Inside Facebook
Inside Facebook |
- New Facebook platform industry hires: Nimble, GraphEffect, Buddy Media, more
- Inside Social Apps 2012 is Tomorrow – Few More Hours to Pre-Register
- Some pages boost engagement with posts about Super Bowl: So what?
- Cityville, Adele, McDonald’s, more on this week’s top 20 growing Facebook pages
| New Facebook platform industry hires: Nimble, GraphEffect, Buddy Media, more Posted: 07 Feb 2012 11:00 AM PST Social CRM company Nimble hired a director of EMEA, GraphEffect brought on three new members of its advisory board, Buddy Media hired a designer and a few more companies hired employees this week at our look at platform industry hires. If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we'll get it into our next post. Also, please note that information about most new hires, below, comes either from the companies themselves or from company updates from LinkedIn. Looking for new opportunities? Check out the Inside Network Job Board, which shows the latest openings at leading companies in the industry. Here is this week's list of hires:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Inside Social Apps 2012 is Tomorrow – Few More Hours to Pre-Register Posted: 07 Feb 2012 09:44 AM PST
Inside Social Apps 2012 is coming to San Francisco tomorrow! Pre-registration passes are $599 through tonight only, and will be $799 at the door. Who's Speaking? We're excited to present the following 44 confirmed speakers at Inside Social Apps 2012:
About Inside Social Apps Inside Social Apps 2012 will explore new opportunities, as well as emerging risks, in the development, distribution and monetization of social and mobile applications. Inside Social Apps 2012 will span February 8 – 9, and will bring together the world’s leading social and mobile developers and investors for critical discussion and analysis. Social applications first made their splash in the US in 2007, and have now evolved into a global media ecosystem. Today’s social and mobile apps comprise a profitable multi-billion dollar industry, characterized by vibrant investment activity and newly emerging opportunities on mobile platforms. Inside Social Apps is Inside Network’s content-focused conference series that investigates the latest trends and challenges for social and mobile applications and the companies that bring them to market. Past Inside Social Apps events have seen sold out before conference day, so we strongly encourage you to register early. Registration Pre-registration passes are $599 through tonight, and will be $799 at the door. If you’re doing business in social and mobile apps, we strongly encourage you to register now. From all of us at Inside Network, we look forward to seeing you this week!
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| Some pages boost engagement with posts about Super Bowl: So what? Posted: 07 Feb 2012 09:06 AM PST Facebook page posts about the Super Bowl garnered an engagement rate twice as high as posts unrelated to the game on Sunday, according to data from 70,000 posts from 1,400 of Buddy Media clients. Social enterprise software company Buddy Media looked at the difference in average engagement rate between page posts that included Super Bowl keywords and those that didn't. The company explained engagement rate as "total likes and comments as a percentage of the fan base." It did not reveal what the average engagement rate was so it is difficult to say how meaningful the findings are and how page owners should adjust their strategies if at all. Buddy Media also looked at page posts from a six-week period leading up to Sunday's event and found that posts including Super Bowl keywords averaged 60 percent higher engagement rates than those without. The disparity was even greater on game day — Super Bowl related page posts had engagement rates 99.7 percent higher than unrelated posts. However, without knowing what the actual engagement rates are, these findings are not necessarily actionable for page owners. It is possible posts related to the Super Bowl had a 2 percent engagement rate and other posts had 1 percent. Buddy Media did not indicate how engagement on Super Bowl Sunday compared to other days of the year. Super Bowl posts might outperform non Super Bowl posts on game day, but it’s unclear if that is more or less than the amount of engagement brands see on a typical day. [Update 2/7/12 3:03 p.m. - Buddy Media Communications VP Joe Ciarallo provided us with additional information about how non Super Bowl posts fared compared to normal engagement rates. Posts that did not contain Super Bowl keywords that were posted on Super Bowl Sunday performed 30 percent lower than average Sunday engagement for the past six Sundays. "So not only did they miss riding the "Super Bowl engagement wave," it also damaged their normal rates of engagement."]
Takeaways for page managersA cursory look at Buddy Media's findings might lead page owners to believe they should join the bandwagon of brands making posts about the latest news or events. Timely posts can lead to an increase in likes and comments, but brands should be wary of sacrificing vision and voice for what might be modest short-term gains. Buddy Media and others interpret this study to suggest that more pages should have posted about the Super Bowl to boost engagement. This could lead some page owners to bad habits of co-opting cultural events in ways that are irrelevant to their businesses. Further, we would interpret the data another way — pages that did not have Super Bowl related content ought to have saved their posts for times when they would have less competition and would not have felt out of place. Page owners should also be mindful of how the keywords they use will lead their posts to be grouped with others. When Facebook aggregates stories about the same topic, it can hide some posts under a "see more" link. Sometimes this allows older content to be resurfaced, but other times it prevents page posts from being seen at all.
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| Cityville, Adele, McDonald’s, more on this week’s top 20 growing Facebook pages Posted: 07 Feb 2012 08:10 AM PST
Zynga's CityVille topped our list of the fastest-growing Facebook pages by the number of Likes, with a few other games making the top 20. Because the social network removed app profile pages on Feb. 1, many game pages were consolidated and had large single-day spikes. Popular musicians also made the list, as well as several big brands, including Facebook, and then there were movie and TV pages. Pages on our list this week grew from between 673,400 to 19.2 million Likes. We compile this list with our PageData tool, which tracks Page growth across Facebook.
CityVille grew by 19.2 million Likes. Other games on the list included: UNO, Angry Birds, Bingo Island Community and Bingo! Popular musicians that made our list are either currently nominated for music awards, on tour, have hit songs, or in the case of Bob Marley recently had a birthday. Adele's Page saw 1.2 million new Likes, while Bob Marley's page saw 875,000. Musicians in between included: Will Smith, Bruno Mars, Shakira and Rihanna. There were popular brands on the list, too. Facebook itself, McDonald’s, which recently released a new product, and the ever popular Coca-Cola, which made a big advertising push around the Super Bowl. Finally, movies that made our list included not new releases, but long popular films. "Titanic" with 848,800 Likes, "Harry Potter" With 693,200 Likes, "The Simpsons" and "Shrek" rounded out the list. |
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