Inside Facebook
Inside Facebook |
- Facebook Adds Places Check-Ins and Deal Claims to Page Insights
- Facebook’s Traffic, Advertising, and Trends by the Numbers – at Inside Facebook Gold, March 2011 Edition
- Facebook’s New Social Safety Features Lets Users Confront Bullies, Ask Friends for Help
- Facebook Careers Postings: Mobile, Singapore, Engineering and More
- Facebook Hires and Departures: Credits, Advertising, Engineering, EMEA, Sales and More
| Facebook Adds Places Check-Ins and Deal Claims to Page Insights Posted: 10 Mar 2011 04:42 PM PST Admins of claimed Places pages can as of today see a Daily Places Activity section when viewing Insights. This section includes the number of times users have checked in to their Place or claimed a Deal they’re offering when viewing Insights. The data will help admins deduce foot traffic trends and help them refine their Deals for better performance.
Facebook launched its location service Places in August and its check-in rewards system Deals in November, but admins haven’t had access to detailed performance of these features until now. Insights has gotten several updates as of late, with Facebook announcing Insights for Websites yesterday, allowing admins of Websites and social plugins such as the Like button and the Comments Box to see performance data on how Facebook is influencing traffic. When admins of Places visit Insights, they now have the option to view Daily Places Activity. Facebook has only been collecting Insights data on check-ins and claimed Deals since March 8th, so admins won’t see any historical data. Admins could compare the data to their estimates of total foot traffic to their location to determine on which days users are most likely to post about their visit or redeem a reward. They could also watch to see how news feed posts drive check-ins, or how different reward values impact Deal claim frequency. Despite the inherent power of Deals, which both inspires primary foot traffic and leads to exposure of a local business to a visitors network, adoption of the location rewards service still seems to be low. The new Daily Places Activity could help them prove the worth of the program, leading more businesses to incentivize check-ins. |
| Posted: 10 Mar 2011 12:04 PM PST
The full breakdown, including details on Facebook’s emerging role in the Middle East and East Asia, is available in this month’s edition of Inside Facebook Gold. Inside Facebook Gold is Inside Network's business intelligence service that supplies monthly data on Facebook's growth outlook through a comprehensive data feed service and expert analysis. The March 2011 edition of Inside Facebook Gold includes:
Inside Facebook Gold is a data and intelligence service designed for analysts seeking to understand and maximize opportunities in the Facebook ecosystem, and presents data on key indicators ranging from the site’s traffic growth to its advertising business and its robust applications platform. Download the March 2011 intelligence suite at Inside Facebook Gold. |
| Facebook’s New Social Safety Features Lets Users Confront Bullies, Ask Friends for Help Posted: 10 Mar 2011 11:58 AM PST Facebook has added new functionality to its report buttons that let users notify Facebook of abusive, spammy or objectionable content. The report flow now includes options to message the perpetrator to ask them to stop, and message friends to ask for advice. The social safety features should help reduce abuse on Facebook, especially that in the form of unwanted or defamatory photo tags that users don’t have the option to pre-approve or prevent. They will also reduce the number of reports that actually reach Facebook, since informing it of abuse is an unchecked option by default, and the flow highlights friend-to-friend resolution instead.
Report buttons on photos a user is tagged in and posts on their wall have already been updated with the social safety feature, and Facebook plans to roll out the additional options to report buttons on profiles, Groups, Pages, and Events soon. All of these changes impact the flow once users have already clicked “Report” , but don’t make the small or hidden links to the option any more easy to find on the site. Facebook has recently made several moves in an effort to stem abuse and educate users about how to maintain their safety while using the site. Facebook prevents users who send unwanted friend requests from sending future requests, its new Comments Box social plugin integrates abuse reports into commenter credibility scores, and it worked with Gay & Lesbian Alliance Against Defamation to remove anti-gay comments. It also created an official Facebook Safety Page, a Safety Help Center, a child-safety advisory board, and a Security Quiz to educate users. However, many of these efforts focus on how users can protect themselves from strangers. The new social safety features address abuse from a users friends — a term that has become more loosely defined in recent years, and can encompass co-workers, friends of family, and people users play social games with. Younger users sometimes encounter bullying from classmates, while older users may be attacked by ex-lovers and their jealous new significant others. Users can prevent certain friends from writing on their wall through their privacy settings, but the only way to prevent an abusive friend from tagging them in photos is to unfriend or block them. Users can detag photos but not forcibly remove them from Facebook, so the new option to message authors with a request to remove the content can help resolve issues surrounding unwanted tags. Now when users go to report a post on their wall or a photo they’re tagged in, they’ll see “I don’t like this post/photo” and “This post/photo is harassing or bullying me” options. The “I don’t like this” option reveals the new option to send the content’s author a message asking them to remove it or not post similar content, along with traditional block and unfriend options. Facebook pre-populates the message, but users can edit it and add their own context.
The “harassing or bullying me” option reveals a note telling users to inform local authorities if they feel they’re in danger, a new option to “Get help from a trusted friend” and the standard option to block the bully. The “Get Help” option forwards a friend the photo along with the pre-populated but editable message “Hi, this person is bothering me online and I’m not sure how to respond. Can you please help?”
Notice that the “Report to Facebook” box is unchecked by default, meaning users are left to resolve issues on their own unless they explicitly request to notify Facebook. While the new features do empower users, the flow also helps Facebook keep support costs down by making sure that a submitted report is one of the less likely outcomes when users click the “Report” links on wall posts and photos. |
| Facebook Careers Postings: Mobile, Singapore, Engineering and More Posted: 10 Mar 2011 10:00 AM PST
Posts added this week on Facebook's Careers Page:
Jobs posted by Facebook on LinkedIn:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
| Facebook Hires and Departures: Credits, Advertising, Engineering, EMEA, Sales and More Posted: 10 Mar 2011 09:30 AM PST
The Global Credits Marketing Manager position is no longer listed, neither are the Product and Advertising Counsel, Partner Manager of API Programs, EMEA Communications Manager or Journalist Program Manager jobs. See the rest of the list for a more detailed look at Facebook’s hiring this week. New hires per LinkedIn and Other Sources:
Recent departures, per LinkedIn:
Prior listings now removed from the Facebook Careers Page:
Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry. |
Facebook posted a number of engineering positions on its 
Facebook appears to have filled some interesting positions, based on what jobs were removed from its | You are subscribed to email updates from Inside Facebook To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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