AllFacebook: Is Facebook Meddling With Your News Feed Exposure?
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Wednesday, October 03, 2012
Is Facebook Meddling With Your News Feed Exposure?
We caught up with Chad Wittman, founder of EdgeRank Checker, to see what factors are affecting the drop in impressions for Facebook pages -- whetherfans aren't sharing anymore,content is less engaging, ads are crowding outorganic content, or other factors. DY: Facebook is now a public company with earnings pressure. The Wall Street Journal surmised that Facebook switched to a paid game. Will running ads help your news feed exposure? CW: Facebook is the... read more>>
Will Facebook Be Worth $1 Trillion?
Are you tired of debating about Facebook's stock price? The best way to cut investors short is to ask: Will Facebook be worth $1 trillion? Here's why: Top technology companies like Google and Microsoft are worth 10 times the valuation at which they went public. Companies that increase in value like this are called "ten baggers" in investment terminology. Asking if Facebook could be a ten bagger is the quickest way for laymen... read more>>
What Makes Facebook's App Center Work?
How does Facebook choose which applications to feature in its app center? The social network's Wei Xu, Xin Liu, and T.R. Vishwanath explained the process in a note on the Facebook Engineering page. The engineers said an average of 220 million Facebook users visit app center each month, and they are 40 percent more likely to return the next day. App center became available globally Aug. 1. The Facebook trio discussed their goals... read more>>
CEO Discusses How Facebook Factors Into The Hiring Process
After California passed a law banning employers from asking from social media passwords, one CEO fired back in a blog post, criticizing the state for restricting businesses from being able to fully use the resources available to them to make the best hires. Tim Davis, CEO of Assisted Living, told AllFacebook that while he has never asked for an employee's or applicant's Facebook login information (which the law now forbids), he is... read more>>
Can Facebook Balance Privacy With Profit?
Facebook's most valuable property is also the thing it can't afford to sell: personal information. As Chief Operating Officer Sheryl Sandberg spoke about advertising and revenue at the IAB MIXX event Tuesday, The Wall Street Journal went deeper into the internal struggle between the value of Facebook's treasure trove of users' information and its promise to protect it. Facebook executives have recently been talking about more ways to build revenue, including offering... read more>>
OnlineDegrees.org's 25 Essential Steps To Clean Up Your Facebook Profile Before Graduation
If you're entering your final year of school, you have probably been told over and over and over that your Facebook profile can have an impact, positive or negative, on whether or not you are hired. However, there is more to getting ready to enter the working world than hiding that photo of you and your buddy shot-gunning a beer. Online educational resource OnlineDegrees.org shared its "25 Essential Steps to Clean Up... read more>>
Facebook Growing In Indonesia, But Is It Authentic?
As evidenced by Co-Founder and CEO Mark Zuckerberg's trip to Russia, Facebook is doing all it can to expand its global reach. According to statistics from social media database Socialbakers, the site is growing in popularity in the Asian island nation of Indonesia, but are those new members real? Socialbakers, in a new blog post, shows that Indonesia has had a user jump in the past month of roughly 7.6 million (or... read more>>
Facebook Tailoring Ad Offerings By Industry
Facebook Vice President of Global Marketing Solutions Carolyn Everson said the social network is now tailoring its advertising offerings for specific industries, such as automotive and telecommunications. Everson spoke with reporters following Chief Operating Officer Sheryl Sandberg's appearance at IAB MIXX in New York Tuesday, part of Advertising Week 2012, in which Sandberg appeared with Facebook board member Marc Andreessen and talk-show host Charlie Rose. Bloomberg reported that Everson said Facebook reoriented its... read more>>
Facebook COO Sheryl Sandberg Talks With Charlie Rose, Marc Andreessen
Facebook Chief Operating Officer Sheryl Sandberg spoke of the importance that mobile will play in the social network's evolution in a wide-ranging interview with board member Marc Andreessen and talk-show host Charlie Rose Tuesday at IAB MIXX, the annual event held during Advertising Week 2012 in New York, and the interview was broadcast via the Facebook Marketing Talks live channel. Many of the topics -- Facebook's initial public offering, corporate missteps, and... read more>>
Zuckerberg Talks IPhone, Wardrobe With NBC's Matt Lauer
Facebook Co-Founder and CEO Mark Zuckerberg doesn't make too many public appearances. About a month ago, he appeared at TechCrunch's Disrupt event in San Francisco, answering questions about the company's stock value, mobile and search. Zuckerberg will appear on NBC's "Today" Thursday morning, but excerpts released Tuesday didn't hint at any big revelations being uncovered. Among the topics Zuckerberg discussed with NBC's Matt Lauer: his wardrobe, his responsibility as a CEO, and... read more>>
Man Cops To $11 Million Scam Involving Fake Facebook, Groupon Stock
Before several key investors were dumping their Facebook stock, one Florida man made millions of dollars off his shares. Too bad they didn't really exist. John Mattera, 50, pleaded guilty Tuesday to charges of fraud and conspiracy after running an $11 million scam involving nonexistent shares of Facebook and Groupon. As AllFacebook reported last year, Mattera was accused of selling fake access to shares of Facebook and Groupon, months before the social... read more>>
INFOGRAPHIC: Everything You Wanted To Know About Facebook Marketing
If you're looking for a basic overview of how to market your business on Facebook, you could read countless books and blogs, watch an endless stream of videos, or take part in several webinars - or just check out this infographic from PostRocket. The good folks over at PostRocket, who help companies optimize their Facebook campaigns, summed up the 17 most essential tenets to Facebook marketing in one colorful infographic. PostRocket included... read more>>
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