Inside Facebook
Inside Facebook |
- Top Posts Filter Surfaces the Best User Content on Facebook Page Walls
- Login to Flickr with Your Facebook Account Thanks To Yahoo! Accepting OpenIDs
- How Brands Can Advertise Within Social Games
- Facebook Quietly Updates Insights to Show Real-Time Data on Page Posts, Bugs Appear
- Sold Out! See You at Inside Social Apps InFocus 2011, January 25th
- Facebook Career Posts: Partner Engineers, Credits, Ads, Search and Global Growth
| Top Posts Filter Surfaces the Best User Content on Facebook Page Walls Posted: 20 Jan 2011 04:41 PM PST Soon, Facebook Page admins might not have to choose between muting their community by only showing their own posts, and displaying a wall full of inane, off-topic, or offensive user content. Facebook’s User Operations team told SocialVoice “The 'Top Posts' filter is part of a structured test on several Pages to allow admins to surface the most engaging user-contributed Wall posts.” A rollout of the filter would reduce the need for Pages to employ community managers or use Page moderation tools, and would improve the Page browsing experience.
Like the news feed’s default Top News filter, Top Posts gives posts with Likes and comments more prominence, allowing a Page’s own community to influence what user content visitors to a Page see first. Posts that aren’t necessarily favorable for the Page but that receive Likes and comments could also be surfaced. Instead of seeing the old “[Page] + Others”, “Just [Page]“, and “Just Others” filters, Pages with access to the tested feature show “Top Posts”, “Most Recent”, and “[Page]“. All Page admins currently have the choice of making the default tab of their wall display only the Page’s updates, or user updates as well through the Page admin interface. The latter option often leads to a wall filled with low-quality content, or worse, one that requires constant moderation to keep it from being overrun by spam and hateful users harboring grudges.
Some of the world’s largest brands default their Page walls to display user content because it fosters a sense of community, but must hire community managers who work around the clock in order to remove offensive content. To increase moderation efficiency, they have to license tools by companies including LiveWorld, Parature, and Buddy Media that automatically flag or delete posts with certain keywords. The costs of these employees and tools prohibit smaller brands and non-business Pages from using a community wall. If the limited tests of the Top Posts filter go well, Facebook may roll out the feature to all Pages. This could put some community managers out of a job or decreasing tool licensing, but would improve the Facebook user experience in general. The Top Posts filter could also improve the loyalty of users who share high-quality content to Page walls. The additional prominence of their posts would snowball into more and more Likes, validating the enthusiasm of these users for the Pages they care about and leading them to post more frequently. [Thanks to Bryan Person for the tip.] | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Login to Flickr with Your Facebook Account Thanks To Yahoo! Accepting OpenIDs Posted: 20 Jan 2011 03:14 PM PST Flickr now allows its visitors to quickly login or create an account on the popular Yahoo!-owned photo sharing site using their Facebook account. Yahoo! became an OpenID relying partner earlier this week, and now appears to be rolling out the reduced friction new user on-boarding process to its sites. Since Flickr users can instantly share their links for their public photo uploads to Facebook, Flickr may see more referral traffic. However, Flickr may also experience decreased direct visits since users won’t have to check the site to see if friends have added new photos.
Once users have created a Flicker account using their Facebook credentials, they can visit their Flickr account settings to connect the two accounts via Yahoo! Updates. This allows users to automatically share their Flickr activity to their Facebook feed, and use their Facebook profile picture as their Yahoo! public photo.
Photos uploaded to Flickr don’t appear to be syncing to Facebook just yet, so it’s unclear exactly how they’ll appear in the news feed or in a user’s photo albums. Feed stories might look similar to the ones posted by the sync feature for sharing photos to Facebook that Flickr released in June. The ability to simultaneously post Flickr photos into your Facebook Photos albums, not just share a story about the upload, would be a much more useful tool but also one that would eliminate much of the need to browse Flickr at all.
Facebook is the world’s most popular photo sharing site thanks to its friend tagging feature. Still, many professional photographers preferred to use Flickr to display their work because it allowed high-resolution uploads while Facebook didn’t — until recently. In an effort to win over serious photographer, Facebook dramatically revamped its Photos product in September, adding high-res uploads, bulk tagging, and a light box viewing mode. It has since premiered additional new technologies, including facial recognition tagging suggestions and drag-and-drop photo and album reordering.
With Facebook touting these new features, Flickr reinforcing its connection to the social network, and photography becoming more about sharing with friends than hoarding ones memories, Flickr could have trouble proving its added value.
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| How Brands Can Advertise Within Social Games Posted: 20 Jan 2011 01:34 PM PST
The following is an excerpt from the Facebook Marketing Bible, the comprehensive guide to marketing your company, app, or brand on Facebook. The full version of this article includes details on how social game marketing deals are structured, specific price points of startup fees and cost per engagement, and a case study of a successful multi-faceted marketing campaign for Disney’s film Tron: Legacy within Booyah’s social game Nightclub City. Social games hold a great deal of marketing potential for brands. By working with a game developer to turn what people find compelling about your business or product into virtual goods and game features, you can expose your brand to all of the game’s players in a memorable, interactive way. Advertising through television, print, display, or search ads online might get your brand in front of potential customers for a few seconds, but social game integrations can translate into hours of exposure per user. There are 4 key points to a successful in-social game marketing campaign.
Some of the most common brand types and the styles of social games they should market in include:
Brands can reach a variety of marketing goals such as banner impressions, video views, Likes to a Page, or social media mentions all through a multi-faceted marketing campaign within a social game. Learn more about brand marketing on Facebook, in social games and beyond, at the Facebook Marketing Bible. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Quietly Updates Insights to Show Real-Time Data on Page Posts, Bugs Appear Posted: 20 Jan 2011 12:52 PM PST Facebook quietly updated its Insights analytics tool last night, making changes to what data is displayed about user engagement on posts made to Facebook Pages. Or so it seems. The change appears to still be going live, and there’s not yet any official announcement about what’s new. So, we’re checking with Facebook for more details, and here’s what we’re seeing now.
First, Insights data about posts on Pages is now starting to appear in real-time, whereas previously it could take hours before the data would appear. Second, the data available on Posts looks to have increased from just impressions and percentage feedback to also include click-through rates and Likes, as you can see in the image above. Note that CTR and Likes had previously appeared in Facebook’s Page documentation, but had not been pushed live until now. Third, the impressions data currently visible also appears to be inaccurate. Some have speculated that Facebook went from showing total impressions to unique impressions for each post. However, from speaking with various Page administrators and service providers, our understanding is that the data visible is simply not accurate. We expect a bug fix will soon resolve the problem. We’ll be updating this post with more information as it emerges. [Hat tips to Amit Lavi, BrandGlue, and the Social Marketers group on Facebook. Image with permission, from Kelly Orange of Specialty Produce via Mari Smith.] | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Sold Out! See You at Inside Social Apps InFocus 2011, January 25th Posted: 20 Jan 2011 11:23 AM PST
Inside Social Apps InFocus 2011 is now sold out! Inside Social Apps InFocus 2011 is Inside Network’s second conference on the future of monetization on social platforms. This one-day summit features industry leaders from every corner of the social app and game ecosystem. Registrations to Inside Social Apps are now sold out. Sign up for the waiting list here. Who’s Speaking? We're honored to present the following confirmed speakers at Inside Social Apps InFocus 2011:
Inside Social Apps InFocus 2011 – January 25th in San Francisco Social applications first emerged in 2007, and are today maturing into a global media ecosystem. With the launch of the Facebook Platform, followed by platforms from MySpace and other social networks, developers worldwide could leverage the social graph to create new kinds of social experiences never before possible. Now, three and a half years later, what started out as sheep throwing and vampire biting has quickly become a profitable billion-dollar industry, punctuated by numerous major acquisitions by the world’s leading media companies and developers. But now, new challenges are emerging, affecting big players and new entrants alike. Inside Social Apps will investigate the latest trends and challenges for social applications, and look at what’s to come for developers throughout the space – including the growth of virtual goods and social applications on mobile devices. What are the biggest uncertainties and opportunities facing the future of social games and applications in 2011, and who is leading the way? Inside Social Apps InFocus 2011 takes place January 25th, 2011 at the Mission Bay Conference Center in San Francisco, and brings together the world's leading entrepreneurs to weigh in on the future of social app and game monetization. Inside Social Apps will be a one-day summit led by Inside Network’s Eric Eldon and Justin Smith, and will take in-depth investigative approach to the day’s discussions. At Inside Social Apps, Inside Network will work alongside founders and executives of the top social networking, social gaming, mobile social gaming, payments, and virtual goods infrastructure companies to analyze the most important issues affecting the industry. Inside Social Apps is geared towards developers on Facebook, iPhone, Android, and emerging online social platforms. Inside Social Apps will be a content-rich day of critical discussion, followed by an evening of casual networking. Register Now
The countdown has begun and Inside Social Apps InFocus 2011 is days away! We’re expecting a full house for the event — sign up for the waiting list now. From all of us at Inside Network, we look forward to seeing you on January 25th in San Francisco at Inside Social Apps!
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| Facebook Career Posts: Partner Engineers, Credits, Ads, Search and Global Growth Posted: 20 Jan 2011 09:05 AM PST
The position for Partner Engineer of Ads in New York is set to work with Facebook's strategic partners as they integrate the social network into their web sites, applications, devices and more. This person will travel and is expected to have substantive technical knowledge. The Partner Manager of API Programs will be based in Palo Alto, Calif. and works to "accelerate advertiser growth, satisfaction and value by guiding tool developers to build value-added third-party applications" to support Facebook's growth. Substantive technical knowledge is also required for this position. Facebook is also seeking a Global Credits Marketing Manager to lead its Credits marketing to developers, partners and users from the Palo Alto office. Part of the job is brand awareness, including with retailers and work to create new markets for Credits. The ideal candidate would have about a decade of marketing communications experience in technology and a strong understanding of techology. Facebook also advertised a Product Manager of Search position based in its Palo Alto offices. It’s not clear if this position will be augmenting Facebook’s relatively straightforward search results on its site, or developing something more full-fledged. Facebook added a handful of account executive and manager positions in its Austin, Palo Alto, Madrid, New York, London and Chicago offices. A few more positions were added in Dublin, Singapore and Hyderabad. Jobs that were removed from the Page, and thus possibly filled, ranged from an Associate for Corporate Communications to a European Facilities Manager to an Analyst of Platform Operations – Arabic. A handful of jobs in Facebook's Dublin, Ireland offices disappeared, as well as some account executive positions, a SWE1101M Software Engineer position was filled, as well as a technical recruiting job. Some other jobs no longer appearing on the Page: Product Manager, Search Relevance (Ranking), Manager of Global Compensation, Diversity Programs Manager and finally, Partner Development Manager of Mobile in Hong Kong. For more Facebook-related jobs, check out the Inside Network Job Board. |
We had a few interesting posts this week pertaining to partner engineering and management and global Credits marketing.| You are subscribed to email updates from Inside Facebook To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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