Inside Facebook
Inside Facebook |
- Yahoo! Concedes Identity Race by Allowing Login with Facebook and Google OpenIDs
- Facebook Ads and the Rising Cost of User Acquisition
- Last Chance to Register for Inside Social Apps InFocus 2011, January 25th
- Top 20 Growing Facebook Pages: Zynga, Music, Football, Call of Duty, Movies and TV
| Yahoo! Concedes Identity Race by Allowing Login with Facebook and Google OpenIDs Posted: 18 Jan 2011 01:07 PM PST Yahoo! has announced that it will open its network of sites to third-party authentication through Facebook and Google OpenIDs. Users will be able to login or create accounts on the web versions of Flickr, Yahoo! News, and other services with their Facebook or Google account. By becoming an OpenID relying party, Yahoo! has conceded the race to become the premier online identity provider, and settled into its role as a content portal.
The third-party authentication system will ease the new user onboarding process, which could help Yahoo! sites retain visitors sent that way from links shared through Facebook or Gmail. Creating a dedicated Yahoo! account is a lengthy process, requiring users to set up a new email address, add demographic data, establish security questions, and complete a Captcha. These new speedier alternatives improve the Yahoo! user experience and should increase sign-up rates. Users will still have to use their Yahoo! credentials to interact with desktop clients or mobile versions of Yahoo!’s properties.
While Yahoo! remains an OpenID provider, its status as a relying party for registration places it on a second tier of web services beneath Facebook and Google, both of which don’t allow users to create accounts based on third-party credentials. Similar to MySpace’s recent retreat from social networking to entertainment content channel, Yahoo! is refocusing on what it does well by smoothing access to its deep content management features. This leaves Facebook and Google to compete for the role of defacto internet identity provider. Despite Gmail’s supremacy and the wealth of Google services that integrate identity, it’s Facebook that owns the social graph. The widespread adoption of Facebook Connect and its social plugins, and the importance of their social recommendations to ecommerce and content engagement position Facebook to better control identity on the internet. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Ads and the Rising Cost of User Acquisition Posted: 18 Jan 2011 11:00 AM PST [Editor's note: Hussein Fazal is CEO of AdParlor, an ad management company for Facebook campaigns with social gaming clients including Ubisoft, PlayFirst and Five Minutes.]
A brand new casual game targeting both genders and all ages in Indonesia can pick up tens of thousands of users very quickly, for pennies per user. On the flip side, a poker application with a large existing user base and a laundry-list of permissions, targeting 40-year old American males, can pay several dollars per user. Important background information on the many factors that affect pricing is discussed in our longer white paper – this post instead examines an interesting sub-topic around user acquisition. We dig deep into the rising cost of user acquisition over the length of a campaign, and why this occurs. On average, for every 100,000 users you attract to your application via Facebook Ads, you can expect your cost of user acquisition to increase by 10%. Before examining why this happens, we'll first take a closer look at click-through rates (CTR) and how Facebook makes money on a cost-per-click ad campaign. CTR and its value to FacebookIf you were to bid and be charged $1 per click with a CTR of 0.01%, you then have an effective cost per thousand users, or CPM, of $0.10 to Facebook. For every 1,000 times Facebook shows your ad, they are only making 10 cents. > Continue reading on Inside Social Games. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Last Chance to Register for Inside Social Apps InFocus 2011, January 25th Posted: 18 Jan 2011 09:35 AM PST
Inside Social Apps InFocus 2011 is just one week away! Tickets are close to sold out, and we do not expect any to be available at the door. Make sure you get a spot and register today. Inside Social Apps InFocus 2011 is our second conference on the future of monetization on social platforms. This one-day summit features industry leaders from every corner of the social app and game ecosystem. Executives and leaders from Facebook, Google, leading social networks, mobile platforms, social game and app developers, media companies, virtual goods and payment services, and investors will all be there to tackle the most pressing issues facing the industry in 2011. Register now to join top developers of today and tomorrow at Inside Social Apps. Who’s Speaking? We're honored to present the following confirmed speakers at Inside Social Apps InFocus 2011:
Inside Social Apps InFocus 2011 – January 25th in San Francisco Social applications first emerged in 2007, and are today maturing into a global media ecosystem. With the launch of the Facebook Platform, followed by platforms from MySpace and other social networks, developers worldwide could leverage the social graph to create new kinds of social experiences never before possible. Now, three and a half years later, what started out as sheep throwing and vampire biting has quickly become a profitable billion-dollar industry, punctuated by numerous major acquisitions by the world’s leading media companies and developers. But now, new challenges are emerging, affecting big players and new entrants alike. Inside Social Apps will investigate the latest trends and challenges for social applications, and look at what’s to come for developers throughout the space – including the growth of virtual goods and social applications on mobile devices. What are the biggest uncertainties and opportunities facing the future of social games and applications in 2011, and who is leading the way? Inside Social Apps InFocus 2011 takes place January 25th, 2011 at the Mission Bay Conference Center in San Francisco, and brings together the world's leading entrepreneurs to weigh in on the future of social app and game monetization. Inside Social Apps will be a one-day summit led by Inside Network’s Eric Eldon and Justin Smith, and will take in-depth investigative approach to the day’s discussions. At Inside Social Apps, Inside Network will work alongside founders and executives of the top social networking, social gaming, mobile social gaming, payments, and virtual goods infrastructure companies to analyze the most important issues affecting the industry. Inside Social Apps is geared towards developers on Facebook, iPhone, Android, and emerging online social platforms. Inside Social Apps will be a content-rich day of critical discussion, followed by an evening of casual networking. Register Now
The countdown has begun and Inside Social Apps InFocus 2011 is just one week away! We’re expecting a full house for the event; to make sure your spot is reserved, please register now. From all of us at Inside Network, we hope to see you on January 25th in San Francisco at Inside Social Apps!
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Top 20 Growing Facebook Pages: Zynga, Music, Football, Call of Duty, Movies and TV Posted: 18 Jan 2011 07:54 AM PST
Top Gainers This Week
First on the list was the Chuck Worldwide Page, which as mentioned, is a Page for Chupa Chups lollipops. It appears the Page's presence on the list this week is mostly due to an official Page consolidation, as on Tuesday there was a spike of more than 770,000 Likes and the Page's 777,700 Likes added last week pushed the Page past 1 million total fans.
Games' Pages were also popular on the list this week. Zynga's Texas Hold'em Poker made number two on the list with 707,500 new Likes in its 33.2 million arsenal of fans by promoting the game with specials. Number 5 on the list was the Call of Duty: Black Ops Facebook Page, which added 582,100 Likes to pass 4.1 million. This Page has been doing all sorts of promotion, including a landing Page urging visitors to Like the Page, view a video or receive exclusive information by following the game on Facebook. The game is even offering a 20% discount coupon on Facebook and made an event out of the release of additional game-related items.
As mentioned, football (soccer) was also on our list again this week. Real Madrid C.F.'s Page made fourth place after adding 584,400 Likes to its 7.5 million total; although the Page experienced a huge potential Page consolidation on Wednesday, adding 553,600 Likes in one day. The team's star football player Cristiano Ronaldo also made the list at number 14 with 369,000 new Likes to pass 18 million. Ronaldo's Page has become increasingly good at fan engagement, for example this week he asked fans to share photos and videos of his most recent game. Most of the rest of the list consisted of musicians. The Black Eyed Peas were in third place after gaining 602,000 new fans to pass 10 million; the Page promoted recent award nominations. Rihanna's Page took sixth place with 530,800 new Likes and a 21.5 million total; she appeared in Vanity Fair magazine this week and was nominated for several awards. Shakira's Page was number 8 on the list with 472,200 new Likes to total 18.6 million; she's touring and has been nominated for music awards as well.
Eminem's Page took tenth place after adding 433,300 new Likes to add to 25.8 million. Linkin Park added 401,500 to take eleventh place and come in just under 21 million total fans. The band has been doing interesting promotions for its new tour, including a landing page advertising free downloads, tour tickets and their latest single. Michael Jackson's Page was next at 12 with 371,800 new Likes to move past 27 million fans. Akon's Page was at number 15 after the addition of 362,400 new Likes; the Page now sports 15.1 million Likes after he launched an iPhone app and a Lamborghini giveaway. Pop star Justin Bieber's Page was at number 16 after adding 358,100 Likes to bring his new total to 18.5 million; he was in Vanity Fair magazine recently and is always good about engaging fans on Facebook to promote his music. Lady Gaga was eighteenth with 345,600 new Likes and 26.5 million total; she announced a new line of products with Polaroid, was nominated for awards and has been promoting her upcoming album. Finally, Katy Perry was nineteenth with 331,600 Likes to get to just about 17 million fans; she's been nominated for awards and just wrapped a video fan contest, announcing the winner on Facebook.
Movies and TV otherwise occupied the list. The "Harry Potter" Page took seventh place with 489,000 new Likes, 15.4 million total and a promotion for its merchandise. The "Shrek" Page took ninth place with 470,300 new Likes, 6.8 million total and a $5 coupon promotion for fans for the latest film release to celebrate the 6 millionth fan mark. "The Simpsons" took thirteenth place after adding 369,800 Likes to get to 18.6 million by promoting its guest stars and upcoming episodes. The "Avatar" Page made number 17 with 348,000 new Likes to reach 5.8 million. Finally, MTV's Page made it to 20 with 330,600 Likes added, taking the Page to 14.1 million total. MTV usually promotes its own content, this week the network's new show, "Skins," is especially prominent. |
When users without an existing account want to comment on a Yahoo! News article, for instance, they’ll be prompted to choose from using Yahoo!, Facebook, or Google to register. Selecting Facebook brings up a Facebook login prompt if they aren’t already signed in. They’re then shown a Request for Permission dialog asking for their basic information, email address, and birthday, followed by a seemingly redundant pre-populated Yahoo! dialog asking them to confirm their name and birthday before being deposited back on the original site. The Google flow is slightly longer, requiring users to manually enter their birthdate.
One of the most frequent questions we are asked is 'How much will it cost to acquire users for my Facebook game?' The answer to this question depends on many factors.
| You are subscribed to email updates from Inside Facebook To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |