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Inside Facebook

Inside Facebook


This week’s headlines from across Inside Network

Posted: 20 Feb 2012 05:19 PM PST

A roundup of all the news Inside Network brought you from Feb. 13 to Feb. 19.

Inside Mobile Apps

Tracking the convergence of mobile apps, social platforms and virtual goods.

Monday, Feb. 13

Tuesday, Feb. 14

Wednesday, Feb 15

Thursday, Feb 16

Friday, Feb 17

Saturday, Feb 18

Inside Social Games

Covering all the latest developments at the intersection of games and social platforms.

Monday, Feb. 13

Tuesday, Feb. 14

Wednesday, Feb 15

Thursday, Feb 16

Friday, Feb 17

Saturday, Feb 18

Inside Facebook

Tracking Facebook and the Facebook platform for developers and marketers.

Monday, Feb. 13

Tuesday, Feb. 14

Wednesday, Feb 15

Thursday, Feb 16

Friday, Feb 17

Saturday, Feb 18

 

More media sites integrate Open Graph as social readers grow

Posted: 20 Feb 2012 01:00 PM PST

MSNBC.com, The Daily Show, The Huffington Post, MTV News and other media companies launched Open Graph integrations last week to enable site visitors to share their activity back on Facebook.

With the announcement of the new apps, Facebook revealed statistics about existing media partners who are seeing success with Timeline:

  • More than 25 million people have opted in to the Yahoo News Social Bar in the past three month.
  • Digg has increased page views by 35 percent since it launched its social reader.
  • Rockmelt has seen a 20 percent increase in traffic with users sharing articles through its social browser.
  • More than 5 million people have added The Guardian app since f8.

According to our own AppData tracking service, here is how the first batch of Open Graph news applications compare as far as daily active users and monthly active users:

Top Social News Apps

Name DAU MAU
1.       Yahoo! 2,000,000 16,500,000
2.       Washington Post Social Reader 888,000 9,500,000
3.  The Guardian 230,000 3,600,000
4.       Rockmelt 140,000 270,000
5.   Digg 20,000 160,000
6.   WSJ Social 20,000 100,000
7.   The Daily 400 8,000
8.   USAToday+Me 200 5,000

Note that USAToday+Me launched Jan. 19 so it is further behind the others that became available as early as September 2011. Also note that Rockmelt is a web browser that integrates Facebook so its user numbers include activity from people who are using features besides the social news function.

Here are links to the latest news sites that allow automatic sharing to Timeline:

CBS Local: Los Angeles and New York
CMT
The Daily Show
GetGlue
Buzzfeed
Huffington Post
Mashable
MSNBC.com
MTV News
Pixable
Sporting News (launching in March)
TODAY Show

Games, birthdays, WashPo, Pinterest, Scribd, more on this week’s top 20 growing Facebook pages by MAU

Posted: 20 Feb 2012 10:18 AM PST

Hidden Chronicles led our list applications growing by monthly active users. There were also a few birthday calendar applications, Yahoo, the Washington Post Social Reader, Pinterest, Scribd, tab apps and more.

Titles on our list gained the most monthly active users of all apps on the platform, growing from between 320,000 and 2.3 million MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Top Gainers This Week

Name MAU Gain Gain,%
1.   Hidden Chronicles 31,200,000 +2,300,000 + 8%
2.   MyCalendar – Birthdays 30,900,000 +1,500,000 + 5%
3.   Yahoo! 16,500,000 +1,000,000 + 6%
4.   Birthday Cards 3,800,000 +800,000 + 27%
5.   Washington Post Social Reader 9,500,000 +800,000 + 9%
6.   Fruit Ninja Frenzy 3,300,000 +700,000 + 27%
7.   Pinterest 9,800,000 +700,000 + 8%
8.   21 questions 10,500,000 +600,000 + 6%
9.   Diamond Dash 15,700,000 +600,000 + 4%
10.   Bubble Island 11,500,000 +500,000 + 5%
11.   Bubble Witch Saga 14,100,000 +500,000 + 4%
12.   Pagemodo Custom Welcome Tab 15,800,000 +500,000 + 3%
13.   Tetris Battle 14,200,000 +500,000 + 4%
14.   Welcome tab app for Pages with TradableBits 18,500,000 +500,000 + 3%
15.   Yahoo! Pages 2,100,000 +500,000 + 31%
16.   MonCalendrier – Anniversaires 5,100,000 +400,000 + 9%
17.   Scribd 14,100,000 +400,000 + 3%
18.   Static HTML Iframe Tab : Custom Icons 8,500,000 +400,000 + 5%
19.   Static IFRAME Tab : Note Icon 2,500,000 +400,000 + 19%
20.   我的王國(My Kingdom) 990,000 +320,000 + 48%

Hidden Chronicles grew by 2.3 million MAU. Other games on our list paled in comparison; the second closest app in terms of growth was Fruit Ninja Frenzy with 700,000 MAU. Then there were a pair of birthday apps that ask users to invite friends to create a calendar of friends' birthdays, growing by 1.5 million to 400,000 MAU.

Yahoo's Open Graph app was popular with 1 million MAU, then there was Washington Post Social Reader — which has a variety of ways to post to the stream. Pinterest was not too far behind; this app also has a variety of ways to post feed and Ticker stories. Friend quiz app 21 Questions features the option to publish feed stories when users answer questions of their friends. The Open Graph integration of Scribd was also popular this week.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.