DAU. With larger apps of their sort, it’s usually best to wait a few days before judging whether the gains are permanent. My Year In Status is an older app that, almost exactly a year ago, briefly enjoyed a high of 7.3 million monthly actives and almost a million DAU. It has since crawled along at just a few thousand users. It can thus be considered something of a holiday app, attracting users only toward the end of the year. Skipping down past some less notable apps, Birthday Calendar comes in at number 11; this is an app that we made note of earlier this week; it works by generating calendars with embedded photos of friends, who are then tagged.
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| Involver Releases Social Markup Language for Efficient Facebook App Creation Posted: 08 Dec 2010 07:37 AM PST
Involver developed SML internally over the last year to help them scale their custom app creation business. During that same period of time, Involver’s client base has grown from 20,000 to 125,000, revenue has increased ten fold, and the company has grown to six times as many employees. Involver used SML to create and test the scalability of some high profile applications, including Facebook’s Security Quiz. The $8 million in funding the company raised in October helped it build out and productize SML and hire a dedicated support staff to maintain the language.
A number of brands and agencies were enlisted as beta partners to test SML, and they’ve reportedly found that cheaper HTML, CSS, and java developers could accomplish work that previously required expensive PHP or Ruby developers. These companies and smaller development firms can use SML and their in-house staff to quickly deliver custom Facebook apps to their clients. Forgoing outsourcing or contracting provides them with more granular control over their apps, increasing customer satisfaction.
Involver is licensing SML as part of its packages for mid size and enterprise-level businesses. The language ties directly into the Audience Management Platform and app suite, allowing developers to modify pre-made applications. To help developers adopt SML, a training program, documentation, and developer community were also launched today. Involver says that SML may be made more openly available sometime in the future. Patents for SML have been filed, but competitors such as Webtrends, Wildfire, and Buddy Media may seek to develop their own languages for scalable app development. The design flexibility and speed afforded by SML or similar languages created in the future should attract developers who want to focus on the more creative aspects of building applications. |
We’ll address crucial topics for developers about Facebook’s Platform-level priorities around engagement, distribution, monetization, and the balance between on- and off-Facebook.com services. We’ll also look at larger questions affecting the way the Platform will expand in 2011 following the launch of the Open Graph this year, including publisher services such as Instant Personalization, the Like button, and other plugins. Finally, we’ll also discuss the growing importance of Facebook’s mobile partnerships and mobile platform services, and what that means for mobile app developers in 2011.
Finally, 
Social marketing platform provider Involver today released its 
SML lets developers control pixels within Facebook, pull in content channels such as Twitter and YouTube, and create custom apps for contests, ecommerce, and more. When Facebook tweaks its features or the platform, Involver updates SML on their end, allowing developers to use the same tags and spend less time fixing their existing applications. If Facebook releases new features, Involver releases new tags, allowing themselves and licensees to take advantage of the latest functionalities. SML code can be copy and pasted to replicate elements in different settings, and it will eventually work with other platforms and the open web.
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