Inside Facebook
Inside Facebook |
- Facebook Improves Page Insights Visualization Accuracy, Adds Date Ranges
- Highlights This Week from the Inside Network Job Board: Meteor Games, Kontagent, & More
- Facebook Proposes Privacy Terms Changes for “Suggestions” — Commenting Ends Today
- Facebook Security Terms Change Removes Risk for Those Who Report Problems
- Announcing the Afterparty at Inside Social Apps InFocus 2011 – January 25th in San Francisco
- Another Christmas App Grows Large on This Week’s List of Fastest-Gaining Facebook Apps by DAU
| Facebook Improves Page Insights Visualization Accuracy, Adds Date Ranges Posted: 22 Dec 2010 02:00 PM PST Facebook is rolling out an update to the native data visualizations of its Page analytics tool Insights. The accuracy of counts for Page tab views and external referrers has been improved. Admins may now select a specific date range of which to view performance metrics in the native data visualization. These updates make it easier to quickly get an accurate assessment of Page performance without leaving the site. Our sources indicate that the external referrers and Page tab views sections in the native Insights visualization previously showed too few views coming from each source and for each tab. Data was accurate when exported though, indicating the issue was likely a bug in the Insights user interface. The native visualization is now accurate.
Previously, admins could only control date ranges on-site by using less precise sliders. Specific date ranges could only be selected for exported reports, forcing admins off-site. Now, admins can use calendar drop-down menus to select a starting and ending date between which to view analytics. This facilitates quick, longitudinal check ups on a Page’s performance.
The changes will be especially useful to admins with less experience manipulating data in spreadsheet applications such as Excel, as they won’t need to export reports to ge accurate, flexible data. Making Page administration more accessible will lead more people to create and manage Pages, which in turn leads to more advertising money for Facebook. Similarly, keeping professional admins happy by facilitating efficiency leads them to evangelize for increased advertising from their clients in order to bring attention to their work. [Thanks to Eti Suruzon for the tip.] | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Highlights This Week from the Inside Network Job Board: Meteor Games, Kontagent, & More Posted: 22 Dec 2010 12:55 PM PST The Inside Network Job Board is dedicated to providing you with the best job opportunities in the Facebook Platform and social gaming ecosystem. Here are this week's highlights from the Inside Network Job Board, including positions at Meteor Games, Kontagent, Games Cafe, wooga and Luna Digita.
Luna Digita, Inc. Listings on the Inside Network Job Board are distributed to readers of Inside Facebook and Inside Social Games through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Proposes Privacy Terms Changes for “Suggestions” — Commenting Ends Today Posted: 22 Dec 2010 12:32 PM PST In its first privacy policy update since October, Facebook has rephrased parts of a section around how it makes suggestions. Beyond a couple wording tweaks, the purpose is try to clarify how it is making use of data provided by users to target friends suggestions, photo-tagging recommendations and other feature promotions. While there doesn’t appear to be anything significantly new in the updated version of the policy (with one exception which we’ll get into below), we believe Facebook is trying to be clearer in order to appease concerned users, privacy advocates — and politicians and governmental bodies that have become increasingly focused on privacy issues. But, before we get into the details, note that per the company’s longstanding policy of letting users comment before making the change, those interested can comment on the Facebook Site Governance Page. However, the message appears to have been automatically sorted into the “Other” sub-section of the new Messages inbox for at least some users. That location is designed to collect spam and other unsolicited messages, so we’re not sure how many people have been aware of the change. The message was sent on December 15th; given the normal seven-day commenting period that Facebook offers users, that means anyone who wants to share their opinion needs to do so by 5:40 pm Pacific Time today. On to the changes. Here’s the existing version: To make suggestions. We use your profile information, the addresses you import through our contact importers, and other relevant information, to help you connect with your friends, including making suggestions to you and other users that you connect with on Facebook. For example, if another user imports the same email address as you do, we may suggest that you connect with each other. If you want to limit your visibility in suggestions we make to other people, you can adjust your search visibility privacy setting, as you will only be visible in our suggestions to the extent you choose to be visible in public search listings. You may also block specific individual users from being suggested to you and you from being suggested to them. And here’s the proposed version: To make suggestions. We use your information, including the addresses you import through our contact importers, to make suggestions to you and other users on Facebook. For example, if another user imports the same email address as you do, we may suggest that you add each other as friends. Similarly, if one of your friends uploads a picture of you, we may suggest that your friend tag you in the picture. We do this by comparing your friend's pictures to information we've put together from the photos you've been tagged in. We may also suggest that you use certain tools and features based on what your friends have used. You can control whether we suggest that another user add you as a friend through your "search for you on Facebook" privacy setting. You can control whether we suggest that another user tag you in a photo using this setting. For reference, here’s a screenshot of the red-line version available on the Site Governance Page:
The one potentially significant change that we’re seeing here is that Facebook has removed this line: “You may also block specific individual users from being suggested to you and you from being suggested to them.” Many commenters on the document are interpreting the removal to mean that Facebook will no longer allow you to block users from suggestions. It’s not clear if Facebook is making that change or if it’s simply trying to phrase the description more generally. We’re asking the company what its plans are and we’ll update with more information as we get it. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Security Terms Change Removes Risk for Those Who Report Problems Posted: 22 Dec 2010 11:15 AM PST With the removal last week of a single phrase in its policy around reporting security issue, Facebook has made it easier for “white hat” security experts to help it find vulnerabilities. The policy, below, no longer contains this line: “and have not conducted research that would violate the terms of our Statement of Rights and Responsibilities.” It now reads: We encourage security researchers who identify security problems to embrace the practice of notifying website security teams of problems and giving them time to fix the problems before making any information public. To make researchers feel comfortable bringing issues to our attention, we have adopted the following responsible reporting policy: If you share details of a security issue with us and give us a reasonable period of time to respond to it before making it public, and in the course of that research made a good faith effort to avoid privacy violations, destruction of data, or interruption or degradation of our service, we will not bring any lawsuit against you or ask law enforcement to investigate you for that research. In other words, Facebook is making it clear that experts who conduct terms-breaking research won’t be targeted simply because they broke a policy in order to discover a problem. You can find more information on Facebook’s Security Page. It also provides this running list of individuals who have made a “responsible disclosure” to the company:
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| Announcing the Afterparty at Inside Social Apps InFocus 2011 – January 25th in San Francisco Posted: 22 Dec 2010 10:14 AM PST
Inside Social Apps InFocus 2011, our second conference on the future of monetization on social platforms, is happening January 25th in San Francisco. Often, the best way to understand an industry and its influencers is in an informal setting. We invite you to kick back and get to know the industry's most influential developers at the Inside Social Apps InFocus 2011 afterparty. The Inside Social Apps afterparty will feature a limited-time open bar, appetizers, and great networking! It will take place in the SOMA neighborhood of San Francisco, and is only open to registered attendees. Inside Social Apps is just weeks away — last year's event was sold out, so we encourage you to register now. Who’s Speaking? At Inside Social Apps InFocus 2011, executives and experts from Facebook, Google, leading social networks, mobile platforms, social game and app developers, media companies, virtual goods and payment services, and investors will be discussing the future of social platforms and virtual goods monetization in social games and apps. We're honored to present the following confirmed speakers at Inside Social Apps InFocus 2011:
Inside Social Apps InFocus 2011 – January 25th in San Francisco Social applications first emerged in 2007, and are today maturing into a global media ecosystem. With the launch of the Facebook Platform, followed by platforms from MySpace and other social networks, developers worldwide could leverage the social graph to create new kinds of social experiences never before possible. Now, three and a half years later, what started out as sheep throwing and vampire biting has quickly become a profitable billion-dollar industry, punctuated by numerous major acquisitions by the world’s leading media companies and developers. But now, new challenges are emerging, affecting big players and new entrants alike. Inside Social Apps will investigate the latest trends and challenges for social applications, and look at what’s to come for developers throughout the space – including the growth of virtual goods and social applications on mobile devices. What are the biggest uncertainties and opportunities facing the future of social games and applications in 2011, and who is leading the way? Inside Social Apps InFocus 2011 takes place January 25th, 2011 at the Mission Bay Conference Center in San Francisco, and brings together the world's leading entrepreneurs to weigh in on the future of social app and game monetization. Inside Social Apps will be a one-day summit led by Inside Network’s Eric Eldon and Justin Smith, and will take in-depth investigative approach to the day’s discussions. At Inside Social Apps, Inside Network will work alongside founders and executives of the top social networking, social gaming, mobile social gaming, payments, and virtual goods infrastructure companies to analyze the most important issues affecting the industry. Inside Social Apps is geared towards developers on Facebook, iPhone, Android, and emerging online social platforms. Inside Social Apps will be a content-rich day of critical discussion, followed by an evening and nighttime of casual networking. Register Now
A limited set of "Early Admission" tickets is available through Friday at a special price of $299. This price will change after Friday, and space will be very limited, so we encourage you to register early. From all of us at Inside Network, we hope to see you on January 25th in San Francisco at Inside Social Apps!
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| Another Christmas App Grows Large on This Week’s List of Fastest-Gaining Facebook Apps by DAU Posted: 22 Dec 2010 09:31 AM PST
Here’s the full list: Top Gainers This Week
We wrote about CityVille’s meteoric rise on Monday, and since then the new Zynga game has showed no signs of slowing down. On average, it’s adding around half a million DAU per day. It’s actually a bit surprising that Merry Christmas to All My Friends is the only app gaining millions of users on the list, considering that Facebook’s Christmas-celebrating population is now in the hundreds of millions; a bit further down, MerRy ChristmaS is doing decently well at number 15. As always, these apps are extremely simple, and likely to only last a week or two.
The remaining apps are those that have been doing well for weeks on end: Badoo, Frases Diarias, Windows Live Messenger and Tarjetitas did best. |
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