| Liveblogging Inside Social Apps: The Future of Mobile App Discovery on Facebook Posted: 09 Feb 2012 04:14 PM PST We're at the San Francisco Design center, blogging Inside Network's third annual Inside Social Apps conference. Founder of Inside Network Justin Smith sat down with Facebook Director of Software Engineering Cory Ondrejka for a fireside chat called "The Future of Mobile App Discovery on Facebook." Ondrejka emphasized the value of building HTML5 apps that users can access from any device and how integrating Open Graph will allow users to share their activity without interrupting gameplay. Ondrejka revealed that half of Facebook's mobile traffic comes through the mobile website and the other half comes from native applications. He said that the company spent much of 2011 improving its mobile touch site and integrating web technology in its native applications. For example, the iOS and Android apps now pull News Feed stories directly from m.facebook.com so Facebook's engineers can push design and backend changes without a software update. "The trend of wanting the web to work really well is something that's happening," Ondrejka said. "It's incumbent on us to write good code, show good examples and make it easy to integrate." Although Ondrejka encouraged HTML5 development for cross-platform access, he acknowledged that some apps will require advanced capabilities that are only possible as native experiences. Still, Facebook's distribution channels function the same for web and native apps. "The important thing about our platform at this point is that we want all of these to integrate with Open Graph," he said. Because the company filed for an initial public offering last week, Ondrejka was unable to discuss possible plans for advertising apps within Facebook's mobile experiences. He instead focused on the organic channels that are available to mobile developers: Open Graph activity in News Feed and Timeline, app bookmarks and requests. Facebook apps can now publish continuously to Timeline and Ticker, which Ondrejka said will improve the gameplay experience. The strategy seems to be increase engagement by making games more enjoyable and organic discovery will follow. "What Open Graph allows you to do is share in this non-interruptive way without saying 'Hey, player, stop playing to issue a request' I hope it opens up game design as broad as on other devices," he said. Ondrejka cited Pinterest and Washington Post Social Reader as good examples of how mobile apps can utilize Open Graph for discovery.  |
| Greeting cards, Zynga, Washington Post, birthdays, more on this week’s top 15 growing Facebook apps by DAU Posted: 09 Feb 2012 02:36 PM PST 
Greeting card applications and a number of games dominated our list of apps growing by daily active users this week. Washington Post's Social Reader, an iPad app, birthdays and tab applications made the list. The titles below grew between 178,000 and 560,000 DAU, based on AppData, our data tracking service covering growth for apps on Facebook. Top Gainers This Week | Name | DAU | Gain | Gain,% | | 1. |  Greeting Cards | 1,000,000 | +560,000 | + 127% | | 2. |  Social Wars (Men vs Women) | 780,000 | +500,000 | + 179% | | 3. |  Washington Post Social Reader | 1,200,000 | +500,000 | + 71% | | 4. |  Greetings | 1,200,000 | +430,000 | + 56% | | 5. |  Cards | 830,000 | +330,000 | + 66% | | 6. |  Fruit Ninja Frenzy | 460,000 | +320,000 | + 229% | | 7. |  MyPad for iPad | 2,800,000 | +300,000 | + 12% | | 8. |  Static HTML… [Sixth Tab] | 290,000 | +230,000 | + 383% | | 9. |  UNO™ | 260,000 | +210,000 | + 420% | | 10. |  Bubble Witch Saga | 4,700,000 | +200,000 | + 9% | | 11. |  MyCalendar – Birthdays | 2,100,000 | +200,000 | + 11% | | 12. |  Scramble with Friends | 1,600,000 | +200,000 | + 14% | | 13. |  Texas HoldEm Poker | 6,800,000 | +200,000 | + 3% | | 14. |  المزرعة السعيدة | 2,200,000 | +200,000 | + 10% | | 15. |  Tab Builder: Basic Blue (5) | 180,000 | +178,000 | + 8,900% | All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.  |
| Facebook career postings: engineering, mobile, marketing, more Posted: 09 Feb 2012 01:15 PM PST  Facebook continued to post positions for engineers, according to its Careers page and LinkedIn feed this week. There were also marketing, branding, account management and intern positions posted.
Posts added this week on Facebook's Careers Page: - Manager, Production Engineering
- Software Engineer, Search Ranking
- Manager, Infrastructure Engineering
- Software Engineer, Ads (Seattle)
- Software Engineer, Pages (New York)
- Partner Engineer, Marketing Solutions (Chicago)
- Engineer, Developer Relations, Mobile
- Engineer, Platform Integration
- Recruiting Lead, Engineering
- Partner Engineer, Mobile
- Partner Engineer, Mobile, HTML5
- Partner Engineer, Mobile, Native Applications
- Datacenter Optimization Engineer
- Finance Manager, Product & Engineering
- Technical Sourcing Lead
- Linguist
- Global Communication Strategist, Global Marketing Solutions
- Global Customer Marketing Lead
- Global Customer Marketing Lead (New York)
- Offer Letter Coordinator
- Multimedia Designer
- Lead Data Center Technician (Forest City, NC)
- Network Engineer, Voice
- Administrative Assistant
- Business Operations Manager, LATAM (Sao Paulo)
- EMEA Business Operations Associate (Dublin)
- Partner Engineer, Platform
- Platform Stability Engineer
- Customer Solutions, Global Marketing Solutions, SMB Growth Team- Contract
- Analyst, Platform Operations
- Product Specialist, Platform Operations
- Analyst, User Operations (Intellectual Property) – Spanish (Dublin)
- Head of Account Management, LATAM
- Ad Operations Team Lead, ANZ (Sydney)
- Customer Solutions, Global Marketing Solutions, SMB Growth Team- Contract
- Client Partner, Brand Specialist, German (Dublin)
- Client Partner, Brand Specialist, Norwegian (Dublin)
- Client Partner, Brand Specialist, Swedish (Dublin)
- Manager, CEEMEA Mid Market Sales (Dublin)
- Account Manager, DSO (India)
- User Interface Engineer, Marketing
- Recruiting Coordinator, International Team
- University Intern, Policy Communications (London)
- University Intern, Public Relations (London)
- University Intern, Decision Support and Asset Analysis Intern
- University Business Intern: Sales (Paris)
- University Intern, Production Engineer
Jobs posted by Facebook on LinkedIn: Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.  |
| Facebook hires and departures: engineering, search, mobile, more Posted: 09 Feb 2012 12:55 PM PST Facebook’s Careers page shows that the company either hired several engineers or eliminated those positions. According to LinkedIn, Facebook also hired client partners and recruiters. Listings for user operations, analysts, brand specialists, search, mobile and others also disappeared. - Nadia Singer, Recruiting Coordinator, International Team – former staffing services associate at Google.
- Elias Nemeh, Client Partner – former an art director at Leo Burnett.
- Joseph Heinl, Client Partner – former director of social media and sound producer at Digital Madhouse.
- Chiara Rizzuto, Recruiting Sourcer Specialized Non-Tech – former staffing/sourcing specialist at Google.
- Christina Lee, Recruiting Coordinator – former account services coordinator at Robert Half International Corporate Headquarters.
- Software Engineer – Platform/Integrity
- Software Engineer, Platform Partnerships
- Search Infrastructure
- Search Ranking
- Technical Program Manager – Platform Security
- Security Engineer
- Security Project Manager
- Partner EngineerAnalyst, User Operations, Arabic (Dublin)
- Manager, Help Content Operations
- Manager, Mobile Operations
- Manager, User Operations (Dublin)
- Site Integrity Associate, User Operations
- Team Lead, User Operations (Dublin)
- University Intern, Application Operations Engineer (Menlo Park)
- Compliance Program Manager
- HR Core Data Administration Lead
- HR Representative, People Services – Contract (Singapore)
- Product Specialist, User Operations
- Technical Program Manager – Platform Security
- Procurement Operations Buyer
- Partner Manager, Ads API
- Operational Data Analyst (Austin)
- Analyst, User Operations, Italian (Dublin)
- Analyst, User Operations, LatAm Spanish (Dublin)
- Analyst, User Operations, Malay (Dublin)
- Analyst, User Operations, Thai (Dublin)
- Analyst, User Operations, Vietnamese (Dublin)
- Associate, User Operations (Hyderabad)
- Analyst, User Operations, Brazilian Portuguese (Dublin)
- Analyst, User Operations, German (Dublin)
- Analyst, User Operations, Indonesian (Dublin)
- Analyst, User Operations, Italian (Dublin)
- Analyst, User Operations, LatAm Spanish (Dublin)
- Analyst, User Operations, Malay (Dublin)
- Analyst, User Operations, Thai (Dublin)
- Analyst, User Operations, Vietnamese (Dublin)
- Associate, User Operations (Hyderabad)
- Manager, Help Content Operations
- Manager, Mobile Operations
- Manager, User Operations (Dublin)
- Site Integrity Associate, User Operations
- Team Lead, User Operations (Dublin)
- Content Writer, User Operations
- Product Specialist, User Operations
- Manager, Measurement Solutions (New York)
- User Interface Engineer, Marketing
- Account Manager, Global Marketing Solutions (Austin)
- Associate, Ad Operations (Menlo Park)
- Support Lead, Mobile Partnerships
- Client Partner, Brand Specialist – Norwegian (Dublin)
- Client Partner, Brand Specialist – German (Dublin)
- Client Partner, Brand Specialist – Swedish (Dublin)
- Client Partner (Paris)
- Client Partner, Finland (Stockholm)
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.  |
