Inside Facebook
Inside Facebook |
- Facebook May Highlight App Permissions for Contact Info, Prevent Minors from Sharing
- The Facebook Marketing Bible March 2011 Edition Is Now Available
- Featured Facebook Campaigns: AVG and Zynga, People Magazine, Hyundai and Linkin Park
- Profile Banners, IQ, Friends and Chat on This Week’s List of Growing Facebook Apps by MAU
| Facebook May Highlight App Permissions for Contact Info, Prevent Minors from Sharing Posted: 28 Feb 2011 12:35 PM PST Facebook has responded to Congressman Ed Markey’s questions about its plan to allow users to grant applications access to their phone number and home addresses. The response explains that Facebook is considering answering widespread criticism of the plan by highlighting contact information requests in the permissions screen and barring apps from asking minors for this info.
On January 14th, Facebook announced in a post on its Developers Blog that it would begin allowing users to authorize applications to access their mobile phone number and home address through that standard “Requests for Permission” dialog that users see when installing apps. Inside Facebook and others criticized the plan, saying that though it would facilitate innovation, requests for such sensitive data should be more prominent within the permissions flow. On January 18th, Facebook temporarily disabled contact info requests based on the criticism and feedback from users. Markey and fellow Congressman Joe Barton, the Co-Chairmen of the Congressional Privacy Caucus, sent Facebook CEO Mark Zuckerberg a set of questions on February 2nd asking why Facebook would grant access to contact information, if this would violate its own privacy policy, and how a re-deployed version of the requests would address concerns. However, the letter’s authors seem to have been confused, asking why Facebook was giving third-parties access to user information, when it was actually permitting users to choose if they wanted to share the mobile phone number or home address the same way they can currently share their photos or email addresses. Facebook’s response declares “This question is premised on a misunderstanding. Facebook enabled users to choose to share contact information with applications. Our Developer Policies require developers to delete a user’s data upon the user’s request.”
Since contact info requests are covered by the site’s privacy policy and fall within the permissions framework that Canada’s Privacy Commissioner deemed adequate to inform users, Facebook says there was no need to change the policy or a notify users of a change. All product changes are pre-approved for privacy policy compliance with Facebook’s Chief Privacy Counsel. The response does agree with the Congressmen that Facebook could increase the prominence of contact info requests, and explains that the company temporarily disabled the feature pending this review. Regarding the potential changes to a re-deployed version, Facebook say “we are evaluating whether and how we can increase the visibility of applications’ requests for permission to access user contact information. We are also considering whether addition user education would be helpful.” The Congressmen also asked whether Facebook factored in the risks to children and minors when deciding to enable the feature. Facebook responded saying children under the age of 13 are prohibited from using the site, and that it always considers the safety of minors. However, though not explicitly mentioned in the Developers Blog post about the feature being disabled, Facebook now says “we are actively considering whether to enable applications to request contact information from minors at all.” Overall, the response shows that Facebook is willing to take extra precautions to protect users while continuing to expand their choices of what to share. The plan for action syncs with our recommendation to make sensitive user data requests distinct from more benign requests. By bluntly refuting misinformed questions, Facebook shows that it won’t be framed as a villain while politicians seek to appear as privacy defenders. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| The Facebook Marketing Bible March 2011 Edition Is Now Available Posted: 28 Feb 2011 09:39 AM PST
The March 2011 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available. The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook. The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.
Now that Facebook has crossed the 600 million active user mark, there’s never been a better time to reach your target audience through marketing on Facebook. The March 2011 edition includes updates on the following topics:
Learn more about the March 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com. Table of Contents excerpted from the full March 2011 EditionBuilding Your Brand through Facebook Pages
Designing Your Facebook Page
Communicating Through Your Facebook Page
More Ways to Promote Your Facebook Page
Advanced Strategies for Facebook Pages
More Ways to Market on Facebook: Questions, Places, Open Graph, and Deals
Facebook Ads for Brand Marketers
Tools and How-Tos for Marketers
Ads Targeting on Facebook
Policies, Privacy, and Guidelines to Watch
Join the Facebook Marketing Bible at FacebookMarketingBible.com | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Featured Facebook Campaigns: AVG and Zynga, People Magazine, Hyundai and Linkin Park Posted: 28 Feb 2011 08:47 AM PST How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of dozens of Featured Campaigns by top-performing brands and businesses on Facebook. AVG and Hyundai hoped to accomplish their goals on Facebook by using games this week, while People Magazine gave away free subscriptions using and Linkin Park worked to make the world a better place with a livestreamed event.
AVG Gives Away Free Farmville Virtual GiftsGoal: Product Purchase, Engagement Core Mechanic: AVG Technologies is set to give free Farmville virtual gifts to customers who purchase their PC Tuneup between February 24 and March 2. Method: Farmville players and AVG customers who purchase the product receive 1 free Biplane and 3 applications of Instant Grow. To promote the deal, AVG produced a video about Farmville and is blogging about Zynga's game, too. The company is promoting the package as something that will help Farmville players with PCs enjoy the game more, while saving money. Impact: AVG currently has 235,100 Likes on its Facebook Page and hundreds of fans have commented and Liked posts on the Wall about the deal.
Hyundai's Compact Hype Blaster GameGoal: Engagement, Branding, Product Purchase Core Mechanic: A game located on the Car Blaster tab of the Hyundai Page, Compact Hype Blaster Game. Game: The game is very simple and straightforward. The player uses the space bar and arrow buttons to move left or right and uses the space bar to "shoot" cars that represent the hype associated with compact cars. Every time you hit a car, it explodes and a word describing the hype surrounding compact cars appears, such as "Gets Great Mileage," "Dependable" and "Reliable." As the player is shooting the cars, they shoot back and keep inching closer to the player, getting shot or smashed by the cars ends the game, as does shooting up all the cars. There's no publish to the stream option after playing the game. Method: As players also don't have to Like the Page to play the game, Hyundai misses an opportunity here to grow its Page with the Compact Conspiracy campaign and as people play the game. The campaign includes a video, other apps on the Page and the game itself. One thing missing from the game that could encourage virality is the option to publish your score, or the fact that you played the game, to the feed, or even a pop-up window to invite friends to play the game. The only option for network exposure with this game is a Share button, which requires much more work on the part of the player to spread the word. Impact: The Page admin has been promoting the game and the Compact Conspiracy campaign and the posts have been receiving hundreds of Likes and comments. Currently the Page numbers about 129,500 Likes. What are today's most effective Facebook marketing best practices, and which campaigns have profited most? Visit the Cases section of Inside Network's Facebook Marketing Bible for the full summary of brand campaigns on Facebook from the past week. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Profile Banners, IQ, Friends and Chat on This Week’s List of Growing Facebook Apps by MAU Posted: 28 Feb 2011 07:47 AM PST
Top Gainers This Week
Conduit, which gained the most MAU this past week with a rise of 6.5 million, is an app that allows users to download a variety of other kinds of applications, such as Groupon, Flickr, YouTube and Travelocity apps for your browser. The app has a Like button and has also benefited growth-wise from a news feed item generated every time an app is downloaded with Conduit. There were two profile banner apps on the list this week. Profilbanner auf Deutsch saw growth of 966,400 MAU. The app publishes your use of it to the stream, along with the photo album to create the profile banner selected. Then there was Profile Banner, which grew 635,800 MAU the past week; this app had an extra viral feature that spurred growth, asking users to tag themselves and friends in the photos to be used to create the profile banner before completing the install.
Daily Horoscope, which publishes a daily horoscope to your stream, saw 920,500 MAU this week. Rock You's app, Birthday Cards, saw a rise of 864,400 MAU; the app allows users to share birthday cards to friends' Walls, even suggesting friends to whom to send the cards. Friend Buzz, which asks silly and raunchy questions about your Facebook friends, publishes questions you answer to the stream, spurring a 676,000 MAU growth spurt this week. Intelligent Elite is an app that purports to test your IQ, and grew by 589,800 MAU this week; the app has a peculiar way of getting into the stream. After you answer about two dozen questions to get your IQ results (you actually have to login to the web site via Facebook Connect to get the results), the app asks the user about half a dozen questions about their friends. Questions such as, "Who has the best memory?" are asked and the user must tag three friends to progress to the end; using the app once results in tagging about 20 people.
The instant messaging, audio and video chat app, BandooChat, grew by 507,100 MAU this week. Another chat app, Windows Live Messenger, saw growth of about 391,000 MAU, perhaps partially due to the global rollout of a Messenger/Facebook integration. And Yahoo's Connect app grew by 297,400 MAU. The Are You Interested? dating app grew by 412,000 MAU this week and most of the rest of the apps were games, which we'll be covering over on Inside Social Games this morning. |
In addition, Inside Network is pleased to announce that through March 31st all customers who purchase the 
There was a wide and interesting variety of Facebook applications on our list of the top 20 growing titles by monthly active users this week. Everything from app downloads to profile banners, horoscopes, birthday cards, chat applications, IQ tests, videos, dating and more found its way onto our list this week. Data in this post comes via 
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