Inside Facebook
Inside Facebook |
- Vevo’s Lift Facebook App Awards Prizes to the Users Who Share Music Videos the Most
- State, Local Government Agencies Reach Agreement with Facebook on Legal Concerns
- Countdown to Inside Social Apps InFocus 2011 – January 25th in San Francisco
- Facebook Career Posts: Mobile Operators, Legal, Data Centers, and More
| Vevo’s Lift Facebook App Awards Prizes to the Users Who Share Music Videos the Most Posted: 06 Jan 2011 01:57 PM PST Vevo, the recording industry’s branded wing of YouTube for official music videos, has launched a program called LIFT that promotes emerging musicians on the Vevo home page and through a Facebook application. The app allows fans to win prizes and earn a place on a leaderboard in exchange for posting the app and the artist’s videos. The eight artists selected for LIFT will benefit from the exposure on the fifth largest video site, as of July. However, fans are chosen based on who is most willing to spam their friends to win the contest.
Vevo puts up significant barriers to its content. Users must always sit through a commercial before watching videos, and when they’re directed to the app, they’re confronted with an empty registration Page asking for their email, phone number, and home address. These obstacles will likely scare away curious but unconvinced users before they can even form an opinion on the musicians.
Once inside the app, they’re shown the dashboard including their rank in the contest, the amount of time till the contest ends, and the points they’ve earned, which work well to create a sense of urgency. The Earn Points tab explains how users can share videos every day, sign up for an email list, ask questions on Twitter, answer a quiz, Like Vevo, or post the app to to their wall to advance in the contest. Since consistent sharing is required to win, the app may exhaust users and their networks. Many people would consider defriending or hiding from their news feed someone who shared the same five links every day. Incentivizing users to abuse Facebook’s communication channels degrades the Facebook experience of non-participants, and possibly violates the site’s promotion guidelines. The young users who are disproportionately interested in new music and who don’t have the money to buy the prizes are especially susceptible to this type of coercion.
Giving emerging artists a chance to enter the mainstream is an admirable cause, and the exclusive video interviews and quiz will entice fans. But the contest is arranged such that users will have to share Vevo content to Facebook hundreds of times to win. The app would be more effective and appealing to casual fans and those first discovering the artist if it focused on immediately showing off the the music videos, instead of burying them behind registration walls, commercials, and such heavily incentivized marketing. | |||||||||||||||||||||||||||||||||||||||||||||||||||
| State, Local Government Agencies Reach Agreement with Facebook on Legal Concerns Posted: 06 Jan 2011 10:05 AM PST
The deal shows that Facebook is willing to cooperate with governments, meaning future deals regarding other things like government access to private information or compliance with potential privacy legislation might similarly go smoothly. Facebook could become a more significant way for communities to become closer. In the past, a town newspaper, newsletter, or bulletin board might have held important information about municipal policy and planning. Now these could appear in user feeds. And yet, just because the Pages are created doesn’t mean they’ll necessarily get popular and therefore be effective. According to a press release from the Utah Attorney General's office, a working group consisting of members of the National Association of Attorneys General and the National Association of State Chief Information Officers worked with Facebook to modify the "terms and conditions for state and local government agency use." For example, a legal clause in the previous terms of service could have required a state or local agency to pay Facebook’s legal fees if the social network were sued over something on a government Page. In Colorado at least, this violated the state constitution and posed some huge difficulties for government agencies on Facebook. States involved in the recent changes were: Alaska, Arkansas, Colorado, Connecticut, Delaware, Idaho, Massachusetts, Mississippi, North Dakota, Ohio, Oklahoma, Oregon, South Carolina, Utah and Washington. The states worked with Facebook in a manner similar to the way the company worked with federal agencies more than a year ago, ensuring that the then-33 agencies could easily provide the public with important information. To quote the press release, the changes now:
These changes will apply immediately to agencies already managing Pages on Facebook, and obviously to future ones. [Image via Facebook] | |||||||||||||||||||||||||||||||||||||||||||||||||||
| Countdown to Inside Social Apps InFocus 2011 – January 25th in San Francisco Posted: 06 Jan 2011 09:00 AM PST
Inside Social Apps InFocus 2011, our second conference on the future of monetization on social platforms, is just a few short weeks away! Join us in San Francisco on January 25th for our one-day summit featuring industry leaders from every corner of the social app and game ecosystem. Executives and leaders from Facebook, Google, leading social networks, mobile platforms, social game and app developers, media companies, virtual goods and payment services, and investors will all be there to tackle the most pressing issues facing the industry in 2011. The current General Admission ticket price is $369 and is good through this Friday January 7th only. We’re expecting a full house for the event; to make sure your spot is reserved, please register now. Who’s Speaking? We're honored to present the following confirmed speakers at Inside Social Apps InFocus 2011:
Inside Social Apps InFocus 2011 – January 25th in San Francisco Social applications first emerged in 2007, and are today maturing into a global media ecosystem. With the launch of the Facebook Platform, followed by platforms from MySpace and other social networks, developers worldwide could leverage the social graph to create new kinds of social experiences never before possible. Now, three and a half years later, what started out as sheep throwing and vampire biting has quickly become a profitable billion-dollar industry, punctuated by numerous major acquisitions by the world’s leading media companies and developers. But now, new challenges are emerging, affecting big players and new entrants alike. Inside Social Apps will investigate the latest trends and challenges for social applications, and look at what’s to come for developers throughout the space – including the growth of virtual goods and social applications on mobile devices. What are the biggest uncertainties and opportunities facing the future of social games and applications in 2011, and who is leading the way? Inside Social Apps InFocus 2011 takes place January 25th, 2011 at the Mission Bay Conference Center in San Francisco, and brings together the world's leading entrepreneurs to weigh in on the future of social app and game monetization. Inside Social Apps will be a one-day summit led by Inside Network’s Eric Eldon and Justin Smith, and will take in-depth investigative approach to the day’s discussions. At Inside Social Apps, Inside Network will work alongside founders and executives of the top social networking, social gaming, mobile social gaming, payments, and virtual goods infrastructure companies to analyze the most important issues affecting the industry. Inside Social Apps is geared towards developers on Facebook, iPhone, Android, and emerging online social platforms. Inside Social Apps will be a content-rich day of critical discussion, followed by an evening and nighttime of casual networking. Register Now
The countdown has begun and Inside Social Apps InFocus 2011 is just weeks away! We’re expecting a full house for January’s event; to make sure your spot is reserved, please register now. A limited set of general admission tickets are currently available for $369, but this price will be good through Friday January 7th only, so we encourage you to register now. From all of us at Inside Network, we hope to see you on January 25th in San Francisco at Inside Social Apps!
| |||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Career Posts: Mobile Operators, Legal, Data Centers, and More Posted: 06 Jan 2011 08:00 AM PST
As part of Facebook’s ongoing expansion into mobile, it’s seeking a Technical Program Manager, Mobile Operators. The headquarters-based job will be charged with responsibilities that include “enabling the growth, on-going management and 24/7 upkeep of the products in the Mobile Operator Program (the Operator Portal/Intranet for operator partners, the SMS product, and the mobile websites (m.facebook, 0.facebook, etc)).” It has also removed the Mobile Program Manager position we wrote about recently, indicating the position has been filled. For more, see our in-depth look at Facebook’s mobile efforts from last month. Facebook advertised a job for Privacy Counsel this week, a position under the Chief Privacy Counsel. It’s based in Palo Alto, Calif. and requires things like 4 to 8 years of experience and a J.D., a "sense of humor." Also on the legal front, an Intellectual Property Specialist of User Operations position based in Austin, Texas will support "rights holders" and tend to other intellectual property issues. Elsewhere, datacenter jobs opened up, including a Data Center Tech (Data Eradication) and a Data Center Technician job for its Ashburn, Virginia facility. In Forest City, North Carolina at Facebook's under-construction Rutherford Datacenter, a Manager of Datacenter Facilities Operations job is now available. It has meanwhile removed a previously-listed Data Center Manager for Engineering Infrastructure Systems position. A smattering of sales and business development jobs also appeared, including a contract job for Brand Management Specialist in Palo Alto. It will focus on managing, responding and tracking brand permissions requests across all media channels. For more Facebook-related jobs, check out the Inside Network Job Board. |
State and local agencies are now more enabled to use Facebook to disseminate information to the public after attorneys general from 15 states reached an agreement with the social network. Specifically, Facebook and representatives of the state worked on the company's terms of service in order to address legal concerns some of these public entities encountered when using the site.
A diverse group of job posts appeared on | You are subscribed to email updates from Inside Facebook To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |