Inside Facebook
Inside Facebook |
- Photos, Hearts and Calendars on This Week’s Emerging Facebook Apps by MAU
- How to Use Facebook Timeline for Marketing
- Facebook Hires and Departures: Engineering, Monetization, Account Management and More
- Facebook Careers Postings: Asia, Data Centers, Sales, Marketing and More
- Photos Posted by Facebook Pages Now Appear Larger in the News Feed
| Photos, Hearts and Calendars on This Week’s Emerging Facebook Apps by MAU Posted: 07 Oct 2011 08:00 AM PDT
Top Gainers This Week
Write Your Name In Fire Alphabet topped our list, growing 527,400 MAU; the app publishes a notification of use the feed, then a photo of your name written in fire. Most other apps on the list worked in similar ways. Report Card Pick-Up 2011 grew by 479,900 MAU, Best Profile Pic(Enhanced) by 288,400 MAU, Friend Report Card by 253,500 MAU and Finger Print Secret by 235,900 MAU. These apps either rate your friends and then tag them in photos, or publish photos to the stream.
7 Wonders Around Me with 219,600 MAU and Har Ek Friend Zaroori Hota Hai with 197,800 MAU do the same thing: publish a photo to the stream and tag your friends. Friends in my NAME works similarly with 173,100 MAU and Hearts with 149,600 MAU publishes a photo of your name written in heart script in addition to an app notification. Finally there was My Calendar with 145,400 MAU; this app generates a calendar featuring your friends and then publishes to the stream.
Other apps on the list included The Guardian newspaper with 363,000 MAU, Australian dog food brand Pedigree's dog adoption photo app Dog-A-Like with 351,400 MAU, music app Tracks.by with 299,900 MAU and Spanish website login Taringa with 151,100 MAU. All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| How to Use Facebook Timeline for Marketing Posted: 06 Oct 2011 02:31 PM PDT
The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains two additional strategies for using Timeline for marketing, as well as complete walk-throughs for executing all four strategies. Timeline is a redesign of the user profile and wall that Facebook revealed in September 2011. While it only appears on user profiles and not Pages, there are still many ways that marketers can use Timeline to advance their business. Here we’ll provide four strategies for using the Timeline’s Cover, featured apps, list of your posted content, and About section to bring traffic and awareness to your Facebook Page and website. As of October 6th, Timeline is only available to Facebook application developers, but it is scheduled to be rolled out to all users in the following weeks. For a breakdown of all of Timeline’s features and instructions for gaining early access to it, check out the Inside Facebook article “How to Use the Facebook Timeline: A Complete Walk-Through of the Redesigned Profile“. Note that until the full rollout of the feature, only other developers with access will be able to see your Timeline. Create a Branded Timeline CoverCover is a big banner image that appears at the top of the Timeline profile. It’s the first thing people will see when they visit your profile so it can be used to promote your brand or distribute a message.
First, you’ll need to design a promotional Cover. The dimensions of Cover are approximately 840 pixels wide by 310 pixels tall. Facebook will resize image that are too small which can degrade the image’s quality, and allow you to select a portion of an image as your Cover if the image you choose it too large. Using Photoshop, Skitch, GIMP, Paint or another image editor, create an image of that size. Then add some combination of the following promotional elements:
What elements you choose and how flashy your design is should depend on your audience. Your friends or even potential customers could be turned off if your marketing is too aggressive. The samples we show here are relatively aggressive and might be best used by someone who has built a Facebook friend network of professional contacts that expect to be marketed to rather than a network strictly comprised of real-life friends. Note that your Cover can’t be clicked to view it on its own and can’t contain active links. Therefore, attractive, eye catching logos and images may be just as effective for geting users to remember your brand as URLs. Each time you add or edit a Cover, it’s saved in a “Covers” photo album. You can click through to your photo albums and find “Covers” and add URLs as comments on your Cover, but few users will probably see these. One option if your goal is to drive traffic to your Page is to include a call to action to visit your Page that points outside of your Cover to your current employer, which can be a link to a Page. The current employer Page link is below the left corner of your Cover, so point an arrow there and ask users to “Visit our Page” or something similar.
Show Off Your Brand’s Best ContentTimeline can be used to draw attention to your business by featuring branded content. The main portion of your Timeline shows all important content you’ve posted to Facebook ever since your first created an account.
You can control what content appears, is featured in a larger panel, and is hidden from the Timeline using the Activity Log. This private record of everything you’ve ever posted to Facebook can be accessed through a “View Activity” button beneath the Cover. To help your business, go through your Activity Log… Additional strategies for using Timeline for marketing can be found in the Facebook Marketing Bible, Inside Network’s comprehensive guide to marketing and advertising through Facebook. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Hires and Departures: Engineering, Monetization, Account Management and More Posted: 06 Oct 2011 10:00 AM PDT
New hires per LinkedIn and Other Sources:
Prior listings now removed from the Facebook Careers Page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Careers Postings: Asia, Data Centers, Sales, Marketing and More Posted: 06 Oct 2011 09:46 AM PDT
Posts added this week on Facebook's Careers Page:
Jobs posted by Facebook on LinkedIn:Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Photos Posted by Facebook Pages Now Appear Larger in the News Feed Posted: 06 Oct 2011 08:00 AM PDT In the first step to giving Pages the many enhancements already recently made to user profiles, photos posted by Pages will now appear larger on their walls and in the news feed. They can appear up to four times larger than before. Facebook began showing user photos at this larger size late last month, which made Page photos look small in comparison. This may have reduced news feed engagement with Page photos, to the dismay of brands. Facebook said the enlarged photos “make Facebook Pages more consistent with recent changes made to the site”. This could signal that Timeline, the flashy redesign that is currently only available for user profiles, may eventually be brought to Pages as well in the name of consistency. Page admins have been eager for news about Timeline for Pages because the redesign would give them more flexibility with branding and content curation — which would in turn drive more engagement.
Now if Pages publish a single photo, it will be shown at the increased size. If they post an album, Facebook will determine the most popular photo in the album according to Likes, comments, and clicks, and show that photo at the increased size. Up to two additional photos from the album may appear beside in the news feed story about the album upload. It appears that the change has been applied retroactively to increase the size of photos published by Pages in the past. The larger size will make Page photos more noticeable in the news feed, and therefore may draw more clicks, Likes, and comments. By giving Page photos the same amount of feed real estate as user photos, they’ll be able to better compete with social content for attention Photo posts are a core way that Pages attract visits and secure reshares that help them gain fans, and this change should make them even more effective. Facebook launched a major redesign of the user profile in December of last year, adding a photostrip above the wall and swapping in a left sidebar navigation menu for tabs. Three months later these changes were brought to Pages in an effort to provide a consistent browsing experience where core functional design elements are in the same place across different types of Facebook products. In this most recent instance of a major design overhaul, the change to Pages comes just a couple weeks after the introduction of the larger feed photos published by users. This bodes well for Page admins hoping the profile Timeline will be added to Pages soon. Once Timeline is fully rolled out and users are given time to adjust, Facebook may extend it to Pages in adherence to its consistent design philosophy. |
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