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Inside Facebook

Inside Facebook


Facebook Adds 25 New Preferred Developer Consultants, Improves PDC Lookup Tool

Posted: 19 May 2011 11:53 AM PDT

Today Facebook added 25 more developers to the Preferred Developer Consultant Program, bringing the total number of developers in the PDC Directory to 90. It also added expertise filters to a newly launched version of the Preferred Developer Lookup Tool, which allows those in need of Facebook development and consulting services to find local service providers.

As more brands and websites seek to integrate with Facebook, the enhanced Lookup Tool and these additions will make it easier to find vetted developers that the social network says “understand social mechanics and technical possibilities on Platform.”

Facebook launched the Preferred Developer Consultant program in December 2009 to help those in need of development services find trusted providers in areas such as digital marketing, Page management, ecommerce, and web design. The list has since grown from 14 to 90, and now includes developers offering services such as community management, social analytics, Ads API, mobile development, and Facebook Credits.

Some of the notable additions to the list include Page management and contest services providers Shoutlet and Tigerlily, virtual goods and gifts distributor AdNectar, and PowerReviews, which provides product review syndication to Facebook for ecommerce sites. The next round of additions will be announced in the fall, with applications to join being accepted in September.

The Preferred Developer Lookup Tool is hosted as a tab application called “Consultants” on the Page for the Facebook Platform, and was built by one of the PDCs, Gamaroff Digital.

Known as ”Find a Preferred Consultant” when we profiled it last year, Facebook has added expertise filters to the location and keyword filters that return profiles of nearby developers including description, address, experience, and contact information. The expertise filters include some of the spaces we listed above, as well as Facebook Places management, stream apps, devices, and more. These filters will assist those who aren’t sure what the popular keyword is for the service they’re looking for.

Facebook believes social web integrations are becoming “a central aspect of every business and market worldwide.” It backs up this claim by citing a recent article published by Wall Street Journal affiliate Fins Technology that noted job postings including “Facebook” as a keyword on job aggregator SimplyHired have increased 245% since July 2009.

By expanding its PDC directory and making it easier to search, Facebook can decrease the likelihood of brands and websites working with shabby developers whose subpar work might burn them on the concept of social web integration.

Below is the complete list of new additions to the Preferred Developer Consultant Program:

  • AdNectar
  • ADTELLIGENCE GmbH
  • Affinitive
  • Altodot
  • Bazaarvoice
  • Brainsonic
  • Conversocial
  • Dudes Division
  • Emakina
  • Extole, Inc.
  • Fennek & Friends
  • FPT Corporation
  • Jung von Matt/Neckar
  • MakeMeReach
  • Mediatonic Ltd
  • Mobile Interactive Group
  • OpenGraphy
  • PowerReviews
  • Pure
  • Shoutlet, Inc.
  • The Gifts Project
  • thisMoment, Inc.
  • Tigerlily
  • Utopic Farm
  • Varsity Outreach

Facebook Rolls Native Page Management Tools Into Pages Dashboard

Posted: 19 May 2011 11:14 AM PDT

Facebook has simplified the process of managing Pages on the site by aggregating several of the previously scattered native tools and data into a new Pages dashboard. Accessible from left sidebar bookmark called “Pages”, the dashboard allows admins to view notifications, total Likes and Like growth, active users, time of last update, and access the Use Facebook as Page feature for all of their Pages from a single location.

The Pages dashboard will make it easier for admins to quickly check the pulse of their Pages, and it will be especially helpful to those who concurrently manage multiple Pages.

Facebook has been making a big push lately to give Page admins more control and data. It launched Use Facebook as Page in February, allowing admins to Like and comment around the site under the alias of their Page. It also allowed them to see notifications about activity on their Page, and then moved to make these notifications more accessible by showing them on the admin view of a Page.

The announcement of the feature lists the following tools, links, and data as appearing in the Pages dashboard:

  • View and clear notifications of new activity
  • View the total number of Page Likes
  • View the number of new Page Likes (hover above Total Likes)
  • View the number of Actives (people who have interacted with or viewed your page or its posts)
  • See when your page was last updated
  • Switch to being logged in as your Page

Before this update, these were fragmented across Pages themselves and the Pages Insights tool. Now they’re accessible from http://www.facebook.com/?sk=pages, the Pages tab in the Ads Manager, or the home page bookmark for Pages that has been split from the old “Ads & Pages” bookmark that appear to users who both administrated Pages and held an ads account.

The dashboard will come as an especially welcomed addition by professional Page managers who often control multiple Pages at a time. It will streamline their workflow and let them concentrate on deeper analytics and strategy rather than constantly clicking around to monitor performance.

Facebook Careers Postings: Sales, Engineering, Deals and More

Posted: 19 May 2011 09:19 AM PDT

A few interesting additions to Facebook’s job postings this week both on its Careers Page and its LinkedIn feed. A handful of engineering jobs were added, mostly in Seattle, sales jobs in Palo Alto, California and Austin, Texas were also on the list. And, interestingly also in Austin, a pair of “Local Deals” jobs were posted.

Posts added this week on Facebook's Careers Page:

  • Corporate FP&A Associate
  • International Payroll Lead (Dublin)
  • Software Engineer, Ads Product (Seattle)
  • Software Engineer, Generalist (Seattle)
  • Software Engineer, Mobile (Seattle)
  • Software Engineer, Products (Seattle)
  • Software Engineer, Systems Engineering (Seattle)
  • Data Center Technical Operations Manager
  • Analyst, Monetization
  • Solutions Engineer
  • Local Sales Operations Manager (Palo Alto)
  • Account Executive (Los Angeles)
  • Manager, Merchant Services (Austin)
  • Manager, Merchant Services (Palo Alto)
  • Partnership Account Manager (Palo Alto)
  • Analyst, Platform Operations (Hyderabad)
  • Editor, Local Deals (Austin) – Contractor
  • Writer, Local Deals (Austin) – Contractor
  • Local Sales Operations Manager (Palo Alto)
  • Manager, Merchant Services (Austin)
  • Manager, Merchant Services (Palo Alto)

Jobs posted by Facebook on LinkedIn:

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook Hires and Departures: Marketing, Engineering, Dublin and More

Posted: 19 May 2011 09:05 AM PDT

Facebook appears to have hired about half a dozen positions in Dublin this week, judging from the job posts removed from its Careers Page. The company’s LinkedIn feed notes that engineers, interns, marketers and user operations were hired, too. Departures from the company ranged from account managers to user operations and recruiting.

New hires per LinkedIn and Other Sources:

  • Erika Bildsten, Software Engineering Intern – previously a student.
  • Kasey Kamerman, Agency Account Manager – formerly worked in a similar position at McGarrah Jessee.
  • Jason Long, Software Developer Engineer – previously worked as a Software Development Engineer intern at Amazon.com.
  • Justin Pharmer, Client Partner, Global Marketing Solutions – formerly worked as a Digital Media Consultant at Detroit and Northern Ohio Non-Automotive at Microsoft.
  • Mariel Poole, Account Manager – previously worked as an Account Director at Fishbowl Marketing.
  • Cynthia Shih, EDF Climate Corps Fellow (Intern) – formerly a Software Engineer at Cisco Systems.
  • Daniel Spijker, Marketing Solutions – previously worked as a Digital Marketing Manager at Sukar.com at the Jabbar Internet Group.
  • Nina Tsimpouli, Analyst of User Operations – formerly a Press Consultant at Elkede Technology & Design Centre S.A.
  • Katarina Vyroubalová, Analyst of Online Sales & Operations – formerly an International Brand Manager at Walmark.

Recent departures, per LinkedIn:

Prior listings now removed from the Facebook Careers Page:

  • Administrative Assistant (Dublin, Ireland)
  • Receptionist/Office Manager – Contractor (London)
  • Software Engineer (Seattle)
  • Developer Support Engineer
  • Product Analyst, Monetization
  • Strategist, Market Solutions
  • Account Manager – Team Lead (London)
  • Account Manager – Team Lead (London)
  • Operational Data Analyst (Austin)
  • Manager, Platform Operations (Austin)
  • Analyst, User Operations (Austin)
  • Analyst, User Operations (Hyderabad)
  • Analyst, User Operations – Dutch (Dublin)
  • Analyst, User Operations – German (Dublin)
  • Analyst, User Operations – Italian (Dublin)
  • Analyst, User Operations – Polish (Dublin)
  • Analyst, User Operations – Spanish (Dublin)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

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