Inside Facebook

---

Will Facebook Profiles Gain Richer Open Graph Integration This Year? Posted: 01 May 2011 11:36 AM PDT The Facebook user profile page has undergone significant changes over the past six years. In the beginning, it contained descriptive static text. Over time, the company has made the Wall – which functions both as a stream of user-published content and semi-public communication – the most visible component of the page, migrating the more static elements to a secondary Info tab today. Last year, with the launch of the “Open Graph” API, Facebook gave some new life to the Info tab by automatically placing Liked pages and sites in the appropriate categorized list on the Info tab. For example, when a user Likes the Colbert Report page, it appears in the “Television” category of the “Arts and Entertainment” section of the Info tab on the profile page. While the Info tab may seem pretty static, and perhaps boring, given how much traffic Facebook profile pages get, it is a powerful viral channel for content discovery on Facebook. In fact, so much so, that when Facebook originally launched the Platform and gave developers the opportunity to install profile boxes on the profile pages of application users, those profile boxes became the most powerful source of distribution for many applications. As a result, developers pushed the boundary of profile box design, making them as big and flashy as possible. Because this trend wasn’t consistent with the vision Facebook had for its service — these application boxes made the profile much less engaging for the average visitor — over time Facebook limited the size of application profile boxes and eventually kicked them off the profile page altogether (before subsequently removing application tabs as well). Now that Facebook is going in the direction of integrating user Likes more deeply on the profile page with last year’s Open Graph launch, could the application boxes of 2008 have been a prelude to what could be richer, more sustainable profile integration coming this year? Given Facebook’s stated goals of driving more and more traffic to websites and pages, we think this is one area where, given the appropriate design and technical constraints, Facebook could deliver additional value to Platform partners, while simultaneously delivering additional user value. What might this look like? For instance, in the “Favorite Teams” section of the profile, Facebook could display stats or schedule information in a structured way, instead of just a team logo. Or in the “Music” section of the profile, Facebook could display tour dates, album info, or song playback tools. Facebook could also allow users to elevate some of their Liked items to “featured” status, or potentially algorithmically select some Likes to highlight in a similar “featured Likes” way. This concept could also be extended to include other items that Facebook has experimented with recently, like “memorable status updates.” In the case of Liked items, Facebook could also allow for richer linking to the page or website that the user Liked in order to generate more referral traffic. Ultimately, Facebook showed last year that they intend to integrate content that users Like on the profile page itself. We could see that trend continue this year with more product updates in this direction, some of which could potentially be announced at Facebook’s next f8 event (for which no date has yet been announced).

This Week’s Headlines From Across Inside Network Posted: 01 May 2011 08:44 AM PDT Here are all the latest headlines from around Inside Network this past week. Inside Mobile Apps Tracking the convergence of mobile apps, social platforms, and virtual goods. Monday, April 25th, 2011 Emerging Paid iOS Apps: Older Electronic Arts Titles Saturate the Top Lists ValueClick Grabs Greystripe for $70 Million as Remaining Independent Mobile Ad Networks Look For Exits Monday Mobile Roundup: Amazon Appstore Promotion, T-Mobile, Nook Android Update & More Three Ways Google Could Push Adoption of Android Market’s In-App Billing Tapjoy Voluntarily Dampens The Effect of Its Incentivized Install Campaigns to Appease Apple Tuesday, April 26th, 2011 Outfit7 Surpasses 100 Million Downloads With Family-Friendly Talking Character Apps Tuesday Mobile Roundup: Android’s A Desirable New Phone, Tweetdeck App Emerging Top-Grossing iOS Apps: Pocket Gems’ Tap Pet Hotel and Easter Updates Top the Charts Android Market Introduces Merchant Sales Reports for Developers Facebook Insights API Now Shows if Page Post Likes and Comments Come From Mobile Wednesday, April 27th, 2011 Android-Focused PapayaMobile Picks Up $18 Million From Keytone, DCM Zynga Acquires Talent From Wonderland Software, Forms Zynga Mobile UK New This Week on the Inside Network Job Board: Funcom, Lolgames, Digital Chocolate & More Sibblingz Launches HTML5 Mobile Gaming Platform Called Spaceport Independent Mobile App Store GetJar Goes Social, Adds Facebook Integration Emerging Top Free Apps on iOS: Classic Games, Social Mechanics, and Conveniences Rise This Week Wednesday Mobile Roundup: iPad App Revenues, Angry Birds Passes 140M Downloads Thursday, April 28th, 2011 New Hires in Mobile: EA Mobile, Gameloft, Glu Mobile, & More Final Fantasy III Brings Classic Gaming to the iPad CrowdStar Names Ex-Glu Mobile Exec as Head of Studios Friday, April 29th, 2011 Friday Mobile Roundup: PopCap, Mobile Market Growth, Google Docs & More NBA Jam: It’s on Fire for iOS Inside Social Games Covering all the latest developments at the intersection of games and social platforms. Monday, April 25th, 2011 Hidden Object Games Appear at the Top on This Week’s List of Fastest-Growing Facebook Games by MAU The Maturing Market For Brand Integration With Social Games: Light Integration Dave Madden Joins EA, Looks To Bring Video Ads To EA Social Games Three Ways Google Could Push Adoption of Android Market’s In-App Billing Tuesday, April 26th, 2011 Report: EA Loses COO Schappert to Zynga Empire Avenue Takes Socialization Market To Facebook Facebook’s Latest Sponsored Stories Feature Could Help Games Grow Dragon Age Legends Looks to Extend Life on Facebook Beyond Its Console Inspiration Wednesday, April 27th, 2011 RockYou Signs Developer Loot Drop for a Second Game, First Game Cloudforest Expedition Due Out in Summer Foreign Language Games Filling Slots on This Week’s List of Fastest Growing Facebook Games by DAU Zynga Acquires Talent From Wonderland Software, Forms Zynga Mobile UK New This Week on the Inside Network Job Board: Digital Chocolate, Funcom, A Bit Lucky & More UFC and THQ’s Longtime Brand Marriage Getting Results on Facebook Introducing AppData Watch Lists Kobojo Lands $7.5 Million in Funding For Marketing, Regional Branches Thursday, April 28th, 2011 Casual Collective Re-brands As Kixeye, Ramps Up Developing Core Games For Facebook New Hires in Social Gaming: CrowdStar, Digital Chocolate, Playdom, & More Waku Waku Blitz Hopes To Break Into The Match-3 Genre With Highly Customizable Gameplay CrowdStar Names Ex-Glu Mobile Exec as Head of Studios Friday, April 29th, 2011 PopCap Acquires Baking Life Dev ZipZapPlay, Sunsets Happy Habitat Ahead Of New Release Auto Hustle Breaks Into The Top 20 On This Week’s List Of Emerging Facebook Games Family Feud Ahead Of The Pack In TV Game Show Facebook Game Adaptations Social Gaming Roundup: Arkadium, Facebook Credits, Mobile-Social Platforms, & More Inside Facebook Tracking Facebook and the Facebook platform for developers and marketers. Sunday, April 24th, 2011 After Goldman Deal, Large Investors Still Busy Buying Facebook Stock Monday, April 25th, 2011 Zoosk, Cupid, Horoscopes, Photos, Video and More on This Week’s Top 20 Facebook Apps by MAU Featured Facebook Campaigns: PetSmart, Virgin America, Warner Music, New Zealand, Film and Banking Facebook Releases Updates to Groups, New “Send” Button Social Plugin for Private Sharing From Off-Site Facebook Picks Up Much of Dogpatch Labs Startup Recrec’s Team Facebook Deals Begins Testing Tomorrow, to Include Credits, Syndication Partners Tuesday, April 26th, 2011 New Facebook Platform Industry Hires: Work4 Labs, Vitrue, Involver, BranchOut and Wildfire How Your Website Can Use the Facebook Send Button With Launch of Deals, Facebook Introduces New Legal Terms for Users, Merchants Facebook Launches Three New Sponsored Stories Types for Pages, Apps, and Websites The Facebook Marketing Bible May 2011 Edition Is Now Available Facebook Insights API Now Shows if Page Posts Likes and Comments Come From Mobile Wednesday, April 27th, 2011 Turkish Videos, Music, iPad, Connect and Affection on This Week’s Top 20 Growing Facebook Apps by DAU Facebook Tests Optional Broad Interest Category and Family Status Targeting Facebook Snags Product Designers From NY Personal Analytics Startup Daytum New Jobs This Week on the Inside Network Job Board: Wooga, Lolgames, A Bit Lucky & More Independent Mobile App Store GetJar Goes Social, Adds Facebook Integration Facebook Revamps Page Suggestions, Adds Page Invites Manager to Page Browser Thursday, April 28th, 2011 Facebook Careers Postings: Engineering, Gaming, Finance and More Facebook Hires and Departures: Engineering, Dublin, Austin and More In Trying to Follow Copyright Law, Facebook Takes Down Innocent Pages Facebook Users Can Now Edit Their Comments Within a Few Seconds of Posting Report: Facebook’s Planned China Site Could Be Connected to Rest of World The Facebook Marketing Bible May 2011 Edition Is Now Available Friday, April 29th, 2011 Facebook’s Extended Partnership with McAffe on “Roadblock” Helps Clean Your Profile and Computer Music, Videos, Friends and Elections on This Week’s Top 20 Emerging Facebook Apps by MAU Identified to Challenge LinkedIn by Building Job Candidate Profiles From Facebook Data Platform Update: Developers Can Pull List of Granted Permissions, Reference Doc Improvements Facebook Roundup: Ph.D. Fellows, Menlo Park, Deals, Credits, f8, Valuation, Engineering, Friendster and More

You are subscribed to email updates from Inside Facebook To stop receiving these emails, you may unsubscribe now.	Email delivery powered by Google
Google Inc., 20 West Kinzie, Chicago IL USA 60610