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Wednesday, October 31, 2012

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Facebook Getting Into The Halloween Spirit

Facebook is a hot spot for photos of Halloween costumes, but the spot above users' news feeds is dressing up, too. An AllFacebook reader tipped us off to specialized status update prompts, with messages such as "Describe your Halloween costume," and "What are your favorite scary movies?" in place of the generic "What's on your mind?" question that usually greets Facebook users. Select users are seeing these specialized Halloween-themed prompts. Don't worry.... read more>>

Facebook Lauds King.com As Model Of Facebook Integration

Game developer King.com announced its newest Facebook game, Pet Rescue Saga, last night at a launch party. King.com also previewed a mobile version of one of their most popular games, Candy Crush Saga. The company had a very important fan in attendance - Sean Ryan, Facebook's director of games partnerships, who said King.com is making all the right moves. Candy Crush Saga is the 10th-most popular Facebook game, as tracked by sister... read more>>

Different Kinds Of Facebook Ads May Come To Your News Feed

Facebook has tried to monetize individual users by asking if they'd pay a few bucks to promote their posts, so they can reach more friends. Now, according to a story in The Daily, Facebook is reportedly testing a model where users can pay a small fee to have classified ads in users' news feeds. The company confirmed to AllFacebook that the site is testing different ways to put ads in news... read more>>

Facebook Tests New Streamlined Timeline Layout

Facebook changed the game for marketers (and irked several users) when it made the switch to the timeline format. Now it looks like the social network might tweak timeline a bit, making it more of a single-column format. Sister site Inside Facebook confirmed with Facebook that the site is testing a new, sleeker design of timeline for a select few users. As Inside Facebook notes, this change addresses one of users' primary... read more>>

Stitcher Improves Facebook Integration, Launches Web App

Facebook users love listening to their favorite talk radio shows and podcasts on Stitcher Radio. The program has a strong presence on mobile devices, but announced Wednesday that it has improved the desktop experience and deepened its Facebook integration, allowing users' listening choices to seamlessly connect with their profile. Stitcher has become one of the top streaming audio applications on Facebook. Sister site AppData shows Stitcher holding steady at 20,000 daily active... read more>>

Facebook Users Love To Check-in To Home, Pennsylvania

Most Facebook users utilize the check-in feature when they're on vacation or returning home from a trip. But the third-most checked-in place in the world, according to SocialBakers statistics, is an unincorporated town tucked into central Pennsylvania: Home. The first two places on SocialBakers' list seem like natural places to check-in en masse: Los Angeles International Airport and Facebook. But the third raises some eyebrows: Home, Pennsylvania. Facebook users love to check... read more>>

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Man Who Claims To Own Half Of Facebook Can't Find A Lawyer

The story of Paul Ceglia, who claims that he owns half of Facebook, will not die. Ceglia was arrested last week on suspicion of mail fraud and wire fraud. He has gone through seven attorneys while fighting Facebook, and the Los Angeles Times reported Tuesday that Ceglia's eighth lawyer has walked out. Ceglia claimed that in 2003, Facebook Co-Founder and CEO Mark Zuckerberg agreed to do some programming work for his business... read more>>

Pablo Sandoval Rounds The Bases On Facebook During World Series

As the San Francisco Giants won Major League Baseball's World Series for the second time in three years, Giants fans took to Facebook to celebrate their team's four-game sweep of the Detroit Tigers. The most popular player on the social network? San Francisco third baseman Pablo Sandoval, also known as Kung Fu Panda for his upbeat demeanor and plush physique. Game 4, when the Giants clinched the World Series victory, was the... read more>>

'We Are OK' Tops Facebook Talk About Hurricane Sandy

As Hurricane Sandy wreaks havoc on the East Coast, people are checking into Facebook to let friends and relatives know that they have found safe, dry ground. Facebook released statistics today about the most talked about terms with regard to the hurricane, and "we are OK," was the top term on the social network. As of 10 a.m. Eastern on Tuesday, here are the top terms around Facebook, as noted on the... read more>>

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AllFacebook Stats Rebrands Itself As Quintly

There's major news coming from sister site AllFacebook Stats, which today announced that they have a new name: quintly. They'll still provide quality statistical analysis, but they want the name to reflect that they also provide services for Twitter (and YouTube to soon come). Don't worry, we're not changing our name. Now that the service formerly known as AllFacebook Stats, based in Germany, has branched out to provide analysis for Twitter and... read more>>

Facebook, Menlo Park To Discuss West Campus

Before Facebook can start breaking ground on its Frank Gehry-designed West Campus extension, the company needs to discuss the direction of the building with the Menlo Park, Calif. City Council. The Silicon Valley/San Jose Business Journal reports that the city council will discuss Facebook's newest planned addition during their Wednesday meeting. The building could bring significant revenue to the city, which is facing a deficit this fiscal year. Earlier this year, it... read more>>

Does The Facebook Organ Donor Life Event Change Users' Habits?

Earlier this year, Facebook added organ donation to the life events section, allowing users to announce it to their friends. But does announcing that you're an organ donor on Facebook really change your offline habits? According to a Purdue University health expert, no. In addition to allowing users to post their status as an organ donor, Facebook also connects people to resources and information regarding organ donation. While Susan Morgan, a professor of... read more>>

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Inside Facebook

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• Facebook tests non-social Marketplace ads in News Feed
• An Introduction to Facebook Mobile Ads
• Facebook platform industry hires: AudienceScience and Offerpop

Facebook tests non-social Marketplace ads in News Feed Posted: 30 Oct 2012 04:42 PM PDT Facebook is testing a new ad unit that puts non-social Marketplace ads in News Feed rather than the sidebar. Marketplace ads are the standard units in the right-hand sidebar of Facebook.com. Advertisers can select a small image and write brief ad copy to promote their pages or websites. Page-Like ads feature a Like button and the page's fan count. Now we've seen this same type of ad in News Feed under the label "Page You May Like." Facebook confirmed in a statement, "We are currently running a small test that makes other ad units eligible to appear in News Feed. This is just a test; we have no further details to share at this time." Facebook has a "Pages You May Like" module in the mobile feed, but so far it has only included Sponsored Stories, which are shown to friends of fans and do not allow advertisers to customize their ad copy. This latest ad unit we've seen does not require a user to have a friend connected to the page, similar to page post ads and mobile app install ads. These units indicate Facebook is not opposed to allowing advertisers to promote non-social content in the feed. Although Sponsored Stories about what friends are interested in seem like they would be the most relevant ads because of social context, there are actually times when well-targeted marketplace or page post ads might be better. For instance, a user might not have any friends that like the “Start-Ups: Silicon Valley” page, as in the News Feed ad above, but if the user likes other reality TV, the show might be interesting to them. On the other hand, a Sponsored Story about three friends Liking the Gerber page is irrelevant if the user doesn't have a baby. Facebook has previously said that it is monitoring engagement and sentiment around News Feed ads to determine which units are most effective for advertisers without disrupting the user experience. CFO David Ebersman said last week that ads in News Feed are now generating about $4 million per day, with three-fourths of that from the mobile feed. If Facebook can move inventory from the sidebar to News Feed, where ads are more prominent and likely to be clicked, it can charge more per impression and generate more money on mobile devices. It’s unclear whether any ads leading off-Facebook, including Facebook Exchange inventory, are now eligible for News Feed as part of this latest test.

An Introduction to Facebook Mobile Ads Posted: 30 Oct 2012 02:48 PM PDT This article originally appeared in the Facebook Marketing Bible, our subscription product for marketers and advertisers looking to better understand the Facebook platform. Nearly 60 percent of Facebook users are mobile users, up from about 47 percent a year ago. With the Facebook adapting to this transition, the company has introduced new ways to buy ads that show up on mobile and reach this emerging audience. This article will walk you through the different mobile ads that can be purchased and how you can use targeting options to reach people most likely to click your ads on mobile. With no ad column available on Facebook’s mobile site or applications, mobile ads appear in News Feed. These can appear as Sponsored Stories or Page Post Ads. Marketplace Ads are not yet available on mobile. However, you can also purchase Promoted Posts to appear in more fans' feeds. Facebook has also implemented new targeting options for advertisers looking to market mobile apps, products or services. These targeting options allow you to reach specific audiences, using the details of which mobile device they use to access Facebook. Sponsored Stories Sponsored Stories often appear under the headline "Pages You May Like." These ads use social context and appear as a separate module from page or user posts. Users can click the thumbs-up button to like the respective page, making it a lightweight engagement for business looking to build their page likes. On the web version of Facebook, these Sponsored Stories appear like this in News Feed: The web version has a less clear call to action because the ad is without a "thumbs up" logo. However it includes a friend's profile photo. There are options to attach a page post along with Sponsored Stories, and these ad can be used to promote actions besides page Likes. For example, advertisers can sponsor stories about users claiming offers, Liking photos or using Open Graph applications. Page Post Ads Page post mobile ads appear directly in News Feed. They do not require social context, meaning they can be targeted to users beyond fans and friends of fans. A prompt to Like the page is featured at the bottom of the ad. These are larger units than some of the “Pages You May Like” Sponsored Stories described above. Although the example below uses a link, these mobile ads can include photos, offers, questions, videos or events. Sometimes these ads include a “Suggested Post” label at the top. On the web, these ads look like this: On the web, these ads are easier to interact with because when clicked, the photo or video appears as a layer over News Feed rather than loading a whole new page. These ads work as a way to get people to engage with your page posts, even people that aren't already fans of your page. These ads allow you to share actual page content so quality will go a long way. However, the Like call to action is smaller on the web than on mobile. Mobile App Install Ads Ads for mobile apps are another ad type that can be purchased. These are similar to Sponsored Stories in that they often appear in a separate module, but instead of prompting users to Like a page, they lead users directly to an app download page. Like page post ads, app install ads do not require social context. Mobile app install ads are a great way to drive downloads through lightweight interaction. Trying to promote mobile apps on desktop has limitations. These types of ads do not appear in the News Feed on the web version of Facebook. The only option is to run ads in the right-hand column, but then there is disconnect between users being on a computer and then getting the app on their phone. Mobile app install ads allow developers to reach the right users at the right time. Promoted Posts Promoted Posts are not bought through the Facebook Ads marketplace, and through the promote button on pages instead. These are not ads exactly, but a way to ensure that your posts are seen by more people. However, because they are not bought through the ads marketplace, they do not have the same targeting options. They can only be shown to existing fans and friends of fans, and page owners should think about targeting the initial page post to a narrower audience than all fans. Promoted Posts have the same properties as a traditional story that fans would see in News Feed, making them even more inconspicuous than a Page Post Ad. Instead of a button to Like the page, these units include options to interact with the post by Liking, commenting or sharing. These are a great way to engage existing fans on mobile applications or desktop, wherever they are more likely to discover your content. Facebook will optimize where these should be displayed. The same Promoted Post as it appears on desktop: Targeting Options In the broad category section of the targeting options, Facebook allows you to target people by the way they access Facebook. Recently, the social network added more specific device types and operating systems to target. For example, if you were to check mobile users, the ads would appear to any mobile user. However, there are much more strategic ways to use these targeting options. For example, say that you are advertising an application that is designed for TV watchers, but your app is only available on iOS. By working with the targeting options, you can create an ad for people with an iPhone 4S that like the show Mad Men and prompt them to download your app. This makes it easier to drive downloads of your app among a relevant audience. This article is a free preview from the Facebook Marketing Bible, our subscription product for marketers and advertisers looking to better understand the Facebook platform. For more insights, expert analysis, how-tos and case studies, subscribe to the Facebook Marketing Bible.

Facebook platform industry hires: AudienceScience and Offerpop Posted: 30 Oct 2012 01:29 PM PDT Due to recent changes in the way Linkedin displays hiring information we have have changed the format of our weekly new hires posts. Companies who want their new hires included in the post must contact us directly at mail (at) insidesocialgames(dot) com. AudienceScience Michael Greene, Director of Research and Marketing Strategy - former senior analyst at Forrester Research Offerpop Alex Baden, Product Manager – former account executive at Offerpop Ben Rowland, Account Executive – former business development manager at Taboola Kate Gardner, Community Support Associate – former web producer at Contiki Holidays Brendon Miel, Community Support Associate – former freelance graphic designer Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

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Inside Facebook

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• Farmville 2, Ruby Blast, Muzy, Instagram and more on this week’s top 20 Facebook apps growing by MAU
• Announcing Inside Social Apps NYC 2012
• Facebook Global Pages for Brands: To Use or Not To Use?
• Unclaimed Facebook pages get a redesign

Farmville 2, Ruby Blast, Muzy, Instagram and more on this week’s top 20 Facebook apps growing by MAU Posted: 29 Oct 2012 12:56 PM PDT FarmVille 2 yet again takes the No. 1 spot on our list of top Facebook apps growing by monthly active users this week with 11 percent gain. Titles on our list gained the most MAU of any apps on the platform, growing from between 300,000 and 6.3 million MAU, based on our AppData tracking service. Top Gainers This Week Name MAU Gain Gain % 1.  FarmVille 2 64,700,000 +6,300,000  + 11% 2.  Ruby Blast 7,000,000 +2,800,000  + 67% 3.  Muzy.com 8,500,000 +2,300,000  + 44% 4.  Birthdays 21,600,000 +1,900,000  + 10% 5.  schoolFeed 29,200,000 +1,500,000  + 5% 6.  Instagram 36,400,000 +900,000  + 3% 7.  MiCalendario – Cumpleaños 11,100,000 +900,000  + 9% 8.  TripAdvisor™ 32,100,000 +700,000  + 2% 9.  Static Iframe Tab 18,400,000 +500,000  + 3% 10.  Aniversários 8,000,000 +500,000  + 7% 11.  JetSet Secrets 1,300,000 +480,000  + 59% 12.  Lost Bubble 6,500,000 +400,000  + 7% 13.  Dragon City 13,100,000 +400,000  + 3% 14.  Lost Jewels 3,800,000 +400,000  + 12% 15.  Family Farm 1,900,000 +400,000  + 27% 16.  Static Iframe Tab 3,700,000 +400,000  + 12% 17.  Anniversaires 3,700,000 +400,000  + 12% 18.  Bubble Epic 3,700,000 +300,000  + 9% 19.  Subway Surfers 3,000,000 +300,000  + 15% 20.  Candy Crush Saga 15,600,000 +300,000  + 2%   Zynga’s Ruby Blast came in at No. 2, with games dominating most of the list. A few non-game apps like photo editing app Muzy.com, No. 5 schoolFeed, No. 6  Instagram, No. 8 TripAdvisor, birthday apps and custom tab applications made up the rest of this week’s top gainers. All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Thursday, and the top emerging apps on Friday.

Announcing Inside Social Apps NYC 2012 Posted: 29 Oct 2012 12:00 PM PDT We're excited to announce the first East Coast edition of Inside Social Apps, happening in New York City on December 3, 2012. This full-day conference will include focused panels, presentations and fireside chats on timely topics and trends. If you're a marketer in the social or mobile app industry, you won't want to miss our great lineup of expert speakers. Marketing session highlight: The Social Apps for Marketers and Brands: Maximizing Audience Engagement panel will explore how marketers can reach customers and increase conversions using social apps. Panelist include: David Berkowitz, Vice President of Emerging Media, 360i Maya Grinberg, Chief Evangelist, Wildfire Jon Siegal, Founder and CEO, Fan Appz Roland Smart, Vice President of Social Marketing, Oracle Jeremy Toeman, CEO, Dijit Media Check out the agenda to see the full lineup of sessions. ISA is just 6 weeks away! Register now for the event and save $200 on a conference pass or $300 on a combo pass for access to ISA and the AllFacebook Marketing Conference on December 4-5. We hope to see you there.

Facebook Global Pages for Brands: To Use or Not To Use? Posted: 29 Oct 2012 11:30 AM PDT This is a guest post by Peter Heffring, president and CEO of social software company Expion. The recent announcement of Global Pages for Facebook is a significant development for brands: Facebook has finally recognized the need to offer a global-local solution. Currently, brands often have to mix global and local content strategies on a single page, which causes local markets to consume content in mixed languages, view products and services that may not be available in their market, and communicate with peers that may not speak their language or understand their culture. Global Pages will allow greater control and governance, greater customization at a country level, and deeper insights. Marketing at a local level on Facebook has proven to be an extremely successful endeavor. Through analyzing hundreds of brands and thousands of pages, Expion has seen engagement that is 100 and 700 percent higher when pages are locally focused at a store location level. We also expect country pages to experience significant increases in engagement over a geo-targeted approach from a global page. But who will Global Pages benefit, and is it for all brands? When to Stay Away Obviously businesses without a global footprint will not need this feature, but in addition to that, brands of all sizes that don't already have a sufficient global presence on Facebook shouldn't hop on the Global Pages bandwagon. The new offering is complicated, so brands that are still trying to build a global presence or understand how to effectively use Facebook should learn the basics first. Companies like Texas Roadhouse, Home Depot, Honey Baked Ham and HR Block, all which have a strong U.S. presence but limited international reach, would not benefit from this approach. A Quick Checklist: When to Migrate to Global Pages Global Pages offers management and insight advantages, but it will also significantly increase a brand's Facebook marketing costs. This solution is most suited to brands that have existing Facebook community management in place for many local markets and want more localization. To consider migrating to Global Pages, a brand needs to be sure that it's in the position to take full advantage of the new features available. A brand should make sure that it currently has all of the following practices and policies in place before making the jump to Global Pages: Geo-targeting: Localization is already in place on Facebook, but the brand has a greater need to customize local pages on a deep level. Increased localization with Global Pages includes News Feed, Timeline, cover photos, photo albums, apps and about info. Community Management Team: The brand should already have established country-level community management and culture to share best practices. A company will need a content approval processes, as well a appropriate governance and controls that can be set by country based on the social maturity of local teams. Moderation: Multi-lingual, multi-country community moderation services should be place to communicate most effectively with fans in a way that matches the conversation style and social etiquette unique to each country. Analytics Services: The amount of insights and data that will be available is going to increase tremendously, and brands will want to take advantage of the insights provided on a country-by-country basis. There are now opportunities for benchmarking countries against each other, mining for the best content, and sharing this content with all countries in their native tongue to optimize overall global engagement. Any global brand with different product offerings, significant sales in certain countries, and established country community managers would be a good candidate to consider this. One of the unique features of this offering is that it does not have to be "all or none." A brand can optimize with a mix of some country pages where it has significant presence and sales, and maintain its current geo-targeting model for other countries. So is the introduction of Global Pages a good thing? Absolutely, for companies that meet the above criteria. Facebook has delivered a solution that meets how many large global brands localize all of the marketing to maximize sales in specific countries. Peter Heffring is president and CEO of Expion, a social software company that empowers retailers, brands and agencies to localize and manage their social marketing efforts. Founded in 2009, the company is privately held and headquartered in Raleigh, N.C.

Unclaimed Facebook pages get a redesign Posted: 29 Oct 2012 10:18 AM PDT Facebook recently redesigned pages for places and businesses that have not been claimed by an admin. These pages don’t include a timeline, but the layout has been updated to better match the design of other Facebook pages and profiles. Business pages that are moderated by admins have not changed. Those pages continue to use the Timeline format with a cover photo, posts and apps. Unclaimed pages now feature key information in a module that spans across the top of the page, rather than having tabs on the left below the page icon as before. There are several other redesigned modules on the page, including a map, posts by friends, public photos, suggestions of similar pages and more. The update, along with recent tests of star ratings for places, suggest that Facebook could be putting more weight behind local search and discovery. All unclaimed pages that are associated with an address now include a local search module, similar to what was available on country, state and city pages previously. Users can search for other places near the place they are viewing. This would be useful on mobile, but so far isn’t available from the app or mobile site. Some place pages feature a “suggest edits” module where users can add more information about a location or suggest that a place be merged with an official page. On pages where this module isn’t initially displayed, users can access the feature by clicking the “Edit” button on the top right. Unclaimed business pages include a module about friends who have worked for the company. This was a feature on all pages before Timeline, but has so far been left off of official fan pages. Thanks to Paul Miller for the tip and some screenshots.

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Inside Facebook

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• Facebook roundup: share price up, Firefox gets social, Radian6 staff cut and more
• Facebook recommends upcoming concerts in News Feed
• JetSet Secrets, MeuChip, Cinemagram, Jurassic Park Builder and more on this week’s emerging Facebook apps
• Facebook users reached with paid media have higher shopping and buying participation than Internet average
• Facebook adds more quality controls for app notifications, gives developers better tracking tools
• Facebook removes Collections feature after test, prepares for full launch

Facebook roundup: share price up, Firefox gets social, Radian6 staff cut and more Posted: 26 Oct 2012 06:00 PM PDT Facebook stock sees post-earnings surge – Following the company’s third quarter earnings call on Tuesday, Facebook experienced its largest single-day leap in stock price since the company went public in May of this year. Shares went as high as $24 on Wednesday after the company reported better Q3 numbers than expected. The stock closed at $21.94 this week, up 14 percent for the week. Shares had been mostly below $20 since Oct. 10. The stock is expected to continue to fluctuate, especially with major lock-ups ending next month and putting more than 1.2 billion in employee restricted stock units on the market. COO Sheryl Sandberg, VP of Marketing David Fischer, VP of Engineering Mike Schroepfer, CFO David Ebersman, Chief Accounting Officer David Spillane and General Counsel Ted Ullyot all had RSUs vest this week, however, Facebook will withhold about 45 percent of those shares and pay the tax on them, preventing executives from having to pay the taxes themselves while helping to protect the stock price. Facebook, Mozilla team up to make Firefox more social - Mozilla released Facebook Messenger for Firefox this week as part of the beta version of its new Social API. The company worked with Facebook to create a Firefox sidebar that allows users to share content and check Facebook notifications without leaving the site they’re on. The Social API enables other social networking services to integrate with the browser and create more social experiences for users. Salesforce reportedly laying off Radian6 staff - Cloud account management giant Salesforce is cutting staff from its social media listening service Radian6, according to TechVibes. A Salesforce rep confirmed that the company was undergoing some restructuring following both Radian6′s May 2011 acquisition and the acquisition of Buddy Media this past June. Eventbrite study shows Facebook generates the most revenue for planners - Facebook drives more event ticket sales than other social networks, according to a new study by virtual ticket sender Eventbrite. Eventbrite found that each event posted on Facebook on average gives the organizer an additional $4.15 in revenue. By comparison, Twitter links generate an average $1.85 additional revenue per event, and LinkedIn generates only $0.92 per event.

Facebook recommends upcoming concerts in News Feed Posted: 26 Oct 2012 05:17 PM PDT Some Facebook users are seeing a new "Upcoming Concerts" story in their feeds. The feature seems to suggest nearby music events based on a user's interests, listening activity and friend connections. It is unclear whether Facebook is testing other recommended event stories or if this is limited to music for now. Either way, this is another example of how Facebook can leverage data beyond the social graph, and help people discover things based on their interests and location. As users Like more pages, add location to their posts and use new Open Graph applications, Facebook can provide interesting and relevant recommendations for a number of categories. Nearly a year ago Facebook began testing "Suggested Events," a list of recommendations based on pages users Like, places they've been and actions they've taken in Open Graph apps. When the company redesigned the events product this summer, suggested events began appearing directly on users' calendars rather than on a separate page accessed through a sub-navigation menu. Even still, users don't typically visit their events page every day so they might not discover these options. As long as the recommendations are relevant, users may welcome seeing suggested events in News Feed. Besides the new upcoming concerts feature in the feed, Facebook has other music discovery features. The music dashboard launched last year at f8 lets users know what songs and artists are popular among their friends. Recently, it also began highlighting music that is similar to other artists users have listened to. Thanks to Tom Waddington for the tip and the screenshot of Upcoming Concerts.

JetSet Secrets, MeuChip, Cinemagram, Jurassic Park Builder and more on this week’s emerging Facebook apps Posted: 26 Oct 2012 02:34 PM PDT Electronic Arts’ JetSet Secrets led our list of emerging Facebook applications by monthly active users this week with 214 percent gain. We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week. This week’s top apps grew between 60,000 and 360,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. Top Gainers This Week Name MAU Gain Gain % 1.  JetSet Secrets 990,000 +360,000   + 57% 2.  Ulang Tahun 540,000 +180,000   + 50% 3.  Angry Space Birds 470,000 +160,000   + 52% 4.  Vector 950,000 +140,000   + 17% 5.  MeuChip 230,000 +130,000   + 130% 6.  Bubble Bunny 890,000 +130,000   + 17% 7.  Best Friends 250,000 +100,000   + 67% 8.  Cinemagram 360,000 +100,000   + 38% 9.  Texas HoldEm Poker Deluxe 790,000 +90,000   + 13% 10.  High 5 Casino 318,775 +81,001   + 34% 11.  Talkatone 240,000 +80,000   + 50% 12.  Jurassic Park Builder 350,000 +80,000   + 30% 13.  Social Video 440,000 +80,000   + 22% 14.  Bubble Country 720,000 +80,000   + 13% 15.  Polls 230,000 +70,000   + 44% 16.  عيد الميلاد – رزنامتي 330,000 +70,000   + 27% 17.  FunSara 770,000 +70,000   + 10% 18.  Miscrits: Volcano Island 960,000 +70,000   + 8% 19.  Chill 170,000 +60,000   + 55% 20.  My Top Fans 340,000 +60,000   + 21%   No. 2 Ulang Tahun is a birthday calendar app. No. 3 Angry Space Birds and No. 4 Vector are canvas games. No. 5 MeuChip is a contact organizer. No. 8 Cinemagram is a mobile app for creating animated photos. No. 11 Talkatone is another mobile app. It lets users make calls and send texts over WiFi or 3G for free. No. 12 Jurassic Park Builder is an iPhone and iPad game where users build and manage their own Jurassic Park. All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

Facebook users reached with paid media have higher shopping and buying participation than Internet average Posted: 26 Oct 2012 01:16 PM PDT Facebook reports that fans reached through paid media have greater shopping and buying habits compared to average Internet users, according to a joint study with Internet analytics company comScore. The study covers three different brand pages: Samsung mobile, an unnamed major retailer and an unnamed major financial services brand. The focus of each case was to understand the benefits of using paid reach rather than simply depending on organic reach. The study found that the buying power index of visitors reached by the paid media of major retailer and Samsung pages was notably higher than average. The study concludes that audience acquired through paid media are often more likely to be engaged with the brand and its category. For marketers, this is significant information that Facebook ads can reach the right audience and lead to proper returns, even for larger brand pages. For the major retailer, those exposed to paid media are 66 percent more likely to buy something from their website and 45 percent more likely to purchase something from their retail store. See the buyer reach penetration chart that illustrates this below. For Samsung, users exposed to paid media were 24 percent more likely to shop online than the average Internet user.  They were also 68 percent more likely than the average user to visit technology news sites, 50 percent more likely to visit telecommunications sites and 62 percent more likely to visit consumer electronics sites, meaning Samsung was able to reach a more relevant audience with its content than if it had relied on organic distribution alone. Below is a look at the buying power index of the audience Samsung reached with Facebook ads. For the major financial service brand, the paid media audience was 31 percent more likely to be cardholder of the brand’s, and 18 percent of the paid media group had made online purchases with their branded card. Facebook provides a white paper with more details about the study.

Facebook adds more quality controls for app notifications, gives developers better tracking tools Posted: 26 Oct 2012 12:28 PM PDT Facebook today announced new quality control measures for canvas app notifications, seeking to maintain the effectiveness of the channel for developers without upsetting users. Starting Nov. 9, developers will no longer be able to send notifications to users who have not visited an app in the last 28 days. Facebook says engagement drops sharply after this period and increases the risk of an app being flagged as spam. Developers will have to use notifications to promote re-engagement sooner after users access the app rather than relying on it as a way to bring back inactive users. Also beginning on Nov. 9, developers who send a high volume of notifications will need to maintain a minimum 17 percent click-to-impression ratio. Apps that fall below this ratio may have access to notifications blocked temporarily. As we wrote about Thursday, Facebook says high quality developers are seeing notification clickthrough rates between 25 and 40 percent. Kixeye, for example, has seen 30 percent CTR on notifications it sends War Commander users when their base is attacked. The social network recommends testing new notifications with a small set of an app's user base to remain below 50,000 sends per week and avoid the additional quality requirements. Along with the restrictions announced today, Facebook is introducing a new feature to help developers track the performance of notifications. Developers can divide their notifications into groups and measure results separately. Notifications are one of the channels that Facebook had restricted for social game developers in early 2010 because it generated too much spam. The company relaunched the notifications API in beta for canvas apps in August, this time with more safeguards to prevent developers from abusing the channel. Today's changes are a continuation of that.

Facebook removes Collections feature after test, prepares for full launch Posted: 26 Oct 2012 11:02 AM PDT Facebook hasn't given up on Collections — the test feature that looked similar to Pinterest and allowed users to "want" or "collect" products that pages posted — but it temporarily removed all posts and activity related to it. TechCrunch noticed that Collections were no longer visible on pages or users' Timelines and confirmed with Facebook that the initial test period for the product is over, but the feature hasn't been killed. The social network is looking to improve the product and create a mobile component, so it decided to shut down the existing version in the meantime. "Product development on Collections has not stopped," Facebook told TechCrunch. "Instead we have completed our initial test of Collections and are now analyzing the data to inform product development. For many of the product tests we do, we periodically pause the test to assess how to best progress with the product's rollout." With Collections, Facebook worked with Michael Kors, Pottery Barn, Wayfair, Victoria's Secret, Neiman Marcus, Smith Optics and Fab.com to test several variations of the feature. Collections posts featured large images that users could hover over and take an action. For some users that action was "Want," though others saw "Collect" or "Like." Clicking one of these buttons would save items to a section of users' Timelines, either called "Products" or "Wishlist" depending which cohort users were in. Facebook also tested whether these lists should be visible to friends only or friends of friends. When users browsed a collection, there were links directing users to buy the items from the retailer's website. Collection posts also include native Facebook features such as Like, share, and comment. The social network is likely looking at all of these signals to understand engagement and purchase behavior. This year Facebook has begun taking a vertical-by-vertical approach to developing products for marketers. Collections is an example of something seemingly developed with retailers and e-commerce sites specifically in mind. While Collections is still being developed, retailers can work with third parties to offer similar functionality with Open Graph and News Feed apps. ShopIgniter, for instance, gives companies the option to create customizable interactive posts, including product collections, video showcases and limited-time storefronts with exclusive offers. See an example below.

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