Inside Facebook
Inside Facebook |
- BranchOut Launches Facebook Recruiter Search Service to Compete With LinkedIn
- Platform Update: Mobile Hack Day, International Payment Methods for Credits, Privacy Retrieval
- Inside Social Apps 2012 Is Coming to San Francisco – February 8th and 9th
- New Facebook Platform Industry Hires: GroSocial, Shoutlet
- Football, Modern Warfare 2, Adele, Street King, Jesus and More on This Week’s Top 20 Growing Facebook Pages
| BranchOut Launches Facebook Recruiter Search Service to Compete With LinkedIn Posted: 25 Oct 2011 06:32 PM PDT
RecruiterConnect could become a serious competitor, or at least a strong complement to LinkedIn Recruiter, the standalone professional network’s enterprise search tool. BranchOut offers a price tag of $300 a month per seat, less than half of LinkedIn’s cost. Its database also includes blue collar workers such as store managers and cashiers that large brands are always looking for, to contrast with LinkedIn’s more white collar core user base.
BranchOut founder and CEO Rick Marini tells me his company purposefully waited 15 months since the launch of its user-facing professional networking app to release RecruiterConnect because it wanted to build up a valuable database. Thanks to Facebook extended permissions, each time a user installs the app, BranchOut pulls the name, location, education and work history of all their friends. Now recruiters can pay for access to this enormous cache of data, which includes users that might be good candidates but never would have signed up for a professional network themselves. RecruiterConnect Offers Comprehensive SearchWith RecruiterConnect, candidates can be searched for or filtered by keyword, company name, location, job title, and connection to the recruiter. Results will include a recruiter’s friends, friends of friends, BranchOut connections, as well as the first and second degree connections of all BranchOut users. Potential candidates in the first group can be contacted directly through RecruiterConnect. Friends of BranchOut users must be contacted indirectly through the introduction system and a gatekeeper – someone who is both friends, friends of friends, or a BranchOut connection of the candidate and the recruiter.
By buying additional seats on a RecruiterConnect license, recruiters can pool in the first and second degree contacts of fellow recruiters or employees at their company. This lets them expand the number of people they can contact directly. If a recruiter is friends or friends of friends with a candidate, they can contact them via Facebook Message, otherwise they use BranchOut’s internal messaging service that triggers email notifications for recipients.
Other features include the ability to add private notes to a candidate’s profile, view similar people to the currently viewed user, and add candidates to folders. If clients are running job listings on BranchOut, they receive suggestions for candidates that meet the job’s requirements. The company is working on a “clone” tool that allows recruiters to select a current employee and receive suggestions of people very similar to them, which can be used to build teams or replace employees. BranchOut now has 15 to 20 recruiter clients using RecruiterConnect. For example, Bay Area startup recruiters could execute a highly refined search for “software engineers”, that went to Stanford, worked at Google, and live within a 50 mile radius of San Francisco. Marini tells me only high quality recruiters will be granted licenses to keep the service’s users from being spammed. Facebook Implements Barriers to BranchOut CompetitorsBranchOut hit its peak user count of 252,000 daily active users and 3 million monthly active users over the summer thanks to users sending wall posts to friends to invite them to the app. This was before Facebook began restricting how apps could use wall posts and began delivering invites through the Requests and notifications channels rather than the more viral publicly visible wall. While BranchOut has since declined to 30,00 DAU according to AppData, Marini tells me that “these changes put a moat around BranchOut. It’s harder to be viral now.”
Marini continues, explaining that BranchOut’s relatively infrequent posts are even making it out of the Ticker and into the news feed. “We didn’t know which way the new viral channels would effect us, but we came out net positive. It’s kind of scary when Facebook makes big changes.” Now, unless a competitor comes in with a massive marketing budget or Facebook again changes its viral channels, Facebook professional networking or at least recruiter search could become a winner-takes-all scenario with BranchOut at the top. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Platform Update: Mobile Hack Day, International Payment Methods for Credits, Privacy Retrieval Posted: 25 Oct 2011 11:23 AM PDT Facebook has made several developer-focused announcements over the paste few days, including that it has released more free tickets to its Mobile Hack event at Facebook headquarters this Friday. This will give more developers the opportunity to learn about building Facebook-integrated native native and HTML5 mobile apps. Nine new international Facebook Credits payment methods have been added to make it easier for those abroad to buy Credits. Additionally, developers now have the capability to programmatically check if an app is installed on a Page and what privacy setting a user has selected for an app.
Facebook recently launched a blog specifically for HTML5 developers, and there announced it would hold an all-day Mobile Hack event at the Facebook headquarters in Palo Alto on October 28th. The event will cover iOS, Android, and HTML5 mobile web development for the new Facebook mobile app Platform. It will feature: “technical deep-dives, a Q&A, partner presentations, and an opportunity for you and your team to hack on site with Facebook developer team assistance. At the end of the day, awards will be given to the best mobile social apps.” Developers can register to attend Mobile Hack for free on Eventbrite, though tickets are limited and will likely sell out the same way the mini-f8 Open Graph Technology Days Facebook held around the country did. They may then begin working on their hack project, as apps don’t need to be built from scratch at the event. The schedule for Mobile Hack is as follows: 10:00am – Registration Open There hasn’t quite been a blitz of mobile app development since the new Platform opened earlier this month. The launch partner apps show some promise, but traffic has been slow. Creating a healthy mobile app platform is key to Facebook growing mobile engagement and making money through mobile Credits. Facebook is hoping the new HTML5 resource center and Mobile Hack will give developers the understanding necessary to explore the mobile platform’s viral channels.
Alongside the announcement of initial test of Facebook Credits for Websites, Facebook listed that Credits can now be bought with several new international payment methods. The news benefits developers, as users are more likely to become paying customers if it’s easy for them to acquire Credits. Many of the new payment methods are online payment solutions for Southeast Asia and South America, which have become important secondary markets for developers. Facebook now supports over 80 payment methods in 50 countries. They new methods include:
The Graph API can now be used to determine if an app has been installed on a Page. An HTTP GET request to /PAGE_ID/tabs/APP_ID will return the IDs of any app installed on a Page when used with a Page admin access token, and whether a particular app is installed when used with that app’s access token. This will allow Page management apps to determine what tab apps have or haven’t been installed on a Page they oversee.
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| Inside Social Apps 2012 Is Coming to San Francisco – February 8th and 9th Posted: 25 Oct 2011 09:00 AM PDT
Inside Social Apps is coming back to San Francisco in 2012! We are proud to announce our third conference on the future of monetization on social and mobile platforms. As of this week, we’re happy to present the following new speakers who will be joining our line-up at Inside Social Apps 2012:
We’ll continue to announce additions to our 2012 speaker list in the weeks to come, including speakers from Facebook and more, so please stay tuned. Registration There is very limited $199 Early Registration pricing for the full 2-day conference pass for Inside Social Apps 2012, available until November 2 only. Previous Inside Social Apps conferences have sold out in advance of event day, so we strongly encourage you to register now.
About Inside Social Apps Inside Social Apps 2012 will explore new opportunities, as well as emerging risks, in the development, distribution and monetization of social and mobile applications. Inside Social Apps 2012 will span February 8 – 9, and will bring together the world’s leading social and mobile developers and investors for critical discussion and analysis. Social applications first made their splash in the US in 2007, and have now evolved into a global media ecosystem. Today’s social and mobile apps comprise a profitable multi-billion dollar industry, characterized by vibrant investment activity and newly emerging opportunities on mobile platforms. Inside Social Apps is Inside Network’s content-focused conference series that investigates the latest trends and challenges for social and mobile applications and the companies that bring them to market. Past Inside Social Apps events have seen sold out well before conference day, so we strongly encourage you to register early. A full agenda will be announced shortly. Keep an eye on Inside Social Apps for more information. Registration We have made available a limited number of tickets at special $199 Early Registration pricing, and we strongly encourage you to register now. From all of us at Inside Network, we look forward to seeing you on February 8 and 9 in San Francisco!
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| New Facebook Platform Industry Hires: GroSocial, Shoutlet Posted: 25 Oct 2011 08:54 AM PDT GroSocial added a few board members and Shoutlet hired some sales staff this week in our Facebook platform hires digest. If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we'll get it into next week's post. Also, please note that information about most new hires, below, comes directly from company updates from LinkedIn. Looking for new opportunities? Check out the Inside Network Job Board, which shows the latest openings at leading companies in the industry. Here's this week's list of hires:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Posted: 25 Oct 2011 08:54 AM PDT
We compile this list with our PageData tool, which tracks Page growth across Facebook.
The football and soccer Pages on our list seemed to make their appearance due to consolidations, as most of the jumps in Likes came from one-day leaps. Spanish FC Barcelona player David Villa Sánchez saw more than 1 million new Likes this week, topping our list, bringing his total to 3.1 million. The Pittsburgh Steelers grew by 582,000 to 3.5 million, the Atlanta Falcons Football Club grew by 372,900 to 582,200 Likes and Spanish Premier League goalie Pepe Reina saw his Page grow by 367,800 Likes to 408,200. Games on the list included Modern Warfare 2 at number two with 946,500 Likes to grow to 4.9 million, though it seemed to be a Page consolidation. Then there was Texas Hold’em Poker, moving 410,000 Likes to 51.6 million. Battlefield grew by 328,800 Likes to 2. million after moving from its beta version to its final version this week.
Music-related Pages included Jamaicansmusic.com, which appeared to be a consolidation-related jump of 700,700 Likes taking the Page to 1.2 million. Then Adele's Page grew by 471,800 Likes to 7.4 million and finally LMFAO grew by 427,000 to 7 million by promoting their performances and album. Film and TV Pages included the popular TV show "The Walking Dead" growing by 477,700 Likes to 3.5 million. The popular film "Paranormal Activity" with 379,200 Likes to grow to 8.7 million and the two Pages frequently on our list as of late: "Titanic" with 409,500 Likes to grow to 13.4 million and "Titanic" with 356,200 Likes to grow to 8.9 million.
The rest of the Pages were a mixed bag. Jesus Daily grew by 489,700 to 9.6 million Likes. Samsung Mobile grew by 390,500 Likes to 2.8 million by promoting engagement and prizes. Street King is a really interesting case of a product-charity combo; rapper 50 Cent is promoting his energy drink by pairing it with a Page growth charity giveaway. If the Page gets to 1 million, he will double his donation to feed 1 million hungry children; the result is 363,900 Likes this week to bring the Page to 400,500. Facebook's Page grew by 352,700 Likes to 54.5 million, McDonald’s with 349,200 Likes to 11.3 million and facebook realesed the new Dislike Button™! Add it Now!! not a fake! 333,000 Likes to 445,400. |
Professional networking Facebook app developer 
By that he means that potential competitors such as 
The new app authentication flow allows users to set the widest possible audience for content shared through that app. Now developers can retrieve a user’s privacy selection via the 
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