Inside Facebook
Inside Facebook |
- Facebook career postings: monetization, partner development, advertising counsel, platform policy, localization, more
- Facebook hires: Carsabi team, head of policy France, marketing mix science lead, client partners and more
- Facebook clarifies how Like plugin works, addresses privacy concerns
- Facebook creates first major ad campaign with Wieden & Kennedy
- Facebook reaches billion user milestone
| Posted: 04 Oct 2012 05:13 PM PDT
The job description includes “negotiating partnerships that enhance our product offerings, generate new revenue streams, drive distribution of the Facebook brand online and offline, generate new users for the company, or otherwise add value to the Facebook user experience.” The candidate will “shape the future of our online and mobile advertising efforts and work closely with our product and engineering teams to identify partnership opportunities and drive these to fruition.” The company is also looking for someone to lead strategic partner development to get more third parties to integrate Facebook Platform into their Web sites, applications and devices. A job listing for fulltime marketing and advertising counsel requests a candidate to advise clients on the legal risks, obligations and other issues related to advertising and marketing on the platform. Most other new jobs this week fall under engineering or recruiting. The full list is available below. Posts added this week on Facebook's Careers Page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
| Posted: 04 Oct 2012 04:44 PM PDT
The company also appears to have made about a dozen other hires this week based on LinkedIn activity and listings that have been removed from its careers page. New hires according to LinkedIn:
Prior listings removed from Facebook's careers page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
| Facebook clarifies how Like plugin works, addresses privacy concerns Posted: 04 Oct 2012 02:51 PM PDT
The company clarified that the Like count of an article or webpage will increase when users share the link via direct messages, however no private information is shared. URLs sent through private messages are not shown publicly on user profiles and users will not see a friend’s name or photo next to a Like button if the person shared the article privately. When publishers implement social plugins such as the Like, Recommend, Share or Send buttons, they and site visitors can see a counter of how many actions have been made related to that link. It isn’t completely clear to outsiders that the total includes actions that were made by clicking the button directly, as well as the number of times the link was copy-pasted into a Facebook post or message, which is why some users thought the social network had a security flaw. However, Facebook explains this in the FAQ about the Like button plugin.
Some people taken issue with Facebook adding private shares to the public total for a link, though we see this as similar to site visitor widgets, which increase whenever a user visits a webpage but do not reveal who visited. Even if the privacy implications are minimal, there is the matter of all these actions being combined under the “Like” or “Recommend” wording, which suggests positive feelings, even though some users might have shared a link that they disagreed with wanted to talk about for reasons besides recommending it. This might look good for publishers but doesn’t necessarily reflect the true sentiment about a post. |
| Facebook creates first major ad campaign with Wieden & Kennedy Posted: 04 Oct 2012 10:10 AM PDT Coinciding with its announcement of reaching 1 billion users, Facebook today launched its first major ad campaign with a brand video called “The Things That Connect Us.” Facebook worked with Wieden & Kennedy, Portland to create the ad that will be promoted in the U.S., U.K., France, Germany, Italy, Spain, Mexico, Brazil, India, Philippines, Indonesia, Japan and Russia. “We believe that the need to open up and connect is what makes us human. It’s what brings us together. It’s what brings meaning to our lives,” CEO Mark Zuckerberg wrote in an announcement about the campaign. “Facebook isn’t the first thing people have made to help us connect. We belong to a rich tradition of people making things that bring us together.” The video, directed by Alejandro Gonzalez Inarritu, known for “Babel” and “Amores Perros,” draws comparisons between Facebook and things like chairs, doorbells, airplanes, bridges and other things that connect people. Facebook told Ad Age that the ad was not for TV, but instead would be promoted with its own ad products, including the login page where new users can join the social network. The video is also on Facbeook’s official YouTube channel with a background related to the new campaign.
|
| Facebook reaches billion user milestone Posted: 04 Oct 2012 09:15 AM PDT
“If you’re reading this: thank you for giving me and my little team the honor of serving you,” CEO Mark Zuckerberg wrote in a statement about the milestone. “Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.” Facebook says it reached 1 billion MAU on Sept. 14 at 12:45 p.m. Pacific time, but Zuckerberg shared the news with the TODAY Show, which will air Zuckerberg’s full interview with Matt Lauer tonight. Facebook says the top five countries where people connected from at the milestone were Brazil, India, Indonesia, Mexico and the U.S., in alphabetical order. The social network also has 600 million mobile users. The company shared some additional statistics about what having a billion users means for the social network:
Facebook, which launched in February 2004, reached 25 million users in January 2006, 100 million in August 2008, and 500 million in July 2010. |
Facebook added 18 job listings to its 
Facebook responded to 
Facebook notes that no human is reading users’ private messages. Its systems parse the URL being shared in order to render the appropriate preview and to ensure that the message is not spam. In the process, it also adds to the link’s share total. The company admitted that the feature recently had a bug that led the count for the Share or Like plugin to occasionally increase by two instead of one, but it is working on a fix so that publishers have accurate metrics for their sites. This does not apply to Facebook pages, only to third-party sites that have implemented social plugins.
Facebook today | You are subscribed to email updates from Inside Facebook To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |