Inside Facebook
Inside Facebook |
- Cover photos roll out to more groups
- Facebook allows advertisers to target broad categories, precise interests simultaneously
- Facebook acquires talent behind brand marketer Momentus Media
- Sociable Labs introduces ‘frictionless sharing’ Open Graph apps for e-commerce sites
- Facebook career postings: mobile, engineering, client partners, more
- Facebook hires and departures: engineering, D.C., mobile, more
| Cover photos roll out to more groups Posted: 23 Feb 2012 04:11 PM PST Many Facebook groups got an update Wednesday night that displays members’ profile pictures in the header and allows admins to add a cover photo like they can on Timeline. When we first saw this feature three weeks ago, the top panel included smaller thumbnail images of several more group members. Now, only up to eight members are featured at a time. The order seems to be based on which members were most recently active on the page. Clicking on a thumbnail leads to the person’s profile. Group admins can decide to add a cover photo instead of showing members’ pictures. The maximum size allowed appears to be 800 pixels wide by 200 pixels high — smaller than Timeline cover photos. Cover photos can be changed by hovering over the top right corner of the group page, which might not be intuitive for some users. There is no prompt in the group creation flow or in the ‘Edit Group’ dashboard. And unlike with Timeline, group cover photos do not show in the mobile version of Facebook. We expect the social network to announce Timeline-like features for fan pages at the end of the month.
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| Facebook allows advertisers to target broad categories, precise interests simultaneously Posted: 23 Feb 2012 02:28 PM PST Advertisers can now target Facebook users by broad category and precise interests at the same time using the Power Editor tool, according to a company spokesperson. We've also learned this is available to Ads API partners.
This function is currently exclusive to Power Editor users and Ads API partners. Power Editor works with spreadsheet applications like Excel to make ad creation and optimization more efficient. Advertisers working with Facebook account managers can request access to the application. (See the new targeting UI below.)
The social network introduced the option of broad category targeting in April 2011. Since then it has expanded the options available, including the ability to target Hispanics, people who have recently moved, expecting parents, iPhone users and other valuable categories. Simultaneously targeting broad categories and precise interests could be very useful for small business owners and niche marketers. However, Facebook hasn't indicated if or when it will make this feature available to all advertisers. Image credit No. 1: Hussein Fazal, AdParlor CEO. Image credit No. 2 and hat tip to Aim Clear Blog, which first reported the Power Editor change. |
| Facebook acquires talent behind brand marketer Momentus Media Posted: 23 Feb 2012 12:00 PM PST
The social network approached Momentus Media a few months ago, potentially looking to acquire the entire company, according to sources familiar with the matter. A blog post on the company’s site explains that Koo wanted to continue applying independent thinking to Facebook while Turitzin plans to work directly for the platform. Terms of the deal were not disclosed. Momentus Media’s expertise lies in producing lightweight applications on Facebook that tap into consumers’ emotional ties to causes or brands. The company grew out of the Facebook’s original fbFund, which was backed by Accel Partners and Founders Fund and run by super-angel Dave McClure. Turitzin and Koo originally worked on a music sharing idea called FriendRadio, but then changed directions to focus on viral brand marketing. They later devised a campaign for The Black Eyed Peas to create 8-bit versions of people’s profiles (pictured), which grew to 4 million monthly active users at its peak, to promote the band's The Beginning album on Facebook. Other apps from the company include Like-matching campaigns (which awards $1 dollar to charity for every Like a cause’s page gets). Momentus Media says its apps have seen more than 100 million installs as a result of its campaigns. |
| Sociable Labs introduces ‘frictionless sharing’ Open Graph apps for e-commerce sites Posted: 23 Feb 2012 10:47 AM PST
The EverShare app suite creates "frictionless sharing" for e-commerce sites so user activity automatically publishes to Facebook's Ticker and Timeline. By licensing Sociable Labs' software, businesses don't have to build their own custom apps. Retailers can add the EverShare activity stream to personalize customers' experiences by displaying how friends have interacted with the site. Users can also set up activity alerts to get Facebook notifications when friends take action on the site. There is also a gallery feature that aggregates trending items in a Pinterest-style display.
Adding social applications to third-party sites could be the direction many retailers begin to take instead of creating page tab versions of their online stores. In cases where businesses already have successful e-commerce sites, it makes sense to integrate Facebook there rather than trying to port the store to another platform. |
| Facebook career postings: mobile, engineering, client partners, more Posted: 23 Feb 2012 10:00 AM PST
Posts added this week on Facebook's Careers Page:
Jobs posted by Facebook on LinkedIn:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
| Facebook hires and departures: engineering, D.C., mobile, more Posted: 23 Feb 2012 09:30 AM PST
New hires per LinkedIn:
Prior listings now removed from the Facebook Careers Page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
In the traditional self-serve ad dashboard, advertisers have to choose whether to target broad categories or switch to precise interest targeting. With the Ads API or Power Editor, an advertiser can now, for example, select the broad category "expecting parents" and then narrow down that category by targeting precise interests like The Food Network. Previously advertisers could only target one or the other.
Facebook “acq-hired” a co-founder of viral brand marketing agency Momentus Media, which was behind campaigns for Levi’s, LMFAO and Taio Cruz. Chris Turitzin will be joining the Facebook growth, engagement and mobile team while Momentus itself continues on under co-founder Carina Koo.
Social commerce app provider 
We like that the apps give users clear understanding and control over how their activity is shared. The apps include a straightforward button to switch between sharing and private mode. There's even a prompt to disconnect the app completely. These controls are important to generate trust among users. As more websites, especially e-commerce sites, integrate Open Graph, they should follow the example of EverShare and the 
Facebook posted a few mobile, communications, engineering, client partner and account management positions on its | You are subscribed to email updates from Inside Facebook To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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