gravatar

Inside Facebook

Inside Facebook

Farmville 2, Ruby Blast, Muzy, Instagram and more on this week’s top 20 Facebook apps growing by MAU

Posted: 29 Oct 2012 12:56 PM PDT

FarmVille 2 yet again takes the No. 1 spot on our list of top Facebook apps growing by monthly active users this week with 11 percent gain.

Titles on our list gained the most MAU of any apps on the platform, growing from between 300,000 and 6.3 million MAU, based on our AppData tracking service.

Top Gainers This Week

Name MAU Gain Gain %
1.  FarmVille 2 64,700,000 +6,300,000  + 11%
2.  Ruby Blast 7,000,000 +2,800,000  + 67%
3.  Muzy.com 8,500,000 +2,300,000  + 44%
4.  Birthdays 21,600,000 +1,900,000  + 10%
5.  schoolFeed 29,200,000 +1,500,000  + 5%
6.  Instagram 36,400,000 +900,000  + 3%
7.  MiCalendario – Cumpleaños 11,100,000 +900,000  + 9%
8.  TripAdvisor™ 32,100,000 +700,000  + 2%
9.  Static Iframe Tab 18,400,000 +500,000  + 3%
10.  Aniversários 8,000,000 +500,000  + 7%
11.  JetSet Secrets 1,300,000 +480,000  + 59%
12.  Lost Bubble 6,500,000 +400,000  + 7%
13.  Dragon City 13,100,000 +400,000  + 3%
14.  Lost Jewels 3,800,000 +400,000  + 12%
15.  Family Farm 1,900,000 +400,000  + 27%
16.  Static Iframe Tab 3,700,000 +400,000  + 12%
17.  Anniversaires 3,700,000 +400,000  + 12%
18.  Bubble Epic 3,700,000 +300,000  + 9%
19.  Subway Surfers 3,000,000 +300,000  + 15%
20.  Candy Crush Saga 15,600,000 +300,000  + 2%

 

Zynga’s Ruby Blast came in at No. 2, with games dominating most of the list. A few non-game apps like photo editing app Muzy.com, No. 5 schoolFeed, No. 6  Instagram, No. 8 TripAdvisor, birthday apps and custom tab applications made up the rest of this week’s top gainers.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Thursday, and the top emerging apps on Friday.

Announcing Inside Social Apps NYC 2012

Posted: 29 Oct 2012 12:00 PM PDT

ISA NYC LogoWe're excited to announce the first East Coast edition of Inside Social Apps, happening in New York City on December 3, 2012. This full-day conference will include focused panels, presentations and fireside chats on timely topics and trends. If you're a marketer in the social or mobile app industry, you won't want to miss our great lineup of expert speakers.

Marketing session highlight: The Social Apps for Marketers and Brands: Maximizing Audience Engagement panel will explore how marketers can reach customers and increase conversions using social apps. Panelist include:

  • David Berkowitz, Vice President of Emerging Media, 360i
  • Maya Grinberg, Chief Evangelist, Wildfire
  • Jon Siegal, Founder and CEO, Fan Appz
  • Roland Smart, Vice President of Social Marketing, Oracle
  • Jeremy Toeman, CEO, Dijit Media

Check out the agenda to see the full lineup of sessions.

ISA is just 6 weeks away! Register now for the event and save $200 on a conference pass or $300 on a combo pass for access to ISA and the AllFacebook Marketing Conference on December 4-5. We hope to see you there.

Facebook Global Pages for Brands: To Use or Not To Use?

Posted: 29 Oct 2012 11:30 AM PDT

This is a guest post by Peter Heffring, president and CEO of social software company Expion.

The recent announcement of Global Pages for Facebook is a significant development for brands: Facebook has finally recognized the need to offer a global-local solution. Currently, brands often have to mix global and local content strategies on a single page, which causes local markets to consume content in mixed languages, view products and services that may not be available in their market, and communicate with peers that may not speak their language or understand their culture. Global Pages will allow greater control and governance, greater customization at a country level, and deeper insights.

Marketing at a local level on Facebook has proven to be an extremely successful endeavor. Through analyzing hundreds of brands and thousands of pages, Expion has seen engagement that is 100 and 700 percent higher when pages are locally focused at a store location level. We also expect country pages to experience significant increases in engagement over a geo-targeted approach from a global page.

But who will Global Pages benefit, and is it for all brands?

When to Stay Away

Obviously businesses without a global footprint will not need this feature, but in addition to that, brands of all sizes that don't already have a sufficient global presence on Facebook shouldn't hop on the Global Pages bandwagon. The new offering is complicated, so brands that are still trying to build a global presence or understand how to effectively use Facebook should learn the basics first.

Companies like Texas Roadhouse, Home Depot, Honey Baked Ham and HR Block, all which have a strong U.S. presence but limited international reach, would not benefit from this approach.

A Quick Checklist: When to Migrate to Global Pages

Global Pages offers management and insight advantages, but it will also significantly increase a brand's Facebook marketing costs. This solution is most suited to brands that have existing Facebook community management in place for many local markets and want more localization. To consider migrating to Global Pages, a brand needs to be sure that it's in the position to take full advantage of the new features available.

A brand should make sure that it currently has all of the following practices and policies in place before making the jump to Global Pages:

  1. Geo-targeting: Localization is already in place on Facebook, but the brand has a greater need to customize local pages on a deep level. Increased localization with Global Pages includes News Feed, Timeline, cover photos, photo albums, apps and about info.
  2. Community Management Team: The brand should already have established country-level community management and culture to share best practices. A company will need a content approval processes, as well a appropriate governance and controls that can be set by country based on the social maturity of local teams.
  3. Moderation: Multi-lingual, multi-country community moderation services should be place to communicate most effectively with fans in a way that matches the conversation style and social etiquette unique to each country.
  4. Analytics Services: The amount of insights and data that will be available is going to increase tremendously, and brands will want to take advantage of the insights provided on a country-by-country basis. There are now opportunities for benchmarking countries against each other, mining for the best content, and sharing this content with all countries in their native tongue to optimize overall global engagement.

Any global brand with different product offerings, significant sales in certain countries, and established country community managers would be a good candidate to consider this. One of the unique features of this offering is that it does not have to be "all or none." A brand can optimize with a mix of some country pages where it has significant presence and sales, and maintain its current geo-targeting model for other countries.

So is the introduction of Global Pages a good thing? Absolutely, for companies that meet the above criteria. Facebook has delivered a solution that meets how many large global brands localize all of the marketing to maximize sales in specific countries.

Peter Heffring is president and CEO of Expion, a social software company that empowers retailers, brands and agencies to localize and manage their social marketing efforts. Founded in 2009, the company is privately held and headquartered in Raleigh, N.C.

Unclaimed Facebook pages get a redesign

Posted: 29 Oct 2012 10:18 AM PDT

Facebook recently redesigned pages for places and businesses that have not been claimed by an admin. These pages don’t include a timeline, but the layout has been updated to better match the design of other Facebook pages and profiles.

Business pages that are moderated by admins have not changed. Those pages continue to use the Timeline format with a cover photo, posts and apps.

Unclaimed pages now feature key information in a module that spans across the top of the page, rather than having tabs on the left below the page icon as before. There are several other redesigned modules on the page, including a map, posts by friends, public photos, suggestions of similar pages and more. The update, along with recent tests of star ratings for places, suggest that Facebook could be putting more weight behind local search and discovery.

All unclaimed pages that are associated with an address now include a local search module, similar to what was available on country, state and city pages previously. Users can search for other places near the place they are viewing. This would be useful on mobile, but so far isn’t available from the app or mobile site.

Some place pages feature a “suggest edits” module where users can add more information about a location or suggest that a place be merged with an official page. On pages where this module isn’t initially displayed, users can access the feature by clicking the “Edit” button on the top right.

Unclaimed business pages include a module about friends who have worked for the company. This was a feature on all pages before Timeline, but has so far been left off of official fan pages.

Thanks to Paul Miller for the tip and some screenshots.

tirsdag den 30. oktober 2012 at 07.59