Inside Facebook
Inside Facebook |
- How to Determine How Frequently to Post to Your Facebook Page
- Facebook Encourages App Developers to Build In “Private Mode” to Mute Automatic Sharing
- Nominations Now Open for the Inaugural Facebook Studio Awards for Marketing Campaigns
- New Facebook Platform Industry Hires: Wikia, Shoutlet, Votigo, Vitrue and More
- Movies, TV, Music, Books, Jesus, Angry Birds and More on This Week’s Top 20 Growing Facebook Pages
| How to Determine How Frequently to Post to Your Facebook Page Posted: 18 Oct 2011 02:01 PM PDT
The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains a detailed walk-through of how to measure the lifespan of your posts through Insights, and how to optimize for gaining new fans or link clicks. Facebook’s new Page Insights and some third-party tools can help you determine the lifespan of your Facebook Page updates. When your updates stop receiving Likes and comments, it may be time to post a new update to make sure you’re consistently engaging your fans. Here we’ll walk-through how to find your optimal Facebook Page publishing frequency. PageLever ran a limited study of 20 posts from five Facebook Pages with over 1 million fans. It found that that average lifespan of a Page post in the news feed was 22 hours and 51 minutes. The median lifespan was 19 hours and 30 minutes. These figures were based on when posts ceased to receive Likes and comments. Posts continued to receive impressions for a slightly longer period of time, but the bulk of feedback occurs within the first 20 hours of a post’s lifespan.
Third-party tools such as PageLever and EdgeRank Checker can track the activity on a post by the hour so you can easily get an accurate, personalized assessment of the life-span of your Page posts. If you don’t want to use or pay for a third-party tool, assessing the lifespan of your posts is more difficult as Facebook does not report Likes, comments, or clicks by hour, just by the day and per post. However, there is a manual way to gather this data.
To do so, visit your Page and click the Insights tab in the left-sidebar navigation menu. At the bottom of the main Insights tab in the Page Posts section… Instructions for tracking the lifespan of your posts through Insights and optimizing for news fans or link clicks can be found in the full version of this article. This is available in the Facebook Marketing Bible, Inside Network’s comprehensive guide to marketing and advertising through Facebook. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Encourages App Developers to Build In “Private Mode” to Mute Automatic Sharing Posted: 18 Oct 2011 01:56 PM PDT Facebook is asking third-party Open Graph app developers to voluntarily add a private mode to their apps if necessary. Its developer blog post outlines how Spotify and Yahoo! News are tackling Open Graph privacy issues by giving users other options. Without a private mode, some users who initially opted in to sharing their activity may choose not to use an app to listen to an embarrassing song or read a controversial article rather than have that news published. By getting developers to implement their own private modes, Facebook won’t have to build more privacy controls on its side that might add too much friction to apps that don’t require it, such as those that only share benign content or rarely share at all. An option to retract previously shared activity will also reduce the backlash from users who feel like Facebook infringed on their privacy even though they authorized what a third-party app could share and with whom.
It seems that Facebook’s “frictionless sharing” may have been too frictionless for some. The new app authentication flow announced at f8 lets users permit apps to publish all their future activity without asking them again. While this relieves users from constantly filling out sharing prompts, it occasionally could reveal somewhat sensitive information or cause a chilling effect where users opt not to engage with an app at all rather than share.
Users could always restrict app content to only be shared with certain friends. The could also visit their profile’s activity log to delete past activity, but only after it had already been shared and possibly seen by friends in the Ticker. Facebook may now look to move away from the term “frictionless sharing” to reduce criticism around privacy. Following f8, Spotify grew quickly thanks to listening activity published to the Facebook home page Ticker. It also heard user complaints about not wanting news of their listening to guilty pleasures shared to Facebook. It began rolling out a software update that lets users switch into “Private Listening” from the desktop app’s menu. Until they switched back, no listening activity would be shared. Yahoo! News has implemented a more powerful privacy system that lets users turn “social” on and off, similar to The Independent’s privacy controls we reviewed earlier this month. Users can view a list of their recently read articles and delete that activity from Facebook right from the Yahoo! website. An option to be reminded of one’s privacy settings can also be enabled.
Facebook is taking a Platform-focused approach to privacy. Rather than overlay a one-size-fits-all privacy widget that wouldn’t adapt to different apps, Facebook is asking developers to build what’s right for their audience. This might mean strong controls for apps dealing with sensitive content, or no additional controls for those with a low risk of offending people through sharing. Facebook already has its own Open Graph privacy controls. What was needed was controls right on the apps themselves, and this blog post should guide developers in that direction. However, if apps don’t voluntarily implement privacy controls when needed and Open Graph app sharing continues to hurt Facebook’s image, it may have to implement a mandatory privacy control system. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Nominations Now Open for the Inaugural Facebook Studio Awards for Marketing Campaigns Posted: 18 Oct 2011 11:33 AM PDT Facebook announced today that it is now accepting nominations for the first Facebook Studio Awards that will honor ad agencies who’ve produced they year’s best marketing campaigns. Th awards will serve to promote Facebook’s stand-alone marketing industry showcase. A panel of judges will look for campaigns that are social, scalable, integrated with other media, and use a wide range of Facebook marketing products. Brands and agencies can submit work to the Facebook Studio gallery here in order to qualify for the awards. The chance to receive publicity by winning the award should encourage marketing industry players to submit their work. This will in turn fill out the gallery with examples and stories of success that can help others improve their own campaigns and attract more marketers to the Facebook platform. The awards are surely a bit of a PR stunt for Facebook Studio, but they’re still an opportunity for agencies to distinguish themselves.
Facebook has also made a few design improvements to Facebook Studio. New navigation options in the gallery allow visitors to find campaigns by agency, brand category, country, language, Facebook product used, and sort by recency, Likes, or whether the campaign has been spotlighted. The home page has been streamlined, and the Agency Directory is now easier to comb through. Facebook Studio launched in April to create a dedicated space for the marketing community to browse each other’s work and learn about Facebook marketing products. Roughly 350 agencies and their international offices from 35 countries have submitted past campaigns to Facebook Studio. Facebook tells us 75 percent of pageviews are spent browsing agency-submitted work, indicating that marketers may be more interested in learning from examples than product documentation.
The nomination period for the Facebook Studio Awards runs from now through the end of 2011, and submissions will be judged in January. Winners will be featured on the site and will likely receive a flood of new clients, making the awards lucrative even without much of formal prize. Marketing and advertising agencies are vying for brand clients that are increasing their spend on integrated marketing campaigns that utilize apps and Pages in addition to pure advertising. By creating an opportunity for top agencies stand out, Facebook may be able to populate the Studio website with more examples that will improve the overall quality of marketing on Facebook. This could help keep the site from being degraded by bland marketing that could push users away. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| New Facebook Platform Industry Hires: Wikia, Shoutlet, Votigo, Vitrue and More Posted: 18 Oct 2011 10:05 AM PDT Wikia hired a CEO, and other companies added software engineers and marketing staff in this week’s look at Facebook platform industry career moves. If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we'll get it into next week's post. Also, please note that information about most new hires, below, comes directly from company updates from LinkedIn. Looking for new opportunities? Check out the Inside Network Job Board, which shows the latest openings at leading companies in the industry. Here's this week's list of hires:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Movies, TV, Music, Books, Jesus, Angry Birds and More on This Week’s Top 20 Growing Facebook Pages Posted: 18 Oct 2011 07:54 AM PDT
Movies on our list this week came as the result of popularity, as well as Page consolidations. "To Kill a Mockingbird" grew 590,800 Likes to 981,500 in what appeared to be a consolidation. "Fast & Furious" grew seemingly as the result of the promotion of its most recent home release, by 557,500 Likes to 10.3 million. "Titanic" the Community Page grew by 409,500 Likes to 13.4 million and "Titanic" the Page grew by 360,400 Likes to 8.5 million by promoting a forthcoming 3D version of the film. "Chicago" grew by 319,000 Likes to 329,900, apparently a consolidation. "Harry Potter" grew by 272,200 Likes to 35.7 million, promoting a related sweepstakes.
TV-related Pages include Brazilian TV personality Luciano Huck with 579,200 Likes to pass 3 million fans. The show "The Walking Dead" with 320,400 Likes to grow to 3.1 million with the recent premiere of the show's season. Finally, Canal Fox is promoting programming in Spanish, including popular TV shows like "The Walking Dead."
Music on the list included singer Adele whose Page grew by 447,800 Likes to pass 7 million, LMFAO which is promoting its music appearances and grew by 372,600 to reach 6.7 million and finally Pitbull's Page grew by 292,900 to reach 11.7 million by promoting his media appearances and other activities. Books, meanwhile, made the list, too. "The Chronicles of Narnia" grew by 407,800 to 466,400 Likes while the Turkish literature Page EDEBİYAT grew by 284,900 to 645,300 Likes. The rest of the list included Facebook with 354,200 Likes to each 54.1 million and facebook realesed the new Dislike Button™! Add it Now!! not a fake! with 333,000 Likes to 445,400. Jesus Daily grew by 329,000 Likes to 9.2 million; the Page publishes daily religious posts. The Angry Birds Page grew by 325,900 Likes to 8.7 million. YouTube's Page grew by 320,500 Likes to 46.2 million. Finally, V Energy Drink Australia grew seeming in a consolidation by 275,200 to 309,300 Likes. |
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