Inside Facebook
Inside Facebook |
| Featured Facebook Campaigns: Subway, Samsung Televisions, Stoli Vodka, NBC & Bravo and More Posted: 30 May 2011 08:17 AM PDT Brands used health as a draw for users to Like their Pages and purchase their products this week in our featured Facebook campaigns. Subway asked users to commit to a healthy lifestyle for a chance to win cash; NBC and Bravo also tried to bring users into a healthier lifestyle. Free Samsung television products, free concerts, the creation of an alter ego and some inside scoop about an upcoming fight match round out our featured campaigns. We've excerpted two of the campaigns below. You can see the full week's coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook.
Subway's Commit to Fit SweepstakesGoal: Page Growth, Engagement, Product Purchase Core Mechanic: A sweepstakes on the landing tab allows users to make a commitment to be healthy for a chance to win $25,000, a Subway gift card or Champs Sports gift card. Method: Users select what type of healthy commitment they want to make, enter their address and email, then have the chance to invite friends to enter. Impact: In a week the Page grew from 6.6 million to 7.5 million Likes. A successful campaign with more than 1 million new Likes.
Samsung Television’s Like It, Reveal It, Win It ContestGoal: Page Growth, Network Exposure, Product Purchase, Engagement Core Mechanic: A weekly product giveaway that incentivizes users to invite their friends to participate and to check in on the Page regularly. Method: The Like-gated contest from Ignite Social Media asks users to unlock a certain amount of pixels each week to reveal a photo of the Samsung Television prize for the week. Users can win instant prizes, or a grand prize. Impact: Users enter by unlocking a pixel, thus, the more pixels unlocked the easier it is to see the prize, creating an incentive for users to share with friends. Ignite Social Media tells us that the Page has grown 12,000 new fans to 64,300 Likes in just about a two week run. How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of dozens of Featured Campaigns by top-performing brands and businesses on Facebook. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Posted: 30 May 2011 08:01 AM PDT
The list is compiled using AppData, our data tracking service covering traffic growth for apps on Facebook, and covers those that gained the most users in the past seven days. Top Gainers This Week
The app that saw the highest increase in MAU this week was 60 Photos, an app that saw 2.7 million MAU and allows users to rate friends' photos, generating a feed story with a positive rating. Another photo app, OndaPix, grew by 347,600 MAU in both the United States and Mexico, publishing both a feed story and photo album after users are allowed to add designs to their own photos, or those of their friends.
Then there were all manner of video-related apps. BandPage by RootMusic grew by 2 million MAU. It is often used by bands as a landing tab featuring music videos and other information. Star Video, with 1.5 million MAU, is another video app. VEVO for Artists with 1.2 million MAU this week has been growing as a landing tab for artists' Pages, too, by allowing them to feature their music videos on a tab. Finally, Genç Video added 1.3 million MAU this week; the app allows users to view, Like and share videos to the stream. Page tab apps were popular again on our list. HTML + iframe + FBML = iwipa grew by 1.1 million MAU, Static HTML: iframe tabs grew by 1.1 million MAU, Welcome Tab for Pages grew by 744,300 MAU and Welcome Tab for pages by SocialAppsHQ grew by 455,200 MAU. The apps allow users to create custom Page tabs.
The rest of the list included several types of apps. Chase Community Giving grew by 582,500 MAU. Daily Horoscope grew mostly in Turkey by 511,200 MAU. Yahoo's app grew mostly in the US by 497,800 MAU. Pieces of Flair grew by 408,400 MAU; the app allows users to create custom buttons/virtual gifts for their own Walls or those of their friends. Finally, Compatibility With My Friends, which publishes a photo and feed story upon calculating your relationship with your Facebook friends, grew by 385,300 MAU. All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday. |
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