AllFacebook: Questionable Facebook Content Hurting Chances At College Admission
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Thursday, October 04, 2012
Questionable Facebook Content Hurting Chances At College Admission
Embarrassing and naughty Facebook posts aren't just hurting job applicants, they're also making it harder for prospective college students to get accepted to the university of their choice. A new study from Kaplan Test Prep shows that 35 percent of admissions officers said they discovered something during a search of applicants' social media profiles that negatively impacted a student's chances of getting into the school - up from 12 percent last... read more>>
Facebook Increasingly Used As A Platform For Good
While countless businesses and brands are using Facebook's platform for profit, many others are utilizing the social network for a selfless cause. Facebook recently pointed out a few organizations that are making a positive difference while using open graph technology. Libby Leffler, Facebook's strategic partner manager, wrote about programs such as justgiving, WeTopia, FundRazr, Learnist, and Causes, which are making big things happen through the site's open graph capabilities. Leffler noted that the... read more>>
Treater Goes Mobile, Allows Users To Give Facebook Friends Gifts On The Go
Social gifting - where users can send items and presents to their Facebook friends - is all the rage these days. Treater, a prominent social gifting company, announced Thursday that it is taking its technology mobile, launching applications for iPhone and Android devices. Treater applied its technology to mobile devices in an effort to make social gifting an easier experience. CEO Jeff Ross told AllFacebook that unlike other apps that focus on... read more>>
Facebook Marketers, Start Your Engines: ShopIgniter's Igniter 4.0 Aimed At Conversions
Social media marketing outfit ShopIgniter hopes to ignite more return on investment from Facebook and other social networks for brands and retailers with the launch of the latest version of its flagship product, Igniter 4.0. The goal of Igniter 4.0 is to enable brands and retailers to focus on "repeatable" customers by engaging them with rich posts, voting, commenting, curating, and sharing of content. The four components of its product suite are: Promoter:... read more>>
Janrain Rolls Out One-Click Sharing To Facebook As Alternative To Social Reader Apps
User-management solutions provider Janrain tapped Facebook's open graph technology to launch one-click sharing, allowing users to contextually share activities from brands' websites, either automatically or via a single click. Janrain said its new feature will aid brands in increasing exposure of their content via Facebook and driving referral traffic, while at the same time addressing concerns expressed by users of the social network about automatic sharing from social reader applications. Users of the... read more>>
Journalists Note Facebook's Role In 2012 Election
Some of the premier journalists of the 2012 election cycle joined CNN Political Director Mark Preston for a Facebook Politics Live panel discussing the role that Facebook and other social media channels play in their coverage. The journos were part of a series of live-streamed interviews and discussions from the University of Denver's DebateFest held before Wednesday night's first presidential debate between President Barack Obama and Republican challenger Mitt Romney. The panel... read more>>
Facebook Tops 1B Monthly Active Users; Mark Zuckerberg Speaks With NBC's Matt Lauer, 'Bloomberg Businessweek'; New Agency Of Record Wieden & Kennedy Debuts 'The Things That Connect Us'
Facebook officially reached 1 billion monthly active users Sept. 14 at 12:45 p.m. PT, Co-Founder and CEO Mark Zuckerberg revealed in a post on the social network's Newsroom, as well as in an interview with NBC's Matt Lauer, and in a cover story for Bloomberg Businessweek. The social network said during its second-quarter earnings call July 26 that it had reached 955 million monthly average users, so it was only a matter... read more>>
Tabfusion Releases Storify Tab App For Facebook
Facebook tab application provider Tabfusion keeps cranking out new offerings, with the latest tying the social network together with social media curator Storify. The app allows Storify users to display all of their stories on their Facebook pages, and Tabfusion said users only need to provide their Storify user names, with the app taking care of the rest and updating in real-time. Readers: Have you ever used Storify or another social media curator?... read more>>
Report: Shoppers Prefer Dealing Directly With Retailers Vs. Purchasing Via Facebook
How effective is Facebook as a marketing tool for retailers? It depends which study you believe. According to RichRelevance, Facebook is dominant as a source of traffic for online retailers, and shoppers who enter retail sites via Facebook browse more pages and make more total purchases, but shoppers driven to those sites via Pinterest spend more money. Yet Sociable Labs found that only 30 of the top 500 online retailers, or just 6... read more>>
Another Month, Another Patent-Infringement Lawsuit Vs. Facebook
Hardly a month goes by without Facebook finding itself named in a patent-infringement lawsuit, and October's plaintiff is Bascom Research, which describes itself as a "software-development company focused on applying computational and data structures to complex data sets in the medical field." Bascom Research is a wholly owned subsidiary of Lexington Technology Group, which announced its merger with Document Security Systems, a provider of anti-counterfeit, authentication, and mass-serialization technologies, in the same... read more>>
Facebook Launches Test Of Promoted Posts For U.S. Users With Fewer Than 5K Friends/Subscribers
What can $7 buy these days? If you're a Facebook user in the U.S. with fewer than 5,000 friends and subscribers, $7 can buy you a promoted post, as the social network officially announced the launch of a test of the feature. Facebook introduced the feature in New Zealand in May, originally calling it highlighting, and after adding it in more than 20 other countries, it is finally available in the U.S. Promoted... read more>>
Is Facebook Meddling With Your News Feed Exposure?
We caught up with Chad Wittman, founder of EdgeRank Checker, to see what factors are affecting the drop in impressions for Facebook pages -- whetherfans aren't sharing anymore,content is less engaging, ads are crowding outorganic content, or other factors. DY: Facebook is now a public company with earnings pressure. The Wall Street Journal surmised that Facebook switched to a paid game. Will running ads help your news feed exposure? CW: Facebook is the... read more>>
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