Inside Facebook
Inside Facebook |
- Facebook Adds More Companies to List of Approved Advertising Providers
- Facebook is Top Search Term and Most Visited Website for 2010
- Facebook Career Posts: Intellectual Property, Advertising Counsel, Global Marketing Manager, Singapore and More
| Facebook Adds More Companies to List of Approved Advertising Providers Posted: 30 Dec 2010 04:00 PM PST Earlier this month, Facebook introduced a list of advertising providers that it has approved for developers to use for offers, banner ads and other forms of advertising in their platform applications. The initial list was quite short, with a number of long-time providers missing — but it has been adding more. Since we wrote about the list on Monday, Facebook has added a number of established and newer names to the list. They include: Some of the companies, like DoubleDing, have been active on the platform for a long time. Others, like News Corp.’s Fox Networks and Rubicon Project, are better known as ad networks focused on the entire web. Facebook requires that companies first agree to a set of terms, then it approves them an adds them to the list — and it requires that developers only choose from the list, not any others. We expect more names to begin showing here shortly. Some, like Google, are still missing. |
| Facebook is Top Search Term and Most Visited Website for 2010 Posted: 30 Dec 2010 03:32 PM PST
The rankings of the top searched musicians closely mirror our PageData charts of the most popular Pages, showing that Like count may be an accurate measurement of public interest. Facebook also overtook Google for the first time to become the most visited website of 2010. Social networking sites claimed 4.18% of the top 50 searches, demonstrating that the public is very interested in using and learning about ways to interact with friends online. Facebook, and variations like “Facebook.com”, made up 3.48% of U.S. searches among the top 50 terms, a 207% increase over 2009, outpacing Facebook’s monthly active user growth for the year. The climb of the term “Facebook login” from the ninth to the second most searched term means users are interested in a quick, simple way to access their account. Facebook has been trying to help users achieve this by prompting some to add the site as their home page. All five of the top searched musicians, including Lady Gaga and Michael Jackson, are also among the top 30 Facebook Pages and top 11 musician Pages on Facebook according to our PageData tracking service. While Like counts can be artificially increased through marketing and Like-gated promotions, the correlation in the statistics shows that Facebook Page size may be an accurate gauge of public interest for some categories.
Google led Facebook in terms of total visits across its owned web properties with 9.85% of all U.S. visits, summed from its search engine’s 7.19%, YouTube’s 2.65%, and other sites including Gmail and Google Maps. Facebook.com alone brought in 8.93% of all U.S. visits, meaning it might one day exceed Google in this category if it expanded its service offerings. Hitwise stated that “the top 10 Websites accounted for 33 percent of all U.S. visits between January and November 2010, an increase of 12 percent versus 2009.”, showing the biggest sites in several categories are pulling share away from their smaller competitors. This consolidation could be fueled or signaled by the numerous acquisitions by web giants like Facebook and Google in 2010. |
| Posted: 30 Dec 2010 08:55 AM PST
The Intellectual Property Principal – User Operations will lead a team managing incoming claims of intellectual property rights violations and be based in Palo Alto. This person must be an expert in intellectual property issues, especially: copyright and trademark infringement, publicity and privacy rights violations, instances of defamation, and third-party application abuse. Working with other legal teams and developing new scalable operations are other requirements, although this person must not be an attorney. This position is paired with a job in Austin for an Intellectual Property Principal – User Operations. A job for Product and Advertising Counsel in Palo Alto will work in Facebook's legal department with product and advertising teams to "review existing and new products and services and advertising systems and programs." This person needs to be an attorney. Facebook is seeking a Global Marketing Manager – Facebook Platform to work on the expansion of platform products like Connect, social plugins, instant personalization, canvas, open graph, APIs and infrastructure. This person will be headquartered in Palo Alto, recruit and manage a product marketing team to develop competitive programs to "support successful product introductions and continued growth with high quality partner implementations that result in great user experience and partner success." A Global Product Marketing Manager – Canvas & Open Graph will help lead Facebook's expansion of key platform products, like the canvas platform and open graph. It will be headquartered in Palo Alto and this person will help to develop and implement a marketing strategy to ensure growth, engagement and satisfaction. A few other interesting jobs, an Administrative – Sales Support position opening in Singapore and a Recruiting Manager job in Austin. For more Facebook-related jobs, check out the Inside Network Job Board. |
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