Inside Facebook
Inside Facebook |
- Inside Network Speaking in Austin at SXSW Next Week
- Facebook Roundup: Skype, Al Jazeera, Video, Mobile, Fusion-io, Music, LinkedIn, Death and More
- Facebook Expands @ Mention Tagging to Comments
- Worldwide Gains, Possible US Traffic Slowdown for Facebook in January 2011
- Photo, iPad, Video, Mobile and Profile Banner in This Week’s Emerging Facebook Apps
| Inside Network Speaking in Austin at SXSW Next Week Posted: 11 Mar 2011 05:30 PM PST
Josh Constine, lead writer on Inside Facebook, will be moderating a panel of Facebook platform developers discussing the value of Facebook fans. Kim-Mai Cutler, lead writer on Inside Mobile Apps, will be giving a presentation examining the tension between scale and authority in the media business today, with implications for how companies monetize (or fail to monetize). The presentation is based on an article that she wrote for The Quora Review last month. Value of a Facebook Fan: Does it Matter?
Josh Constine Jascha Kaykas-Wolff Melissa Parrish Michael Scissons Paul Ollinger Time Venue Iterate or Die: How Media Businesses Must Adapt
Time Venue | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Roundup: Skype, Al Jazeera, Video, Mobile, Fusion-io, Music, LinkedIn, Death and More Posted: 11 Mar 2011 05:00 PM PST
Al Jazeera Show Will Script From Facebook – A new show on the Al Jazeera English network, "The Stream," is set to take its content cues from Facebook, Twitter and YouTube streams, rather than its own script. Justin.tv's Socialcam Mobile App Shares Video – Justin.tv launched a mobile app called Socialcam to allow users to share videos from their iPhones and Android devices. Users will be able to log into Facebook and share videos via Facebook, as well as other social networks.
RootMusic Raises $800K – RootMusic raised $800,000 this week, taking total funding to $3.1 million. Now the company is set to further develop its app to make RootMusic synonymous with music on the Facebook platform. A Quarter of LinkedIn Friends are on Facebook – A study by MyWebCareer found that 23% of LinkedIn connections are also on Facebook, making it difficult to keep professional and personal lives separate. BackType Raises $1M - BackType, which offers a free social media analytics dashboard, raises more than $1 million from True Ventures, K9 Ventures, Freestyle Capital, Lowercase Capital, 500 Startups, Founder Collective, Raymond Tonsing and more, according to TechCrunch. The company previously raised $315,000. Path Photo App Integrates Facebook – Path, an iPhone photo app, has integrated Facebook sharing, along with other features.
Context Optional, Websense Partner for Security – Context Optional and Websense have partnered to provide security services for Context Optional's Social Marketing Suite. Websense's Defensio product can help guard against socially engineered attacks. Vain Women Have Bigger Facebook Networks – A study by Michael A. Stefanone in the journal of Cyberpsychology, Behavior and Social Networking found that women who base a lot of self-worth on their appearance share more photos online and have larger social networks. Facebook, then, becomes a platform for them to compete with other women for attention. There's a video in which he explains. Live On Facebook After You Die - An app from Israeli startup Willook, If I Die, allows users to create a video or text message to be published to your Wall after you die. The app works by asking users to select three friends from Facebook to confirm your death, if they all do, the message will publish. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Facebook Expands @ Mention Tagging to Comments Posted: 11 Mar 2011 12:36 PM PST Facebook users can now tag their friends, Pages, Groups, and Events in comments to news feed stories and wall posts to create linked mentions. This will help users carry on conversations with other commenters and allow them to easily reference different entities on Facebook.
In September 2009, users gained the ability to mention friends and other Facebook pages in their status updates and wall posts by typing an “@” symbol followed by the first letters of a name and then selecting from a drop-down menu. Later Facebook began showing tag suggestions whenever a user capitalized a letter in an update or post, but later removed the feature since it interrupted users who weren’t actually trying to tag anything. Now users can type an “@” symbol to initiate the tag drop-down menu in comments. Until this release, some users had taken to manually typing @[first name] without it properly linking in order to create unofficial mentions in comments. When a user is tagged, they’ll receive an notification stating that a friend “mentioned you in a comment.”
The new comment mentions also create new opportunity for Pages. Admins can “Use Facebook as Page” and publish comments that mention themselves on the posts of other Pages in order to attract people to their Page. Since Facebook’s spam filters sometimes hide comments that include URLs, the ability to mention Pages will make sure these types of links are seen.
The update should encourage users to have longer conversations inside the comments reels of posts. Since the comments generate notifications for everyone involved in the thread, not just those mentioned, longer conversations lead to more return visits and greater engagement. [Thanks to Brandglue and Kobi Gamliel for the tip] | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Worldwide Gains, Possible US Traffic Slowdown for Facebook in January 2011 Posted: 11 Mar 2011 12:33 PM PST Some differences between different data sources appear in our latest effort to triangulate Facebook’s traffic. The company had a pretty strong February around the world, according to data from our Inside Facebook Gold report, gaining 23.8 million new users to total 641.1 million monthly actives. The United States led, adding 3.3 million to reach 152.2 million MAU. But it followed a flat January in the US. Third-party measurement services have numbers that don’t exactly match up to these or each other, though. Here’s a closer look. According to Compete, Facebook actually lost around 6.5 million in the US to end at 127.5 million unique US visitors in January. MySpace continued its long decline, with 43.6 million monthly uniques. Twitter grew more than it has in many months, adding 1.5 million new people to reach nearly 28 million.
ComScore, which reports both US and worldwide numbers, and also has the February data out for the former, shows something similar. Facebook lost 800,000 US users in January, then another 2.4 million in February to end 150.7 million unique visitors. MySpace also continued to drop hard, and Twitter gained in January but fell back in February.
Worldwide, however, comScore gained 27.9 million users in January to end at 675.4 million uniques. Twitter also boomed up to 113.2 million and MySpace fell.
Worldwide, Facebook fell back from 600 million to 590 monthly uniques in January, although the daily unique visitor count that Google tracks via cookies continues to show gains, now past 300 million. Facebook says that around half its users come back every day.
Directionally, Quantcast’s data looks unlike Compete’s and comScore’s — Facebook slowly grew to 137 million, a roughly 3 million gain in January. MySpace continued down and to the right, Twitter oddly has more than double what all other services show with 88.2 million in the US.
Conclusion Each company has a different methodology; we get our data from Facebook’s ad tool, which can sometimes be delayed or buggy. So in trying to judge the general trend, worldwide Facebook growth appears to have been strong in January, while the situation in the US is less clear. December also showed mixed results for the company. We’ll see what February and March show about the trends. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Photo, iPad, Video, Mobile and Profile Banner in This Week’s Emerging Facebook Apps Posted: 11 Mar 2011 08:06 AM PST
Top Gainers This Week
Profile Top Banner was the top app on our list this week with 818,400 MAU; the app, like a handful of others that have been appearing on our top app lists creates a photo album of matching photos to decorate a user's profile. A similar app, Profile Customizer, was on the list this week with 677,200 MAU.
My Friend Map shows you the geographic location of all your Facebook friends, asks you to invite friends and posts the map to your stream; the app grew by 467,200 MAU. การวิเคราะห์สมอง is a Thai quiz app that says it analyzes your friends' brains; it (the quiz app, not your friends’ brains) grew by 321,200 MAU and posts photos in an album to a users' stream, tagging their friends in the process. Another app that uses photos, Photo Sticker, grew by 293,600 MAU and publishes decorated photos in an album to a users' stream. Spot The Difference, which grew by 472,200 MAU, also incorporates photos, but asks the user to locate five differences between a nearly matching set of photos. There were three video-related apps on the list. Kameralı SOHBET grew by 166,400 MAU; it's a video chat application. Komik Videolar is a Turkish video sharing app that saw 147,300 MAU. VidyoTV Video grew by 219,800; it's a Turkish video app allowing users to Like and share them to the stream.
Flipboard, an iPad app for reading news and social media updates in a magazine layout; the app saw 227,900 MAU this week. Likelicious is an app that allows users to create phrases and Like them or Like other phrases to share to the stream; the app grew by 212,800 MAU this week. Famous Status Update grew by 190,900 and finds your most popular recent status update for you and automatically generates a news feed story. Finally, Facebook by Snaptu grew by 134,700; the company provides mobile Facebook apps. |
Two Inside Network staffers will be speaking at the South By Southwest Interactive conference in Austin, Texas this coming week.
A lot of buzz has been circulating around the value of Facebook fans. Different dollar values have been assigned, based on different research methods. Rather than debate which approach is more accurate, this panel will dig down to the root of this issue – why are brands so eager to assign a monetary value to fans? Will this become a measurement standard for marketers? What factors are really the most important in determining the value that businesses get from being on Facebook?
Facebook, Skype Rumored to be in Talks – There's a 
Fusion-io's IPO Helped by Facebook – Fusion-io, a company that uses flash memory to speed up data storage has filed by an IPO, helped in part by the fact that Facebook is a big customer. According to 
PunchTab Releases Mobile App, SolidPunch – PunchTab released an iPhone app, SolidPunch, which 
Several profile banner applications, in addition to video apps, a few photo apps, games and others composed our list of top 20 emerging Facebook apps this week. The list of top 20 emerging apps was compiled based on 
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