Inside Facebook
Inside Facebook |
- 1.65 Billion Likes of TV Shows Indicates Facebook’s Importance to Television
- Facebook’s Mid-East Traffic in April: Egypt, Pakistan Make Gains, Saudi Arabia Loses Users
- New This Week on the Inside Network Job Board: Sociable Labs, Acquinity Interactive, Daglow Entertainment and More
- Phrases, Video, Badoo, Pages, Photos and Yahoo on This Week’s List of Top 20 Facebook Apps by DAU
| 1.65 Billion Likes of TV Shows Indicates Facebook’s Importance to Television Posted: 18 May 2011 04:54 PM PDT At the TV of Tomorrow conference today in San Francisco, Facebook’s Director of Media Partnerships Justin Osofsky revealed that 275 million users have Liked a TV show on Facebook. Those that have Like an average of six shows, which means there’s been roughly 1.65 billion Likes of TV shows. 17 of the 100 most Liked Pages represent TV shows. These statistics indicate that TV studios should consider increasing their marketing efforts on Facebook to take advantage of the organic interest in Liking Pages of TV shows. Through Pages, they can strengthen fan loyalty, increase viewership, and sell merchandise.
With DVD sales slipping and more viewers moving towards online streaming services such as Netflix and Hulu that earn less for content producers and studios, the TV industry needs to keep fan loyalty high. Liking a TV show has become a common practice — not one reserved for just a show’s biggest fans, causing Facebook Pages to emerge as a powerful medium for increasing this loyalty.
Pages for shows such as Family Guy (30.2 million Likes), South Park (26.7 million), Two and a Half Men (18.8 million), and Glee (13.7 million) have converted their strong brands into huge followings without relying on advertising. This is because years of great content have led users to actually feel the shows help define their identity, so they’re happy to share their affinity with friends. These Pages use their updates to announce air-times of episodes, offer video clips, direct user to studio websites where they can stream shows, and encourage fans to buy t-shirts and DVDs. Some shows post exclusive content, such as interviews with actors and directors, so Liking their Pages becomes essential to getting the full experience.
Pages for characters from shows offer additional opportunities for communication. For instance Sheldon Cooper, a character played by Jim Parsons on the show The Big Bang Theory has 4.9 million fans, and posts in character to deepen the connection between fans and the program. Some shows with popular Pages aren’t utilizing their enormous fan bases, though. For example, the Page for character Dr. House of the Fox show House has 19.9 million Likes and is growing at nearly a million Likes a month, but hasn’t posted any content since April 2010 Similar to music which claims 44 of the top 100 Pages as of May, the potential ROI for Facebook marketing of television is high because Liking Pages for shows feel natural, dissimilar to Liking Pages of brands. By creating Pages for their shows and characters, and updating them frequently with relevant news and exclusive content, TV studios can capitalize on the inherent interest of users. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook’s Mid-East Traffic in April: Egypt, Pakistan Make Gains, Saudi Arabia Loses Users Posted: 18 May 2011 03:35 PM PDT Having received credit rightly or wrongly for democratic protests across the Middle East in recent months, Facebook is continuing to make big traffic gains in the region — a trend that had begun before any of the recent protests. But this month it also has lost thousands if not hundreds of thousands of users in some key countries. Out of the 19 countries we track in the Greater Middle East (from North Africa to Central Asia), seven gained at least 100,000 new users over the previous month, according to our latest Inside Facebook Gold numbers, while three lost at least the same number. Egypt and Pakistan were the most notable gainers, Saudi Arabia lost the most. Beyond the usual ebb and flows of traffic seen in countries around the world, changes in the Middle East can be due to local factors, specifically new people using the site to mobilize protests, and governments blocking access to Facebook to prevent them from doing so. Of course, like all other traffic that we track using Facebook’s ad tool, changes can also be due to technical bugs. One must look past monthly changes to get a sense for the true trends.
Egypt once again gained the most new users in the region, adding more than half a million people to pass 7 million monthly active users as of May 1, and growing by more than a third of itself in the last three months. Having overthrown a decades-old dictatorship in February — an effort that popular leaders attributed in part to Facebook organizing tools, like Pages and Events — the populace is continuing to move in. With nearly 83 million citizens, many of whom have mobile devices or access to internet cafes where they can use Facebook, the country could see considerable growth for the foreseeable future. Pakistan gained the second-most new users — 267,000, totaling 4.26 million MAU. It has been making steady gains over the past year, and at this point the 170 million-person country is starting to look like it’s going to see a lot of new growth. Its neighbor India, for reference, has also been breaking out in the past year. Many smaller countries are also posting gains, including Morocco, Algeria, Lebanon and Jordan. Lebanon has notably seen ups and downs recently, for unclear reasons. Saudi Arabia, which has been one of the fastest gainers to date, lost a surprising 238,000 users in total, falling to 3.86 million monthly actives. The monarchy has imposed new censorship rules in the face of unrest elsewhere, although it’s not clear how directly Facebook usage is being affected (it continues to be generally accessible, according to Herdict). Also odd is the drop in a variety of countries bordering Saudi Arabia, including the United Arab Emirates and Qatar, which each lost more than 100,000 users despite being small to start with (equaling a decrease of more than a quarter of the existing user base for the latter country). Other countries that lost users include: Kuwait, Palestine, Bahrain and Oman. For anyone interested in Facebook's future, whether users, developers, marketers, investors or others, identifying the long-term directions here is crucial for planning how to capitalize on Facebook's success, or lack thereof. We'll continue tracking the trends here and at our Inside Facebook Gold Stats Page. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Posted: 18 May 2011 11:42 AM PDT The Inside Network Job Board is dedicated to providing you with the best job opportunities in the Facebook Platform and social gaming ecosystem. Here are this week's highlights from the Inside Network Job Board, including positions at Sociable Labs, Acquinity Interactive, Daglow Entertainment, MegaZebra, A Bit Lucky, PopCap Games, Digital Chocolate, Openfeint, Ubisoft and Kixeye. 
   
   Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Phrases, Video, Badoo, Pages, Photos and Yahoo on This Week’s List of Top 20 Facebook Apps by DAU Posted: 18 May 2011 08:04 AM PDT
Top Gainers This Week
A few apps on the top of our list were for Page administrators. Static HTML: iframe tabs grew by 3 million DAU this week; the app allows users to build customized iframe tabs for their Pages. Then Profile HTML grew by 241,100 DAU and allows users to build tabs with HTML. A couple of video apps, Videohane with 295,600 DAU and Kral Video with 274,800 DAU, allow users to view, share, Like and comment on videos. Kral Video has a pop-up asking users to allow the app to post daily to their Wall.
A Daily Horoscope app with 650,00 new DAU this week grew mostly in Turkey and allows users to see their horoscope, offers to share the app with friends who have a similar sign and posts daily to your Wall. The app also automatically posts to the stream when you begin using it. 60 Photos is an app allowing users to click "nice" or "pass" on the photos of their Facebook friends, then posts the answer to their Wall. Yahoo grew by 190,600 DAU, Badoo by 159,800 DAU. Badoo's app is still asking users questions about their friends' dating and friendship habits, then posts the answer to their Wall. Finally, Phrases grew in France, Italy, Mexico and the Philippines by 137,300 DAU but the app, which provides users with sayings they can share, is not available in the United States. All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday. |
| You are subscribed to email updates from Inside Facebook To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |