Inside Facebook

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Facebook Sees Big Traffic Drops in US and Canada as It Nears 700 Million Users Worldwide Posted: 12 Jun 2011 11:58 AM PDT Facebook is still growing towards 700 million users, having reached 687 million monthly actives by the start of June, according to our Inside Facebook Gold data service. Most of the new users continue to come from countries that are relatively late in adopting Facebook, as has been the trend for the past year. But overall growth has been lower than normal for the second month straight, which is unusual. The company gained 11.8 million more people over May, following 13.9 million over April. In contrast, it grew by at least 20 million new users over the typical month in the past 12; while there have been a few months that have registered lower growth numbers, they have not been back to back. Why the drop? Most prominently, the United States lost nearly 6 million users, falling from 155.2 million at the start of May to 149.4 million at the end of it. This is the first time the country has lost users in the past year. Canada also fell significantly, by 1.52 million down to 16.6 million, although it has been fluctuating around that number for the past year. Meanwhile, the United Kingdom, Norway and Russia all posted losses of more than 100,000. If these countries — most of whom had adopted Facebook many years ago — had not lost users, and instead posted even small gains, Facebook would have had a much more typical month. Going forward, we’ll be watching closely to see what longer-term trends emerge. Bugs in the Facebook advertising tool that we draw this information from, seasonal changes like college graduations, and other short-term factors, can influence numbers month to month and obscure what’s really happening. Still, by the time Facebook reaches around 50% of the total population in a given country (plus or minus, depending on internet access rates in that country), growth generally slows to a halt, as we’ve noted before. So far, Facebook has been able to make up stalls and losses with big gains in heavily-populated developing countries like Mexico, Brazil, India and Indonesia. As you can see in the table above of the ten countries that gained the most users over May, this continues to be the case. But how much further can it go if it is to reach its goal of 1 billion monthly active users? At least without getting into China — a move that as we and many others have noted, could both give it access to hundreds of millions of users and compromise its reputation in the US and many other countries around the world.

This Week’s Headlines From Across Inside Network Posted: 12 Jun 2011 08:00 AM PDT Here are all the latest headlines from around Inside Network this past week. Inside Mobile Apps Tracking the convergence of mobile apps, social platforms, and virtual goods. Sunday, June 5th, 2011 Heyzap’s Check-In App on iOS Promises New Viral Channels For Mobile Games Monday, June 6th, 2011 Monday Mobile Roundup: Games, Clinical Trials, Marketing & More What Does A Top-Grossing Android Game Make? $640,000 A Month, Says Game Insight Apple Says It Has Paid $2.5 Billion to Developers Seen 14 Billion iOS App Downloads Apple’s iOS 5 Includes New Notifications, Game Center Upgrades — Good for Apps? Emerging Paid iOS Apps: Sports, Puzzles & Classics Show Growth This Week ZyngaBrings Hanging With Friends to iOS Tuesday, June 7th, 2011 Feed Me Oil Shows Off Its Fluidity in Physics on iOS Emerging Top-Grossing iOS Apps: Feed Me Oil, X-Men, Adventure Games, & More RIM Buys Scoreloop as a Streak of Mobile Gaming Network Acquisitions Continues OpenFeint Adds Newsfeed-Like Features to Its Mobile-Social Gaming Network No iOS 5 Integration, No Credits Deal — The Facebook-Apple Relationship Cools Last Week to Pre-Order Inside Virtual Goods: Spending and Usage Patterns of the Social Gaming Audience 2011 Wednesday, June 8th, 2011 Wednesday Mobile Roundup: Infinity Blade, iOS 5, Trademarks & More New This Week on the Inside Network Job Board: King.com, Kixeye, Tagged and More Emerging Top Free Apps on iOS: Lite Version Games, Sports & News Grow CrowdMob’s Mafia Location Game Harnesses Facebook Places to Drive Downloads Q&A: Storm8′s Perry Tam on Cracking $1 Million in Revenue in a Single Day Thursday, June 9th, 2011 New Hires in Mobile: Bottle Rocket Apps, EA Mobile, Foursquare, & More Take Aim at Devious Rabbits in High Ranked iPhone Game, Bunny Shooter Facebook Social Game Developer TheBroth Getting Into Mobile Games Icebreaker Hockey Skates Up the Top iPhone Charts Craneballs on Its iOS Hit Overkill, Losing Incentivized Installs & Upcoming Game Super Rope Friday, June 10th, 2011 Friday Mobile Roundup: Activision, RIM, Messaging & More Apple Moves to Intervene, Assist iOS Developers in Lodsys Patent Case Twilio Halves SMS Rates as Apple’s iMessage, Other Rivals Raise The Heat in Group Messaging Inside Social Games Covering all the latest developments at the intersection of games and social platforms. Monday, June 6th, 2011 Army Themed Strategy Games Top This Week’s List of Fastest-Growing Facebook Games by MAU Tecmo Koei Gets Into Facebook Games With Cute but Conventional JollyWood EA’s Sims Studio & Playfish Bring The Sims to Facebook in The Sims Social ZyngaAnnounces Hanging With Friends for iOS Tuesday, June 7th, 2011 Rivet Games Challenges Copycats With Pet Tales RIM Buys Scoreloop as a Streak of Mobile Gaming Network Acquisitions Continues TinierCafe Grows on Facebook Through “One Character, Multiple Games” Approach Last Week to Pre-Order Inside Virtual Goods: Spending and Usage Patterns of the Social Gaming Audience 2011 Wednesday, June 8th, 2011 ‘Villes Bedevil This Week’s List of Fastest-Growing Games by DAU Pac-Man for Facebook Provides Virtual Quarter-Swallowing Experience for Retro Arcade Game Fans New This Week on the Inside Network Job Board: Tagged, Lolapps, King.com, Kixeye and More DNA Games Sunsets Casino City, Bar World and Slot City on Facebook Following Zynga Acquisition CrowdMob’s Mafia Location Game Harnesses Facebook Places to Drive Downloads Infinite Realms Aims to Cater to Hardcore Gamer Crowd with Realistic Graphics and Strong Story Thursday, June 9th, 2011 New Hires in Social Gaming: Cie Games, CrowdStar, Digital Chocolate, & More TheBroth’s Planet Domo Gains Growth Through Grind and PvP Mini-Games TheBroth Open to Funding for Facebook and MObile Social Games, but Happy to Do Its Own Domo Thing Pop Rocket Games Marries Social Sports to Text RPG Genre on Facebook in CopaSocca Friday, June 10th, 2011 Planet Domo Tops This Week’s List of Emerging Facebook Games Digital Chocolate’s Marc Metis Explains Army Attack Strategy Shadow Fight Brings Stylized Martial Arts Combat to Social Games on Facebook Social Gaming Roundup: E3, Zynga, Health, & More Inside Facebook Tracking Facebook and the Facebook platform for developers and marketers. Monday, June 6th, 2011 BandPage, VEVO, Friends, Videos, IQ and More on This Week’s Top 20 Growing Facebook Apps by MAU Featured Facebook Campaigns: Hot Wheels, New Belgium Brewing, Men’s Health and Women’s Health, Dogs, Callaway Golf and 7-Eleven Platform Update: Facebook Removes Pre-Filled Stream Stories, Like Box Configurator Gets Border Color Exclusive: Target Facebook Fans for 44% Cheaper Registrations Says TBG Digital Test Tuesday, June 7th, 2011 YouTube, Tom Cruise, Harry Potter, Katy Perry and More on This Week’s Top 20 Growing Facebook Pages New Facebook Platform Industry Hires: Buddy Media, Involver, Syncapse, Vitrue, Wildfire and More Core Strategies From Facebook and BrightEdge’s Facebook Page SEO Whitepaper Facebook Rolling Out Facial Recognition With Opt Out Privacy Setting That Could Irk Governments No iOS 5 Integration, No Credits Deal — The Facebook-Apple Relationship Cools WordPress Challenges the Facebook Comments Box by Adding Facebook, Twitter Logins to its Comments Widget Last Week to Pre-Order Inside Virtual Goods: Spending and Usage Patterns of the Social Gaming Audience 2011 Wednesday, June 8th, 2011 Badoo, Zoosk, Phrases, Horoscopes and Luck on This Week’s Top 20 Facebook Apps by DAU European Privacy Authorities to Investigate Facebook’s Opt Out Facial Recognition New This Week on the Inside Network Job Board: Acquinity Interactive, A Bit Lucky, King.com, Tagged and More Musicians Test Charging Facebook Credits for Pay-Per-View Concert Streams CrowdMob’s Mafia Locations Game Harnesses Facebook Places to Drive Downloads Relevvant and Constant Contact Bring TextualAds SMS Signup and Publishing App to Facebook Pages Thursday, June 9th, 2011 Facebook Careers Postings: Singapore, São Paulo, Engineering, Marketing, Communication and More Facebook Hires and Departures: Interns, Global Brand Partnerships, Operations and More How to Build a Customized Facebook Landing Page Using Iframes Sequoia-Backed Taykey Mines Trends in Real-Time to Power Cost Per Action Ad Targeting MerchantCircle Survey Indicates Plenty of Runway for Facebook Ads Among Local Businesses Facebook for BlackBerry PlayBook Tablet v1.0.5 Adds Video Uploads, Still No Events Facebook Hires Team From Sofa, a Dutch Development and Design Company Friday, June 10th, 2011 Daily Luck, Videos, Turkey and Profile Statistics on This Week’s Top 20 Emerging Facebook Apps by MAU Facebook Now Reaches 687 Million User — Traffic Trends and Data at Inside Facebook Gold, June 2011 Edition Facebook Testing “Happening Now” Column That Could Reduce Home Page Bounces Facebook Account Groups Let Agencies Access Multiple Ads Accounts Simultaneously Join Inside Facebook’s Josh Constine at the Social Media Marketing Bootcamp Facebook Roundup: Sharing, AT&T, Buddy Media, Fusion-io, iOS5, Bing Mobile, Iran, Jobs, The White House, and Iran

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