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Tuesday, May 31, 2011

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What Facebook's Front End Code Looks Like

You don't have to be a techie to appreciate the artistic qualities of diagrams showing interdependencies between different sets of computer code on Facebook's front end. read more>>

Potter Parody Fuels Frenzy Of Facebook Wall Posts

Hardcore Harry Potter fans went up in arms over a parody that people misunderstood once it became a popular share on Facebook. read more>>

Justin Bieber Challenges Jesus Daily For Most Engaging

The popularity of religious pages has lost some ground this week, while a certain pop star has moved closer to the to the top spot on our ranking of engagement. read more>>

ALERT: 'World Funniest Condom Commercial' Spreads

While not extremely dangerous, a new like-jacking scam is spreading on Facebook that results is a user liking a page when they click to see the so-called "World Funniest Condom Commercial." read more>>

National Hurricane Center Is Angling For Facebook Fans

The National Hurricane Center is trying to get more Facebook likes, as the official start of hurricane season approaches on June 1. read more>>

How Facebook Manages 500+ Engineers

Want to know how Facebook manages daily code pushes from over 500 software engineers? In the company's latest tech talk, executives described exactly that. read more>>

mediabistro.com event

AllFacebook presents AF Expo
June 28-29 | San Francisco
AF Expo is your inside look at Facebook innovations and technology issues jointly impacting marketers and social developers. Join the world’s most sought-after community of social media leaders for two days of immersive learning and fresh insight into Facebook marketing and development. Speakers include tech evangelist Robert Scoble, Katie Faul (Facebook), Perry Cooper (NHL), and Ekaterina Walter (Intel). View the program.

Does Facebook Hurt Relationships? [INFOGRAPHIC]

Get a a load of this infographic showing how Facebook impacts relationships. read more>>

Facebook Gets Dragged Into Weinergate

Sometimes, having a higher profile than Twitter has its disadvantages, as Facebook found itself mentioned in a scandal it had absolutely nothing to do with over the weekend that pundits gave the chuckle-inducing name of Weinergate. read more>>

How Often Facebook Users Change Their Photo [INFOGRAPHIC]

Did you know that the average Facebook user will change their profile photo 18 times this year? That's three times as often as in 2006. Check out these interesting statistics about Facebook profile photos. read more>>

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Social Media Marketing Boot Camp
Starts June 9 | Online
Make Twitter, Facebook, and blogging work for you. Join our innovative online Social Media Marketing Boot Camp to create a comprehensive social media strategy, set goals, and measure your results. A stellar lineup of speakers includes tech evangelists Robert Scoble and Guy Kawasaki. Click here for more info and to register.

U.S. House GOP Battle Over Facebook Friends

Find out the winners and losers of the U.S. House Republican Conference's New Media Challenge, round two. read more>>

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Startup Boot Camp
Online Conference and Workshop – July 12 to August 30, 2011
Write a business plan for your startup! Join online entrepreneurs Jeff Jarvis (Buzzmachine), Rafat Ali (paidContent), Laurel Touby (Mediabistro), Michelle Madhok (SheFinds Media), Larry Kramer (VC and advisor) and many more. Register by June 14 and save!

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AllFacebook How Often Facebook Users Change Their Photo [INFOGRAPHIC]

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TVNewser Greta Van Susteren Defends Bus Interview with Sarah Palin

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Inside Facebook

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Featured Facebook Campaigns: Subway, Samsung Televisions, Stoli Vodka, NBC & Bravo and More Posted: 30 May 2011 08:17 AM PDT Brands used health as a draw for users to Like their Pages and purchase their products this week in our featured Facebook campaigns. Subway asked users to commit to a healthy lifestyle for a chance to win cash; NBC and Bravo also tried to bring users into a healthier lifestyle. Free Samsung television products, free concerts, the creation of an alter ego and some inside scoop about an upcoming fight match round out our featured campaigns. We've excerpted two of the campaigns below. You can see the full week's coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook. Subway's Commit to Fit Sweepstakes Goal: Page Growth, Engagement, Product Purchase Core Mechanic: A sweepstakes on the landing tab allows users to make a commitment to be healthy for a chance to win $25,000, a Subway gift card or Champs Sports gift card. Method: Users select what type of healthy commitment they want to make, enter their address and email, then have the chance to invite friends to enter. Impact: In a week the Page grew from 6.6 million to 7.5 million Likes. A successful campaign with more than 1 million new Likes. Samsung Television’s Like It, Reveal It, Win It Contest Goal: Page Growth, Network Exposure, Product Purchase, Engagement Core Mechanic: A weekly product giveaway that incentivizes users to invite their friends to participate and to check in on the Page regularly. Method: The Like-gated contest from Ignite Social Media asks users to unlock a certain amount of pixels each week to reveal a photo of the Samsung Television prize for the week. Users can win instant prizes, or a grand prize. Impact: Users enter by unlocking a pixel, thus, the more pixels unlocked the easier it is to see the prize, creating an incentive for users to share with friends. Ignite Social Media tells us that the Page has grown 12,000 new fans to 64,300 Likes in just about a two week run. How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of dozens of Featured Campaigns by top-performing brands and businesses on Facebook.

Photos, BandPage, Videos, Pages, Chase Community Giving and More on This Week’s Top 20 Facebook Apps by MAU Posted: 30 May 2011 08:01 AM PDT Different types of video-related applications were popular on our list of growing Facebook apps by monthly active users this week, as were photo and Page tab apps. We also saw horoscope and friend apps, and the Chase Community Giving app. The apps on our list this week grew from between 347,600 to 2.7 million MAU. The list is compiled using AppData, our data tracking service covering traffic growth for apps on Facebook, and covers those that gained the most users in the past seven days. Top Gainers This Week Name MAU Gain Gain,% 1. 60 Photos 9,627,573 +2,718,940 +39% 2. BandPage by RootMusic 26,867,709 +2,057,338 +8% 3. Gardens of Time 12,332,879 +1,734,785 +16% 4. Star Video 1,539,102 +1,535,333 +40,736% 5. VEVO for Artists 5,156,458 +1,284,449 +33% 6. HTML + iframe + FBML = iwipa 7,931,427 +1,143,277 +17% 7. Static HTML: iframe tabs 37,071,055 +1,117,745 +3% 8. Genç Video 1,307,910 +823,518 +170% 9. Welcome Tab for Pages 4,779,528 +744,249 +18% 10. Bubble Saga 6,037,158 +638,279 +12% 11. Chase Community Giving 1,163,103 +582,476 +100% 12. Daily Horoscope 9,054,603 +511,165 +6% 13. Diamond Dash 8,894,406 +510,197 +6% 14. Army Attack 508,800 +507,699 +46,113% 15. Yahoo! 15,059,618 +497,836 +3% 16. Welcome Tab for pages by SocialAppsHQ 4,414,157 +455,231 +11% 17. Pieces of Flair 1,111,146 +408,380 +58% 18. Auto Hustle 1,722,513 +389,325 +29% 19. Compatibility With My Friends 1,514,101 +385,296 +34% 20. OndaPix 2,978,307 +374,625 +14% The app that saw the highest increase in MAU this week was 60 Photos, an app that saw 2.7 million MAU and allows users to rate friends' photos, generating a feed story with a positive rating. Another photo app, OndaPix, grew by 347,600 MAU in both the United States and Mexico, publishing both a feed story and photo album after users are allowed to add designs to their own photos, or those of their friends. Then there were all manner of video-related apps. BandPage by RootMusic grew by 2 million MAU. It is often used by bands as a landing tab featuring music videos and other information. Star Video, with 1.5 million MAU, is another video app. VEVO for Artists with 1.2 million MAU this week has been growing as a landing tab for artists' Pages, too, by allowing them to feature their music videos on a tab. Finally, Genç Video added 1.3 million MAU this week; the app allows users to view, Like and share videos to the stream. Page tab apps were popular again on our list.  HTML + iframe + FBML = iwipa grew by 1.1 million MAU, Static HTML: iframe tabs grew by 1.1 million MAU, Welcome Tab for Pages grew by 744,300 MAU and Welcome Tab for pages by SocialAppsHQ grew by 455,200 MAU. The apps allow users to create custom Page tabs. The rest of the list included several types of apps. Chase Community Giving grew by 582,500 MAU. Daily Horoscope grew mostly in Turkey by 511,200 MAU. Yahoo's app grew mostly in the US by 497,800 MAU. Pieces of Flair grew by 408,400 MAU; the app allows users to create custom buttons/virtual gifts for their own Walls or those of their friends. Finally, Compatibility With My Friends, which publishes a photo and feed story upon calculating your relationship with your Facebook friends, grew by 385,300 MAU. All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

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Here's the latest AllFacebook as of 4 p.m. ET. Visit AllFacebook throughout the day for breaking news and insider gossip.
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Learn how to put the Facebook platform to work for your business at AllFacebook's AF Expo, June 28-29 in San Francisco.

Monday, May 30, 2011

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How Often Facebook Users Change Their Photo [INFOGRAPHIC]

Did you know that the average Facebook user will change their profile photo 18 times this year? That's three times as often as in 2006. Check out these interesting statistics about Facebook profile photos. read more>>

U.S. House GOP Battle Over Facebook Friends

Find out the winners and losers of the U.S. House Republican Conference's New Media Challenge, round two. read more>>

Facebook Reaches New High Of $87.5 Billion

Facebook stock closed at $35 in an auction on SharesPost yesterday. That means the company's value has reached a new high of $87.5 billion, assuming the company still has 2.5 billion outstanding shares. read more>>

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Tim Pawlenty Testing Facebook's Sponsored Stories

Since former Minnesota Governor Tim Pawlenty announced last Sunday that he was throwing his hat into the Republican presidential race, his digital media team has been testing a sponsored stories campaign on Facebook. read more>>

8 Essential Tricks For Publicists Using Facebook

Attention, publicists! Here are eight essential tricks for spurring engagement on Facebook. read more>>

Facebook Calls Ceglia's Suit An 'Outrageous Fraud'

Yesterday, Facebook's legal team filed a written response to Ceglia's lawsuit with the U.S District Court in Buffalo, N.Y. read more>>

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AllFacebook presents AF Expo
June 28-29 | San Francisco
AF Expo is your inside look at Facebook innovations and technology issues jointly impacting marketers and social developers. Join the world’s most sought-after community of social media leaders for two days of immersive learning and fresh insight into Facebook marketing and development. Speakers include tech evangelist Robert Scoble, Katie Faul (Facebook), Perry Cooper (NHL), and Ekaterina Walter (Intel). View the program.

Should 'Dirty Dancing' Become A Facebook Game?

How might Lionsgate monetize the 9.5 million fans who like this movie's page on Facebook? read more>>

Jeopardy At Last Takes To Facebook

One of the most successful and longest running game shows in television history, a slice of Americana hosted by a Canadian, Jeopardy has at long last joined social media. read more>>

Facebook's Mark Zuckerberg Only Eats Animals He Kills

The popular social networking site's boy genius Mark Zuckerberg sticks to his own personal food chain. read more>>

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Social Media Marketing Boot Camp
Starts June 9 | Online
Make Twitter, Facebook, and blogging work for you. Join our innovative online Social Media Marketing Boot Camp to create a comprehensive social media strategy, set goals, and measure your results. A stellar lineup of speakers includes tech evangelists Robert Scoble and Guy Kawasaki. Click here for more info and to register.

Google Leads Investment In Facebook Gamer Kabam

Kabam, the maker of Kingdoms of Camelot, Dragon of Atlantis and Glory of Rome, receives $85 million in a financing round led by Google's venture arm, helping the startup expand in Asia, hire developers and make acquisitions. read more>>

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Startup Boot Camp
Online Conference and Workshop – July 12 to August 30, 2011
Write a business plan for your startup! Join online entrepreneurs Jeff Jarvis (Buzzmachine), Rafat Ali (paidContent), Laurel Touby (Mediabistro), Michelle Madhok (SheFinds Media), Larry Kramer (VC and advisor) and many more. Register by June 14 and save!

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FishbowlLA Whoops! Harold Camping Says World Will Actually End October 21

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SportsNewser Jared Max Writes Letter On Coming Out Publicly

GalleyCat Oprah Winfrey Closes Her TV Book Club

eBookNewser Five eBook Mistakes

MediaJobsDaily Chaos At Tina Brown's Newsweek?

PRNewser Role of Social Media Marketing Agencies is Changing

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Inside Facebook

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As Zynga Looks to IPO, Its Traffic on Facebook Stays High Posted: 29 May 2011 04:07 PM PDT Most developers on Facebook have many ups and downs, with an emphasis on the downs over the last 12 months or so as Facebook has cut back on viral channels. Zynga stands out not just for dwarfing the rest of the market, but because it has managed to keep traffic so high for so long. A look back at the past few years in AppData provides a quick explanation of Zynga’s story, that will get the attention of investors trying to decide how to value it when it reportedly files to go public later this year. The Data Timeline At the end of 2008, Zynga was in a pretty good position. It had figured out how to monetize through virtual goods in its first hit, Texas Hold’Em Poker. It was in the process of launching Mafia Wars and a long line of other text-based role-playing games on Facebook, MySpace and other social networks. It was on its way to dominating that category through copying the competition, then using a careful combination of aggressive viral tactics, gradual but consistently improving game quality, back-end scaling expertise to handle the incoming traffic at the right times, and everything else that would eventually become the so-called “Zynga Playbook.” It had 23.9 million monthly active users. (Note that you can access the full data history for Zynga and its games, in our AppData Pro tracking service.) Almost all of its growth since then came in 2009. It moved into the simulation category with the launch of FarmVille in June of that year, with the tailwind of Facebook’s spammily-designed Twitter style of news feed pushing the game far and wide across the social network. It also had capitalized on Facebook’s increasingly sophisticated advertising tool to cheaply and effectively reach users before most other developers (or other advertisers) were. Well-timed investments into all parts of the company, including fast hiring of experienced leaders in gaming, and in business and technical fields in other parts of Silicon Valley — a story that the company hasn’t talked about much yet. > Continue reading on Inside Social Games.

This Week’s Headlines From Across Inside Network Posted: 29 May 2011 08:00 AM PDT Here are all the latest headlines from around Inside Network this past week. Inside Mobile Apps Tracking the convergence of mobile apps, social platforms, and virtual goods. Monday, May 23rd, 2011 Monday Mobile Roundup: Foursquare-INQ, EFF’s Call to Apple & More Emerging Paid iOS Apps: New Content Breaths New Life Into Older Apps Apple Responds to Lodsys Threats, Says Developers Are Protected Casey’s Contraptions Rises Up iPad App Charts Tuesday, May 24th, 2011 Emerging Top-Grossing iOS Apps: Top Paid Apps Fill the Top Grossing List Microsoft Releases New Developers Tools for Windows Phone Nexon KartRider Rush Breaks Through 2 Million Downloads in 10 Weeks Wednesday, May 25th, 2011 TinyCo Launches $5 Million Fund To Finance Games From Third-Party Developers Simogo Brings a Bit of Charm to iOS With Bumpy Road Emerging Top Free Apps on iOS: High Noon, iQuarterback & More New This Week on the Inside Network Job Board: TinyCo, PopCap Games, Roblox and More PopCap’s Second 4th & Battery Title, Candy Train, is Both Colorful and Challenging Thursday, May 26th, 2011 New Hires in Mobile: EA Mobile, Gameloft, Glu Mobile & More Building a Better Hospital With Game Insight’s Social-Mobile Title, My Clinic on iPad With Google Wallet, How Much Potential Will There Be For Third-Party Developers Room For Both The Familiar And The Unexpected in Glu’s Summer Lineup Friday, May 27th, 2011 Glue Boosts Second-Quarter Earnings Guidance, Stops Accounting for Incentivized Install Revenue Paypal-Google Lawsuit Reveals More About How Android Market Deal Went Awry Amazon Wants to Hire Game Designer to Create Mobile Social Games Friday Mobile Roundup: Margaritas, Lodsys Redux, iPhone 4 & More Inside Social Games Covering all the latest developments at the intersection of games and social platforms. Sunday, May 22nd, 2011 The Road to Credits: Mid-Market Developers Experience Technical Difficulties, Experiment With New Promotions Monday, May 23rd, 2011 GagaVille Pushes FarmVille Toward the Top of This Week’s List of Fastest-Growing Facebook Games by MAU CrowdStar Secures $23 Million Series A Funding From Intel, Time Warner, The9 Rocket Ninja Seeing Retention Rise After Launching 3D Mode in Wrestler: Unstoppable “Facebook + Games” Equals a New Effort by Facebook to Communicate With Game Industry Tuesday, May 24th, 2011 Rocket Ninja’ Shr3d Engine Provides Boost in Social Gaming 3D Arms Race Richard Garriott’s 3D Portalarium Plugin Appears in A Mystical Land Hero’s Blend of City-Building and Adventure Sees Steady MAU Growth but Variable DAU Report: Zynga Filing for IPO This Week of Next Week Wednesday, May 25th, 2011 Deep Realms Doing Something on This Week’s List of Fastest-Growing Games by DAU Peak Games Finds Growth In Middle East, North Africa, Turkey, Secures $5 Million in Funding Nival North America to Bring Russian Strategy PC Series King’s Bounty to Facebook New This Week on the Inside Network Job Board: 6waves, AdParlor, Kixeye and More Fortune Creek Poker Gives Card Sharks a Place to Visit Instead of a Game to Play Thursday, May 26th, 2011 New Hires in Social Gaming: Cie Games, CrowdStar, Digital Chocolate, & More Facebook Announces PayPal Payouts to Developers for Credit Revenue It’s Official: Kabam Announces $85M Fourth Round of Funding Tagged Looks to In-House Social Game Development for New Growth Trials of Elsword Experiments With Demoing A Full MMOG on Facebook Friday, May 27th, 2011 King.com’s Bingo Adventure Appears on This Week’s List of Emerging Facebook Games LOLapps Side-Steps Sequels With Franchise Expansion in Ravenshire Castle Glu Boosts Second-Quarter Earnings Guidance, Stops Accounting for Incentivized Install Revenue Amazon Wants to Hire Game Designer to Create Facebook and Mobile Social Games Social Gaming Roundup: THQ, Supercell, Sim City, & More Inside Facebook Tracking Facebook and the Facebook platform for developers and marketers. Monday, May 23rd, 2011 Pages, Music, Badoo, Videos and More on This Week’s Top 20 Facebook Apps by MAU Featured Facebook Campaigns: Lancôme, Nivea, Cost Plus World Market, Allstate, Budweiser and Axe USA Network’s Chatter Aggregates Conversations About TV Shows From Facebook and More Platform Update: PHP SDK 3.0.0 Arrives, Client-Side Re-Authentication, & More Tuesday, May 24th, 2011 Bruno Mars, Subway, Turkey, Disney, Vin Diesel and Converse on This Week’s Top 20 Growing Facebook Pages New Facebook Platform Industry Hires: Efficient Frontier, Involver, Vitrue, Wildfire and More Facebook No Longer Blocking Comments for (Most) Pharmaceutical Pages Facebook Adds “Subscribe Via RSS” Option to Pages New Facebook Feature Has Users Post Recommended Pages to Wall, News Feed Wednesday, May 25th, 2011 Chase Giving, Luck, Astrology, Mobile, BandPage and More on This Week’s Top 20 Facebook Apps by DAU Report: A More Official Spotify-Facebook Partnership Is Coming Soon New This Week on the Inside Network Job Board: Context Optional, AdParlor, PopCap Games and More ShopIgniter CEO Matt Compton on Raising $8M and the Growth of Ecommerce on Facebook Facebook Ecommerce: What Features Are Important in a Page Storefront Application Thursday, May 26th, 2011 Facebook Hires and Departures: Engineering, Account Management, Creative and More Facebook Careers Postings: Singapore, Recruiting, Engineering and More Facebook Announces PayPal Payouts to Developers for Credits Revenue BandRx: A Free Page Management App for Musicians That Matches Facebook’s Design Friday, May 27th, 2011 Friends, Photos, Videos, Weddings and More on This Week’s Top 2- Emergin Facebook Apps by MAU A New Facebook Lobbying Team Emerges to Match Increasing Political Scrutiny Facebook Platform Update: New Token Requirements, Photo and Video Graph APIs Facebook Roundup: Privacy, Europe, Mobile, Minors, Travel, Trading, Legal, Capital and Profanity

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Inside Facebook

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Facebook’s New Desktop Software Team Could Build Apps to Report Media Consumption Posted: 28 May 2011 01:04 PM PDT Facebook is accepting applications from engineers to join a new desktop software team at its Seattle office. The responsibilities of the “Software Engineer, Desktop Software” position we noticed last week include creating Mac and/or Windows desktops apps and building server-side APIs. Based on several trends and the company’s principles we believe the new team could be working to develop software that reports media usage, such as music listening or video watching habits, so that users could easily share this info with friends. It could also be working on a photo uploader, or less probably, a Facebook internet browser. Turning Media Consumption Into Facebook Content The social network is becoming an increasingly important part of entertainment consumption. There are reports that Facebook is working on a deep integration with music streaming service Spotify that could allow users to share music with friends, and even listen to the same song at the same time. Meanwhile, some third-party developers are experimenting with offering film rentals in exchange for Facebook Credits. With a nearly half of the most popular Facebook Pages belonging to musicians and television shows, the service is already is key source of entertainment news. Since the entertainment people consume is a way they define their identity, desktop software that helps users publish this information could populate Facebook with compelling content without burdening users. The software could turn users into authors of entertainment content, allowing them to easily post what DVDs or video files they watch, or what songs and artists they’re listening to most. It could function similarly to Last.fm’s scrobbler which reports listening habits from iTunes, iPods, Spotify, Winamp, VLC media player and many web music services. Desktop software could prompt users to Like the Pages of the content they consume, or persistently display there latest consumption habits on their profile. These types of posts or information could also help a user’s friends discover entertainment Pages to Like, which might help draw support for Facebook desktop software from content creators. Other Potential Desktop Software Projects The desktop software team could also build a photo uploader that could reduce drop off in the upload process, or allow users to automatically upload photos when they import them from their cameras. Some third-parties have attempted to build Facebook-centric internet browsers such as Rockmelt and Wowd, but neither have managed to attain significant traction, which may indicate users aren’t in dire need of this type of solution. A browser project could require a lot of engineering resources, and with Facebook’s focus on HTML5, we don’t see this as a probable direction for the desktop software team. Media usage scrobbling desktop software would align well with Facebook Pages for content creators, and turn entertainment into more of a two-way conversation. With users learning about music, TV, film and other content verticals from both official outlets and their friends, desktop software could make media consumption more social, and make Facebook an even more attractive place for media advertisers.

New This Week on the Inside Network Job Board: TinyCo, PopCap Games, Roblox and More Posted: 28 May 2011 12:00 PM PDT The Inside Network Job Board is dedicated to providing you with the best job opportunities in the Facebook Platform and social gaming ecosystem. Here are this week's highlights from the Inside Network Job Board, including positions at AdParlor, 6waves, Openfeint, Tagged, TinyCo, PopCap Games, Context Optional, Roblox, PopCap Games and Kixeye. Product Manager (San Francisco, CA) Data Analyst (San Francisco, CA) Online Operations Project Manager (Seattle, WA) Software Developer – Game Services (Seattle, WA) Franchise Marketing Manager (Seattle, WA Flash Game Engineers (San Francisco, CA) Director of Quality Engineering (San Francisco, CA) Technical Project Manager (San Francisco, CA) Account Manager / Sales - 5 positions (Toronto, Canada) Product Manager – Monetization (San Francisco, CA) Creative Director – Social Games(San Francisco, CA) Game Designer (San Francisco, CA) Game Producer (San Francisco, CA) Producer/Product Manager, Game Publishing (San Francisco, CA) Ruby on Rails Developer – Social Marketing Suite (San Francisco, CA) Senior Scalability Engineer, Web Services Team (San Mateo, CA) Mobile Game Designer (San Mateo, CA) Product Manager (San Mateo, CA) Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.

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