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Inside Facebook


Facebook Roundup: Places in Denmark, SEC, Lawsuits, Privacy and Media

Posted: 31 Dec 2010 06:51 PM PST

Facebook To Launch Places in Denmark - A database of Places has been set up in Denmark, which may signal that Facebook is ready to debut its location service in the country. In September we predicted Denmark could be one of the next countries to gain access to Places due to its high iPhone market penetration. The country also has a high penetration of Android phones which gained Places in the official Facebook app in November.

Share Rule Change and Facebook IPO – The Securities and Exchange Commission has become interested in the trading of Facebook shares. Currently the shares put the value of the company at $42.37 billion, shares belong to early-stage venture capital investors and former employees.

Paul Allen Sues Facebook, Again – As we previously covered, Microsoft co-founder Paul Allen tried to sue Facebook and other tech companies for patent infringement. The case was rejected earlier this month in federal court but Allen has amended the suit.

Old Facebook Apps Carry More Privacy Risk - Turns out that older Facebook applications allow companies fuller access to the data of a users' friends. For example, the Send Cupcakes app allows access to friends' photos and videos, whereas newer apps may not.

New Facebook Stats - In a recent blog post Facebook disclosed some interesting statistics. For example, the average media organization saw an increase of more than 100% in referral traffic. SportingNews.com counts Facebook as its top referrer with content re-sharing up by 65% and an increase of 18% in commenting. The Washington Post saw more than a 280% increase in referral traffic by implementing the social plugins and Cracked.com saw growth of 450% from Facebook users.

More Holiday Apps Arrive on This Week’s List of Emerging Facebook Apps

Posted: 31 Dec 2010 07:51 AM PST

Following on the holiday trend we saw last week, several holiday apps are on this week’s AppData list of emerging Facebook apps, defined as those still under a million monthly active users, including the top gainer for the week: My Best Friends of 2010.

Top Gainers This Week
Name MAU Gain Gain,%
1. My Best Friends of 2010 838,821 +739,412 +57,009%
2. Famous Status Update 593,024 +479,611 +4,897%
3. Komşu Çiftlik 898,017 +442,478 +182%
4. ·٠•●★●·Blessed New Year To My Friends·●★●• 998,216 +366,370 +70%
5. Little War 878,692 +298,633 +61%
6. Big Business 654,324 +265,172 +97%
7. Christmas Card 401,257 +228,616 +175%
8. Trial Madness 2 635,585 +227,613 +63%
9. * ♥ AngeL MesSage for YoU * ♥ 834,483 +226,805 +40%
10. Longest Status Update 274,836 +224,285 +4,398%
11. Xmas Cards 293,051 +221,251 +674%
12. Hero 732,460 +209,535 +48%
13. AppBank 544,078 +206,109 +70%
14. Snowball Smack! 379,744 +204,153 +152%
15. Cute and Sexy 237,772 +203,604 +1,164%
16. Happy New Year♥♥Especially for You 977,990 +202,819 +32%
17. Galaxy X 739,384 +184,632 +37%
18. ♥ Only For You ♥ 749,165 +180,816 +34%
19. Merry Kissmas and Happy New Year! 454,632 +174,819 +69%
20. New Year Greetings to all my Friends 304,142 +169,127 +219%

Apps like My Best Friends of 2010 aren’t unique; for the most part they copy existing, larger titles. The other holiday apps on the list are all greeting apps: ·٠•●★●·Blessed New Year To My Friends·●★●•, Christmas Card, Happy New Year♥♥Especially for You, Merry Kissmas and Happy New Year! and New Year Greetings to all my Friends.

Famous Status Update is a lot like My Best Friends in that it looks over your wall activity to come up with a top activity, but it’s not tied to the holiday. The better name for the app might be (Your) Famous Status Update.

Komşu Çiftlik is the first of the games on the list, although oddly, its developer did not classify it as a game on Facebook. It’s a Turkish-language title, and one of the first polished sims we’ve seen in that language.