Inside Facebook
Inside Facebook |
- How to “Use Facebook as Page” to Raise Brand Awareness and Gain Fans
- Facebook and Labor Department Deliver Career Resources Through Social Jobs Partnership Page
- Facebook Careers Postings: Mobile, Engineering, Platform Ops and More
- Facebook Hires and Departures: Games, Recruiting, Engineering and More
| How to “Use Facebook as Page” to Raise Brand Awareness and Gain Fans Posted: 20 Oct 2011 03:41 PM PDT
The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains walk-throughs and strategies for posting links to your Page on other Pages, creating Events as a Page, and finding content to post to your fans through a news feed of Pages that your Page Likes. When Facebook redesigned Pages in February 2011 one of the features it implemented was the ability for administrators to use Facebook 'as' their Page (as opposed to as a user), providing access to additional tools and allowing admins to interact and engage in and around Facebook as their brand. Here we’ll walk-through how to “Use Facebook as Page” to gain exposure for your Page and increase your Like count. The benefits of doing this include:
Using Facebook as Your Page
Alternatively, visit your Page, then click on the 'Use Facebook as [Page name]' link at the top of the right sidebar’s admin menu. The screen will refresh and you will now be using Facebook as your Page. To revert back to using Facebook as your user profile, select “Switch back to [your name] link in the top navigation drop-down, or click on the now-changed “Use Facebook as [your name]“ link at the top of your Page’s right sidebar. Page Likes and NotificationsThere are subtle but important changes to the way the site works when you are using Facebook as your Page. The Likes and Notifications buttons on the top left of the Page now display data for the Page itself (as opposed to the user's profile) – click on either of these to display more information.
If you visit Facebook's Notifications section whilst using Facebook as your Page you will see all of the notifications for that Page, which can be convenient as an overview of activity over the past week. Friend requests is replaced with a count of new Likes of your Page. Notifications is replaced with a list of mentions, shares, wall posts, post comments and user activity on or related to your page. This can be a great way of keeping track of influencers that are interacting with or sharing your Page’s content. Note that there is no way to access Messages while using Facebook as a Page as Pages cannot currently send private messages to users. Similarly, while Pages can visit the profiles of users, they cannot post on their walls or comment on their posts, but can reshare their posts. Access walk-throughs and strategies for how to “Use Facebook as Page” to engage with other Pages and distribute links to your Page in the full version of this article, available in the Facebook Marketing Bible, Inside Network’s comprehensive guide to how all of Facebook’s features can be employed for marketing. | ||
| Facebook and Labor Department Deliver Career Resources Through Social Jobs Partnership Page Posted: 20 Oct 2011 12:48 PM PDT Facebook and the United States Department of Labor today announced a partnership to help the country’s unemployed find work, the LA Times reports. Together they’ve launched the Social Jobs Partnership Facebook Page that aggregates career resources including job search education, job boards, and services that match a visitor’s skills with opportunities. The goal is to make it easier for those without jobs to discover these resources that were previously scattered across .gov and .org websites. Public service announcements will be run on Facebook and in the 10 states with the highest unemployment to promote the new Page. With Americans spending so much time on the free social network, Facebook is in a unique position to assist the labor department. The partnership could help Facebook dispel the belief that it is purely a procrastination tool and demonstrate how it can improve peoples lives.
14 million Americans are out of work, yet there are 3 million open jobs. This disconnect is in part due to a lack of awareness of free government career resources (along with systemic factors, like people not having the necessary qualifications for some job openings). Job seekers may be looking at local listings and sending out resume after resume. However, if they haven’t received assistance in determining what opportunities are best suited for them, optimizing their resume, and learning how to navigate the interview process, they may have further difficulty securing employment. In addition to Facebook and the Labor Department, the National Association of Colleges and Employers (NACE), DirectEmployers Association (DE), and the National Association of State Workforce Agencies (NASWA) are participating in the project. The Social Jobs Partnership Page they’ve created acts as a portal to services that can help, including:
Users can Like the Page to receive news feed updates about new career resources, answer surveys about their needs, and receive job listings. The Page also features a Share Your Story app that lets users describe how Facebook helped them find a job. Submissions will presumably be featured on the Page or used in promotions for the partnership. Studies show 55.5% of recruiters are already using Facebook to source hires, meaning Facebook users may have a better chance of finding employment than those that abstain from social networking. Several applications have launched to assist these recruiters, such as BranchOut and Monster’s BeKnown for professional networking and recruiter search, Jobvite for viral job listing distribution, and Work For Us for displaying personalized job opportunities on brand Pages. In the past, Facebook has worked with the National Center for Missing & Exploited Children and local government agencies to set up Pages that further their goals. These initiatives have strengthened its relationship with the US government in ways that complement its increasing lobbying effortsto prevent unfavorable privacy laws and other types of regulation from being levied against the site. The Social Jobs Partnership could also improve the site’s image amongst users, some of who view it as a fun way to waste time rather than a place to learn and grow. Its viral nature will make success stories stemming from the partnership especially visible. It might only take one friend getting a job thanks to the Social Jobs Partnership Page to persuade their network that Facebook can help one connect with employment, not just friends. | ||
| Facebook Careers Postings: Mobile, Engineering, Platform Ops and More Posted: 20 Oct 2011 08:29 AM PDT
Posts added this week on Facebook's Careers Page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. | ||
| Facebook Hires and Departures: Games, Recruiting, Engineering and More Posted: 20 Oct 2011 08:00 AM PDT
New hires per LinkedIn and Other Sources:
Prior listings now removed from the Facebook Careers Page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
To use Facebook as your Page, login as normal and click the drop-down arrow on the far right side of the top navigation bar and select “Use Facebook as Page”. Then select which of the Pages you admin to browse as.
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