Inside Facebook
Inside Facebook |
- The Facebook Marketing Bible June 2011 Edition Is Now Available
- Top 25 Facebook Games For June 2011
- Advocacy Group, Facebook and Other Companies Launch Privacy Info Site for App Developers
- New This Week on the Inside Network Job Board: Atari, EA, Peak Games, Digital Chocolate and More
- How Your Business Should Reply to Comments on Facebook Pages
- Friends, Horoscopes, Music, Videos and Foursquare on This Week’s Top 20 Growing Facebook Apps by DAU
| The Facebook Marketing Bible June 2011 Edition Is Now Available Posted: 01 Jun 2011 06:28 PM PDT
The June 2011 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available. The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook. The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.
Now that Facebook is nearing the 700 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook. The June 2011 edition includes updated coverage of the following topics:
Learn more about the June 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com. Table of Contents excerpted from the full June 2011 EditionBuilding Your Brand through Facebook Pages
Designing Your Facebook Page
Communicating Through Your Facebook Page
More Ways to Promote Your Facebook Page
Advanced Strategies for Facebook Pages
The Facebook Open Graph for Marketers and Content Publishers
More Ways to Market on Facebook: Questions, Places, and Deals
Advertising on Facebook
Ads Targeting on Facebook
Tools and How-Tos for Marketers
Policies, Privacy, and Guidelines to Watch
Join the Facebook Marketing Bible at FacebookMarketingBible.com | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Top 25 Facebook Games For June 2011 Posted: 01 Jun 2011 05:20 PM PDT New games make strong showings in our Facebook game leaderboards provided by our traffic tracking service, AppData. Going into June 2011, many of our top games in daily active users and monthly active users from May move down the list to make room. We begin with the top 25 games by DAU, which gives us an idea of which games have the potential for highest retention rates when compared to a game’s MAU. This figure is vulnerable to sharp fluctuations in the short term as a result of ad campaigns or marketing and to external factors such as holidays or weekends when players may take a break from routine play.
Gardens of Time makes a splash here at number seven after debuting at number 16 last month. The game launched in early April and so far has maintained a healthy growth pattern that makes it a regular on our weekly top 20 lists of fastest-growing games by both DAU and MAU. Interestingly, FarmVille saw a slight loss in DAU this month despite an extensive Lady Gaga promotion toward the end of May that gave the game a temporary lift. Next, we examine the top 25 Facebook games by MAU, which tells us which games have the largest potential reach. We also monitor MAU as an indicator of a game’s overall health in the long term as the number tends to experience more gradual shifts than DAU. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Advocacy Group, Facebook and Other Companies Launch Privacy Info Site for App Developers Posted: 01 Jun 2011 05:11 PM PDT In another effort by Facebook and other technology companies to inform developers about privacy issues — and show the world they don’t need legislation in order to stop abuses on their platforms — they’re launching an informational site together with advocacy group called the Future of Privacy Forum. Called the “Future of Privacy Forum: Application Privacy,” the site promises information on “emerging standards, best practices, privacy guidelines, platform and application store requirements, as well as relevant laws and regulatory guidance.” For now, though, parts of the site lack content or otherwise don’t feel fully baked.
For example, under the “Learn/Resources” tab, in a section called “Hot Data Issues and Important Alerts,” an area called “1) Transmission of User IDs in Mobile Devices” provides links to a Wall Street Journal series on mobile app data leakage. Oddly, the section features Facebook’s reaction, noting that the company at one point said that it has “zero tolerance for data brokers.” The thing is, the issue was about mobile platforms, which Facebook doesn’t offer. The site appears to have conflated the mobile app incident with an earlier Wall Street Journal article that looked into data issues being passed by canvas apps on Facebook. The site only launched in the last week, so we’re not going to judge too harshly yet. The practical benefits it does currently provide include a wide variety of links to other materials developed by governments, privacy groups and platform companies, which should be especially useful for developers who are new to platform development, and all the associated privacy issues.
Meanwhile, as active developers already know, each platform already goes well out of its way to tell developers about what they can and can’t do with user data. Facebook in particular has built out a series of policies and guides over the years to explain to developers what they can and can’t do on the platform, and it has restricted or removed some developers’ access to the platform due to abuses. By this point, any serious Facebook developer should have a clear idea about what they can and can’t do. The same goes for Apple, Google and other companies who provide platforms, who have also become embroiled in privacy issues — and who are also sponsors of this new site, and of the Future of Privacy Forum. When questioned about their efforts to educate developers about privacy issues, the companies now have this site to point to. But in terms of making a big impact on how developers behave, it’s not clear what difference the site is going to make. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| New This Week on the Inside Network Job Board: Atari, EA, Peak Games, Digital Chocolate and More Posted: 01 Jun 2011 12:00 PM PDT The Inside Network Job Board is dedicated to providing you with the best job opportunities in the Facebook Platform and social gaming ecosystem. Here are this week's highlights from the Inside Network Job Board, including positions at Atari, EA, Peak Games, Digital Chocolate, Tagged, Daglow Entertainment and Ubisoft.
 Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| How Your Business Should Reply to Comments on Facebook Pages Posted: 01 Jun 2011 10:12 AM PDT
The following is an excerpt from the Facebook Marketing Bible, the comprehensive guide to marketing your company, app, brand, or website using Facebook. The full version includes an a description of the benefits to your brand of enacting a successful replying strategy, and a walk-through of how to reply to positive commenters, disruptive commenters and trolls, and spammers. Facebook isn’t just a broadcast medium, but a two-way conversation between your and your fans. Communicating directly with those who Like your Page by replying to their wall posts and comments on your Page updates can help fans feel appreciated, increasing their loyalty and the likelihood that they’ll follow your calls to action. It can also inspire them to leave more comments on your Page updates, increasing their news feed optimization — the level of visibility your posts have in the news feed. Here we’ll explain how to formulate a reply strategy for your Page that offers the greatest benefits for the level of resources you can devote to your Facebook Page’s community, and explain how it can improve brand loyalty, avert customer service disasters, and keep conversation on your Page productive.
When To Engage Comments fall into four broad categories:
Constructive Negative Comments Constructive negative comments are the most important to respond to because if these fans aren’t appeased they can start evangelizing against your brand and cause customer service and public relations disasters. In a famous example, a man who rode a certain airline had his guitar broken in transit. When his attempts to contact the company through social media were ignored, he created a video criticizing the airline that received millions of views and hurt the company’s business. In most cases, the best strategy is to apologize for the fan’s negative experience without admitting that there is a flaw in your product or service. If you’re sure there’s a simple solution to their problem, kindly explain it in your reply. For example, if they say “I don’t enjoy your website because you require an account to upload photos, but I don’t know how to create an account”, you could reply “Sorry to hear you’re having trouble creating an account. You can create one by visiting this link www.examplesite.com/create or by clicking the ‘Create Account’ button at the bottom right corner of the home page.” If it’s not exactly clear what their problem is, you aren’t exactly sure of the solution, or the solution may be complicated, refer them to your customer service department or provide contact information for someone they can privately communicate their issue with. You don’t want to have a negative customer service conversation in public where it might give other fans the impression that there are problems with your brand.
For example, if you received a comment saying “I bought your food product but it tasted rotten”, you could reply “Sorry to hear you had an issue with our food product. Please contact our customer service department here www.examplesite.com/service and we’ll see what we can do for you.” Conclusion and Priorities Every organization needs to decide how many resources they will devote to community engagement. In general, though, you should prioritize replying to the different kinds of comments in this way: 1. Replying to constructive negative comments to keep the authors of those comments from causing problems for your brand in the future 2. Deleting the comments of or banning trolls and spammers 3. Replying to the best positive comments to create brand evangelists 4. Replying to the remainder of positive comments Walk-throughs for replying to positive comments and dealing with disruptive commenters, as well as Page management and moderation strategies can be found in the Facebook Marketing Bible, Inside Network’s complete guide to marketing your brand using Facebook. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Friends, Horoscopes, Music, Videos and Foursquare on This Week’s Top 20 Growing Facebook Apps by DAU Posted: 01 Jun 2011 08:14 AM PDT
We found an array of Facebook applications on our list of the fastest growing 20 list by daily active users this week. There were some that provided horoscopes, others that analyzed your profile, some allowed you to view videos, then there was a family tree app, a music app, a Page admin app, and a few others. The apps on our list grew from between 371,200 and 2 million DAU. We compile the list using AppData, our data tracking service covering traffic growth for apps on Facebook, and covers those that gained the most users in the past seven days. Top Gainers This Week
Daily Horoscope grew by more than 2 million DAU; the app grew in Turkey and tells users they will be able to receive daily updates on their Walls. Astrology, with 102,700 DAU, asks users to receive daily Wall posts of horoscopes as well. There was a selection of friend-related apps apps, too. The Fortune Teller is a profile analyzer that added 161,300 DAU, as is Friend Matrix added 149,100 DAU (it's a Connect app), Your World Rank added 87,400 DAU and publishes profile statistics as a feed story. Finally WhoIsNear? is a combination check-in and social app that publishes feed stories when you check-in to wherever you are on Facebook; the app grew by 149,100 DAU.
Video apps included Video Forever with 145,600 DAU, askvideolari with 93,300 DAU and Video Anatolia with 89,300 DAU. Each app allows users to view and share videos on Facebook. The rest of the list included a variety of apps. Static HTML: iframe tabs grew by 376,700 DAU; the app allows Page admins to create customized tabs. Yahoo's app grew by 248,500 DAU. BandPage by RootMusic grew by 193,500 DAU mostly in the United States. Windows Live Messenger grew by about 143,000 DAU. Foursquare grew by 111,300 DAU in the US and Indonesia. Family Tree, a genealogy Facebook app, grew by 101,300 DAU in the US. Finally, the Facebook app for ipad, MyPad for iPad, grew by 79,200 DAU. All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday. |
In addition, Inside Network is pleased to announce that through May 31st all customers who purchase the 
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