Inside Facebook
Inside Facebook |
- Facebook Roundup: Sharing, AT&T, Buddy Media, Fusion-io, iOS5, Bing Mobile, Iran, Jobs, The White House, and Iran
- Join Inside Facebook’s Josh Constine at the Social Media Marketing Bootcamp
- Facebook Account Groups Let Agencies Access Multiple Ads Accounts Simultaneously
- Facebook Testing “Happening Now” Column That Could Reduce Home Page Bounces
- Facebook Now Reaches 687 Million Users – Traffic Trends and Data at Inside Facebook Gold, June 2011 Edition
- Daily Luck, Videos, Turkey and Profile Statistics on This Week’s Top 20 Emerging Facebook Apps by MAU
| Posted: 10 Jun 2011 07:04 PM PDT
Facebook, Tech Companies Back AT&T, T-Mobile Merger – Facebook, along with Yahoo and Microsoft, filed letters supporting the acquisition of T-Mobile by AT&T mostly because of how the merger would affect wireless broadband. Buddy Media IPO? – It would appear that Page management giant Buddy Media is set for an IPO based on the hiring of former Yahoo-er Dennis Morgan as CFO. Facebook Likes Flash Servers, Fusion-io's IPO Shows – Fusion-io's IPO this week for $1.8 billion revealed some interesting data about Facebook, specifically that the company accounts for 52% of flash memory chip maker Fusion-io's revenue in the first quarter. Apple Builds Facebook Integration into iOS5 – Apple's new iOS5 for iPhones and other mobile devices allows users to add Facebook handles into the entries in its native Contacts app. Emotions Spread Among Friends Via Facebook – A new study by Facebook’s data scientist Adam D.I. Kraner found that emotions such as happiness or sadness are contagious when shared between friends using the Facebook news feed. Writing positive words such as “happy” and “hug”, and negative words such as “sick” in status updates can impact the emotions of friends for up to three days. TopProspect Reports Top Tech Companies – TopProspect reported that more workers are flocking to work at Google, Facebook, Microsoft, LinkedIn and Apple while Microsoft, Yahoo!, Google, eBay, and Amazon are losing employees. Facebook is winning the talent war, though, with it gaining employees from most of the others tracked. It is poaching especially efficiently from Microsoft, from whom it gained 30.5 employees for each one it sent to the Seattle-based company.
Bing Mobile Enables Facebook Sharing – Bing for Mobile Browser, m.bing.com, just enabled some new social features, including allowing users to easily share some types of search results to Facebook, such as images and local business details. [Screenshot via Bing]
Facebook Expands Women in Computing Program – Facebook quadrupled, to 20, the number of Facebook Grace Hopper Scholarship recipients this year for female university students who excel in computer science. The scholarship includes full-paid trips to Facebook HQ and this year’s Grace Hopper Celebration of Women in Computing conference in Portland, Oregon where COO Sheryl Sandberg will be the keynote speaker. Postagram Launches Android App – Postagram, which allowed users to transform Instagram photos into postcards, has created an Android app that doesn't allow users to actually take Instagram photos, but rather, make postcards from photos on their phone or Facebook accounts. The iOS version of the app can also now import Facebook photos. [Image via TechCrunch]
Facebook Activity Led to Arrest in Iran – One man in Iran was purportedly arrested for activities on Facebook, which is banned in that country. Radio Free Europe Radio Liberty reported that Houshang Fanaian was arrested for posting about his religion, which is banned in Iran. White House Polls Facebook Fans -The White House announced this week the results of an informal Facebook and Twitter poll that found, among other things, 62% of users visit the Page on a weekly basis and about 56% share posts on a monthly basis.
France Bans Mentioning "Facebook" on TV, Radio – Due to a law banning the promotion of commercial enterprise on news programs, French broadcasters are no longer allowed to say "Facebook" or "Twitter" on the airwaves unless the social networks are part of the story. Thus, saying "Like us on Facebook" is now forbidden. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Join Inside Facebook’s Josh Constine at the Social Media Marketing Bootcamp Posted: 10 Jun 2011 02:33 PM PDT We’re happy to announce that Inside Facebook lead writer Josh Constine will be leading a how-to session at the Social Media Marketing Bootcamp, an online conference featuring weekly keynotes from current leaders in social media and marketing. About the SessionExecuting a Facebook Marketing Campaign: Advertising + Content Updates
About the BootcampThe Social Media Marketing Bootcamp is an online conference and learning series for marketing professionals that includes:
The Social Media Marketing Bootcamp is on now, and registration will be open for one more week! Learn more about the Social Media Marketing Bootcamp here. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Account Groups Let Agencies Access Multiple Ads Accounts Simultaneously Posted: 10 Jun 2011 01:54 PM PDT Yesterday, Facebook launched a new feature in its Ads Manager called “Account Groups”. It allows advertising agencies to aggregate the Facebook Ads accounts of multiple users so they can be accessed simultaneously by any member of an Account Group. The feature reduces friction and improves security in ad account management, relieving multiple agency employees or brand representatives from having to share a single account or distribute the passwords for several accounts. This will facilitate cooperation between multiple ad executives on complex campaigns, which could lead to better campaign performance and the subsequent shift of more ad dollars to Facebook.
Facebook has been working to improve the ad management experience for teams. Last year it began allowing advertising-specific business accounts to be shard by multiple personal accounts, and brought a multiple ad account dashboard to the Ad Manager. As game developers are big advertisers on the site who often work with agencies, Facebook began allowing developers to list advertising accounts that can target their users. Third-party Facebook Ads API tool provider are also supporting team management, agencies, with AdParlor designing a tool called Pulse specifically for agencies. Some might consider Account Groups an encroachment on the territory of Facebook Ads API tool and service developers, but similar to Facebook’s new ads Power Editor, this feature is more about streamlined accessibility options than serious performance optimization. Facebook has released an “Account Groups How-To Guide” .pdf that walks through how to set up and manage the new feature. When advertisers enter the Ad Manager and set their Account to “All Accounts” in the left hand navigation menu, they’ll see a bookmark for Account Groups. This allows them to create and name a group, select ads accounts to be accessed by the group, and add or Facebook friends or Facebook accounts linked to an entered email address as group members.
Members of the group can be set as administrators, general users, be given access to reports only, or be removed from the group. Newly-added members must confirm their invite from within the Account Groups section of their own Ad Manager. Once a group is set up, members can select it from the Accounts drop-down of the Ad Manager, and see all the campaigns of all the accounts which have been added. Note all of a member’s ad accounts are accessible — just those that have been added on the Account Groups settings page are. Facebook could do more to ensure responsible use of Account Groups. Similar to how Facebook’s user-facing personal Groups feature lists who added new group members or changed a group’s settings, an activity feed for Account Groups could promote accountability. It’d be useful to know who admitted new members to an Account Group, or activated or paused campaign such that unapproved actions could be nullified and their authors could be reprimanded. Still, this design evolution of the old shared business accounts system should make it easier for agency teams to manage a client’s various campaigns around the clock, and smooth transitions when employees leave or a advertising project changes. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Testing “Happening Now” Column That Could Reduce Home Page Bounces Posted: 10 Jun 2011 11:25 AM PDT Facebook is testing a new version of the home page that displays a column titled “Happening Now” listing recent actions of friends in the right sidebar where the “Upcoming Events” section usually is. The short Happening Now entries such as status updates, Likes, new friendships, posted links, and comments can be clicked to pop up a window in-line that shows the original wall story and all its associated Likes and comments. Happening Now could give users a snapshot of more than 10 stories about friends before they even scroll beneath the fold of the news feed, decreasing the bounce rate. For now, though, Facebook says the ”test includes a small percentage of Facebook users, just a fraction of a percent”.
An Abbreviated Feed Provides a Wider Breadth of ContentThe Facebook news feed only has room to show a maximum of roughly five stories above the fold before users have to scroll to see more, and this number can dwindle as low as one or two in the case of posted links with lots of comments. Happening Now allows Facebook to display a much wider breadth of stories above the fold through an independently scrollable frame, increasing the likelihood users will see something that catches their eye, and decreasing the immediate bounce rate of the home page. It does this by abbreviating some stories such as posts of links by omitting feedback and the author’s description, so the stories bear resemblance to notifications. Unlike Twitter’s stream, which this test looks similar to, Facebook doesn’t always show a new update at the top of the news feed, and the rich content can make it difficult to rapidly consume. In 2009, Facebook at one point altered the news feed to be purely real-time updates similar to Twitter, but moved back to its original algorithmic design after seeing a prolonged negative response from users. As Facebook becomes a hub for so much of people’s social activity, many have probably gotten into the habit of quickly opening a Facebook tab in their browser, scanning for new notifications and interesting stories at the top of the news feed, and closing the tab if nothing hooks them. Happening Now could ensnare these impulsive visitors by giving them instant access to relevant content, and encourage them to leave Likes and comments that trigger notifications for friends. These actions, as well as more complicated ones such as watching posted videos, can all be done from the in-line pop up. Facebook Ads that are traditionally shown in the right sidebar appear to be pushed above or below the new column. If the feature was rolled out, Upcoming Events would have to be moved somewhere, and Facebook would need to prevent redundant content from appearing side by side.
Facebook briefly tried out a different “Happening Now” on the Events home page in August, which showed people currently active Places checkins as well as events going on that day. The web version of Facebook doesn’t have a way to see an aggregated list of checkins by friends, so users must either sift through their news feed or access Facebook via a mobile site or app. If checkins can appear in the new Happening Now, the column could inform users that their friends are at a nearby cafe and they should considering meeting them before they get engrossed in the site. The Twitter-esque Happening Now has the potential to offer a more concise stream of content than the news feed without requiring significant redesign that might shock users. It augments the news feed’s algorithmically sorted Top News and real-time Most Recent feeds with an abbreviated, scannable feed. Happening Now could help users stay closer connected to more friends without having to browse or scroll. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Posted: 10 Jun 2011 09:30 AM PDT
The full breakdown of growth by country and demographic, including 12-month historicals and projections, is available in this month’s edition of Inside Facebook Gold. Inside Facebook Gold is Inside Network's data service providing monthly data on Facebook's growth outlook through a comprehensive data feed service and growth report. The June 2011 edition of Inside Facebook Gold includes:
Inside Facebook Gold is a data service designed for analysts seeking to understand and maximize opportunities in the Facebook ecosystem, and presents data on key indicators ranging from the site’s traffic growth to its advertising business and its robust applications platform. Download the June 2011 data suite at Inside Facebook Gold. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Posted: 10 Jun 2011 08:36 AM PDT
The apps on our list grew from between 187,800 and 733,800 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. All in all, it was a pretty typical week for the emerging category, which we define as apps that grew between 100,000 and 1 million in the past week. Top Gainers This Week
Your Luck [daily] topped out list with 733,800 MAU this week; the app publishes a daily luck percentage to your feed. Then there was a round of Turkish apps. VideoTivi with 463,500 MAU, Video House with 370,900 MAU, Akıllı Tv Video with 215,400 MAU and En Çok Beğenilen Videolar with 332,200 MAU are video apps. These were followed by HOSGELDiNiZ with 271,300 MAU which has users comment on a particular topic, Seçim Anketi with 256,000 MAU, which is a voting app that publishes to your feed. Finally there was Görüntülü Sohbet with 200,700 MAU.
Social Statistics grew by 287,800 MAU and publishes a feed story of a user's top friends. Who likes you the most. grew by 226,000 MAU and gives users the option to publish their top 7 friends collage, or just get the results without a feed story. Chatterbox grew by 194,700 MAU by publishing quiz answers to friends' Walls. Lastly there was Alrena Roushe – Profile with 343,600 MAU; it’s apparently part of a viral marketing campaign for “theHOUSE 2,” a Flash game about a haunted house. And Tu Nombre Cani, Quillo grew by 213,700 MAU. |
ShareThis: 56% Of Sharing Is Via Facebook – ShareThis, the maker of a sharing widget available on a variety of web sites, 
Learn how to use Facebook ads, including the recently released Sponsored Stories ad unit, to drive Likes of your Facebook Page with Josh Constine, lead writer at Inside Facebook and the 
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